Mobile Learning Market Trends, Size, Share, Analysis by 2030

Coverage: Mobile Learning Market covers analysis By Solution (E-Books, Interactive Assessment, Video-Based Courseware, Others) and Application (Corporate Learning, In-class Learning, Independent Learning, Online-On-The Job-Training, Stimulation Based Learning)

Publication Month : Mar 2024

  • Report Code : TIPRE00011212
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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[Research Report] The Mobile learning market size is anticipated to grow from US$ 56.20 billion in 2022 to US$ 306.63 billion by 2030; it is projected to grow at a CAGR of 23.6% from 2022 to 2030.    

Mobile Learning Market Analyst Perspective:

The education industry has undertaken a significant shift after the declaration of the pandemic. Today’s education encompasses connectivity, creativity, and critical thinking and is not limited to assignments, lectures, and notes. Additionally, it is now available from any location on the globe and is not enclosed within the four walls of a classroom. While technology has advanced rapidly, it has only lately been fully utilized in the education field. Technological advancements have increased the viability of creative knowledge depiction, making it easier for learners to assimilate new concepts. Several startups have developed multiple smartphone apps that undertake various creative approaches to facilitate learning. For either those looking to get an online learning mobile app developed or those looking for ways to learn, mobile apps for the education sector have emerged as the foremost focus. The mobile learning market report emphasizes all such factors driving the market and depicts the developments of prominent players.

Every part of today’s mobile learning is designed with the objective of preserving the spirit of teaching and information sharing. The numerous alternatives and module options have aided in achieving new levels of knowledge. Mobile learning has become increasingly popular, mainly due to the pandemic that forced many schools to close and shift to online learning. This trend also led to mobile educational applications to support students, teachers, and parents. These apps provide greater flexibility, accessibility, engagement, personalization, real-time feedback, innovation, and empowerment, but they also pose some challenges and risks. Challenges pertaining to data privacy, screen time, and the growing digital divide have also been covered in the mobile learning market analysis. However, despite such concerns, the benefits of these revolutionary digital solutions to support learning cannot be overlooked.

Mobile Learning Market Overview:

Mobile learning is a contemporary method of learning by utilizing handheld smart devices, such as smartphones and tablets. It allows the learners to learn whenever and wherever, but generally, an active internet connection is required for the device. An important aspect of mobile learning is its focus on the mobility of the learner, providing them the opportunity to choose when and where they want to access learning materials and move ahead at their own pace, increasing engagement and improving knowledge retention.

Strategic Insights

Mobile Learning Market Driver:

Rising Adoption of Digital Learning to Drive Mobile Learning Market Growth

Digital learning methods are being adopted globally at a rapid pace. Such a trend is primarily due to the flexibility offered by mobile learning methods. Mobile learning is frequently used to deliver microlearning content, meaning bursts of a few minutes of relevant information structured to maintain learners’ attention and reinforce knowledge retention. Microlearning content is similar to the content a person consumes daily via social media feeds, leveraging short-form videos, gamification, animation, quizzes, and more interactive formats to engage better. Mobile learning often utilizes a forum, newsfeed, or chat function to boost the engagement of learners and allows them to ask each other questions, connect with peers, and share their insights. Moreover, several mobile learning platforms are advancing towards seamless access in an effort to enhance engagement and increase the accessibility of learning materials for learners on the go. The report includes growth prospects owing to the current mobile learning market trends and their foreseeable impact during the forecast period.

Mobile Learning Market Driver:

Mobile Learning Market Segmental Analysis:

The global mobile learning market report is segmented on the basis of solution and application. Based on the solution, the market is segmented into e-books, interactive assessments, video-based courseware, and others. By method, the market is segmented into corporate learning, in-class learning, independent learning, online on-the-job training, and stimulation-based learning. By geography, the market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM).

The mobile learning market has been segmented on the basis of solutions into e-books, interactive assessments, video-based courseware, and others. Video-based courseware acquired the largest mobile learning market share in 2022 and is anticipated to continue its domination throughout the forecast period. However, the interactive assessment segment is anticipated to witness a faster growth rate, buoyed by the rising adoption of the same across different industry verticals and also in academic institutions.

Mobile Learning Market Regional Analysis:

North America held a substantial mobile learning market share in 2022. The region’s adoption of educational technology is one of the fastest in the world. The widespread telecommunication infrastructure and high penetration of mobile devices aptly support such adoption. The use of mobile learning addresses several of the educational challenges present in the region. Devices such as smartphones and tablets facilitate innovation and aid students, teachers, and parents in gaining access to digital learning materials and personalized assessments. These are vital for furthering education in a post-industrial world. Smartphones and tablets, used in conjunction with near universal 4G/5G wireless connectivity, are essential tools to improve learning for students. Wireless technology supports the availability of new content and facilitates information access, irrespective of the learner’s location. It revolutionizes education delivery and transforms the learning environment for students inside and outside of school.

Additionally, the region is a pioneer in the research and development of such advanced learning technologies and also has a strong ecosystem of startups working on furthering mobile learning solutions. With the growing demand for mobile learning methods, such startups have been successfully securing funds from investors, further promoting the growth of the market. For instance, in May 2023, Opus, a training platform for businesses with a deskless workforce, secured US$ 6.8 million in Series A funding through a round led by Stage 2 Capital. The funding is expected to aid Opus in confronting the frontline worker shortage via AI technology. It is also anticipated to accelerate Opus' growth, including the further development of the software-as-a-service (SaaS) platform, the expansion of the engineering team, and the integration into new industries. Such factors are driving North America’s mobile learning market.

Mobile Learning Market Regional Analysis:

Mobile Learning Market Key Player Analysis:

AT&T Inc, Cisco Systems Inc, Citrix Systems Inc, Dell Inc, IBM Corporation, Learning Technologies Group, Promethean World Ltd, SAP SE, SkillSoft Ltd, and Upside Learning Solutions are some of the key players profiled while calculating the mobile learning market forecast. The market is moderately fragmented, with several small solution providers from the APAC region entering the market after receiving government aid or private funding for research. Various other players are introducing new product offerings, promoting the mobile learning market growth. Numerous other important players were also analyzed during this market research to get a holistic view of the global mobile learning market. The leading players focus on feature upgrades, expansion and diversification, collaboration, and acquisition strategies, which enable them to grab new business opportunities.

Mobile Learning Market Recent Developments: 

Companies in the mobile learning market adopt several inorganic and organic strategies, such as product innovation and partnership. Learning Technologies Group, Promethean World Ltd, SAP SE, SkillSoft Ltd, and Upside Learning Solutions are key mobile learning market players. With the strong growth in demand for mobile learning, numerous companies have established partnerships to expand their offerings. A few recent key mobile learning market developments are listed below:

  • December 2023 – Qualcomm, Inc. announced that its grant from Qualcomm Wireless Reach initiative had been supporting Science, Technology, Engineering, the Arts, and Mathematics (STEAM) learning experiences for over 1,100 K-12 students in Kentucky for the past six years. The University of Kentucky College of Education, Project Tomorrow, the Southeast South-Central Educational Cooperative, and four K-12 school districts have been collaborating for the initiative on incorporating mobile devices for teachers, pre-service teachers, and students, along with high-quality educational content.
  • August 2023 – OpenAI’s startup investment fund-backed English language learning platform ‘Speak’ raised US$ 16 million in a Series B2 funding round. With Speak’s app for iOS and Android, users can train to converse in English. The app can hold open-ended conversations through a collection of interactive speaking experiences on a range of topics while giving feedback on grammar, pronunciation, and vocabulary.
  • March 2023 – Internationally renowned business school INSEAD announced a subscription-based mobile application for learners interested in pursuing a lifelong learning educational experience. The INSEAD Learning Hub platform was designed to offer the chance for exploration of the school’s global community, permitting users to gain access to content from faculty members and alumni. The subscription model is comprised of two phases. The first continued till the Summer of 2023. It included free access for managers, executives, and professionals outside of the INSEAD community to the platform’s learning content and allowed them to enroll in customized education programs. The second phase provided free access to standard content while charging an annual fee for accessing personalized materials, live sessions with academics and practitioners, and networking opportunities with certain learning communities.

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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Solution, and Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mobile Learning Market - By Solution
1.3.2 Mobile Learning Market - By Application
1.3.3 Mobile Learning Market - By End-User
1.3.4 Mobile Learning Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. MOBILE LEARNING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. MOBILE LEARNING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. MOBILE LEARNING MARKET - GLOBAL MARKET ANALYSIS
6.1. MOBILE LEARNING - GLOBAL MARKET OVERVIEW
6.2. MOBILE LEARNING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. MOBILE LEARNING MARKET - REVENUE AND FORECASTS TO 2028 - SOLUTION
7.1. OVERVIEW
7.2. SOLUTION MARKET FORECASTS AND ANALYSIS
7.3. E-BOOKS
7.3.1. Overview
7.3.2. E-Books Market Forecast and Analysis
7.4. INTERACTIVE ASSESSMENT
7.4.1. Overview
7.4.2. Interactive Assessment Market Forecast and Analysis
7.5. VIDEO -BASED COURSEWARE
7.5.1. Overview
7.5.2. Video -Based Courseware Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. MOBILE LEARNING MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. CORPORATE LEARNING
8.3.1. Overview
8.3.2. Corporate Learning Market Forecast and Analysis
8.4. IN-CLASS LEARNING
8.4.1. Overview
8.4.2. In-class Learning Market Forecast and Analysis
8.5. STIMULATION BASED LEARNING
8.5.1. Overview
8.5.2. Stimulation Based Learning Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. MOBILE LEARNING MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
9.1. OVERVIEW
9.2. END-USER MARKET FORECASTS AND ANALYSIS
9.3. ACADEMIC
9.3.1. Overview
9.3.2. Academic Market Forecast and Analysis
9.4. CORPORATE
9.4.1. Overview
9.4.2. Corporate Market Forecast and Analysis

10. MOBILE LEARNING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Mobile Learning Market Overview
10.1.2 North America Mobile Learning Market Forecasts and Analysis
10.1.3 North America Mobile Learning Market Forecasts and Analysis - By Solution
10.1.4 North America Mobile Learning Market Forecasts and Analysis - By Application
10.1.5 North America Mobile Learning Market Forecasts and Analysis - By End-User
10.1.6 North America Mobile Learning Market Forecasts and Analysis - By Countries
10.1.6.1 United States Mobile Learning Market
10.1.6.1.1 United States Mobile Learning Market by Solution
10.1.6.1.2 United States Mobile Learning Market by Application
10.1.6.1.3 United States Mobile Learning Market by End-User
10.1.6.2 Canada Mobile Learning Market
10.1.6.2.1 Canada Mobile Learning Market by Solution
10.1.6.2.2 Canada Mobile Learning Market by Application
10.1.6.2.3 Canada Mobile Learning Market by End-User
10.1.6.3 Mexico Mobile Learning Market
10.1.6.3.1 Mexico Mobile Learning Market by Solution
10.1.6.3.2 Mexico Mobile Learning Market by Application
10.1.6.3.3 Mexico Mobile Learning Market by End-User
10.2. EUROPE
10.2.1 Europe Mobile Learning Market Overview
10.2.2 Europe Mobile Learning Market Forecasts and Analysis
10.2.3 Europe Mobile Learning Market Forecasts and Analysis - By Solution
10.2.4 Europe Mobile Learning Market Forecasts and Analysis - By Application
10.2.5 Europe Mobile Learning Market Forecasts and Analysis - By End-User
10.2.6 Europe Mobile Learning Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Mobile Learning Market
10.2.6.1.1 Germany Mobile Learning Market by Solution
10.2.6.1.2 Germany Mobile Learning Market by Application
10.2.6.1.3 Germany Mobile Learning Market by End-User
10.2.6.2 France Mobile Learning Market
10.2.6.2.1 France Mobile Learning Market by Solution
10.2.6.2.2 France Mobile Learning Market by Application
10.2.6.2.3 France Mobile Learning Market by End-User
10.2.6.3 Italy Mobile Learning Market
10.2.6.3.1 Italy Mobile Learning Market by Solution
10.2.6.3.2 Italy Mobile Learning Market by Application
10.2.6.3.3 Italy Mobile Learning Market by End-User
10.2.6.4 United Kingdom Mobile Learning Market
10.2.6.4.1 United Kingdom Mobile Learning Market by Solution
10.2.6.4.2 United Kingdom Mobile Learning Market by Application
10.2.6.4.3 United Kingdom Mobile Learning Market by End-User
10.2.6.5 Russia Mobile Learning Market
10.2.6.5.1 Russia Mobile Learning Market by Solution
10.2.6.5.2 Russia Mobile Learning Market by Application
10.2.6.5.3 Russia Mobile Learning Market by End-User
10.2.6.6 Rest of Europe Mobile Learning Market
10.2.6.6.1 Rest of Europe Mobile Learning Market by Solution
10.2.6.6.2 Rest of Europe Mobile Learning Market by Application
10.2.6.6.3 Rest of Europe Mobile Learning Market by End-User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Mobile Learning Market Overview
10.3.2 Asia-Pacific Mobile Learning Market Forecasts and Analysis
10.3.3 Asia-Pacific Mobile Learning Market Forecasts and Analysis - By Solution
10.3.4 Asia-Pacific Mobile Learning Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Mobile Learning Market Forecasts and Analysis - By End-User
10.3.6 Asia-Pacific Mobile Learning Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Mobile Learning Market
10.3.6.1.1 Australia Mobile Learning Market by Solution
10.3.6.1.2 Australia Mobile Learning Market by Application
10.3.6.1.3 Australia Mobile Learning Market by End-User
10.3.6.2 China Mobile Learning Market
10.3.6.2.1 China Mobile Learning Market by Solution
10.3.6.2.2 China Mobile Learning Market by Application
10.3.6.2.3 China Mobile Learning Market by End-User
10.3.6.3 India Mobile Learning Market
10.3.6.3.1 India Mobile Learning Market by Solution
10.3.6.3.2 India Mobile Learning Market by Application
10.3.6.3.3 India Mobile Learning Market by End-User
10.3.6.4 Japan Mobile Learning Market
10.3.6.4.1 Japan Mobile Learning Market by Solution
10.3.6.4.2 Japan Mobile Learning Market by Application
10.3.6.4.3 Japan Mobile Learning Market by End-User
10.3.6.5 South Korea Mobile Learning Market
10.3.6.5.1 South Korea Mobile Learning Market by Solution
10.3.6.5.2 South Korea Mobile Learning Market by Application
10.3.6.5.3 South Korea Mobile Learning Market by End-User
10.3.6.6 Rest of Asia-Pacific Mobile Learning Market
10.3.6.6.1 Rest of Asia-Pacific Mobile Learning Market by Solution
10.3.6.6.2 Rest of Asia-Pacific Mobile Learning Market by Application
10.3.6.6.3 Rest of Asia-Pacific Mobile Learning Market by End-User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Mobile Learning Market Overview
10.4.2 Middle East and Africa Mobile Learning Market Forecasts and Analysis
10.4.3 Middle East and Africa Mobile Learning Market Forecasts and Analysis - By Solution
10.4.4 Middle East and Africa Mobile Learning Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Mobile Learning Market Forecasts and Analysis - By End-User
10.4.6 Middle East and Africa Mobile Learning Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Mobile Learning Market
10.4.6.1.1 South Africa Mobile Learning Market by Solution
10.4.6.1.2 South Africa Mobile Learning Market by Application
10.4.6.1.3 South Africa Mobile Learning Market by End-User
10.4.6.2 Saudi Arabia Mobile Learning Market
10.4.6.2.1 Saudi Arabia Mobile Learning Market by Solution
10.4.6.2.2 Saudi Arabia Mobile Learning Market by Application
10.4.6.2.3 Saudi Arabia Mobile Learning Market by End-User
10.4.6.3 U.A.E Mobile Learning Market
10.4.6.3.1 U.A.E Mobile Learning Market by Solution
10.4.6.3.2 U.A.E Mobile Learning Market by Application
10.4.6.3.3 U.A.E Mobile Learning Market by End-User
10.4.6.4 Rest of Middle East and Africa Mobile Learning Market
10.4.6.4.1 Rest of Middle East and Africa Mobile Learning Market by Solution
10.4.6.4.2 Rest of Middle East and Africa Mobile Learning Market by Application
10.4.6.4.3 Rest of Middle East and Africa Mobile Learning Market by End-User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Mobile Learning Market Overview
10.5.2 South and Central America Mobile Learning Market Forecasts and Analysis
10.5.3 South and Central America Mobile Learning Market Forecasts and Analysis - By Solution
10.5.4 South and Central America Mobile Learning Market Forecasts and Analysis - By Application
10.5.5 South and Central America Mobile Learning Market Forecasts and Analysis - By End-User
10.5.6 South and Central America Mobile Learning Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Mobile Learning Market
10.5.6.1.1 Brazil Mobile Learning Market by Solution
10.5.6.1.2 Brazil Mobile Learning Market by Application
10.5.6.1.3 Brazil Mobile Learning Market by End-User
10.5.6.2 Argentina Mobile Learning Market
10.5.6.2.1 Argentina Mobile Learning Market by Solution
10.5.6.2.2 Argentina Mobile Learning Market by Application
10.5.6.2.3 Argentina Mobile Learning Market by End-User
10.5.6.3 Rest of South and Central America Mobile Learning Market
10.5.6.3.1 Rest of South and Central America Mobile Learning Market by Solution
10.5.6.3.2 Rest of South and Central America Mobile Learning Market by Application
10.5.6.3.3 Rest of South and Central America Mobile Learning Market by End-User

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. MOBILE LEARNING MARKET, KEY COMPANY PROFILES
12.1. ALLEN INTERACTIONS INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CITRIX SYSTEMS INC,
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. DELL
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. EWANDZDIGITAL
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. G-CUBE SOLUTIONS
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. OXAGILE
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SAP SE
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SUNTEC WEB SERVICES PVT. LTD.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SWEETRUSH INC
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. UPSIDE LEARNING SOLUTIONS PVT. LTD.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS

The List of Companies

1. Allen Interactions Inc.
2. Citrix Systems Inc,
3. Dell
4. eWandzDigital
5. G-Cube Solutions
6. Oxagile
7. SAP SE
8. SunTec Web Services Pvt. Ltd.
9. SweetRush Inc
10. Upside Learning Solutions Pvt. Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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