Online Exam Proctoring Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Type (Advanced Automated Proctoring, Recorded Proctoring, and Live Online Proctoring) and End User (Schools and Universities, Enterprises, and Government)
The online exam proctoring market was valued US$ 354.37 million in 2019 and is expected to reach US$ 1,187.57 million by 2027; it is estimated to grow at a CAGR of 16.4% during 2020–2027.
The North American online exam proctoring market is further segmented into the US, Canada, and Mexico. Various companies in the region offer online exam proctoring solutions for higher education institutes and universities, and these solutions are broadly accepted in the education sector. The growth in demand for e-learning and emphasis on efficient learning trigger the development of this sector. In North America, there has been a rise in the number of online exams and assessments conducted since the past few years. Various major universities conduct online assessment tests for high school leaver candidates. In the US, universities conduct Advanced Placement (AP) virtual tests for high school students willing to pursue further studies. The assessments are conducted online with suitable digital invigilation measures in place.
Thus, the idea of social distancing and lockdown restrictions empowered exams and assessments to be conducted remotely on the Internet, which is boosting the importance of online exam proctoring solutions. Numerous companies are leveraging these opportunities to offer cost-effective and more convenient means of student and employee authentication and test proctoring. The use of webcams and the Internet to allow trained human proctors to monitor exam sessions in real time or to review video recordings of the test sessions is surging the demand for online exam proctoring solutions. In either case, the proctors look for evidence of cheating and authentication of the test-taker. Key vendors offering these solutions to the North American market are ProctorU and Examity, Inc., among others.
The use of artificial intelligence (AI) is a major future trend in the North American market. This technology is likely to be a major game-changer in the coming years. It can help test-taker check-in, detect suspicious behavior, and identify irregularities through data forensics. The technology amplifies the online exam proctoring procedure by flagging suspicious behavior in a record and review session, thereby allowing instructors to review the session later. The AI-based online test includes facial and voice recognition, eye movement detection, and object recognition. These recognition technologies help achieve results at a lower cost due to the lack of human interference. The AI technology ensures convenience by eliminating the need for scheduling a proctor, and with the use of advanced automated proctoring type, human labor is replaced by algorithms.
In August 2020, Talview, one of the prominent players in the market, introduced Talview Proview Live Proctoring platform, which includes AI-enabled automated proctoring with active human monitoring and intervention. The platform allows certification bodies, educational institutions, and organizations to prevent cheating. Thus, in addition to the increasing adoption of product development strategies by various EdTech companies, the growing focus on digital education and rising trend of AI drive the market growth in North America.
Impact of COVID-19 Pandemic on Online Exam Proctoring Market
Presently, North America is the largest market in terms of the revenue share of the global online exam proctoring market. The region is characterized by developed nations such as the US and Canada, where the demand for education technology solutions & services is quite high due to the huge presence of digital education companies and high adoption of advanced technologies among schools and educational institutions. The education technology industry has been flourishing at an impressive pace in the US due to high adoption among end users and growing investments and funding in digital education start-ups. In terms of the COVID-19 outbreak, the US is the world’s worst-affected country presently in terms of confirmed cases and reported deaths, as per the latest WHO reports. However, numerous schools and universities are continuing to adopt online exams and assessment tools in the wake of an ongoing pandemic.
Due to COVID-19, the conventional form of classroom teaching is suspended in the region; thus, educational institutes have ramped up digital learning alternatives to respond to the new normal. The online exam proctoring solutions is becoming a feasible option to conduct exams with integrity while maintaining social distancing. Hence, the COVID 19 outbreak has a positive impact on the growth of the market.
Lucrative Regions for Online Exam Proctoring Market
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Market Insights–Online Exam Proctoring Market
Growth in E-Learning
E-learning is used broadly employed in higher education institutions and corporations; it is also progressively being adopted in K-12 institutions. The flexibility and robust functionality of online learning allow users to complete courses efficiently, and stay engaged continuously. With the increase in demand for E-learning, online proctoring has become a significant solution across all end users. The e-learning platforms provide flexibility of use, which is adding to the demand for online courses. Organizations, universities, and institutions are offering more online courses to facilitate flexible learning. However, these solutions also confer greater accessibility, and cost-effective and convenient operations. The rise in the number of E-learning administrators integrating online proctoring into their performance assessment processes drives the online exam proctoring market. Online exam proctor keeps an eye on students for doubtful activities during examinations, tests, and so on. It can see and hear the learner through webcam and can monitor the learner’s activity on the screen.
Type-Based Insights
Based on type, the online exam proctoring market is segmented into advanced automated proctoring, recorded proctoring, and live online proctoring. In 2019, live online proctoring segment led the online exam proctoring market. The live proctors guide the test-takers via multi-factor identity verification, exam launch, and environment security scans. In live online proctoring, unpermitted materials can be removed prior to exam. Companies such as ProctorU Inc. and Examity, Inc. provide live online proctoring for critical certifications, high-stakes exams, and pre-employment screening.
Online Exam Proctoring Market, by Type – 2019 and 2027
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End User-Based Insights
Based on end user, the online exam proctoring market is segmented into schools and universities, enterprises, and government. In 2019, the schools and universities segment led the online exam proctoring market. The education industry is increasingly adopting online proctoring in various aspects of academia. The online remote proctored exam is comparatively a new system that helps in preventing cheating and other violations while enabling schools and universities conduct online exams in a secure environment. All India Council for Technical Education (AICTE) has demanded all their affiliated institutions and universities to obey the guidelines issued by the Universities Grants Commission to conduct final year exams in offline, online, or blended mode. Government regulations in countries such as India to conduct online exams in universities is anticipated to help institutes and schools to use online exam proctoring solutions in order to avoid cheating and monitor students.
Strategic Insights
The market players focus on new product innovations and developments by integrating advanced technologies and features in their products to compete with the competitors.
- In 2020, Examity, Inc. recognized as a finalist in EdTech Awards 2020. Examity was named for the most exceptional innovators, trendsetters, and leaders in education technology.
- In 2020, Talview Inc. entered into a partnership with Sify Technologies Ltd. for integrating the remote proctoring solution into its iTest platform.
Online Exam Proctoring Market – By Type
- Advanced Automated Proctoring
- Recorded Proctoring
- Live Online Proctoring
Online Exam Proctoring Market – By End User
- Schools and Universities
- Enterprises
- Government
Online Exam Proctoring Market – Companies Profiles
- Comprobo
- Examity, Inc.
- Honorlock Inc.
- Inspera AS
- Mettl
- ProctorEdu LLC
- Proctortrack
- ProctorU Inc.
- PSI Services LLC
- Talview Inc.
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Frequently Asked Questions
North America led the online exam proctoring market in 2019. Amid the COVID-19 pandemic, education is the only industry gaining substantial market revenue. Due to the nationwide lockdown in North America, various schools and universities are conducting exams remotely. All private and public educational institutions are enforced to discontinue in-class sessions and adapt to online learning. Thus, the idea of social distancing and lockdown restrictions empowered exams and assessments to be conducted remotely on the Internet, which is boosting the importance of online exam proctoring solutions.
The rise in the number of E-learning administrators integrating online proctoring into their performance assessment processes drives the online exam proctoring market. Online exam proctor keeps an eye on students for doubtful activities during examinations, tests, and so on. It can see and hear the learner through webcam and can monitor the learner’s activity on the screen.
The live online proctoring is the leading type in the market. The live proctors guide the test-takers via multi-factor identity verification, exam launch, and environment security scans. In live online proctoring, unpermitted materials can be removed prior to exam. Companies such as ProctorU Inc. and Examity, Inc. provide live online proctoring for critical certifications, high-stakes exams, and pre-employment screening.