Proximity as a Service Market Drivers, Trends, and Forecast by 2031

MARKET INTRODUCTION

Proximity as a service is a concept that uses location-based wireless technology to deliver highly tailored advertising content to mobile users in specified places. Wi-Fi, Bluetooth, NFC, and GPS are all used in the proximity as a service paradigm to give highly tailored hyper-local data to specific places. This service model can be utilized for a variety of purposes, including data distribution in smart city projects, commercial information delivery in malls, sharing news feeds for campuses and office centres, city games, and personal ads, among others.

MARKET DYNAMICS

The market for proximity as a service is growing due to increased usage of smartphones and proximity technology, higher market competitiveness, and a greater focus on business information. The industry is likely to develop in the future years as more marketers employ proximity marketing because of the precise way it targets the intended demographic. Furthermore, the growing desire for better customer service and response, the growing use of BLE beacons for proximity marketing, and technological improvements in location-based services all contribute to market growth.

MARKET SCOPE

The "Global Proximity as a Service Market Analysis To 2031" is a specialized and in-depth study of the technology, media, and telecommunications industry with a special focus on global market trend analysis. The proximity as a service market report aims to provide an overview of the proximity as a service market with detailed market segmentation by technology, end-user, and geography. The global proximity as a service market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading proximity as a service market player and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global proximity as a service market is segmented based on technology, end-user. Based on the technology, the proximity as a service market is segmented into Wi-Fi, Bluetooth, Near Field Communication (NFC), GPS, others. Based on the end-user, the proximity as a service market is segmented into retail and e-commerce, healthcare, BFSI, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global proximity as a service market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The proximity as a service market by each region is later sub-segmented by respective countries and segments. The proximity as a service market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the proximity as a service market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the proximity as a service market in these regions.
IMPACT OF COVID-19 ON PROXIMITY AS A SERVICE MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the proximity as a service market. Many companies now operate their businesses on online platforms due to the lockdown conditions. Therefore, the demand for proximity as a service is increasing during COVID-19 and is also set to increase during the forecast period.

MARKET PLAYERS

The reports cover key developments in the proximity as a service market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from proximity as a service market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the proximity as a service market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the proximity as a service market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

• Apple Inc.
• Bleesk
• Google LLC
• GroundTruth
• HID Global Corporation
• Knorex
• Microsoft Corporation
• Qualcomm Technologies, Inc.
• Zebra Technologies Corp.
• InMarket

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Proximity as a Service Report Scope