The MEA education and learning analytics market is expected to grow from US$ 307.3 million in 2019 to US$ 1490.0 million by 2027; it is estimated to grow at a CAGR of 22.4 % from 2020 to 2027.
The UAE, Saudi Arabia and South Africa are major economies in MEA. Increasing implementation of advanced technology among educational institutes is a key for market growth. Advanced technology, such as big data analysis, offers unprecedented opportunities for educators to reach out to its students in a new way. It provides a deeper understanding of students' experience while learning, and it also helps to evaluate the state of the education system. A few of the key areas where big data plays a key role in the education sector are customized programs, improvement in student results, reduce dropout, and others. Similarly, learning analytics enables to improve the course delivery process, performance management, operations management, finance management, and others. All these advantages associated with the technologies are enabling the educational institutes to adopt smart technology solutions. The increasing adoption of advanced technology solution in the educational sector is expected to drive the Middle East and Africa Education and Learning Analytics market during the forecast period.Furthermore, in case of COVID-19, Saudi Arabia has the largest COVID-19 cases in the MEA and is followed by Iran, South Africa, and UAE, among others. UAE was the first country in the MEA to report a confirmed case of coronavirus. The UAE ministry of education has announced that university teaching will shift online. In Dubai, schools, colleges, as well as nurseries, have also been closed. The Knowledge and Human Development Authority has launched a new online platform for learning. The portal has been launched to connect technology and well-being-based organizations with teachers, parents, and students who are teaching and learning from home. Also, In Saudi Arabia, educational institutions have been closed since March. Most of the schools and universities in the country have implemented e-learning programs to allow students to continue their classes. To support university students and members, enhance the quality of learning platforms and virtual classrooms, and better access to national digital services, the Saudi Research and Innovation Network (Maeen) has partnered with the Integrated Telecom Company. The coronavirus outbreak's impact is anticipated to be quite severe in the year 2020 and likely in 2021. Hence, the ongoing COVID-19 crisis and critical situation will impact the education and learning analytics market growth of the MEA region for the next few quarters.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA education and learning analytics market. The MEA education and learning analytics market is expected to grow at a good CAGR during the forecast period.
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MEA Education and Learning Analytics Market Segmentation
MEA Education and Learning Analytics Market – By Component
- Software
- Services
MEA Education and Learning Analytics Market – By Application
- Budget and finance management
- Operations management
- Performance management
- People Acquisition and Retention
- Curriculum development and intervention management
MEA Education and Learning Analytics Market – By End User
- Academics
- Corporate
MEA Education and Learning Analytics Market, by Country
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
MEA Education and Learning Analytics Market -Companies Mentioned
- Alteryx Inc.
- Blackboard Inc.
- Ellucian Company L.P
- Happiest Minds
- Microsoft Corporation
- SAP SE
- SAS Institute Inc.

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Component, Application, and End-user

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Saudi Arabia
1.Introduction
1.1Study Scope
1.2The Insight Partners Research Report Guidance
1.3Market Segmentation
2.Key Takeaways
3.Research Methodology
3.1Coverage
3.2Secondary Research
3.3Primary Research
4.MEA Education and Learning Analytics Market Landscape
4.1Market Overview
4.2MEA PEST Analysis
4.3Ecosystem Analysis
4.4Expert Opinions
5.MEA Education and Learning Analytics Market – Key Industry Dynamics
5.1Market Drivers
5.1.1Rising demand for superior assurance and excellent improvement in education system
5.1.2Increasing implementation of advanced technology among educational institutes
5.2Market Restraints
5.2.1Wrong interpretation of data and lack of supporting infrastructure in universities and schools
5.3Market Opportunities
5.3.1Surge in demand for online courses and professional certifications
5.4Future Trends
5.4.1Rising trend of Artificial Intelligence
5.5Impact Analysis of Drivers and Restraints
6.Education and Learning Analytics Market – MEA Market Analysis
6.1MEA Education and Learning Analytics Market Overview
6.2MEA Education and Learning Analytics Market –Revenue, and Forecast to 2027 (US$ Million)
6.3Market Positioning – Key Players
7.MEA Education and Learning Analytics Market Analysis By Component
7.1Overview
7.2MEA Education and Learning Analytics Market, By Component (2019 and 2027)
7.3Software
7.3.1Overview
7.3.1.1Software: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
7.4Services
7.4.1Overview
7.4.1.1Services: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.MEA Education and Learning Analytics Market Analysis By Application
8.1Overview
8.2MEA Education and Learning Analytics Market, By Application (2019 and 2027)
8.3Performance Management
8.3.1Overview
8.3.1.1Performance Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.4Operations Management
8.4.1Overview
8.4.1.1Operations Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.5Budget and Finance Management
8.5.1Overview
8.5.1.1Budget and Finance Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.6People Acquisition and Retention
8.6.1Overview
8.6.1.1People Acquisition and Retention: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
8.7Curriculum Development and Intervention Management
8.7.1Overview
8.7.1.1Curriculum Development and Intervention Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
9.MEA Education and Learning Analytics Market Analysis By End-User
9.1Overview
9.2MEA Education and Learning Analytics Market, By End-User (2019 and 2027)
9.3Academics
9.3.1Overview
9.3.1.1Academics: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
9.4Corporate
9.4.1Overview
9.4.1.1Corporate: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
10.MEA Education and Learning Analytics Market – Country Analysis
10.1Overview
10.1.1MEA: Education and Learning Analytics Market, By Country
10.1.1.1UAE: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1UAE: Education and Learning Analytics Market, By Component
10.1.1.1.2UAE: Education and Learning Analytics Market, By Application
10.1.1.1.3UAE: Education and Learning Analytics Market, By End-User
10.1.1.2Saudi Arabia: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1Saudi Arabia: Education and Learning Analytics Market, By Component
10.1.1.2.2Saudi Arabia: Education and Learning Analytics Market, By Application
10.1.1.2.3Saudi Arabia: Education and Learning Analytics Market, By End-User
10.1.1.3South Africa: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1South Africa: Education and Learning Analytics Market, By Component
10.1.1.3.2South Africa: Education and Learning Analytics Market, By Application
10.1.1.3.3South Africa: Education and Learning Analytics Market, By End-User
10.1.1.4Rest of MEA: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.4.1Rest of MEA: Education and Learning Analytics Market, By Component
10.1.1.4.2Rest of MEA: Education and Learning Analytics Market, By Application
10.1.1.4.3Rest of MEA: Education and Learning Analytics Market, By End-User
11.Impact of COVID-19 Pandemic on MEA Education and Learning Analytics Market
11.1MEA: Impact Assessment of COVID-19 Pandemic
12.Industry Landscape
12.1Overview
12.2Market Initiative
12.3New Development
13.Company Profiles
13.1SAS Institute Inc.
13.1.1Key Facts
13.1.2Business Description
13.1.3Products and Services
13.1.4Financial Overview
13.1.5SWOT Analysis
13.1.6Key Developments
13.2SAP SE
13.2.1Key Facts
13.2.2Business Description
13.2.3Products and Services
13.2.4Financial Overview
13.2.5SWOT Analysis
13.2.6Key Developments
13.3Microsoft Corporation
13.3.1Key Facts
13.3.2Business Description
13.3.3Products and Services
13.3.4Financial Overview
13.3.5SWOT Analysis
13.3.6Key Developments
13.4Ellucian Company L.P.
13.4.1Key Facts
13.4.2Business Description
13.4.3Products and Services
13.4.4Financial Overview
13.4.5SWOT Analysis
13.4.6Key Developments
13.5Blackboard Inc.
13.5.1Key Facts
13.5.2Business Description
13.5.3Products and Services
13.5.4Financial Overview
13.5.5SWOT Analysis
13.5.6Key Developments
14.Appendix
14.1About The Insight Partners
14.2Glossary of Terms
LIST OF TABLES
Table 1.MEA Education and Learning Analytics Market –Revenue and Forecast to 2027 (US$ Million)
Table 2.MEA Education and Learning Analytics Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 3.UAE Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 4.UAE Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 5.UAE Education and Learning Analytics Market, By End-User – Revenue and Forecast to 2027 (US$ Million)
Table 6.Saudi Arabia Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 7.Saudi Arabia Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 8.Saudi Arabia Education and Learning Analytics Market, By End-User – Revenue and Forecast to 2027 (US$ Million)
Table 9.South Africa Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 10.South Africa Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 11.South Africa Education and Learning Analytics Market, By End-User – Revenue and Forecast to 2027 (US$ Million)
Table 12.Rest Of MEA Education and Learning Analytics Market, By Component– Revenue and Forecast to 2027 (US$ Million)
Table 13.Rest Of MEA Education and Learning Analytics Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 14.Rest Of MEA Education and Learning Analytics Market, By End-User – Revenue and Forecast to 2027 (US$ Million)
Table 15.Glossary of Term: MEA Education and Learning Analytics Market
LIST OF FIGURES
Figure 1.MEA Education and Learning Analytics Market Segmentation
Figure 2.MEA Education and Learning Analytics Market Segmentation – By Country
Figure 3.MEA Education and Learning Analytics Market- Country Analysis
Figure 4.MEA Education and Learning Analytics Market Overview
Figure 5.Software segment is dominating the market
Figure 6.Corporate segment is expected to witness the high growth during the forecast period 2020-2027
Figure 7.MEA PEST Analysis
Figure 8.MEA Education and Learning Analytics Market, Ecosystem
Figure 9.MEA Education and Learning Analytics Market Impact Analysis of Drivers and Restraints
Figure 10.MEA Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 11.MEA Education and Learning Analytics Market Revenue Share, by Component (2019 and 2027)
Figure 12.MEA Software: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 13.MEA Services: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 14.MEA Education and Learning Analytics Market Revenue Share, by Application (2019 and 2027)
Figure 15.MEA Performance Management: Education And Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 16.MEA Operations Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 17.MEA Budget and Finance Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 18.MEA People Acquisition and Retention: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 19.MEA Curriculum Development and Intervention Management: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 20.MEA Education and Learning Analytics Market Revenue Share, by End-User (2019 and 2027)
Figure 21.MEA Academics: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 22.MEA Corporate: Education and Learning Analytics Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 23.MEA: Education and Learning Analytics Market Revenue Share, By Country (2019 and 2027)
Figure 24.UAE: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 25.Saudi Arabia: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 26.South Africa: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 27.Rest of MEA: Education and Learning Analytics Market – Revenue and Forecast to 2027 (US$ Million)
Figure 28.Impact of COVID-19 Pandemic in MEA Market
The List of Companies - Middle East and Africa Education and Learning Analytics Market
- Alteryx Inc.
- Blackboard Inc.
- Ellucian Company L.P
- Happiest Minds
- Microsoft Corporation
- SAP SE
- SAS Institute Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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