Publication Month: Nov 2022 | Report Code: TIPRE00013227 | No. of Pages: 155 | Category: Technology, Media and Telecommunications | Status: Published
Online exam proctoring or online video test proctoring solutions help observe a candidate during an online test by using a webcam and mic and accessing the candidate's screen. Generally, there are three types of proctoring live online proctoring, recorded proctoring, and advanced automated proctoring. Factors such as the rise in demand for e-learning platforms, reduction in high costs of proctored assessment centers, and reduction in time and money of learners are driving the growth of the online exam proctoring market during the forecast period. Proctoring is important in ensuring the credibility and authenticity of any exam and its result. The growth of online exams and assessments has propelled the demand for online exam proctoring.
The online exam proctoring market in North America is segmented into the US, Canada, and Mexico. Various companies in the region offer online exam proctoring solutions for higher educational institutes and universities, and these solutions are broadly accepted in the education sector. The growth in demand for e-learning and the rise in emphasis on efficient learning trigger the development of this sector. In North America, there has been a rise in the number of online exams and assessments conducted over the past few years. Various major universities conduct online assessment tests for high school leaver candidates. In the US, universities conduct Advanced Placement (AP) virtual tests for high school students willing to pursue further studies. In 2020, these assessments were conducted online with suitable digital invigilation measures in place, boosting the online exam proctoring market growth. Furthermore, amid the COVID-19 pandemic, education is one of the industries that gained substantial market revenue. Due to the nationwide lockdown in different countries of North America, various schools and universities conducted exams remotely. All these factors contribute to the online exam proctoring market growth in North America.
The COVID-19 pandemic drastically affected two huge economies in APAC India and China. However, the temporary shutdown of schools, colleges, and other learning institutions during the pandemic created huge opportunities for e-learning and increased its popularity among the general public. Investments in education technologies and government initiatives also support e-learning in Asia Pacific countries.
These initiatives enhanced digital learning experiences for students and favored the adoption of online exam proctoring solutions, which contributed to the online exam proctoring market growth in Asia Pacific during the pandemic period.
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E-learning is broadly used in higher educational institutions and corporations; it is also progressively being adopted in K-12 institutions. The flexibility and robust functionality of online learning allow users to complete courses virtually and stay engaged continuously. The e-learning platforms provide flexibility to students and education providers, which propels the demand for online courses. The adoption of e-learning is growing rapidly due to the rise in preference for online courses and learning and high internet penetration. These solutions also provide greater accessibility and cost-effective and convenient operations. Moreover, the COVID-19 pandemic has given an unexpected boost to e-learning platforms. With the increased demand for e-learning, online exam proctoring has become a significant solution for all end-users. Therefore, the rise in the number of e-learning administrators integrating online proctoring into their performance assessment processes drives the online exam proctoring market growth.
Based on type, the online exam proctoring market is bifurcated into advanced automated proctoring, recorded proctoring, and live online proctoring. The live online proctoring segment accounted for the largest online exam proctoring market share in 2021. The live proctors guide the test takers via multi-factor identity verification, exam launch, and environment security scans. In live online proctoring, prohibited materials can be removed before the exam. Talview, Inc.; Examity, Inc.; and other companies provide live online proctoring for critical certifications, high-stakes exams, and pre-employment screening.
Online exam proctoring market players mainly adopt inorganic growth strategies to stay competitive in the market.
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