[Research Report] The visual analytics market was valued at US$ 2215.0 million in 2017 and is projected to reach US$ 5718.6 million by 2025. The Visual analytics market is expected to grow at a CAGR of 12.8% during the forecast period of 2017 to 2025.
Combining visualization with interactive analysis to explore large data set is the wholesome aim of a Visual Analytics solutions. In other words, visual analytics is the science of analytical reasoning facilitated by interactive visual interfaces. To be more precise, visual analytics is an iterative process that involves information gathering, data preprocessing, knowledge representation, interaction and decision making. The ultimate goal is to gain insight in the problem at hand which is described by vast amounts of scientific, forensic or business data from heterogeneous sources. To reach this goal, visual analytics combines the strengths of machines with those of humans. On the one hand, methods from knowledge discovery in databases (KDD), statistics and mathematics are the driving force on the automatic analysis side, while on the other hand human capabilities to perceive, relate and conclude turn visual analytics into a very promising field of research. Today, just data visualization is not sufficient, and the companies are looking forward to data driven analytics capabilities integrated with their data visualization. Visual analytics can be explained as the formation of intellectual visual metaphors combined with manual information interaction.
The market for visual analytics has been segmented on the basis of deployment model, business function and vertical. Based on deployment model, the visual analytics market has been segmented into on-premises and cloud. Based on business function, the visual analytics market has been segmented into sales and marketing, operations, finance, supply chain, information technology, CRM, and human resources. The market is further segmented on the basis vertical into retail & consumer goods, IT & telecom, BFSI, manufacturing, energy & utilities, healthcare, and government. Geographically, the market is fragmented into five regions, including North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
Lucrative Regions in Visual Analytics Market
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Visual Analytics Market Insights
Prevalence of AI and Machine learning globally
The biggest trend impacting data visualization and analytics innovation today is the prevalence of artificial intelligence (AI) and machine learning. While it may sound scary to IT departments and analysts who are hesitant to relinquish human control, analytic platforms that include AI and ML capabilities are actually going to serve as a highly effective assistant to modern analysts. While there might be concern over being replaced, machine learning will actually supercharge analysts and make them more efficient, more precise, and more impactful to the business. Instead of fearing machine learning technology, embrace the opportunities it presents.
Deployment Model -Based Market Insights
The visual analytics comprises of cloud, and on-premise deployment model. The deployment model for the visual analytics is a critical decision for deciding upon a particular model to opt for. Enterprises prefer both cloud as well as on-premise mode of deployment depending upon various factors. The demand for cloud-based visual analytics is preferred as the best deployment type by many SMEs as it comes at inexpensive rates.
Visual Analytics Market, by Deployment Model - 2019 and 2025
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Business Function -Based Market Insights
A paradigm shift in the business approaches has led to rising demands for the integration of various analytics software in the business processes by various industry verticals, across the globe and in particular in the advanced regions. The business users today have taken leaps from the conventional data management, processing and analyzing techniques. Different business functions in a particular sector require data to be analyzed for various purposes.
Verticals -Based Market Insights
The basic function of any visual analytic tool is to take the complex data and present it to the user in such a manner that it would be highly interactive and easy to comprehend. Visual analytic tools are required to perform two critical tasks that include visualization of the data and then analysis of that data. Simple visualization won’t suffice the issues of simplifying a large volume of data. User friendliness of these tools, cost-effectiveness, the ability of customization of visual analytics tools, interactive user interfaces, dashboards, and filtering options are some of the parameters that help the end-users decide upon choosing a particular visual analytic tool for their business function..
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Visual Analytics Market: Strategic Insights
Market Size Value in US$ 2215.0 Million in 2017 Market Size Value by US$ 5718.6 Million by 2025 Growth rate CAGR of 12.8% from 2017-2025 Forecast Period 2017-2025 Base Year 2017
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Visual Analytics Market: Strategic Insights
| Market Size Value in | US$ 2215.0 Million in 2017 |
| Market Size Value by | US$ 5718.6 Million by 2025 |
| Growth rate | CAGR of 12.8% from 2017-2025 |
| Forecast Period | 2017-2025 |
| Base Year | 2017 |
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Players operating in the Visual analytics market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the visual analytics market. A few developments by key players of the visual analytics market are:
In September 2018, TIBCO introduced A(X) Experience for TIBCO Spotfire which will permit real-time visual analytics on data streams allow real-time awareness and actions.
In September 2018, SAP SE introduced SAP Analytics Cloud, it is one simple cloud for all analytics. This analytic cloud offers its customers with all-in-one integration of data visualization, predictive, and planning capabilities.
Visual Analytics Market – by Deployment Model
- On-Premise
- Cloud
Visual Analytics Market – by Business Function
- Sales and Marketing
- Operations
- Finance
- Supply Chain
- Information Technology
- CRM
- Human Resources
- Others
Visual Analytics Market – by Verticals
- Retail & Consumer Goods Market
- IT & Telecom
- BFSI
- Manufacturing
- Energy & Utilities
- Others
- Healthcare
- Government
Visual Analytics Market – by Geography
North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- UK
- Italy
Asia Pacific (APAC)
- China
- India
- Japan
- Australia
MEA
- Saudi Arabia
- UAE
- South Africa
SAM
- Brazil
Visual Analytics Market – Company Profiles
- ADVIZOR Solutions, Inc.
- Alteryx, Inc.
- IBM Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- QLIK TECHNOLOGIES INC.
- SAP Se
- SAS Institute Inc.
- Tableau Software
- TIBCO Software Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Deployment Model ; Business Function ; Vertical
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
TABLE OF CONTENTS
1. INTRODUCTION 15
1.1 SCOPE OF THE STUDY 15
1.2 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE 15
2. KEY TAKEAWAYS 17
3. VISUAL ANALYTICS MARKET LANDSCAPE 20
3.1 MARKET SEGMENTATION 22
3.1.1 Global Visual Analytics Market – By Deployment Model 23
3.1.2 Global Visual Analytics Market – By Business Function 23
3.1.3 Global Visual Analytics Market – By Vertical 24
3.1.4 Global Visual Analytics Market – By Geography 24
3.2 PEST ANALYSIS 25
3.2.1 North America PEST Analysis 25
3.2.2 Europe PEST Analysis 27
3.2.3 Asia Pacific PEST Analysis 29
3.2.4 Middle East & Africa PEST Analysis 31
3.2.5 South America PEST Analysis 33
4. KEY INDUSTRY DYNAMICS 35
4.1 KEY MARKET DRIVERS 35
4.1.1 Prevalence of AI and Machine learning globally 35
4.1.2 Growth in cloud based business operations 35
4.2 KEY MARKET RESTRAINTS 36
4.2.1 Increasing skill shortage 36
4.3 KEY MARKET OPPORUNITIES 36
4.3.1 Developing economies would offer future growth opportunity 36
4.4 FUTURE TRENDS 36
4.5 IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS 37
5. VISUAL ANALYTICS– GLOBAL MARKET ANALYSIS 38
5.1 GLOBAL VISUAL ANALYTICS MARKET OVERVIEW 38
5.2 GLOBAL VISUAL ANALYTICS MARKET FORECAST AND ANALYSIS 39
6. GLOBAL VISUAL ANALYTICS MARKET ANALYSIS – BY DEPLOYMENT MODEL 41
6.1.1 Overview 41
6.2 CLOUD BASED 42
6.2.1 Overview 42
6.2.2 Global Cloud Based Market Revenue and Forecasts to 2025 (US$ Mn) 42
6.3 ON-PREMISES 43
6.3.1 Overview 43
6.3.2 Global On-Premises Market Revenue and Forecasts to 2025 (US$ Mn) 43
7. GLOBAL VISUAL ANALYTICS MARKET ANALYSIS – BY BUSINESS FUNCTION 44
7.1.1 Overview 44
7.2 SALES & MARKETING 45
7.2.1 Overview 45
7.2.2 Global Sales & Marketing Market Revenue and Forecasts to 2025 (US$ Mn) 46
7.3 OPERATIONS 47
7.3.1 Overview 47
7.3.2 Global Operations Market Revenue and Forecasts to 2025 (US$ Mn) 47
7.4 FINANCE 48
7.4.1 Overview 48
7.4.2 Global Finance Market Revenue and Forecasts to 2025 (US$ Mn) 48
7.5 SUPPLY CHAIN 49
7.5.1 Overview 49
7.5.2 Global Supply Chain Market Revenue and Forecasts to 2025 (US$ Mn) 49
7.6 INFORMATION TECHNOLOGY 50
7.6.1 Overview 50
7.6.2 Global Information Technology Market Revenue and Forecasts to 2025 (US$ Mn) 50
7.7 CRM 51
7.7.1 Overview 51
7.7.2 Global CRM Market Revenue and Forecasts to 2025 (US$ Mn) 51
7.8 HUMAN RESOURCE 52
7.8.1 Overview 52
7.8.2 Global Human Resource Market Revenue and Forecasts to 2025 (US$ Mn) 52
7.9 OTHERS 53
7.9.1 Global Others Market Revenue and Forecasts to 2025 (US$ Mn) 53
8. GLOBAL VISUAL ANALYTICS MARKET ANALYSIS – BY VERTICALS 54
8.1.1 Overview 54
8.2 RETAIL & CONSUMER GOODS 55
8.2.1 Overview 55
8.2.2 Global Retail & Consumer Goods Market Revenue and Forecasts to 2025 (US$ Mn) 55
8.3 IT & TELECOM 56
8.3.1 Overview 56
8.3.2 Global IT & Telecom Market Revenue and Forecasts to 2025 (US$ Mn) 56
8.4 BFSI 57
8.4.1 Overview 57
8.4.2 Global BFSI Market Revenue and Forecasts to 2025 (US$ Mn) 57
8.5 MANUFACTURING 58
8.5.1 Overview 58
8.5.2 Global Manufacturing Market Revenue and Forecasts to 2025 (US$ Mn) 58
8.6 ENERGY & UTILITIES 59
8.6.1 Overview 59
8.6.2 Global Energy & Utilities Market Revenue and Forecasts to 2025 (US$ Mn) 59
8.7 HEALTHCARE 60
8.7.1 Overview 60
8.7.2 Global Healthcare Market Revenue and Forecasts to 2025 (US$ Mn) 60
8.8 GOVERNMENT 61
8.8.1 Overview 61
8.8.2 Global Government Market Revenue and Forecasts to 2025 (US$ Mn) 61
8.9 OTHERS 62
8.9.1 Global Others Market Revenue and Forecasts to 2025 (US$ Mn) 62
9. GLOBAL VISUAL ANALYTICS MARKET – GEOGRAPHICAL ANALYSIS 63
9.1 OVERVIEW 63
9.2 NORTH AMERICA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 64
9.2.1 Overview 64
9.2.2 North America Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 65
9.2.3 North America Visual Analytics Market Breakdown by Key Countries 65
9.2.3.1 U.S. Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 66
9.2.3.2 Canada Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 67
9.2.3.3 Mexico Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 68
9.2.4 North America Visual Analytics Market Breakdown by Deployment Model 69
9.2.5 North America Visual Analytics Market Breakdown by Business Function 70
9.2.6 North America Visual Analytics Market Breakdown by Verticals 71
9.3 EUROPE VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 72
9.3.1 Overview 72
9.3.2 Europe Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 72
9.3.3 Europe Visual Analytics Market Breakdown by Key Countries 73
9.3.3.1 France Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 74
9.3.3.2 Germany Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 75
9.3.3.3 Italy Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 76
9.3.3.4 Spain Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 77
9.3.3.5 U.K Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 78
9.3.3.6 Rest of Europe Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 79
9.3.4 Europe Visual Analytics Market Breakdown by Deployment Model 79
9.3.5 Europe Visual Analytics Market Breakdown by Business Function 80
9.3.6 Europe Visual Analytics Market Breakdown by Vertical 81
9.4 ASIA PACIFIC (APAC) VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 83
9.4.1 Overview 83
9.4.2 APAC Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 83
9.4.3 APAC Visual Analytics Market Breakdown by Key Countries 84
9.4.3.1 Australia Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 85
9.4.3.2 China Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 86
9.4.3.3 India Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 87
9.4.3.4 Japan Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 88
9.4.3.5 Rest of APAC Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 89
9.4.4 APAC Visual Analytics Market Breakdown by Deployment Model 89
9.4.5 APAC Visual Analytics Market Breakdown by Business Function 90
9.4.6 APAC Visual Analytics Market Breakdown by Verticals 91
9.5 MIDDLE EAST & AFRICA (MEA) VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 93
9.5.1 Overview 93
9.5.2 MEA Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 94
9.5.3 MEA Visual Analytics Market Breakdown by Key Countries 95
9.5.3.1 South Africa Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 96
9.5.3.2 Saudi Arabia Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 97
9.5.3.3 UAE Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 98
9.5.3.4 Rest of MEA Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 99
9.5.4 MEA Visual Analytics Market Breakdown by Deployment Model 99
9.5.5 MEA Visual Analytics Market Breakdown by Business Function 100
9.5.6 MEA Visual Analytics Market Breakdown by Vertical 101
9.6 SOUTH AMERICA (SAM) VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 102
9.6.1 Overview 102
9.6.2 South America Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 103
9.6.3 South America Visual Analytics Market Breakdown by Key Countries 103
9.6.3.1 Brazil Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 104
9.6.3.2 Rest of SAM Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn) 105
9.6.4 South America Visual Analytics Market Breakdown by Deployment Model 105
9.6.5 SAM Visual Analytics Market Breakdown by Business Function 106
9.6.6 SAM Visual Analytics Market Breakdown by Vertical 107
10. INDUSTRY LANDSCAPE 108
10.1 OVERVIEW 108
10.2 MARKET INITIATIVE 109
10.3 MERGER AND ACQUISITION 110
10.4 NEW PRODUCT DEVELOPMENT 110
11. COMPETITIVE LANDSCAPE 112
11.1 COMPETITIVE PRODUCT MAPPING 112
11.2 MARKET POSITIONING – GLOBAL TOP 5 PLAYERS RANKING 113
12. COMPANY PROFILES 114
12.1 SAS INSTITUTE INC. 114
12.1.1 Key Facts 114
12.1.2 Business Description 114
12.1.3 Financial Overview 114
12.1.4 SWOT Analysis 115
12.1.5 Key Developments 116
12.2 IBM CORPORATION 117
12.2.1 Key Facts 117
12.2.2 Business Description 117
12.2.3 Financial Overview 118
12.2.4 SWOT Analysis 118
12.2.5 Key Developments 120
12.3 ORACLE CORPORATION 121
12.3.1 Key Facts 121
12.3.2 Business Description 121
12.3.3 Financial Overview 122
12.3.4 SWOT Analysis 122
12.3.5 Key Developments 124
12.4 TABLEAU SOFTWARE 125
12.4.1 Key Facts 125
12.4.2 Business Description 125
12.4.3 Financial Overview 126
12.4.4 SWOT Analysis 126
12.4.5 Key Developments 128
12.5 TIBCO SOFTWARE INC. 129
12.5.1 Key Facts 129
12.5.2 Business Description 129
12.5.3 Financial Overview 129
12.5.4 SWOT Analysis 130
12.5.5 Key Developments 131
12.6 SAP SE 132
12.6.1 Key Facts 132
12.6.2 Business Description 132
12.6.3 Financial Overview 133
12.6.4 SWOT Analysis 133
12.6.5 Key Developments 135
12.7 ALTERYX, INC. 136
12.7.1 Key Facts 136
12.7.2 Business Description 136
12.7.3 Financial Overview 137
12.7.4 SWOT Analysis 137
12.7.5 Key Developments 139
12.8 MICROSTRATEGY INCORPORATED 140
12.8.1 Key Facts 140
12.8.2 Business Description 140
12.8.3 Financial Overview 141
12.8.4 SWOT Analysis 141
12.8.5 Key Developments 143
12.9 QLIK TECHNOLOGIES INC. 144
12.9.1 Key Facts 144
12.9.2 Business Description 144
12.9.3 Financial Overview 144
12.9.4 SWOT Analysis 145
12.9.5 Key Developments 146
12.10 ADVIZOR SOLUTIONS, INC. 147
12.10.1 Key Facts 147
12.10.2 Business Description 147
12.10.3 Financial Overview 147
12.10.4 SWOT Analysis 148
12.10.5 Key Developments 149
13. APPENDIX 150
13.1 ABOUT THE INSIGHT PARTNERS 150
13.2 GLOSSARY OF TERMS 150
13.3 METHODOLOGY 152
13.3.1 Coverage 152
13.3.2 Secondary Research 152
13.3.3 Primary Research 153
LIST OF TABLES
TABLE 1. GLOBAL VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 40
TABLE 2. NORTH AMERICA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY DEPLOYEMENT MODEL (US$ MN) 68
TABLE 3. NORTH AMERICA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS FUNCTION (US$ MN) 69
TABLE 4. NORTH AMERICA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ MN) 70
TABLE 5. EUROPE VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY DEPLOYMENT MODEL (US$ MN) 79
TABLE 6. EUROPE VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS FUNCTION (US$ MN) 80
TABLE 7. EUROPE VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICALS (US$ MN) 81
TABLE 8. APAC VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY DEPLOYMENT MODEL 89
TABLE 9. APAC VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS FUNCTION (US$ MN) 90
TABLE 10. APAC VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICALS 91
TABLE 11. MEA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY DEPLOYMENT MODEL 99
TABLE 12. MEA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS FUNCTION MODEL 100
TABLE 13. MEA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS FUNCTION MODEL 101
TABLE 14. SAM VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY DEPLOYMENT MODEL 105
TABLE 15. SAM VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS FUNCTION MODEL 105
TABLE 16. SAM VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL 106
TABLE 17. GLOSSARY OF TERM: VISUAL ANALYTICS MARKET 149
LIST OF FIGURES
FIGURE 1. VISUAL ANALYTICS MARKET – ASIA PACIFIC REVENUE & FORECAST FOR 2017 & 2015 17
FIGURE 2. VISUAL ANALYTICS MARKET – GLOBAL REVENUE & FORECAST BY BUSINESS FUNCTION (2017-2025) 18
FIGURE 3. VISUAL ANALYTICS MARKET – GLOBAL RETAIL & CONSUMER GOODS REVENUE & FORECAST, 2017 & 2015 19
FIGURE 4. VISUAL ANALYTICS –VALUE MODEL 20
FIGURE 5. VISUAL ANALYTICS MARKET SEGMENTTION 22
FIGURE 6. VISUAL ANALYTICS MARKET SEGMENTATION - BY GEOGRAPHY 23
FIGURE 7. NORTH AMERICA PEST ANALYSIS 25
FIGURE 8. EUROPE AMERICA PEST ANALYSIS 27
FIGURE 9. APAC PEST ANALYSIS 29
FIGURE 10. MIDDLE EAST & AFRICA PEST ANALYSIS 31
FIGURE 11. SOUTH AMERICA PEST ANALYSIS 33
FIGURE 12. VISUAL ANALYTICS MARKET IMPACT ANALYSIS OF DRIVER AND RESTRAINTS 37
FIGURE 13. GLOBAL VISUAL ANALYTICS MARKET 38
FIGURE 14. GLOBAL VISUAL ANALYTICS MARKET FORECAST AND ANALYSIS 39
FIGURE 15. GLOBAL VISUAL ANALYTICS MARKET BREAKDOWN BY DEPLOYMENT TYPE, 2017 & 2025 (%) 40
FIGURE 16. GLOBAL CLOUD BASED MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 41
FIGURE 17. GLOBAL ON-PREMISES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 42
FIGURE 18. GLOBAL VISUAL ANALYTICS MARKET BREAKDOWN BY BUSINESS FUNCTION, 2017 & 2025 (%) 44
FIGURE 19. GLOBAL SALES & MARKETING MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 45
FIGURE 20. GLOBAL OPERATIONS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 46
FIGURE 21. GLOBAL FINANCE MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 47
FIGURE 22. GLOBAL SUPPLY CHAIN MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 48
FIGURE 23. GLOBAL INFORMATION TECHNOLOGY MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 49
FIGURE 24. GLOBAL CRM MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 50
FIGURE 25. GLOBAL HUMAN RESOURCE MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 51
FIGURE 26. GLOBAL INFORMATION TECHNOLOGY MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 52
FIGURE 27. GLOBAL VISUAL ANALYTICS MARKET BREAKDOWN BY VERTICAL, 2017 & 2025 (%) 53
FIGURE 28. GLOBAL RETAIL & CONSUMER GOODS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 54
FIGURE 29. GLOBAL IT & TELECOM MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 55
FIGURE 30. GLOBAL BFSI MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 56
FIGURE 31. GLOBAL MANUFACTURING MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 57
FIGURE 32. GLOBAL ENERGY & UTILITIES MARKET REVENUE AND FORECASTS TO 2025(US$ MN) 58
FIGURE 33. GLOBAL HEALTHCARE MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 59
FIGURE 34. GLOBAL GOVERNMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 60
FIGURE 35. GLOBAL OTHERS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 61
FIGURE 36. VISUAL ANALYTICS MARKET, GLOBAL BREAKDOWN BY REGIONS, 2017 & 2025 (%) 62
FIGURE 37. NORTH AMERICA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 64
FIGURE 38. NORTH AMERICA VISUAL ANALYTICS MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 64
FIGURE 39. U.S. VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 65
FIGURE 40. CANADA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 66
FIGURE 41. MEXICO VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 67
FIGURE 42. NORTH AMERICA VISUAL ANALYTICS MARKET BREAKDOWN, BY DEPLOYMENT MODEL, 2017 & 2025 (%) 68
FIGURE 43. NORTH AMERICA VISUAL ANALYTICS MARKET BREAKDOWN, BY BUSINESS FUNCTION, 2017 & 2025 (%) 69
FIGURE 44. NORTH AMERICA VISUAL ANALYTICS MARKET BREAKDOWN, BY VERTICALS, 2017 & 2025 (%) 70
FIGURE 45. EUROPE VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 71
FIGURE 46. EUROPE VISUAL ANALYTICS MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 72
FIGURE 47. FRANCE VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 73
FIGURE 48. GERMANY VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 74
FIGURE 49. ITALY VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 75
FIGURE 50. SPAIN VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 76
FIGURE 51. U.K VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 77
FIGURE 52. REST OF EUROPE VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 78
FIGURE 53. EUROPE VISUAL ANALYTICS MARKET BREAKDOWN, BY DEPLOYMENT MODEL, 2017 & 2025 (%) 78
FIGURE 54. EUROPE VISUAL ANALYTICS MARKET BREAKDOWN, BY BUSINESS FUCTION, 2017 & 2025 (%) 79
FIGURE 55. EUROPE VISUAL ANALYTICS MARKET BREAKDOWN, BY VERTICALS, 2017 & 2025 (%) 80
FIGURE 56. APAC VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 82
FIGURE 57. APAC VISUAL ANALYTICS MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 83
FIGURE 58. AUSTRALIA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 84
FIGURE 59. CHINA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 85
FIGURE 60. INDIA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 86
FIGURE 61. JAPAN VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 87
FIGURE 62. REST OF APAC VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 88
FIGURE 63. APAC VISUAL ANALYTICS MARKET BREAKDOWN, BY DEPLOYMENT MODEL, 2017 & 2025 (%) 88
FIGURE 64. APAC VISUAL ANALYTICS MARKET BREAKDOWN, BY BUSINESS FUNCTION, 2017 & 2025 (%) 89
FIGURE 65. APAC VISUAL ANALYTICS MARKET BREAKDOWN, BY VERTICALS, 2017 & 2025 (%) 90
FIGURE 66. MEA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 93
FIGURE 67. MEA VISUAL ANALYTICS MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 94
FIGURE 68. SOUTH AFRICA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 95
FIGURE 69. SAUDI ARABIA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 96
FIGURE 70. UAE VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 97
FIGURE 71. REST OF MEA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 98
FIGURE 72. MEA VISUAL ANALYTICS MARKET BREAKDOWN, BY DEPLOYMENT MODEL, 2017 & 2025 (%) 98
FIGURE 73. MEA VISUAL ANALYTICS MARKET BREAKDOWN, BY BUSINESS FUNCTION, 2017 & 2025 (%) 99
FIGURE 74. MEA VISUAL ANALYTICS MARKET BREAKDOWN, BY VERTICAL, 2017 & 2025 (%) 100
FIGURE 75. SOUTH AMERICA VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 102
FIGURE 76. SOUTH AMERICA VISUAL ANALYTICS MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 102
FIGURE 77. BRAZIL VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 103
FIGURE 78. REST OF SAM VISUAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 104
FIGURE 79. SOUTH AMERICA VISUAL ANALYTICS MARKET BREAKDOWN, BY DEPLOYMENT MODEL, 2017 & 2025 (%) 104
FIGURE 80. SAM VISUAL ANALYTICS MARKET BREAKDOWN, BY BUSINESS FUNCTION, 2017 & 2025 (%) 105
FIGURE 81. SAM VISUAL ANALYTICS MARKET BREAKDOWN, BY VERTICAL, 2017 & 2025 (%) 106
FIGURE 82. VISUAL ANALYTICS MARKET, INDUSTRY LANDSCAPE (2015-2018) % 107
The List of Companies
1. Tableau Software
2. SAP SE
3. Qlik Technologies
4. TIBCO Software
5. ADVIZOR Solutions Pvt. Ltd
6. SAS Institute
7. Oracle Corporation
8. MicroStrategy
9. IBM Corporation
10. Alteryx, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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