North America Event Management Software Market Drivers and Forecasts by 2027

The North America event management market is accounted to US$ 1.82 Bn in 2018 and is expected to grow at a CAGR of 12.6% during the forecast period 2019 – 2027, to account to US$ 5.12 Bn by 2027.

The government has increased their budgets, and, alongside, their demands have raised, these factors have facilitated the growth of a professional industry for event management. Currently, events have been used as a new form of tourism; it helps to gather visitors to an area and bring economic benefits. Due to the growing events industry in the region, marketers are looking for appropriate tools to track their event programs from end to end. Nowadays, with the rising investment in events, and the development of technology and data, businesses are highly focused on adopting event management software to plan and manage their business events. This has led to increase in the growth of North America event management market. As a result of this, the number of event management companies in these countries are expected to increase significantly. These factors are positively impacting on the growth of North America event management market.

Lucrative Country Markets

Market Insights

Integrating Artificial Intelligence with Event Management Software are having a Significant Impact on the North America Event Management Market Growth

All the key industries across are a globe, including media & entertainment, government, educational institutes, and others, are embracing and investing in disruptive technologies such as artificial intelligence, IoT, big data, and predictive analytics, among others. This adoption is driven by the successful uses cases of AI, which resulted in increased operational efficiency, better sales revenue, and improved customer experiences. Vendors are upgrading their solution by integrating AI technology for better understandings of customers and to increase its sales by AI capabilities, which is influencing the North America Event Management market to prosper during the forecast period.

Adoption by Small and Medium-sized Enterprises (SMEs) will offer future growth opportunity for the North America Event Management market

Presently, most of the customers of event management software belongs to large enterprises, mainly due to complex large scale operations and fast adoption of advanced solutions by large enterprises. Large enterprises are at the forefront of digital transformation to improve operations. However, small and medium-sized enterprises are still in the initial phases of adopting the latest technology trends. Some of the major reasons behind this slow adoption by SMEs include lack of resources and lack of awareness about the potential benefits of digital transformation. Hence, SMEs offers a huge growth opportunity for players operating in the event management software market. In order to tap this potential segment, companies are investing in marketing activities to spread awareness and generate interest in small scale businesses. Thus, creating huge opportunity for the North America Event management Market in the forecast period.

North America Event Management Market : Solution Type Segment Insights

Event management solutions automate and simplifies the planning process and are also used for the management of academic as well as professional events such as conferences, trade exhibitions, and others. This solution also helps in saving time and money by centralizing all the tasks included in an event management process. Furthermore, developments in the cloud-based services have increased the demand for cloud-based event management software. Thus, it is anticipated that the software type segment will increase in the coming years as well as drive the North America Event Management market.

North America Event Management Market : Application Segment Insights

The North America Event Management market by application is segmented into event planning, event marketing, venue and ticket management, reporting and analytics, and others. The adoption of advanced technological software for the management of events has resulted in increasing demand for these software. The presence of latest innovative tools for analyzing, and suggesting best possible way to have a measurable return on investment (ROI) for the efficient and reliable process to carry out the event are likely to bolster the North America event management software market during the forecast period.

Mexico Event Management Market by Solution Type

New market initiatives were observed as the most adopted strategy in the North America Event Management market. Few of the recent market initiatives in the North America Event Management market are listed below:

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NORTH AMERICA EVENT MANAGEMENT MARKET SEGMENTATION

North America Event Management Market — By Solution Type

• Software
• Services 

North America Event Management Market — By Application

• Event planning
• Event marketing
• Venue and ticket management
• Reporting and analytics
• Others

North America Event Management Market – By Geography

• North America
  • U.S.
  • Canada
  • Mexico

North America Event Management Market - Company Profiles

• Active Network
• Arlo
• Attendify
• Aventri
• Bizzabo
• Cvent
• Dean Evans and Associates, Inc.
• Eventbrite, LLC
• Grenadine Technologies Inc.
• Zerista, Inc.   

North America Event Management Software Report Scope