The North America event management market is accounted to US$ 1.82 Bn in 2018 and is expected to grow at a CAGR of 12.6% during the forecast period 2019 – 2027, to account to US$ 5.12 Bn by 2027.
The government has increased their budgets, and, alongside, their demands have raised, these factors have facilitated the growth of a professional industry for event management. Currently, events have been used as a new form of tourism; it helps to gather visitors to an area and bring economic benefits. Due to the growing events industry in the region, marketers are looking for appropriate tools to track their event programs from end to end. Nowadays, with the rising investment in events, and the development of technology and data, businesses are highly focused on adopting event management software to plan and manage their business events. This has led to increase in the growth of North America event management market. As a result of this, the number of event management companies in these countries are expected to increase significantly. These factors are positively impacting on the growth of North America event management market.
Lucrative Country Markets
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Market Insights
Integrating Artificial Intelligence with Event Management Software are having a Significant Impact on the North America Event Management Market Growth
All the key industries across are a globe, including media & entertainment, government, educational institutes, and others, are embracing and investing in disruptive technologies such as artificial intelligence, IoT, big data, and predictive analytics, among others. This adoption is driven by the successful uses cases of AI, which resulted in increased operational efficiency, better sales revenue, and improved customer experiences. Vendors are upgrading their solution by integrating AI technology for better understandings of customers and to increase its sales by AI capabilities, which is influencing the North America Event Management market to prosper during the forecast period.
Adoption by Small and Medium-sized Enterprises (SMEs) will offer future growth opportunity for the North America Event Management market
Presently, most of the customers of event management software belongs to large enterprises, mainly due to complex large scale operations and fast adoption of advanced solutions by large enterprises. Large enterprises are at the forefront of digital transformation to improve operations. However, small and medium-sized enterprises are still in the initial phases of adopting the latest technology trends. Some of the major reasons behind this slow adoption by SMEs include lack of resources and lack of awareness about the potential benefits of digital transformation. Hence, SMEs offers a huge growth opportunity for players operating in the event management software market. In order to tap this potential segment, companies are investing in marketing activities to spread awareness and generate interest in small scale businesses. Thus, creating huge opportunity for the North America Event management Market in the forecast period.
North America Event Management Market : Solution Type Segment Insights
Event management solutions automate and simplifies the planning process and are also used for the management of academic as well as professional events such as conferences, trade exhibitions, and others. This solution also helps in saving time and money by centralizing all the tasks included in an event management process. Furthermore, developments in the cloud-based services have increased the demand for cloud-based event management software. Thus, it is anticipated that the software type segment will increase in the coming years as well as drive the North America Event Management market.
North America Event Management Market : Application Segment Insights
The North America Event Management market by application is segmented into event planning, event marketing, venue and ticket management, reporting and analytics, and others. The adoption of advanced technological software for the management of events has resulted in increasing demand for these software. The presence of latest innovative tools for analyzing, and suggesting best possible way to have a measurable return on investment (ROI) for the efficient and reliable process to carry out the event are likely to bolster the North America event management software market during the forecast period.
Mexico Event Management Market by Solution Type
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New market initiatives were observed as the most adopted strategy in the North America Event Management market. Few of the recent market initiatives in the North America Event Management market are listed below:
2019:
Attendify partnered with American Express GBT’s division, American Express Meetings & Events to enhance attendee engagement.2018:
Aventri released new updates for its mobile event apps. The new updates include advanced analytics as well as the support of facial recognition and fingerprint technology.2017:
EventBrite acquired Ticketfly, a ticketing platform from Pandora. The acquired company is focused on offering platform dedicated to music venues and promoters.NORTH AMERICA EVENT MANAGEMENT MARKET SEGMENTATION
North America Event Management Market — By Solution Type
- Software
- Services
North America Event Management Market — By Application
- Event planning
- Event marketing
- Venue and ticket management
- Reporting and analytics
- Others
North America Event Management Market – By Geography
- North America
- U.S.
- Canada
- Mexico
North America Event Management Market - Company Profiles
- Active Network
- Arlo
- Attendify
- Aventri
- Bizzabo
- Cvent
- Dean Evans and Associates, Inc.
- Eventbrite, LLC
- Grenadine Technologies Inc.
- Zerista, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Solution Type, Application, End User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Event Management Software Market – By Solution
1.3.2 North America Event Management Software Market – By Application
1.3.3 North America Event Management Software Market – By End-User
1.3.4 North America Event Management Software Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Event Management Software Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America PEST Analysis
4.3 Ecosystem Analysis
5. Event Management Software Market – Key Market Dynamics
5.1 Key Market Drivers
5.1.1 The complexities in event management is significantly creating the demand for event management software
5.1.2 Integrating artificial intelligence with event management software are having a significant impact on market growth
5.2 Key Market Restraints
5.2.1 Data privacy and security issues
5.3 Key Market Opportunities
5.3.1 Adoption by Small and Medium-sized Enterprises (SMEs) will offer future growth opportunity
5.4 Future Trend
5.4.1 Adoption of cloud-based event management software
5.5 Impact Analysis of Drivers and Restraints
6. Event Management Software Market – North America Market Analysis
6.1 North America Event Management Software Market Overview
6.2 North America Event Management Software Market Forecast and Analysis
6.3 Market Positioning – Five Key Players
7. Event Management Software Market Analysis – By Solution Type
7.1 Overview
7.2 North America Event Management Software Market Breakdown, By Solution Type, 2018 & 2027
7.3 Software
7.3.1 Overview
7.3.2 North America Software Market Revenue and Forecasts to 2027 (US$ Mn)
7.4 Service
7.4.1 Overview
7.4.2 North America Service Market Revenue and Forecasts to 2027 (US$ Mn)
8. North America Event Management Market – By Application
8.1 Overview
8.2 North America Event Management Market Breakdown, By Application, 2018 and 2027
8.3 Event Planning Software
8.3.1 Overview
8.3.2 Event Planning Software Market, Revenue and Forecast to 2027 (US$ Mn)
8.4 Event Marketing Software
8.4.1 Overview
8.4.2 Event Marketing Software Market, Revenue and Forecast to 2027 (US$ Mn)
8.5 Venue and Ticket Management Software
8.5.1 Overview
8.5.2 Venue and Ticket Management Software Market, Revenue and Forecast to 2027 (US$ Mn)
8.6 Analytics and Reporting Software
8.6.1 Overview
8.6.2 Analytics and Reporting Software Market, Revenue and Forecast to 2027 (US$ Mn)
8.7 Others
8.7.1 Overview
8.7.2 Others Market, Revenue and Forecast to 2027 (US$ Mn)
9. North America Event Management Market – By End User
9.1 Overview
9.2 North America Event Management Market Breakdown, By End User, 2018 & 2027
9.3 Corporate
9.3.1 Overview
9.3.2 Corporate Market, Revenue and Forecast to 2027 (US$ Mn)
9.4 Government
9.4.1 Overview
9.4.2 Government Market, Revenue and Forecast to 2027 (US$ Mn)
9.5 Education
9.5.1 Overview
9.5.2 Education Market, Revenue and Forecast to 2027 (US$ Mn)
9.6 Media and Entertainment
9.6.1 Overview
9.6.2 Media and Entertainment Market, Revenue and Forecast to 2027 (US$ Mn)
9.7 Others
9.7.1 Overview
9.7.2 Others Market, Revenue and Forecast to 2027 (US$ Mn)
10. North America Event Management Software Market – Country Analysis
10.1 Overview
10.1.1.1 US Event Management Software Market Revenue and Forecast To 2027 (US$ Mn)
10.1.1.1.1 US Event Management Software Market Breakdown, By Solution Type
10.1.1.1.2 US Event Management Software Market Breakdown, By Application
10.1.1.1.3 US Event Management Software Market Breakdown, By End User
10.1.1.2 Canada Event Management Software Market Revenue and Forecast To 2027 (US$ Mn)
10.1.1.2.1 Canada Event Management Software Market Breakdown, By Solution Type
10.1.1.2.2 Canada Event Management Software Market Breakdown, By Application
10.1.1.2.3 Canada Event Management Software Market Breakdown, By End User
10.1.1.3 Mexico Event Management Software Market Revenue and Forecast To 2027 (US$ Mn)
10.1.1.3.1 Mexico Event Management Software Market Breakdown, By Solution Type
10.1.1.3.2 Mexico Event Management Software Market Breakdown, By Application
10.1.1.3.3 Mexico Event Management Software Market Breakdown, By End User
11. Event Management Software Market - Industry Landscape
11.1 Market Initiative
11.2 Merger & Acquisition
11.3 New Development
12. Company Profiles
12.1 Active Network, LLC
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Arlo Software Limited
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Attendify
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Aventri, Inc.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Bizzabo, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Cvent, Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Event Espresso LLC
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Eventbrite, Inc.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Grenadine Technologies Inc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Zerista Inc. (Simpleview, LLC.)
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. North America Event Management Software Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. North America Event Management Software Market Revenue and Forecast To 2027, By Country (US$ Mn)
Table 3. US Event Management Software Market Revenue and Forecast To 2027 – By Solution Type (US$ Mn)
Table 4. US Event Management Software Market Revenue and Forecast To 2027 – By Application (US$ Mn)
Table 5. US Event Management Software Market Revenue and Forecast To 2027 – By End User (US$ Mn)
Table 6. Canada Event Management Software Market Revenue and Forecast To 2027 – By Type (US$ Mn)
Table 7. Canada Event Management Software Market Revenue and Forecast To 2027 – By Application (US$ Mn)
Table 8. Canada Event Management Software Market Revenue and Forecast To 2027 – By End User (US$ Mn)
Table 9. Mexico Event Management Software Market Revenue and Forecast To 2027 – By Solution Type (US$ Mn)
Table 10. Mexico Event Management Software Market Revenue and Forecast To 2027 – By Application (US$ Mn)
Table 11. Mexico Event Management Software Market Revenue and Forecast To 2027 – By End User (US$ Mn)
Table 12. Glossary of Terms, Event Management Software Market
LIST OF FIGURES
Figure 1. Event Management Software Market Segmentation
Figure 2. North America Event Management Software Market Overview
Figure 3. North America Event Management Software Market, By Solution Type
Figure 4. North America Event Management Software Market, By Application
Figure 5. North America Event Management Software Market, By End-User
Figure 6. North America Event Management Software Market, By Country
Figure 7. North America PEST Analysis
Figure 8. Event Management Software Market Ecosystem Analysis
Figure 9. Event Management Software Market Impact Analysis of Drivers and Restraints
Figure 10. North America Event Management Software Market Forecast and Analysis, (US$ Mn)
Figure 11. North America Event Management Software Market Breakdown by Solution Type, 2018 & 2027 (%)
Figure 12. North America Software Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 13. North America Service Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 14. North America Event Management Market Breakdown, by Application, 2018 and 2027 (%)
Figure 15. Event Planning Software Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 16. Event Marketing Software Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 17. Venue and Ticket Management Software Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 18. Analytics and Reporting Software Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 19. Others Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 20. North America Event Management Market Breakdown, By End User, 2018 & 2027 (%)
Figure 21. Corporate Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 22. Government Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 23. Education Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 24. Media and Entertainment Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 25. Others Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 26. North America Event Management Software Market Breakdown, By Country, 2018 & 2027 (%)
Figure 27. US Event Management Software Market Revenue and Forecast To 2027 (US$ Mn)
Figure 28. Canada Event Management Software Market Revenue and Forecast To 2027 (US$ Mn)
Figure 29. Mexico Event Management Software Market Revenue and Forecast To 2027 (US$ Mn)
The List of Companies
- Active Network
- Arlo Technologies
- KitApps, Inc. /Attendify
- Aventri, Inc.
- Bizzabo Inc.
- Cvent Inc.
- Dean Evans and Associates, Inc.
- Eventbrite, LLC
- Grenadine Technologies Inc.
- Zerista, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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