US B2B Food Marketplace Platform Market to Grow at a CAGR of 14.1% to reach US$ 10,742.88 million from 2022 to 2028

US B2B Food Marketplace Platform Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Food Category (Chilled and Dairy, Grocery, Beverages, and Others) and Enterprise Size (Small and Medium Enterprises, and Large Enterprises)

  • Report Code : TIPRE00029793
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 84
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The US B2B food marketplace platform market is projected to grow from US$ 4,877.84 million in 2022 to US$ 10,742.88 million by 2028; it is estimated to record a CAGR of 14.1% from 2022 to 2028.

Supply firms attract consumers by giving discounts or special deals on their products or when a certain volume is purchased. Suppliers and businesses frequently enter into enterprise-level pricing arrangements, and the market price of any given item is kept consistent. Price transparency is maintained in the food B2B sector as well. This dynamic typically benefits suppliers, who may adopt a price discrimination strategy based on customers' ability and willingness to pay. For example, eFoodChoice.com is a food B2B online platform firm that helps international food vendors and buyers expand their merchandising channels, develop their online business internationally, and sustainably increase their profitability. Depending on the quantity of the goods, the firm provides an exclusive pricing range for the buyers. The company has also set minimum order quantities (MOQs) for each product category. With such contractual pricing of products, end users can select the optimal number of goods at a fair price, in turn, triggering the demand for US B2B food marketplace platform market growth.

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US B2B Food Market: Strategic Insights

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Market Size Value inUS$ 4,877.84 Million in 2022
Market Size Value byUS$ 10,742.88 Million by 2028
Growth rateCAGR of 14.1% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on US B2B Food Marketplace Platform Market

The COVID-19 pandemic created tremors in several industries. The food & beverages industry also suffered serious consequences of supply chain disruptions, technology event cancellations, and production plant shutdowns during the pandemic. The tremendous spread of the disease compelled the US government to impose strict social and commercial restrictions across the country, which resulted in the lesser production of goods and commodities. Companies in the US B2B food marketplace platform market also experienced a slowdown in their operations as production units were operating with a limited workforce. Further, the pandemic instigated a notable shift in the buying behavior of consumers as they preferred online purchases over traditional brick-and-mortar stores, pushing e-commerce sales to new heights. Thus, many food & beverage companies and food service vendors, and retailers adopted an online selling model during the global health crisis, which encouraged them to employ digital solutions for the effective execution of their online operations. As a result, the demand for US B2B food marketplace platform market during the COVID-19 pandemic.

US B2B Food Marketplace Platform Market Insights

The US is an early adopter of advanced technologies, which is a prime enabler of the growth of various industries in this country. Restaurants and retailers in this country are seeking businesses offering supplies at competitive prices from other regions. Various food giants are willing to explore the capabilities of B2B platforms. Food service and retail organizations in the US are increasingly investing in the implementation of advanced technologies to manage and streamline their operations, which subsequently allows them to meet customer demands for delivering high-quality services in the best possible way. Moreover, the country attracts several technological developments from various leading investors across the world. For example, United Natural Foods Inc., in April 2021, launched Community Marketplace, a B2B digital wholesale marketplace.

Well-established restaurants such as Subway, Starbucks, McDonald's, Dunkin', Pizza Hut, Burger King, Wendy's, and Taco Bel, and grocery retail chains such as Walmart, Kroger, Costco, Safeway, Albertsons, Vons, Food Lion, and Stop & Shop are known for their extensive global supply chains. To maintain an edge over their competitors, these giants prefer adopting advanced technologies for fulfilling different purposes. The flourishment of the food service industry and the presence of several B2B e-commerce solution providers are among other factors favoring the US B2B food marketplace platform market growth.

Food Category-Based Market Insights

The US B2B food marketplace platform market, by food category, is segmented into chilled and dairy, grocery, beverages, and others. In 2021, the grocery segment accounted for the largest market share.

Enterprise Size-Based Market Insights

The US B2B food marketplace platform market, based on enterprise size, is segmented into small and medium enterprises, and large enterprises. In 2021, the large enterprises segment accounted for a larger market share.

The players operating in the US B2B food marketplace platform market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the US B2B food marketplace platform market. A few developments by key market players are listed below:

  • In 2022, Pod Foods announced the launch of a new, data-driven discovery engine that will eventually make "the infinite shelf" a reality for grocery retailers. This development by the company is aligned with its goal of reinventing the grocery supply chain with the creation of a full-service wholesale B2B marketplace.
  • In 2021, Notch secured CAD 12.5 million (US$ 10 million) in funding as the startup looks to expand its recently revamped restaurant supply chain. 

The US B2B food marketplace platform market has been segmented follows:

The US B2B food marketplace platform market, by food category, is divided into on chilled and dairy, grocery, beverages, and others. The US B2B food marketplace platform market, based on enterprise size, is bifurcated into small and medium enterprises, and large enterprises.

Company Profiles

  • FoodsTrade
  • FoodMaven Corp
  • Amazon.com Inc.
  • EWorldTrade Inc.
  • uFoodin SAS
  • Cheetah Technologies Inc.
  • Pod Foods Co
  • Emerge SRL
  • 3 Seasons Technology Co Ltd
  • VendorHero Inc. (Notch)
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Food Category, and Enterprise Size

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

United States

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 US B2B Food Marketplace Platform Market – By Food category

1.3.2 US B2B Food Marketplace Platform Market – By Enterprise size

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. US B2B Food Marketplace Platform Market Landscape

4.1 Market Overview

4.1.1 PEST Analysis

4.2 Ecosystem Analysis

4.3 Expert Opinion

5. B2B Food Marketplace Platform Market– Key Market Dynamics

5.1 Market Drivers

5.1.1 Better Communications Between SMEs and Buyers Due to Smartphones and Tablets

5.1.2 Contract-Based Pricing of Products

5.2 MARKET RESTRAINTS

5.2.1 Reluctance Among Consumers to Shift to Online Buying Platforms

5.3 MARKET OPPORTUNITIES

5.3.1 Innovations in Product Selling Models

5.4 FUTURE TRENDS

5.4.1 Increasing Adoption of E-Commerce Platforms

5.5 Impact Analysis of Drivers and Restraints

6. B2B Food Marketplace Platform Market– US Analysis

6.1 Overview

6.2 B2B Food Marketplace Platform Market– US Revenue and Forecast to 2028 (US$ Million)

6.3 Market Positioning – Five Key Players

7. US B2B Food Marketplace Platform Market Analysis – By Food category

7.1 Overview

7.2 B2B Food Marketplace Platforms Market, By Food Category (2021 and 2028)

7.3 Chilled and Dairy

7.3.1 Overview

7.3.2 Chilled and Dairy: B2B Food Marketplace Platform Market Revenue and Forecast To 2028 (US$ Million)

7.4 Grocery

7.4.1 Overview

7.4.2 Grocery: B2B Food Marketplace Platform Market Revenue and Forecast To 2028 (US$ Million)

7.5 Beverages

7.5.1 Overview

7.5.2 Beverages: B2B Food Marketplace Platform Market Revenue and Forecast To 2028 (US$ Million)

7.6 Others

7.6.1 Overview

7.6.2 Others: B2B Food Marketplace Platform Market Revenue and Forecast To 2028 (US$ Million)

8. US B2B Food Marketplace Platform Market Analysis – By Enterprise size

8.1 Overview

8.2 B2B Food Marketplace Platform Market, By Enterprise Size (2021 and 2028)

8.3 Small and Medium Enterprises

8.3.1 Overview

8.3.2 Small and Medium Enterprises: B2B Food Marketplace Platform Market Revenue and Forecast To 2028 (US$ Million)

8.4 Large Enterprises

8.4.1 Overview

8.4.2 Large Enterprises: B2B Food Marketplace Platform Market Revenue and Forecast To 2028 (US$ Million)

9. B2B Food Marketplace Platform- COVID-19 Impact Analysis

9.1 US: Impact Assessment of COVID-19 Pandemic

10. Industry Landscape

10.1 Overview

10.2 Market Initiative

11. Company Profiles

11.1 FoodsTrade

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 FoodMaven Corp

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Amazon.com Inc

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 EWorldTrade Inc

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 uFoodin SAS

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 Cheetah Technologies Inc

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 Pod Foods Co

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Products and Services

11.7.4 Financial Overview

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 Emerge SRL

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Products and Services

11.8.4 Financial Overview

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 3 Seasons Technology Co Ltd

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Products and Services

11.9.4 Financial Overview

11.9.5 SWOT Analysis

11.9.6 Key Developments

11.10 VendorHero Inc

11.10.1 Key Facts

11.10.2 Business Description

11.10.3 Products and Services

11.10.4 Financial Overview

11.10.5 SWOT Analysis

11.10.6 Key Developments

12. Appendix

12.1 About The Insight Partners

12.2 Glossary

LIST OF TABLES

Table 1. US B2B Food Marketplace Platform Market– Revenue and Forecast to 2028 (US$ Million)

Table 2. Glossary of Terms, US B2B Food Marketplace Platform Market

LIST OF FIGURES

Figure 1. B2B food marketplace platform Market Segmentation

Figure 2. US B2B Food Marketplace Platform Market Overview

Figure 3. Grocery Held The Largest Market Share In 2021

Figure 4. Large Enterprises Segment Held the Largest Market Share in 2021 Based on Enterprise size

Figure 5. US – PEST Analysis

Figure 6. Expert Opinion

Figure 7. US B2B Food Marketplace Platform Market: Impact Analysis of Drivers and Restraints

Figure 8. US B2B Food Marketplace Platform Market– Revenue and Forecast to 2028 (US$ Million)

Figure 9. B2B Food Marketplace Platforms Market, By Food Category (2021 and 2028)

Figure 10. Chilled and Dairy: B2B Food Marketplace Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 11. Grocery: B2B Food Marketplace Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 12. Beverages: B2B Food Marketplace Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 13. Others: B2B Food Marketplace Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 14. B2B Food Marketplace Platform Market, By Enterprise Size (2021 and 2028)

Figure 15. Small and Medium Enterprises: B2B Food Marketplace Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 16. Large Enterprises: B2B Food Marketplace Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 17. Impact of COVID-19 Pandemic in US Markets

The List of Companies - US B2B Food Marketplace Platform Market

  1. FoodMaven
  2. Amazon
  3. eFoodChoice.com
  4. Cheetah technologies Inc.
  5. Eworldtrade.com
  6. FoodsTrade
  7. Ufoodin
  8. Pod foods Co.
  9. Emerge Srl
  10. Notch

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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