Visual Analytics market growing at a CAGR of 12.8% by 2025 - Types, Application, Technology, Opportunities, End Users and Regions

Visual Analytics Market to 2025 - Global Analysis and Forecasts by Deployment Model (On-Premises and Cloud); Business Function (Sales and Marketing, Operations, Finance, Supply Chain, Information Technology, CRM, and Human Resources); Vertical (Retail & Consumer Goods, IT & Telecom, BFSI, Manufacturing, Energy & Utilities, Healthcare, and Government)

  • Report Code : TIPTE100000740
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 154
Buy Now

[Research Report] The visual analytics market was valued at US$ 2215.0 million in 2017 and is projected to reach US$ 5718.6 million by 2025. The Visual analytics market is expected to grow at a CAGR of 12.8% during the forecast period of 2017 to 2025.

Combining visualization with interactive analysis to explore large data set is the wholesome aim of a Visual Analytics solutions. In other words, visual analytics is the science of analytical reasoning facilitated by interactive visual interfaces. To be more precise, visual analytics is an iterative process that involves information gathering, data preprocessing, knowledge representation, interaction and decision making. The ultimate goal is to gain insight in the problem at hand which is described by vast amounts of scientific, forensic or business data from heterogeneous sources. To reach this goal, visual analytics combines the strengths of machines with those of humans. On the one hand, methods from knowledge discovery in databases (KDD), statistics and mathematics are the driving force on the automatic analysis side, while on the other hand human capabilities to perceive, relate and conclude turn visual analytics into a very promising field of research. Today, just data visualization is not sufficient, and the companies are looking forward to data driven analytics capabilities integrated with their data visualization. Visual analytics can be explained as the formation of intellectual visual metaphors combined with manual information interaction.

The market for visual analytics has been segmented on the basis of deployment model, business function and vertical. Based on deployment model, the visual analytics market has been segmented into on-premises and cloud. Based on business function, the visual analytics market has been segmented into sales and marketing, operations, finance, supply chain, information technology, CRM, and human resources. The market is further segmented on the basis vertical into retail & consumer goods, IT & telecom, BFSI, manufacturing, energy & utilities, healthcare, and government. Geographically, the market is fragmented into five regions, including North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Lucrative Regions in Visual Analytics Market

Lucrative Regions in Visual Analytics Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Visual Analytics Market Insights

Prevalence of AI and Machine learning globally

The biggest trend impacting data visualization and analytics innovation today is the prevalence of artificial intelligence (AI) and machine learning. While it may sound scary to IT departments and analysts who are hesitant to relinquish human control, analytic platforms that include AI and ML capabilities are actually going to serve as a highly effective assistant to modern analysts. While there might be concern over being replaced, machine learning will actually supercharge analysts and make them more efficient, more precise, and more impactful to the business. Instead of fearing machine learning technology, embrace the opportunities it presents.

Deployment Model -Based Market Insights

The visual analytics comprises of cloud, and on-premise deployment model. The deployment model for the visual analytics is a critical decision for deciding upon a particular model to opt for. Enterprises prefer both cloud as well as on-premise mode of deployment depending upon various factors. The demand for cloud-based visual analytics is preferred as the best deployment type by many SMEs as it comes at inexpensive rates.

Visual Analytics Market, by Deployment Model - 2019 and 2025

Visual Analytics Market, by Deployment Model - 2019 and 2025
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Business Function -Based Market Insights

A paradigm shift in the business approaches has led to rising demands for the integration of various analytics software in the business processes by various industry verticals, across the globe and in particular in the advanced regions. The business users today have taken leaps from the conventional data management, processing and analyzing techniques. Different business functions in a particular sector require data to be analyzed for various purposes.

Verticals -Based Market Insights

The basic function of any visual analytic tool is to take the complex data and present it to the user in such a manner that it would be highly interactive and easy to comprehend. Visual analytic tools are required to perform two critical tasks that include visualization of the data and then analysis of that data. Simple visualization won’t suffice the issues of simplifying a large volume of data. User friendliness of these tools, cost-effectiveness, the ability of customization of visual analytics tools, interactive user interfaces, dashboards, and filtering options are some of the parameters that help the end-users decide upon choosing a particular visual analytic tool for their business function..

Customize Research To Suit Your Requirement

We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.

Visual Analytics Market: Strategic Insights

Market Size Value inUS$ 2215.0 Million in 2017
Market Size Value byUS$ 5718.6 Million by 2025
Growth rateCAGR of 12.8% from 2017-2025
Forecast Period2017-2025
Base Year2017
Analyst Image


Have a question?

Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Analyst Image  Speak to Analyst

Players operating in the Visual analytics market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the visual analytics market. A few developments by key players of the visual analytics market are:

In September 2018, TIBCO introduced A(X) Experience for TIBCO Spotfire which will permit real-time visual analytics on data streams allow real-time awareness and actions.

In September 2018, SAP SE introduced SAP Analytics Cloud, it is one simple cloud for all analytics. This analytic cloud offers its customers with all-in-one integration of data visualization, predictive, and planning capabilities.

Visual Analytics Market – by Deployment Model

  • On-Premise
  • Cloud

Visual Analytics Market – by Business Function

  • Sales and Marketing
  • Operations
  • Finance
  • Supply Chain
  • Information Technology
  • CRM
  • Human Resources
  • Others

Visual Analytics Market – by Verticals

  • Retail & Consumer Goods  Market
  • IT & Telecom
  • BFSI
  • Manufacturing
  • Energy & Utilities
  • Others
  • Healthcare
  • Government

Visual Analytics Market – by Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Spain
    • UK
    • Italy
  • Asia Pacific (APAC)

    • China
    • India
    • Japan
    • Australia
  • MEA

    • Saudi Arabia
    • UAE
    • South Africa
  • SAM

    • Brazil

Visual Analytics Market – Company Profiles

  • ADVIZOR Solutions, Inc.
  • Alteryx, Inc.
  • IBM Corporation
  • MicroStrategy Incorporated
  • Oracle Corporation
  • SAP Se
  • SAS Institute Inc.
  • Tableau Software
  • TIBCO Software Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Deployment Model ; Business Function ; Vertical

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

The List of Companies

1. Tableau Software
3. Qlik Technologies
4. TIBCO Software
5. ADVIZOR Solutions Pvt. Ltd
6. SAS Institute
7. Oracle Corporation
8. MicroStrategy
9. IBM Corporation
10. Alteryx, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Trends and growth analysis reports related to Visual Analytics Market