UV LED Market to Reach US$ 1,311.7 Million at CAGR of 24.9% by 2025 | The Insight Partners

UV LED Market to 2025 - Global Analysis and Forecasts by Technology (UV-A LED, UV-B LED, UV-C LED), Applications (Curing, Medical, Electronic Devices, Water Treatment, Security and Others)

Publication Month: Nov 2017 | Report Code: TIPTE100000649 | No. of Pages: 154 | Category: Electronics and Semiconductor | Status: Published

Global UV LED market is expected to grow from US$ 178.4 million in 2016 to US$ 1,311.7 million by 2025 at a CAGR of 24.9% between 2017 and 2025.

 

Globally, the way industries function is shifting. All the largest of the industries including automotive, aerospace & defense, retail, healthcare, food & beverages and other manufacturing are adapting novel technologies to meet the transforming consumer and market demands. The manufacturing and services sector across the globe have a distinctive hold over the public imagination. Majority of the industries, make use of UV light for accumulating some of the processes. UV LEDs are majorly used for curing adhesives, laminating and printing, apart from curing the UV LEDs are also primarily used for sterilization and detection of elements that can’t be seen with naked eyes. The global market for UV LED exhibit significant growth owing to rising demand for curing process along with increasing concern regarding environment friendly and cost effective business processes. However, lack of standardization in measurement of UV light outputs might have an adverse impact on the market’s growth during the forecast period. The South America UV LED market region is expected to witness a CAGR growth rate of 25.8% in the coming years.

 

Exhibit: UV LED Market by Region3.


 

Market Insights

Superior energy efficiencies capabilities of UV LED based products coupled with increase in demand for energy conservation to propel the market growth 

Energy conservation over the years has become a major concern among the nations worldwide. This has further led to evolution of several public initiated policies, one of these is the Minamata Convention. The Minamata Convention on Mercury is an international treaty that is subjected towards protection of environment and human health against the anthropogenic release and emission of mercury and its compounds. As UV LED is a semiconductor device that eliminates the use of mercury and is more energy efficient, the government and private organization across the globe are promoting the adoption of UV LED over UV lamps, across all the industries. For instance the EU commission via its RoHS (Restriction of Hazardous Substances) guidelines have been continually monitoring the prompt progress of capabilities of UV LED. Furthermore, the project UNIQUE by Osram (Opto Semiconductors) is also one of the initiative aimed at ecofriendly purification of water using LED based UVC. Subsequently, driving the growth for UV LED market in the coming years.

 

Large scope of application of UV enabled LED products across different industries

 

Couple of years back majority of the applications where UV light was used, relied upon traditional mercury based solutions/products. Some of these applications included UV-A integration with hand held devices / smart phones for counterfeit analysis or detection, and integration of UV C with various medical devices as well as refrigerators for disinfection. Although curing eclipses the majority share for UV LED applications, other applications like air and water disinfection are gradually raising their reliance upon UV LED technology as it evolves in the coming years. Taken together, the above mentioned factors are helping to drive the UV LED market to unprecedented success. While coming years may mark a milestone for the industry, it's really just the beginning of a long-term trend toward UV LED. Thus, the UV LED market is expected to provide numerous profitable opportunities for the market players in the coming years.

 

UV LED Market – Technology Insight

In the global UV LED market for the UV-A LED technology segment, The UV a technology has been in existence since 1990’s. The UV a LEDs were traditionally used for UV curing, validation and counterfeit detection. The demand for this technology is majorly driven by its ability to consume lesser power output. In addition, LED based UV provides substantial benefits over conventional curing technologies that includes fluorescent and mercury owing to lower cost of ownership, increased efficiency and system miniaturizing. The trend for using UV LED devices in curing processes is rising as the supply chain across the industries pertain to encourage the adoption of LED technology. This trend is expected to significantly impact the adoption of UV-A LEDs worldwide, as majority of curing processes require UV-A wavelength. Therefore, the market for UV-A LED is expected to grow at a CAGR of 24.2% during the forecast period 2017 – 2025.

Thus, the UV-A LED segment for UV LED market is projected to provide numerous lucrative business opportunities for the market players in the forecast period.

 

UV LED Market – Application Insight

UV curing is a photochemical process, which uses high intensity UV light to cure/dry coatings, adhesives or inks. Traditionally these process were conducted with the help of UV lamps. Then in early 20’s UV LED were introduced. Curing process with UV LEDs showcases one the major shifts in industrial dying and printing, assembly and finishing technology. The UV LED based curing is not only energy efficient, but it also produces less heat, its mercury free and quick in terms of switching on and off. One of the major advantage perceived by the industry players is the UV photo polymerization process, which is not only environmental friendly but also accessible to a wider base of adoption. Numerous industries use UV LED curing in order to significantly enhance their efficiency, quality and productivity in manufacturing. Coating, flexographic, adhesive bonding and assembly, screen print decorating, sealing, inkjet coding/marking, optical fiber coating, photoresist applications are some of the major uses of UV LED curing. The Curing UV LED market is expected to grow with a attractive CAGR growth rate of 2.7% from 2017 to 2025.

Exhibit: UV LED Market by Curing Application


 

Strategic Insights

The market initiative and mergers & acquisitions was observed as the most adopted strategy in global UV LED market. Few of the recent strategies by some of the players UV LED market landscape are listed below:

 

2017: LG Innotek, subsidiary of LGE, released world’s first handrail UV LED sterilizer. This product will remove germs from the handrail of escalators using powerful UV light.

 

2017: Crystal IS introduced three new UV-C LEDs in its Klaran disinfection product line. These will deliver three times greater germicidal performance which will enable medical equipment manufacturer to integrate quantifiable disinfection capabilities into their products.

 

2015: Seoul Viosys announced its acquisition of Sensor Electronic Technology Inc. (SETi), UV LED company in the US. This will expand the company’s business in UV and RF LED market.

 

GLOBAL UV LED – MARKET SEGMENTATION

 

UV LED Market – By Technology

  • UV-A LED
  • UV-B LED
  • UV-C LED

 

UV LED Market – By Application

  • Curing
  • Medical
  • Electronic Device
  • Water Treatment
  • Security
  • Others

 

UV LED Market – By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • UK
    • Italy
    • Spain
  • Asia Pacific (APAC)
    • Japan
    • China
    • India
    • Taiwan

 

  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa

 

  • South America
    • Brazil

 

UV LED Market - Company Profiles

 

  • Koninklijke Philips N.V.
  • LG Electronics, Inc.
  • Crystal IS Inc.
  • Nichia Corporation
  • Phoseon Technology
  • SemiLEDs Corporation
  • Seoul Viosys Co. Ltd.
  • Sensor Electronic Technolgy Inc.
  • Halma PLC
  • Heraeus Holding GmBH

 

Table of Contents

1 Table of Contents 2
1.1 List of Tables 9
1.2 List of Figures 10
1.2.1 Introduction 13
1.3 Scope of the Study 13
1.4 The Insight Partners Research Report Guidance 13

2 Key Takeaways 15

3 UV LED Market Landscape 17
3.1 Market Overview 17
3.2 Pricing Analysis 18
3.2.1 Pricing Analysis for UV LED Package by Technology Type (2016) 18
3.2.1.1 UV-A LED Package Pricing Analysis 18
3.2.1.2 UV-B LED Package Pricing Analysis 19
3.2.1.3 UV-C LED Package Pricing Analysis 19
3.3 Market Segmentation 20
3.3.1 Global UV LED Market - By Technology 21
3.3.2 Global UV LED Market - By Application 22
3.3.3 Global UV LED Market - By Geography 22
3.4 PEST Analysis 24
3.4.1 North America PEST Analysis 24
3.4.2 Europe PEST Analysis 26
3.4.3 Asia Pacific PEST Analysis 28
3.4.4 Middle East & Africa PEST Analysis 30
3.4.5 South America PEST Analysis 33

4 Global Market - Key Industry Dynamics 35
4.1 Key Market Drivers 35
4.1.1 Global endorsement of energy saving policies 35
4.1.2 Rising Demand for Curing Processes 35
4.1.3 Burgeoning Technological Advancements in Manufacturing Industry 36
4.1.4 Widespread application of UV LED across multiple industries 36
4.2 Key Market Restraints 37
4.2.1 Relatively expensive than peer products used for similar applications 37
4.3 Key Market Opporunities 37
4.3.1 Emergence of novel application to generate new growth opportunities for players in the value chain 37
4.4 Future Trends 38
4.4.1 Entry of new players with disruptive technologies would result into decline in cost 38
4.4.1 Rise in development of enhanced UV LED packages to cater next generation industries 38
4.5 Impact Analysis of Drivers and Restraints 39

5 UV LED Market - Global 40
5.1 Global UV LED Market Overview 40
5.2 Global UV LED Market Forecast and Analysis 40

6 Global UV LED Market Analysis - By Technology 42
6.1 Overview 42
6.2 UV-A LED 44
6.2.1 Overview 44
6.2.2 Global UV-A LED Market Revenue and Forecasts to 2025 (US$ Mn) 44
6.3 UV-B LED 45
6.3.1 Overview 45
6.3.2 Global UV-B LED Market Revenue and Forecasts to 2025 (US$ Mn) 45
6.4 UV-C LED 46
6.4.1 Overview 46
6.4.2 Global UV-C LED Market Revenue and Forecasts to 2025 (US$ Mn) 46

7 Global UV LED Market Analysis -By Application 48
7.1 Overview 48
7.2 Curing 49
7.2.1 Overview 49
7.2.2 Global Curing Market Revenue and Forecasts to 2025 (US$ Mn) 49
7.3 Medical 51
7.3.1 Overview 51
7.3.2 Global Medical Market Revenue and Forecasts to 2025 (US$ Mn) 51
7.4 Electronic Devices 53
7.4.1 Overview 53
7.4.2 Global Electronic Devices Market Revenue and Forecasts to 2025 (US$ Mn) 53
7.5 Water Treatment 54
7.5.1 Overview 54
7.5.2 Global Water Treatment Market Revenue and Forecasts to 2025 (US$ Mn) 54
7.6 Security 56
7.6.1 Overview 56
7.6.2 Global Security Market Revenue and Forecasts to 2025 (US$ Mn) 56
7.7 Others 57
7.7.1 Overview 57
7.7.2 Global Others Market Revenue and Forecasts to 2025 (US$ Mn) 57

8 Global UV LED Market - Geographical Analysis 58
8.1 Overview 58
8.2 North America UV LED Market Revenue and Forecasts to 2025 59
8.2.1 Overview 59
8.2.2 North America UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 59
8.2.3 North America UV LED Market Breakdown by Key Countries 61
8.2.3.1 U.S. UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 62
8.2.3.2 Canada UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 63
8.2.3.3 Mexico UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 63
8.2.4 North America UV LED Market Breakdown by Technology 65
8.2.5 North America UV LED Market Breakdown by Application 66
8.3 Europe UV LED Market Revenue and Forecasts to 2025 67
8.3.1 Overview 67
8.3.2 Europe UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 67
8.3.3 Europe UV LED Market Breakdown by Key Countries 69
8.3.3.1 France UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 70
8.3.3.2 Germany UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 71
8.3.3.3 Italy UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 72
8.3.3.4 Spain UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 73
8.3.3.5 UK UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 74
8.3.4 Europe UV LED Market Breakdown by Type 75
8.3.5 Europe UV LED Market Breakdown by Application 75
8.4 Asia Pacific (APAC) UV LED Market Revenue and Forecasts to 2025 77
8.4.1 Overview 77
8.4.2 Asia Pacific UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 77
8.4.3 Asia Pacific UV LED Market Breakdown by Key Countries 78
8.4.3.1 China UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 80
8.4.3.2 India UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 81
8.4.3.3 Taiwan UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 82
8.4.3.4 Japan UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 83
8.4.4 Asia Pacific UV LED Market Breakdown by Technology 84
8.4.5 Asia Pacific UV LED Market Breakdown by Application 85
8.5 Middle East & Africa (MEA) UV LED Market Revenue and Forecasts to 2025 87
8.5.1 Overview 87
8.5.2 Middle East & Africa UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 87
8.5.3 Middle East & Africa UV LED Market Breakdown by Key Countries 89
8.5.3.1 Saudi Arabia UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 90
8.5.3.2 UAE UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 91
8.5.3.3 South Africa UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 92
8.5.4 Middle East & Africa UV LED Market Breakdown by Technology 93
8.5.5 Middle East & Africa UV LED Market Breakdown by Material 94
8.6 South America UV LED Market Revenue and Forecasts to 2025 96
8.6.1 Overview 96
8.6.2 South America UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 96
8.6.3 South America UV LED Market Breakdown by Key Countries 98
8.6.3.1 Brazil UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 99
8.6.4 South America UV LED Market Breakdown by Technology 100
8.6.5 South America UV LED Market Breakdown by Application 100
9 Industry Landscape 103
9.1 Market Initative 103
9.2 Merger and Acquisition 103
9.3 New Development 103

10 Competitive Landscape 105
10.1 Competitive Product Mapping 105
10.2 Market Positioning 107

11 Global UV LED Market - Key Company Profiles 108
11.1 LG Electronics, Inc. 108
11.1.1 Key Facts 108
11.1.2 Business Description 108
11.1.3 Financial Overview 109
11.1.4 SWOT Analysis 110
11.1.5 Key Developments 111
11.2 Crystal IS 112
11.2.1 Key Facts 112
11.2.2 Business Description 112
11.2.3 Financial Overview 113
11.2.4 SWOT Analysis 113
11.2.5 Key Developments 115
11.3 Nichia Corporation 116
11.3.1 Key Facts 116
11.3.2 Business Description 116
11.3.3 Financial Overview 117
11.3.4 SWOT Analysis 117
11.3.5 Key Developments 118
11.4 Phoseon Technology 119
11.4.1 Key Facts 119
11.4.2 Business Description 119
11.4.3 Financial Overview 120
11.4.4 SWOT Analysis 120
11.4.5 Key Developments 122
11.5 SemiLEDs Corporation 123
11.5.1 Key Facts 123
11.5.2 Business Description 123
11.5.3 Financial Overview 124
11.5.4 SWOT Analysis 124
11.5.5 Key Developments 126
11.6 Seoul Viosys Co. Ltd. 128
11.6.1 Key Facts 128
11.6.2 Business Description 128
11.6.3 Financial Overview 129
11.6.4 SWOT Analysis 129
11.6.5 Key Developments 130
11.7 Halma PLC. 132
11.7.1 Key Facts 132
11.7.2 Business Description 132
11.7.3 Financial Overview 133
11.7.4 SWOT Analysis 133
11.7.5 Key Developments 135
11.8 DOWA Electronics Materials Co., Ltd Corporation 136
11.8.1 Key Facts 136
11.8.2 Business Description 136
11.8.3 Financial Overview 137
11.8.4 SWOT Analysis 137
11.8.5 Key Developments 139
11.9 Heraeus Holding GmbH 140
11.9.1 Key Facts 140
11.9.2 Business Description 140
11.9.3 Financial Overview 141
11.9.4 SWOT Analysis 142
11.9.5 Key Developments 143
11.10 Koninklije Philips N.V. 145
11.10.1 Key Facts 145
11.10.2 Business Description 145
11.10.3 Financial Overview 146
11.10.4 SWOT Analysis 147
11.10.5 Key Developments 148

12 Appendix 150
12.1 About The Insight Partners 150
12.2 Glossary of Terms 151
12.3 Methodology 152
12.3.1 Coverage 152
12.3.2 Secondary Research 153
12.3.3 Primary Research 153
12.4 Contact Us 154
12.5 Disclaimer 154

1.1 List of Tables

Table 1: Global UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 41
Table 2: North America UV LED Market Revenue and Forecasts to 2025 - By Technology (US$ Mn) 65
Table 3: North America UV LED Market Revenue and Forecasts to 2025 - By Application (US$ Mn) 66
Table 4: Europe UV LED Market Revenue and Forecasts to 2025 - By Technology (US$ Mn) 75
Table 5: Europe UV LED Market Revenue and Forecasts to 2025 - By Application (US$ Mn) 76
Table 6: Asia Pacific UV LED Market Revenue and Forecasts to 2025 - By Technology (US$ Mn) 84
Table 7: Asia Pacific UV LED Market Revenue and Forecasts to 2025 - By Material (US$ Bn) 85
Table 8: Middle East & Africa UV LED Market Revenue and Forecasts to 2025 - By Technology (US$ Mn) 93
Table 9: Middle East & Africa UV LED Market Revenue and Forecasts to 2025 - By Application (US$ Bn) 95
Table 10: South America UV LED Market Revenue and Forecasts to 2025 - By Technology (US$ Mn) 100
Table 11: South America UV LED Market Revenue and Forecasts to 2025 - By Application (US$ Bn) 102
Table 12: Glossary of Terms, UV LED Market 151

1.2 List of Figures

Figure 1: Curing UV LED Market, Global Revenue (US$ Mn), 2016 & 2025 15
Figure 2: UV-A LED ASP (Package Level) US$ / Unit 18
Figure 3: UV-B LED ASP (Package Level) US$ / Unit 19
Figure 4: UV-C LED ASP (Package Level) US$ / Unit 19
Figure 5: UV LED Market Segmentation 20
Figure 6: UV LED Market Segmentation 21
Figure 7: North America PEST Analysis 24
Figure 8: Europe PEST Analysis 26
Figure 9: APAC PEST Analysis 28
Figure 10:MEA PEST Analysis 30
Figure 11: SAM PEST Analysis 33
Figure 12: UV LED Market Impact Analysis of Driver and Restraints 39
Figure 13: Global UV LED Market Breakdown By Technology, 2016 & 2025 (%) 42
Figure 14: Global UV-A LED Market Revenue and Forecasts to 2025 (US$ Mn) 44
Figure 15: Global UV-B LED Market Revenue and Forecasts to 2025 (US$ Mn) 46
Figure 16: Global UV-C LED Market Revenue and Forecasts to 2025 (US$ Bn) 47
Figure 17: Global UV LED Market Breakdown by Application, 2016 & 2025 (%) 48
Figure 18: Global Curing Market Revenue and Forecasts to 2025 (US$ Mn) 50
Figure 19: Global Medical Market Revenue and Forecasts to 2025 (US$ Mn) 52
Figure 20: Global Electronic Devices Market Revenue and Forecasts to 2025 (US$ Mn) 54
Figure 21: Global Water Treatment Market Revenue and Forecasts to 2025 (US$ Mn) 55
Figure 22: Global Security Market Revenue and Forecasts to 2025 (US$ Mn) 56
Figure 23: Global Others Market Revenue and Forecasts to 2025 (US$ Mn) 57
Figure 24: UV LED Market, Global Breakdown by Regions, 2016 & 2025 (%) 58
Figure 25: North America UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 60
Figure 26: North America UV LED Market Breakdown by Key Countries, 2016 & 2025(%) 61
Figure 27: U.S. UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 62
Figure 28: Canada UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 63
Figure 29: Mexico UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 64
Figure 30: North America UV LED Market Breakdown by Technology, 2016 & 2025 (%) 65
Figure 31: North America UV LED Market Breakdown by Application, 2016 & 2025 (%) 66
Figure 32: Europe UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 68
Figure 33: Europe UV LED Market Breakdown by Key Countries, 2016 & 2025 (%) 69
Figure 34: France UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 70
Figure 35: Germany UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 71
Figure 36: Italy UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 72
Figure 37: Spain UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 73
Figure 38: UK UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 74
Figure 39: Europe UV LED Market Breakdown by Technology, 2016 & 2025 (%) 75
Figure 40: Europe UV LED Market Breakdown by Application, 2016 & 2025 (%) 76
Figure 41: Asia Pacific UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 78
Figure 42: Asia Pacific UV LED Market Breakdown by Key Countries, 2016 & 2025 (%) 79
Figure 43: China UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 80
Figure 44: India UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 81
Figure 45: Taiwan UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 82
Figure 46: Japan UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 83
Figure 47: Asia Pacific UV LED Market Breakdown by Technology, 2016 & 2025 (%) 84
Figure 48: Asia Pacific UV LED Market Breakdown by Application, 2016 & 2025 (%) 85
Figure 49: Middle East & Africa UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 88
Figure 50: Middle East & Africa UV LED Market Breakdown by Key Countries, 2016 & 2025 (%) 89
Figure 51: Saudi Arabia UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 90
Figure 52: UAE UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 91
Figure 53: South Africa UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 92
Figure 54: Middle East & Africa UV LED Market Breakdown by Technology, 2016 & 2025 (%) 93
Figure 55: Middle East & Africa UV LED Market Breakdown by Application, 2016 & 2025 (%) 94
Figure 56: South America UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 97
Figure 57: South America UV LED Market Breakdown by Key Countries, 2016 & 2025 (%) 98
Figure 58: Brazil UV LED Market Revenue and Forecasts to 2025 (US$ Mn) 99
Figure 59: South America UV LED Market Breakdown by Technology, 2016 & 2025 (%) 100
Figure 60: South America UV LED Market Breakdown by Application, 2016 & 2025 (%) 101
Figure 61: UV LED Market Competitive Product Mapping 105
Figure 62: UV LED Market Competitive Product Mapping 106
The List of Companies

1. Koninklijke Philips N.V.
2. LG Electronics, Inc.
3. Crystal IS Inc.
4. Nichia Corporation
5. Phoseon Technology
6. SemiLEDs Corporation
7. Seoul Viosys Co. Ltd.
8. Sensor Electronic Technolgy Inc.
9. Halma PLC
10. Heraeus Holding GmBH
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global UV LED market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the global UV LED market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
    • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution.
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