Proximity as a service is a concept that uses location-based wireless technology to deliver highly tailored advertising content to mobile users in specified places. Wi-Fi, Bluetooth, NFC, and GPS are all used in the proximity as a service paradigm to give highly tailored hyper-local data to specific places. This service model can be utilized for a variety of purposes, including data distribution in smart city projects, commercial information delivery in malls, sharing news feeds for campuses and office centres, city games, and personal ads, among others.
MARKET DYNAMICS
The market for proximity as a service is growing due to increased usage of smartphones and proximity technology, higher market competitiveness, and a greater focus on business information. The industry is likely to develop in the future years as more marketers employ proximity marketing because of the precise way it targets the intended demographic. Furthermore, the growing desire for better customer service and response, the growing use of BLE beacons for proximity marketing, and technological improvements in location-based services all contribute to market growth.
MARKET SCOPE
The "Global Proximity as a Service Market Analysis To 2028" is a specialized and in-depth study of the technology, media, and telecommunications industry with a special focus on global market trend analysis. The proximity as a service market report aims to provide an overview of the proximity as a service market with detailed market segmentation by technology, end-user, and geography. The global proximity as a service market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading proximity as a service market player and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global proximity as a service market is segmented based on technology, end-user. Based on the technology, the proximity as a service market is segmented into Wi-Fi, Bluetooth, Near Field Communication (NFC), GPS, others. Based on the end-user, the proximity as a service market is segmented into retail and e-commerce, healthcare, BFSI, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global proximity as a service market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The proximity as a service market by each region is later sub-segmented by respective countries and segments. The proximity as a service market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the proximity as a service market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the proximity as a service market in these regions.
IMPACT OF COVID-19 ON PROXIMITY AS A SERVICE MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the proximity as a service market. Many companies now operate their businesses on online platforms due to the lockdown conditions. Therefore, the demand for proximity as a service is increasing during COVID-19 and is also set to increase during the forecast period.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global proximity as a service market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The proximity as a service market by each region is later sub-segmented by respective countries and segments. The proximity as a service market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the proximity as a service market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the proximity as a service market in these regions.
IMPACT OF COVID-19 ON PROXIMITY AS A SERVICE MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the proximity as a service market. Many companies now operate their businesses on online platforms due to the lockdown conditions. Therefore, the demand for proximity as a service is increasing during COVID-19 and is also set to increase during the forecast period.
MARKET PLAYERS
The reports cover key developments in the proximity as a service market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from proximity as a service market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the proximity as a service market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the proximity as a service market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Apple Inc.
- Bleesk
- Google LLC
- GroundTruth
- HID Global Corporation
- Knorex
- Microsoft Corporation
- Qualcomm Technologies, Inc.
- Zebra Technologies Corp.
- InMarket
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Proximity As A Service Market - By Technology
1.3.2 Proximity As A Service Market - By End-User
1.3.3 Proximity As A Service Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PROXIMITY AS A SERVICE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. PROXIMITY AS A SERVICE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PROXIMITY AS A SERVICE MARKET - GLOBAL MARKET ANALYSIS
6.1. PROXIMITY AS A SERVICE - GLOBAL MARKET OVERVIEW
6.2. PROXIMITY AS A SERVICE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PROXIMITY AS A SERVICE MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
7.1. OVERVIEW
7.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
7.3. WI-FI
7.3.1. Overview
7.3.2. Wi-Fi Market Forecast and Analysis
7.4. BLUETOOTH
7.4.1. Overview
7.4.2. Bluetooth Market Forecast and Analysis
7.5. NEAR FIELD COMMUNICATION (NFC)
7.5.1. Overview
7.5.2. Near Field Communication (NFC) Market Forecast and Analysis
7.6. GPS
7.6.1. Overview
7.6.2. GPS Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. PROXIMITY AS A SERVICE MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
8.1. OVERVIEW
8.2. END-USER MARKET FORECASTS AND ANALYSIS
8.3. RETAIL AND E-COMMERCE
8.3.1. Overview
8.3.2. Retail and e-commerce Market Forecast and Analysis
8.4. HEALTHCARE
8.4.1. Overview
8.4.2. Healthcare Market Forecast and Analysis
8.5. BFSI
8.5.1. Overview
8.5.2. BFSI Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. PROXIMITY AS A SERVICE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Proximity As A Service Market Overview
9.1.2 North America Proximity As A Service Market Forecasts and Analysis
9.1.3 North America Proximity As A Service Market Forecasts and Analysis - By Technology
9.1.4 North America Proximity As A Service Market Forecasts and Analysis - By End-User
9.1.5 North America Proximity As A Service Market Forecasts and Analysis - By Countries
9.1.5.1 United States Proximity As A Service Market
9.1.5.1.1 United States Proximity As A Service Market by Technology
9.1.5.1.2 United States Proximity As A Service Market by End-User
9.1.5.2 Canada Proximity As A Service Market
9.1.5.2.1 Canada Proximity As A Service Market by Technology
9.1.5.2.2 Canada Proximity As A Service Market by End-User
9.1.5.3 Mexico Proximity As A Service Market
9.1.5.3.1 Mexico Proximity As A Service Market by Technology
9.1.5.3.2 Mexico Proximity As A Service Market by End-User
9.2. EUROPE
9.2.1 Europe Proximity As A Service Market Overview
9.2.2 Europe Proximity As A Service Market Forecasts and Analysis
9.2.3 Europe Proximity As A Service Market Forecasts and Analysis - By Technology
9.2.4 Europe Proximity As A Service Market Forecasts and Analysis - By End-User
9.2.5 Europe Proximity As A Service Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Proximity As A Service Market
9.2.5.1.1 Germany Proximity As A Service Market by Technology
9.2.5.1.2 Germany Proximity As A Service Market by End-User
9.2.5.2 France Proximity As A Service Market
9.2.5.2.1 France Proximity As A Service Market by Technology
9.2.5.2.2 France Proximity As A Service Market by End-User
9.2.5.3 Italy Proximity As A Service Market
9.2.5.3.1 Italy Proximity As A Service Market by Technology
9.2.5.3.2 Italy Proximity As A Service Market by End-User
9.2.5.4 United Kingdom Proximity As A Service Market
9.2.5.4.1 United Kingdom Proximity As A Service Market by Technology
9.2.5.4.2 United Kingdom Proximity As A Service Market by End-User
9.2.5.5 Russia Proximity As A Service Market
9.2.5.5.1 Russia Proximity As A Service Market by Technology
9.2.5.5.2 Russia Proximity As A Service Market by End-User
9.2.5.6 Rest of Europe Proximity As A Service Market
9.2.5.6.1 Rest of Europe Proximity As A Service Market by Technology
9.2.5.6.2 Rest of Europe Proximity As A Service Market by End-User
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Proximity As A Service Market Overview
9.3.2 Asia-Pacific Proximity As A Service Market Forecasts and Analysis
9.3.3 Asia-Pacific Proximity As A Service Market Forecasts and Analysis - By Technology
9.3.4 Asia-Pacific Proximity As A Service Market Forecasts and Analysis - By End-User
9.3.5 Asia-Pacific Proximity As A Service Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Proximity As A Service Market
9.3.5.1.1 Australia Proximity As A Service Market by Technology
9.3.5.1.2 Australia Proximity As A Service Market by End-User
9.3.5.2 China Proximity As A Service Market
9.3.5.2.1 China Proximity As A Service Market by Technology
9.3.5.2.2 China Proximity As A Service Market by End-User
9.3.5.3 India Proximity As A Service Market
9.3.5.3.1 India Proximity As A Service Market by Technology
9.3.5.3.2 India Proximity As A Service Market by End-User
9.3.5.4 Japan Proximity As A Service Market
9.3.5.4.1 Japan Proximity As A Service Market by Technology
9.3.5.4.2 Japan Proximity As A Service Market by End-User
9.3.5.5 South Korea Proximity As A Service Market
9.3.5.5.1 South Korea Proximity As A Service Market by Technology
9.3.5.5.2 South Korea Proximity As A Service Market by End-User
9.3.5.6 Rest of Asia-Pacific Proximity As A Service Market
9.3.5.6.1 Rest of Asia-Pacific Proximity As A Service Market by Technology
9.3.5.6.2 Rest of Asia-Pacific Proximity As A Service Market by End-User
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Proximity As A Service Market Overview
9.4.2 Middle East and Africa Proximity As A Service Market Forecasts and Analysis
9.4.3 Middle East and Africa Proximity As A Service Market Forecasts and Analysis - By Technology
9.4.4 Middle East and Africa Proximity As A Service Market Forecasts and Analysis - By End-User
9.4.5 Middle East and Africa Proximity As A Service Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Proximity As A Service Market
9.4.5.1.1 South Africa Proximity As A Service Market by Technology
9.4.5.1.2 South Africa Proximity As A Service Market by End-User
9.4.5.2 Saudi Arabia Proximity As A Service Market
9.4.5.2.1 Saudi Arabia Proximity As A Service Market by Technology
9.4.5.2.2 Saudi Arabia Proximity As A Service Market by End-User
9.4.5.3 U.A.E Proximity As A Service Market
9.4.5.3.1 U.A.E Proximity As A Service Market by Technology
9.4.5.3.2 U.A.E Proximity As A Service Market by End-User
9.4.5.4 Rest of Middle East and Africa Proximity As A Service Market
9.4.5.4.1 Rest of Middle East and Africa Proximity As A Service Market by Technology
9.4.5.4.2 Rest of Middle East and Africa Proximity As A Service Market by End-User
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Proximity As A Service Market Overview
9.5.2 South and Central America Proximity As A Service Market Forecasts and Analysis
9.5.3 South and Central America Proximity As A Service Market Forecasts and Analysis - By Technology
9.5.4 South and Central America Proximity As A Service Market Forecasts and Analysis - By End-User
9.5.5 South and Central America Proximity As A Service Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Proximity As A Service Market
9.5.5.1.1 Brazil Proximity As A Service Market by Technology
9.5.5.1.2 Brazil Proximity As A Service Market by End-User
9.5.5.2 Argentina Proximity As A Service Market
9.5.5.2.1 Argentina Proximity As A Service Market by Technology
9.5.5.2.2 Argentina Proximity As A Service Market by End-User
9.5.5.3 Rest of South and Central America Proximity As A Service Market
9.5.5.3.1 Rest of South and Central America Proximity As A Service Market by Technology
9.5.5.3.2 Rest of South and Central America Proximity As A Service Market by End-User
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. PROXIMITY AS A SERVICE MARKET, KEY COMPANY PROFILES
11.1. APPLE INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BLEESK
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. GOOGLE LLC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. GROUNDTRUTH
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HID GLOBAL CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. KNOREX
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. MICROSOFT CORPORATION
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. QUALCOMM TECHNOLOGIES, INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. ZEBRA TECHNOLOGIES CORP.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. INMARKET
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Apple Inc.
2.Bleesk
3.Google LLC
4.GroundTruth
5. HID Global Corporation
6.Knorex
7.Microsoft Corporation
8.Qualcomm Technologies, Inc.
9.Zebra Technologies Corp.
10.InMarket
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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