The social and emotional learning market is projected to reach US$ 9.29 billion by 2031; it is estimated to grow at a CAGR of 29.7% from 2022 to 2031.
Social and emotional learning helps in developing the self-awareness, interpersonal skills, and self-control that are vital for school, work, and life success. The promotion of social and emotional learning in school environments, citizenships, and relationships boosts the social and emotional learning market growth. Furthermore, the increasing adoption of AI, AR, and VR learning trends in the K-12 sector is offering lucrative opportunities to the social and emotional learning market players.
MARKET DYNAMICS
Educators and policymakers are spending considerably on social and emotional learning solutions. In addition to this, the exponential rise in the use of computing solutions in the K-12 sector in schools and massive improvements in the educational infrastructure are contributing to the social and emotional learning market progress. Moreover, the rapid adoption of e-learning with connected and smart devices, and increased digitalization in the education sector are major factors propelling the market growth. However, the lack of awareness about social and emotional learning platforms, and budget constraints in educational institutes across developing and underdeveloped countries hinder the growth of the market. Further, as technology assists students in developing relationships and acts as a starting point for connection, educators are looking to harness EdTech tools to help students meet their emotional learning goals. Continuous developments in artificial intelligence in the K12 education system are encouraging massive innovations in virtual and augmented reality technologies, which is anticipated to create significant growth opportunities for the social and emotional learning market players.
MARKET SCOPE
The "Global Social and Emotional Learning Market Analysis to 2031" is a specialized and in-depth study with a special focus on global trend analysis. The report aims to provide an analysis of the market based on component, type, core competency, and end user. It provides key market statistics derived by considering the revenue performances of leading market players and offers key trends and opportunities prevailing in the social and emotional learning market.
Strategic Insights
MARKET SEGMENTATION
The social and emotional learning market is segmented on the basis of component, type, core competency, and end user. In terms of component, the market is segmented into solutions and services. Based on type, the market is bifurcated into web-based and application. Further, based on core competency, the social and emotional learning market is segmented into self-awareness, self-management, social awareness, relationship skills, and responsible decision-making. The social and emotional learning market, by end user, is segmented into pre-K, elementary schools, and middle and high schools.
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global social and emotional learning market based on various segments. It also provides market size and forecast estimates from 2021 to 2031 with respect to five major regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America. The market in each region is further segmented into respective countries and segments. The report covers an analysis and forecast of 18 countries, along with current trends and opportunities prevailing in the region.
North America is expected to hold the largest share of the social and emotional learning market during the forecast period. The market in North America is subsegmented into the US, Canada, and Mexico. There is a large-scale implementation of social and emotional learning programs at schools. Moreover, among K–12 end users, the adoption of smart and emotional learning solutions and programs has surged notably. Aperture Education, which empowers out-of-school-time programs across the region, partnered with North Star Elementary, Alaska, in 2021. With this partnership, North Star Elementary helps children develop social and emotional skills and overcome trauma.
The below figure showcases the revenue growth trend in the global social and emotional learning market: 
Source: The Insight Partners Analysis
The report analyzes factors affecting the social and emotional learning market from the demand and supply sides. Further, it evaluates market dynamics, i.e., drivers, restraints, opportunities, and future trends, influencing the market progress. The report also provides an exhaustive Porter's Five Forces analysis of the market.
IMPACT OF COVID-19 PANDEMIC
The COVID-19 pandemic benefited the social and emotional learning industry. The education sector started facing unprecedented challenges during the pandemic, which compelled them to develop remote learning and working environments. Social and emotional learning solutions allowed users to support one another, as adults, families, young people, and communities experienced feelings of loss, isolation, and stress amid this health crisis. The COVID-19 pandemic had a significant impact on students’ socio-emotional learning abilities, and therefore, to stabilize the academic learning, social and emotional learning tools, as well as programs, were adopted rapidly to establish a more expansive and accurate definition of learning, both, during and beyond the global health crisis. Social and emotional learning activities helped students adapt to new circumstances, return to school, and catch up on lost learnings.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global social and emotional learning market based on various segments. It also provides market size and forecast estimates from 2021 to 2031 with respect to five major regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America. The market in each region is further segmented into respective countries and segments. The report covers an analysis and forecast of 18 countries, along with current trends and opportunities prevailing in the region.
North America is expected to hold the largest share of the social and emotional learning market during the forecast period. The market in North America is subsegmented into the US, Canada, and Mexico. There is a large-scale implementation of social and emotional learning programs at schools. Moreover, among K–12 end users, the adoption of smart and emotional learning solutions and programs has surged notably. Aperture Education, which empowers out-of-school-time programs across the region, partnered with North Star Elementary, Alaska, in 2021. With this partnership, North Star Elementary helps children develop social and emotional skills and overcome trauma.
The below figure showcases the revenue growth trend in the global social and emotional learning market: Source: The Insight Partners Analysis
The report analyzes factors affecting the social and emotional learning market from the demand and supply sides. Further, it evaluates market dynamics, i.e., drivers, restraints, opportunities, and future trends, influencing the market progress. The report also provides an exhaustive Porter's Five Forces analysis of the market.
IMPACT OF COVID-19 PANDEMIC
The COVID-19 pandemic benefited the social and emotional learning industry. The education sector started facing unprecedented challenges during the pandemic, which compelled them to develop remote learning and working environments. Social and emotional learning solutions allowed users to support one another, as adults, families, young people, and communities experienced feelings of loss, isolation, and stress amid this health crisis. The COVID-19 pandemic had a significant impact on students’ socio-emotional learning abilities, and therefore, to stabilize the academic learning, social and emotional learning tools, as well as programs, were adopted rapidly to establish a more expansive and accurate definition of learning, both, during and beyond the global health crisis. Social and emotional learning activities helped students adapt to new circumstances, return to school, and catch up on lost learnings.
MARKET PLAYERS
The reports highlight key organic and inorganic growth strategies in the social and emotional learning market. Organic growth strategies adopted by market players include product launches, product approvals, and patents and events. Further, the inorganic growth strategies witnessed in the market include acquisitions, partnerships, and collaborations. These activities have paved the way for the expansion of businesses and customer bases of market players.
The report also includes the profiles of key companies in the social and emotional learning market, focusing on their SWOT analysis and market strategies. The company profile section focuses on leading industry players with information such as components and services offered, financial information for the last 3 years, and key development in the past 5 years. The list of a few companies engaged in the social and emotional learning market is given below:
- Committee for Children
- Everfi
- Nearpod
- Illuminate Education
- Panorama Education
- Hero K12
- Newsela
- Playworks
- Wings for Kids
- Rethink ED
The dedicated research and analysis team at The Insight Partner consists of experienced professionals with advanced statistical expertise. The team also offers various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Type, Core Competency, End User, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Social And Emotional Learning (SEL) Market - By Component
1.3.2 Social And Emotional Learning (SEL) Market - By Type
1.3.3 Social And Emotional Learning (SEL) Market - By End User
1.3.4 Social And Emotional Learning (SEL) Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SOCIAL AND EMOTIONAL LEARNING (SEL) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SOCIAL AND EMOTIONAL LEARNING (SEL) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SOCIAL AND EMOTIONAL LEARNING (SEL) MARKET - GLOBAL MARKET ANALYSIS
6.1. SOCIAL AND EMOTIONAL LEARNING (SEL) - GLOBAL MARKET OVERVIEW
6.2. SOCIAL AND EMOTIONAL LEARNING (SEL) - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SOCIAL AND EMOTIONAL LEARNING (SEL) MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. SOCIAL AND EMOTIONAL LEARNING (SEL) MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. APPLICATION
8.3.1. Overview
8.3.2. Application Market Forecast and Analysis
8.4. WEB
8.4.1. Overview
8.4.2. Web Market Forecast and Analysis
9. SOCIAL AND EMOTIONAL LEARNING (SEL) MARKET - REVENUE AND FORECASTS TO 2028 - END USER
9.1. OVERVIEW
9.2. END USER MARKET FORECASTS AND ANALYSIS
9.3. PRE-K
9.3.1. Overview
9.3.2. Pre-K Market Forecast and Analysis
9.4. ELEMENTARY SCHOOLS
9.4.1. Overview
9.4.2. Elementary Schools Market Forecast and Analysis
9.5. MIDDLE AND HIGH SCHOOLS
9.5.1. Overview
9.5.2. Middle and High Schools Market Forecast and Analysis
10. SOCIAL AND EMOTIONAL LEARNING (SEL) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Social And Emotional Learning (SEL) Market Overview
10.1.2 North America Social And Emotional Learning (SEL) Market Forecasts and Analysis
10.1.3 North America Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Component
10.1.4 North America Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Type
10.1.5 North America Social And Emotional Learning (SEL) Market Forecasts and Analysis - By End User
10.1.6 North America Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Countries
10.1.6.1 United States Social And Emotional Learning (SEL) Market
10.1.6.1.1 United States Social And Emotional Learning (SEL) Market by Component
10.1.6.1.2 United States Social And Emotional Learning (SEL) Market by Type
10.1.6.1.3 United States Social And Emotional Learning (SEL) Market by End User
10.1.6.2 Canada Social And Emotional Learning (SEL) Market
10.1.6.2.1 Canada Social And Emotional Learning (SEL) Market by Component
10.1.6.2.2 Canada Social And Emotional Learning (SEL) Market by Type
10.1.6.2.3 Canada Social And Emotional Learning (SEL) Market by End User
10.1.6.3 Mexico Social And Emotional Learning (SEL) Market
10.1.6.3.1 Mexico Social And Emotional Learning (SEL) Market by Component
10.1.6.3.2 Mexico Social And Emotional Learning (SEL) Market by Type
10.1.6.3.3 Mexico Social And Emotional Learning (SEL) Market by End User
10.2. EUROPE
10.2.1 Europe Social And Emotional Learning (SEL) Market Overview
10.2.2 Europe Social And Emotional Learning (SEL) Market Forecasts and Analysis
10.2.3 Europe Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Component
10.2.4 Europe Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Type
10.2.5 Europe Social And Emotional Learning (SEL) Market Forecasts and Analysis - By End User
10.2.6 Europe Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Social And Emotional Learning (SEL) Market
10.2.6.1.1 Germany Social And Emotional Learning (SEL) Market by Component
10.2.6.1.2 Germany Social And Emotional Learning (SEL) Market by Type
10.2.6.1.3 Germany Social And Emotional Learning (SEL) Market by End User
10.2.6.2 France Social And Emotional Learning (SEL) Market
10.2.6.2.1 France Social And Emotional Learning (SEL) Market by Component
10.2.6.2.2 France Social And Emotional Learning (SEL) Market by Type
10.2.6.2.3 France Social And Emotional Learning (SEL) Market by End User
10.2.6.3 Italy Social And Emotional Learning (SEL) Market
10.2.6.3.1 Italy Social And Emotional Learning (SEL) Market by Component
10.2.6.3.2 Italy Social And Emotional Learning (SEL) Market by Type
10.2.6.3.3 Italy Social And Emotional Learning (SEL) Market by End User
10.2.6.4 United Kingdom Social And Emotional Learning (SEL) Market
10.2.6.4.1 United Kingdom Social And Emotional Learning (SEL) Market by Component
10.2.6.4.2 United Kingdom Social And Emotional Learning (SEL) Market by Type
10.2.6.4.3 United Kingdom Social And Emotional Learning (SEL) Market by End User
10.2.6.5 Russia Social And Emotional Learning (SEL) Market
10.2.6.5.1 Russia Social And Emotional Learning (SEL) Market by Component
10.2.6.5.2 Russia Social And Emotional Learning (SEL) Market by Type
10.2.6.5.3 Russia Social And Emotional Learning (SEL) Market by End User
10.2.6.6 Rest of Europe Social And Emotional Learning (SEL) Market
10.2.6.6.1 Rest of Europe Social And Emotional Learning (SEL) Market by Component
10.2.6.6.2 Rest of Europe Social And Emotional Learning (SEL) Market by Type
10.2.6.6.3 Rest of Europe Social And Emotional Learning (SEL) Market by End User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Social And Emotional Learning (SEL) Market Overview
10.3.2 Asia-Pacific Social And Emotional Learning (SEL) Market Forecasts and Analysis
10.3.3 Asia-Pacific Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Component
10.3.4 Asia-Pacific Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Type
10.3.5 Asia-Pacific Social And Emotional Learning (SEL) Market Forecasts and Analysis - By End User
10.3.6 Asia-Pacific Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Social And Emotional Learning (SEL) Market
10.3.6.1.1 Australia Social And Emotional Learning (SEL) Market by Component
10.3.6.1.2 Australia Social And Emotional Learning (SEL) Market by Type
10.3.6.1.3 Australia Social And Emotional Learning (SEL) Market by End User
10.3.6.2 China Social And Emotional Learning (SEL) Market
10.3.6.2.1 China Social And Emotional Learning (SEL) Market by Component
10.3.6.2.2 China Social And Emotional Learning (SEL) Market by Type
10.3.6.2.3 China Social And Emotional Learning (SEL) Market by End User
10.3.6.3 India Social And Emotional Learning (SEL) Market
10.3.6.3.1 India Social And Emotional Learning (SEL) Market by Component
10.3.6.3.2 India Social And Emotional Learning (SEL) Market by Type
10.3.6.3.3 India Social And Emotional Learning (SEL) Market by End User
10.3.6.4 Japan Social And Emotional Learning (SEL) Market
10.3.6.4.1 Japan Social And Emotional Learning (SEL) Market by Component
10.3.6.4.2 Japan Social And Emotional Learning (SEL) Market by Type
10.3.6.4.3 Japan Social And Emotional Learning (SEL) Market by End User
10.3.6.5 South Korea Social And Emotional Learning (SEL) Market
10.3.6.5.1 South Korea Social And Emotional Learning (SEL) Market by Component
10.3.6.5.2 South Korea Social And Emotional Learning (SEL) Market by Type
10.3.6.5.3 South Korea Social And Emotional Learning (SEL) Market by End User
10.3.6.6 Rest of Asia-Pacific Social And Emotional Learning (SEL) Market
10.3.6.6.1 Rest of Asia-Pacific Social And Emotional Learning (SEL) Market by Component
10.3.6.6.2 Rest of Asia-Pacific Social And Emotional Learning (SEL) Market by Type
10.3.6.6.3 Rest of Asia-Pacific Social And Emotional Learning (SEL) Market by End User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Social And Emotional Learning (SEL) Market Overview
10.4.2 Middle East and Africa Social And Emotional Learning (SEL) Market Forecasts and Analysis
10.4.3 Middle East and Africa Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Component
10.4.4 Middle East and Africa Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Type
10.4.5 Middle East and Africa Social And Emotional Learning (SEL) Market Forecasts and Analysis - By End User
10.4.6 Middle East and Africa Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Social And Emotional Learning (SEL) Market
10.4.6.1.1 South Africa Social And Emotional Learning (SEL) Market by Component
10.4.6.1.2 South Africa Social And Emotional Learning (SEL) Market by Type
10.4.6.1.3 South Africa Social And Emotional Learning (SEL) Market by End User
10.4.6.2 Saudi Arabia Social And Emotional Learning (SEL) Market
10.4.6.2.1 Saudi Arabia Social And Emotional Learning (SEL) Market by Component
10.4.6.2.2 Saudi Arabia Social And Emotional Learning (SEL) Market by Type
10.4.6.2.3 Saudi Arabia Social And Emotional Learning (SEL) Market by End User
10.4.6.3 U.A.E Social And Emotional Learning (SEL) Market
10.4.6.3.1 U.A.E Social And Emotional Learning (SEL) Market by Component
10.4.6.3.2 U.A.E Social And Emotional Learning (SEL) Market by Type
10.4.6.3.3 U.A.E Social And Emotional Learning (SEL) Market by End User
10.4.6.4 Rest of Middle East and Africa Social And Emotional Learning (SEL) Market
10.4.6.4.1 Rest of Middle East and Africa Social And Emotional Learning (SEL) Market by Component
10.4.6.4.2 Rest of Middle East and Africa Social And Emotional Learning (SEL) Market by Type
10.4.6.4.3 Rest of Middle East and Africa Social And Emotional Learning (SEL) Market by End User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Social And Emotional Learning (SEL) Market Overview
10.5.2 South and Central America Social And Emotional Learning (SEL) Market Forecasts and Analysis
10.5.3 South and Central America Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Component
10.5.4 South and Central America Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Type
10.5.5 South and Central America Social And Emotional Learning (SEL) Market Forecasts and Analysis - By End User
10.5.6 South and Central America Social And Emotional Learning (SEL) Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Social And Emotional Learning (SEL) Market
10.5.6.1.1 Brazil Social And Emotional Learning (SEL) Market by Component
10.5.6.1.2 Brazil Social And Emotional Learning (SEL) Market by Type
10.5.6.1.3 Brazil Social And Emotional Learning (SEL) Market by End User
10.5.6.2 Argentina Social And Emotional Learning (SEL) Market
10.5.6.2.1 Argentina Social And Emotional Learning (SEL) Market by Component
10.5.6.2.2 Argentina Social And Emotional Learning (SEL) Market by Type
10.5.6.2.3 Argentina Social And Emotional Learning (SEL) Market by End User
10.5.6.3 Rest of South and Central America Social And Emotional Learning (SEL) Market
10.5.6.3.1 Rest of South and Central America Social And Emotional Learning (SEL) Market by Component
10.5.6.3.2 Rest of South and Central America Social And Emotional Learning (SEL) Market by Type
10.5.6.3.3 Rest of South and Central America Social And Emotional Learning (SEL) Market by End User
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. SOCIAL AND EMOTIONAL LEARNING (SEL) MARKET, KEY COMPANY PROFILES
12.1. APERTURE EDUCATION, LLC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BASE EDUCATION LLC
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. EVOLUTION LABS INC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. EVERFI, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. NEARPOD INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. PEEKAPAK INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. PURPOSE INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. RETHINK
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TAPROOT LEARNING
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. 7 MINDSETS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Aperture Education, LLC
2. BASE Education LLC
3. Evolution Labs Inc
4. EVERFI, Inc.
5. Nearpod Inc.
6. Peekapak Inc.
7. Purpose Inc.
8. Rethink
9. Taproot Learning
10. 7 Mindsets
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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