Vodka is basically an alcoholic beverage prepared through the distillation process. The raw material used for the preparation of vodka is starch, wheat, different fruits for flavor, and others. Traditionally made vodkas contain a 38% alcoholic content. Vodka was originated from Russia and Poland. Vodka is usually utilized in cocktails since it is colorless and has a clean taste that pairs well with any kind of flavor. Gin is also a vodka that has been flavored with some of the spice extracts, such as juniper berries. Vodka & Gin are two of the most popular drinks in the world.
MARKET SCOPE
The "Global Vodka Market Analysis to 2031" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the vodka market with detailed market segmentation by type, application, and geography. The report provides key statistics on the market status of the leading vodka market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the global vodka market is segmented into plain and flavored
- Based on distribution channel, the market is bifurcated into supermarkets and hypermarkets, specialty stores, online retail, and others
MARKET DYNAMICS
Drivers
- Increasing consumption of alcoholic beverages among millennials
- Increasing bars, pubs, and restaurants serving alcohol in daily basis
- Innovation in flavours for vodka by manufacturers
Restraints
- Regulations on alcoholic beverages
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The vodka market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the vodka market in these regions.
IMPACT OF COVID-19 ON VODKA MARKET
As of June 2021, the US, India, Brazil, Russia, Spain, France, the UK, Turkey, and Italy, are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 is affecting economies and several industries in different countries due to lockdowns, travel bans, and business shutdowns. The shutdown of various manufacturing plants and factories has also been affected the global supply chains also negatively impacted the manufacturing, delivery schedules, and sales of goods in the global market. In addition, the global travel bans further imposed by countries in Europe, Asia-Pacific, and North America are also affecting business collaborations as well as partnership opportunities.
Due to the Covid-19 pandemic, the food and beverage industry is also facing huge losses, which is further impacting the world economy. It has further disrupted the transportation system and disrupted the supply of raw materials. The disruptive value chain has had a negative impact on the raw material supply, which, in turn, is impacting the growth of the vodka market. However, as the economies are planning to revive their operations, the demand for vodka is presumed to rise since consumers are buying food and beverage products through online retailers. In addition, food & beverage producing companies are also taking some safety measures to fight the coronavirus, which include limiting direct contact with delivery person & visitors, strengthening & communicating proper hygiene practices, and conducting complete sanitations & eliminating personnel contact during shift changes. With all these factors, it can be presumed that in post-pandemic times, the demand for these products will take a hike.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The vodka market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the vodka market in these regions.
IMPACT OF COVID-19 ON VODKA MARKET
As of June 2021, the US, India, Brazil, Russia, Spain, France, the UK, Turkey, and Italy, are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 is affecting economies and several industries in different countries due to lockdowns, travel bans, and business shutdowns. The shutdown of various manufacturing plants and factories has also been affected the global supply chains also negatively impacted the manufacturing, delivery schedules, and sales of goods in the global market. In addition, the global travel bans further imposed by countries in Europe, Asia-Pacific, and North America are also affecting business collaborations as well as partnership opportunities.
Due to the Covid-19 pandemic, the food and beverage industry is also facing huge losses, which is further impacting the world economy. It has further disrupted the transportation system and disrupted the supply of raw materials. The disruptive value chain has had a negative impact on the raw material supply, which, in turn, is impacting the growth of the vodka market. However, as the economies are planning to revive their operations, the demand for vodka is presumed to rise since consumers are buying food and beverage products through online retailers. In addition, food & beverage producing companies are also taking some safety measures to fight the coronavirus, which include limiting direct contact with delivery person & visitors, strengthening & communicating proper hygiene practices, and conducting complete sanitations & eliminating personnel contact during shift changes. With all these factors, it can be presumed that in post-pandemic times, the demand for these products will take a hike.
MARKET PLAYERS
The report covers key developments in the vodka market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from vodka market are anticipated to witness lucrative growth opportunities in the future with the rising demand for vodka in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the vodka market. In addition, the report focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last 3 years, the key developments in the last five years.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Vodka Market - By Type
1.3.2 Vodka Market - By Distribution Channel
1.3.3 Vodka Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. VODKA MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. VODKA MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. VODKA MARKET - GLOBAL MARKET ANALYSIS
6.1. VODKA - GLOBAL MARKET OVERVIEW
6.2. VODKA - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. VODKA MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. PLAIN
7.3.1. Overview
7.3.2. Plain Market Forecast and Analysis
7.4. FLAVORED
7.4.1. Overview
7.4.2. Flavored Market Forecast and Analysis
8. VODKA MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
8.4. SPECIALTY STORES
8.4.1. Overview
8.4.2. Specialty Stores Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. Online Retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. VODKA MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Vodka Market Overview
9.1.2 North America Vodka Market Forecasts and Analysis
9.1.3 North America Vodka Market Forecasts and Analysis - By Type
9.1.4 North America Vodka Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Vodka Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Vodka Market
9.1.5.1.1 Canada Vodka Market by Type
9.1.5.1.2 Canada Vodka Market by Distribution Channel
9.1.5.2 Mexico Vodka Market
9.1.5.2.1 Mexico Vodka Market by Type
9.1.5.2.2 Mexico Vodka Market by Distribution Channel
9.1.5.3 US Vodka Market
9.1.5.3.1 US Vodka Market by Type
9.1.5.3.2 US Vodka Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Vodka Market Overview
9.2.2 Europe Vodka Market Forecasts and Analysis
9.2.3 Europe Vodka Market Forecasts and Analysis - By Type
9.2.4 Europe Vodka Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Vodka Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Vodka Market
9.2.5.1.1 Germany Vodka Market by Type
9.2.5.1.2 Germany Vodka Market by Distribution Channel
9.2.5.2 France Vodka Market
9.2.5.2.1 France Vodka Market by Type
9.2.5.2.2 France Vodka Market by Distribution Channel
9.2.5.3 Italy Vodka Market
9.2.5.3.1 Italy Vodka Market by Type
9.2.5.3.2 Italy Vodka Market by Distribution Channel
9.2.5.4 United Kingdom Vodka Market
9.2.5.4.1 United Kingdom Vodka Market by Type
9.2.5.4.2 United Kingdom Vodka Market by Distribution Channel
9.2.5.5 Russia Vodka Market
9.2.5.5.1 Russia Vodka Market by Type
9.2.5.5.2 Russia Vodka Market by Distribution Channel
9.2.5.6 Rest of Europe Vodka Market
9.2.5.6.1 Rest of Europe Vodka Market by Type
9.2.5.6.2 Rest of Europe Vodka Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Vodka Market Overview
9.3.2 Asia-Pacific Vodka Market Forecasts and Analysis
9.3.3 Asia-Pacific Vodka Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Vodka Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Vodka Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Vodka Market
9.3.5.1.1 Australia Vodka Market by Type
9.3.5.1.2 Australia Vodka Market by Distribution Channel
9.3.5.2 China Vodka Market
9.3.5.2.1 China Vodka Market by Type
9.3.5.2.2 China Vodka Market by Distribution Channel
9.3.5.3 India Vodka Market
9.3.5.3.1 India Vodka Market by Type
9.3.5.3.2 India Vodka Market by Distribution Channel
9.3.5.4 Japan Vodka Market
9.3.5.4.1 Japan Vodka Market by Type
9.3.5.4.2 Japan Vodka Market by Distribution Channel
9.3.5.5 South Korea Vodka Market
9.3.5.5.1 South Korea Vodka Market by Type
9.3.5.5.2 South Korea Vodka Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Vodka Market
9.3.5.6.1 Rest of Asia-Pacific Vodka Market by Type
9.3.5.6.2 Rest of Asia-Pacific Vodka Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Vodka Market Overview
9.4.2 Middle East and Africa Vodka Market Forecasts and Analysis
9.4.3 Middle East and Africa Vodka Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Vodka Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Vodka Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Vodka Market
9.4.5.1.1 South Africa Vodka Market by Type
9.4.5.1.2 South Africa Vodka Market by Distribution Channel
9.4.5.2 Saudi Arabia Vodka Market
9.4.5.2.1 Saudi Arabia Vodka Market by Type
9.4.5.2.2 Saudi Arabia Vodka Market by Distribution Channel
9.4.5.3 U.A.E Vodka Market
9.4.5.3.1 U.A.E Vodka Market by Type
9.4.5.3.2 U.A.E Vodka Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Vodka Market
9.4.5.4.1 Rest of Middle East and Africa Vodka Market by Type
9.4.5.4.2 Rest of Middle East and Africa Vodka Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Vodka Market Overview
9.5.2 South and Central America Vodka Market Forecasts and Analysis
9.5.3 South and Central America Vodka Market Forecasts and Analysis - By Type
9.5.4 South and Central America Vodka Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Vodka Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Vodka Market
9.5.5.1.1 Brazil Vodka Market by Type
9.5.5.1.2 Brazil Vodka Market by Distribution Channel
9.5.5.2 Argentina Vodka Market
9.5.5.2.1 Argentina Vodka Market by Type
9.5.5.2.2 Argentina Vodka Market by Distribution Channel
9.5.5.3 Rest of South and Central America Vodka Market
9.5.5.3.1 Rest of South and Central America Vodka Market by Type
9.5.5.3.2 Rest of South and Central America Vodka Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. VODKA MARKET, KEY COMPANY PROFILES
11.1. UB GROUP
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BROWN-FORMAN CORPORATION
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. PERNOD RICARD
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. GLOBAL SPIRITS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. LVMH GROUP
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NEMIROFF HOLDING
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. BACARDI LIMITED
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. CANADIAN ICEBERG VODKA CORPORATION
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. CAMPARI GROUP
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. DIAGEO PLC
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. UB Group
2. Brown-Forman Corporation
3. Pernod Ricard
4. Global Spirits
5. LVMH group
6. Nemiroff Holding
7. Bacardi Limited
8. Canadian Iceberg Vodka Corporation
9. Campari Group
10. Diageo plc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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