US Chicken Sausages Market to Grow at a CAGR of 4.8% to reach US$ 1,508.53 million from 2022 to 2030

US Chicken Sausages Market Size and Forecasts (2020 - 2030), Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Category (Organic and Conventional) and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)

  • Report Code : TIPRE00037061
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 74
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The US chicken sausages market size was valued at US$ 1,038.79 million in 2022 and projected to reach US$ 1,508.53 million by 2030. The market is expected to record a CAGR of 4.8% from 2022 to 2030.

Market Insights and Analyst View:

The chicken sausages market is significantly growing in the US. Sausages are considered one of the most preferred convenience foods among youth and kids. Thus, the increasing demand for protein-rich convenience food is anticipated to surge the demand for chicken sausages in the country. In the past few years, consumers have been inclined toward the consumption of chicken over red meat, such as pork and beef, as they perceive chicken to be healthier than red meat. Hence, the popularity of chicken-based sausages is rising across the country. Further, the rising popularity of high-protein foods and growing preference for organic and natural products are anticipated to boost the demand for organic chicken sausages in the US. Hillshire Farm, Oscar Mayer, and Applegate are a few of the popular chicken sausage brands in the US.

Growth Drivers and Challenges:

Processed meat products such as sausages allow consumers to save time and efforts associated with ingredient shopping, consumption, meal preparation and cooking, and post-meal activities. Convenience and taste are among the major desired attributes among consumers across the US while buying food. The increasing demand for protein-rich food and changes in food habits and meal patterns further boost the demand for meat-based convenience food. According to the US Department of Agriculture, consumer demand for convenience food has increased; as a result, it has become the American staple food. Similarly, as per the Food and Health Survey of the "International Food Information Council" (IFIC), millennials consider convenience while purchasing food, whereas taste is essential for boomers. Thus, the demand for processed meat products such as sausages is significantly increasing across the country.

Moreover, to cater to the increasing demand, manufacturers are launching a variety of chicken sausages in the country. For instance, in July 2021, Johnsonville LLC, a US-based manufacturer, launched sausage strips across the country, which are available nationwide at additional US retailers, including Kroger, Meijer, Albertsons-Safeway, HEB, Food Lion, and many Walmart stores. Additionally, these sausage strips received the “2021 Best New Product” status in the breakfast meat category by BrandSpark International. Such product launch recognitions for sausages fuel the product demand, which is expected to propel the market growth in the country during the forecast period.

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US Chicken Sausages Market: Strategic Insights

Market Size Value inUS$ 1,038.79 million in 2022
Market Size Value byUS$ 1,508.53 million by 2030
Growth rateCAGR of 4.8% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Report Segmentation and Scope:

The US chicken sausages market is bifurcated on the basis of category and distribution channel. The market, by category, is bifurcated into organic and conventional. Based on distribution channel, the market is categorized into supermarkets & hypermarkets, convenience stores, online retail, and others.

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Segmental Analysis:

Based on distribution channel, the US chicken sausages market is categorized into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment holds a significant share of the market. Supermarkets & hypermarkets are large retail establishments that offer a wide range of products, such as groceries, beverages, meat-based products, and other household goods. Products from different brands are available at reasonable prices in these stores, allowing shoppers to find the right product quickly. Additionally, these stores offer attractive discounts, offers, multiple payment options, and a pleasant customer experience. These factors drive the segment growth.

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Country Analysis:

The US chicken sausages market is significantly growing. In the US, the increasing popularity of convenience food and rising meat consumption rate has contributed to the demand for chicken sausages. The convenience trend in food consumption is a key driver behind the growing demand for meat-based snacks such as sausages. As busy lifestyles become prevalent, there is an increasing preference for convenient and easy-to-prepare meals. Thus, owing to all the factors mentioned above, the US chicken sausages market is expected to grow significantly during the forecast period. The popularity of meat-based snacks aligning with the convenience-driven lifestyles of many consumers in the country boosts the demand for chicken sausages in the country.

However, the rise in issues of contamination in chicken sausages can hamper the market growth in the country. For instance, in September 2021, Espi’s Sausage and Tacino Co. recalled more than 2,000 pounds of frozen ready-to-eat chicken and pork products, including sausages. The US Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced the recall, as the products were contaminated with Listeria monocytogenes.

Industry Developments and Future Opportunities:

Initiatives taken by key players operating in the US chicken sausages market are listed below:

  1. In May 2021, Tyson Foods, Inc.—a US-based manufacturer—launched a line of Italian chicken sausages. These newly launched chicken sausages are made with 100% all-natural, no antibiotics chicken and are widely available in three varieties: Hot Italian, Mild Italian, and Sweet Italian flavor.
  2. In April 2023, Charcutnuvo, a US-based manufacturer, announced the launch of “Breakfast Sausage Links Made with Chicken” in organic and all-natural varieties. With the launch, the manufacturers are fulfilling the demand for natural and organic sausages across the country.
  3. In November 2022, Logan’s Sausage acquired US-based Family-owned Gunnoe’s Sausage Co., including its production and distribution operations.

COVID-19 Pandemic Impact:

The COVID-19 pandemic adversely affected almost all industries in the US. Lockdowns, travel restrictions, and business shutdowns in the country hampered the growth of several food and beverage manufacturing companies. The shutdown of manufacturing units disturbed supply chains, production activities, delivery schedules, and essential and nonessential product sales. Many companies reported delays in product deliveries and a slump in their product sales in 2020, which also hampered the US chicken sausages market. The shortage of workforce, ban on import and export, and limited supply of raw materials also led to a halt in operations and processes across the region during the COVID-19 pandemic. These factors negatively impacted the market growth during the pandemic.

However, trend of consuming packaged food products increased drastically in the pandemic as people stayed indoor and the culture of work from home emerged. This gave a boost to the sales of chicken sausages in the country. Also, a shift to e-commerce platforms for purchase of food items including chicken sausages was witnessed during this period.  

Competitive Landscape and Key Companies:

Applegate Farms LLC, Conagra Brands Inc, Tyson Foods Inc, Bilinski's Sausage Co, Trader Joe's Co, Amylu Foods LLC, Kayem Foods Inc, Gilbert's Craft Sausages LLC, Boar's Head Provision Co Inc, and Dietz & Watson Inc are among the prominent players operating in the US chicken sausages market. These market players adopt strategic development initiatives to expand their businesses, further driving the US chicken sausages market growth. 

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Category, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. US Chicken Sausages Market Landscape

4.1 Overview

4.2 Porter's Five Forces Analysis

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Buyers

4.2.3 Threat of New Entrants

4.2.4 Competitive Rivalry

4.2.5 Threat of Substitutes

4.3 Ecosystem Analysis

4.3.1 Raw Material Suppliers:

4.3.2 Manufacturers:

4.3.3 Distribution Channel

4.4 List of Vendors

5. US Chicken Sausages Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising Preference for Convenience Food Products

5.1.2 Strategic Initiatives by Key Market Players

5.2 Market Restraints

5.2.1 Increasing Instances of Product Recalls

5.3 Market Opportunities

5.3.1 Growing Popularity of Processed Meat Products

5.4 Future Trends

5.4.1 Rising Demand for Organic Sausages

5.5 Impact Analysis

6. Chicken Sausages Market - US Market Analysis

6.1 US Chicken Sausages Market Revenue (US$ Million)

6.2 US Chicken Sausages Market Forecast and Analysis

7. US Chicken Sausages Market Analysis – Category

7.1 Organic

7.1.1 Overview

7.1.2 Organic Market Revenue and Forecast to 2030 (US$ Million)

7.2 Conventional

7.2.1 Overview

7.2.2 Conventional Market Revenue and Forecast to 2030 (US$ Million)

8. US Chicken Sausages Market Analysis – Distribution Channel

8.1 Supermarkets and Hypermarkets

8.1.1 Overview

8.1.2 Supermarkets and Hypermarkets Market Revenue and Forecast to 2030 (US$ Million)

8.2 Convenience Stores

8.2.1 Overview

8.2.2 Convenience Stores Market Revenue and Forecast to 2030 (US$ Million)

8.3 Online Retail

8.3.1 Overview

8.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)

8.4 Others

8.4.1 Overview

8.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)

9. Impact of COVID-19 Pandemic on US Chicken Sausages Market

9.1 Pre & Post Covid-19 Impact

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players

10.2 Company Positioning & Concentrations

11. Industry Landscape

11.1 Overview

11.2 Merger and Acquisition

11.3 Other Market Initiative

12. Company Profiles

12.1 Applegate Farms LLC

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Conagra Brands Inc

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 Tyson Foods Inc

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Bilinski's Sausage Co

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Trader Joe's Co

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 Amylu Foods LLC

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

12.7 Kayem Foods Inc

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Products and Services

12.7.4 Financial Overview

12.7.5 SWOT Analysis

12.7.6 Key Developments

12.8 Gilbert's Craft Sausages LLC

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Products and Services

12.8.4 Financial Overview

12.8.5 SWOT Analysis

12.8.6 Key Developments

12.9 Boar's Head Provision Co Inc

12.9.1 Key Facts

12.9.2 Business Description

12.9.3 Products and Services

12.9.4 Financial Overview

12.9.5 SWOT Analysis

12.9.6 Key Developments

12.10 Dietz & Watson Inc

12.10.1 Key Facts

12.10.2 Business Description

12.10.3 Products and Services

12.10.4 Financial Overview

12.10.5 SWOT Analysis

12.10.6 Key Developments

13. Appendix

List of Tables

Table 1. US Chicken Sausages Market Segmentation

Table 2. US Chicken Sausages Market Revenue and Forecasts To 2030 (US$ Million)

Table 3. US Chicken Sausages Market Revenue and Forecasts To 2030 (US$ Million) – Category

Table 4. US Chicken Sausages Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel

Table 5. Heat Map Analysis by Key Players

List of Figures

Figure 1. Porter's Five Forces Analysis: US Chicken Sausages Market

Figure 2. Ecosystem: US Chicken Sausages Market

Figure 3. Market Dynamics: US Chicken Sausages Market

Figure 4. US Chicken Sausages Market Impact Analysis of Drivers and Restraints

Figure 5. US Chicken Sausages Market Revenue (US$ Million), 2020 – 2030

Figure 6. US Chicken Sausages Market Share (%) – Category, 2022 and 2030

Figure 7. Organic Market Revenue and Forecasts To 2030 (US$ Million)

Figure 8. Conventional Market Revenue and Forecasts To 2030 (US$ Million)

Figure 9. US Chicken Sausages Market Share (%) – Distribution Channel, 2022 and 2030

Figure 10. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)

Figure 11. Convenience Stores Market Revenue and Forecasts To 2030 (US$ Million)

Figure 12. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)

Figure 13. Others Market Revenue and Forecasts To 2030 (US$ Million)

Figure 14. Company Positioning & Concentration

The List of Companies - US Chicken Sausages Market

  1. Applegate Farms LLC       
  2. Conagra Brands Inc         
  3. Tyson Foods Inc    
  4. Bilinski's Sausage Co       
  5. Trader Joe's Co     
  6. Amylu Foods LLC   
  7. Kayem Foods Inc   
  8. Gilbert's Craft Sausages LLC       
  9. Boar's Head Provision Co Inc       
  10. Dietz & Watson Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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