Water Soluble Packaging Market Growth and Forecast by 2027

The water soluble packaging market was valued at US$ 2,751.00 million in 2018 and is projected to reach US$ 4,295.6 million by 2027; it is expected to grow at a CAGR of 5.1% from 2019 to 2027.

Water soluble packaging is a form of packaging made from biodegradable materials that dissolve in water leaving behind a harmless and non-toxic aqueous solution. Better solubility in water with minimum residue and good impact resistance makes them a favorable packaging material in a number of industries.

In 2018, North America dominated the water soluble packaging market and holds the largest share in the global water soluble packaging market. The growing end-use industries such as pharmaceuticals, chemical, food and beverage among others in countries such as the US and Canada is driving the demand for water soluble packaging market. According to the American Chemistry Council data, in the US, 70% of the plastics end up in landfills, which is due to the popular “throw-away” culture present in the region. However, the rise in awareness among the consumers regarding the need for reduction of single-use plastics usage, coupled with government interventions to ban their use, is driving the market for water soluble packaging in the North America.

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Water Soluble Packaging Market: Strategic Insights

Impact of COVID-19 Pandemic on Water Soluble Packaging Market

The COVID-19 outbreak adversely affects economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Chemical and Materials industry are among the significant industries suffering from severe disruptions such as restrictions on the supply chain and shutdown of production plants. The shutdown of different plants and factories in various countries disrupts the global supply chains and negatively impacts the manufacturing water soluble packaging. The water soluble films market in the initial stages was negatively affected due to disruptions in the global supply chain. The water soluble market is highly dependent on the detergent, water treatment chemicals, pharmaceutical, and food & beverage industries. Thus, the shutdown of these industries had a negative effect on the water soluble packaging market.

Market Insights

Rising Demand for Sustainable Packaging

Sustainable packaging is produced from biodegradable raw materials and help in reducing the environmental harm. Growing public awareness about environmental concerns has resulted in higher demand for sustainable packaging and processing operations in the developed and developing countries. Moreover, the growth in various industries and factories has increased the demand for a sustainable packaging solution over the past few years. As the packaging industry has the biggest impact on the environment, the demand for eco-friendly packaging solutions drives the growth of water soluble packaging market. Issues pertaining to environment protection, sustainability, ethics, safety, product cost, and quality are becoming important for consumers when purchasing products.

Raw Material Insights

Based on the raw material, the water soluble packaging market is bifurcated into polymer, fiber, and surfactants. The polymer segment led the global water soluble packaging market. PVOH (Polyvinyl alcohol) is a water soluble thermoplastic which is derived from polyvinyl acetate. The thermoplastic is hydrophilic in nature and is used as a perfect raw material for manufacturing of water soluble films and packaging. In addition, the use of water soluble packaging made of PVOH has gained its popularity in the agriculture sector as it helps in covering the harmful fertilizers which makes it easier for the farmers to handle such toxic chemicals without touching them.

Product Type Insights

Based on product type, the water soluble packaging market is segmented into pouches, films, bags, and others. The water soluble bags segment is the fastest-growing segment in the water soluble market in 2018. Stringent government regulation pertaining to the use of single-use plastic bags has propelled the demand for alternative materials and packaging solutions such as water soluble bags. Water soluble laundry bags are gaining high acceptance among the consumers in the developed and developing countries due to rising awareness about the impact of excessive use of plastic on the environment

A few players operating in the water soluble packaging market are Amtopack, Inc.., Changzhou Kelin PVA Water Soluble Films Co., Ltd, Cortec Corporation, Harke Group, Jiangmen Cinch Packaging Materials Co., Ltd, Kuraray Co., Ltd, Mitsubishi Chemical Corporation, Mondi Group, SEKISUI CHEMICAL CO., LTD, and SmartSolve Industries many others. The key companies implement the mergers and acquisitions, and research and development strategies to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.

The regional trends and factors influencing the Water Soluble Packaging Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Water Soluble Packaging Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Water Soluble Packaging Market Report Scope

Water Soluble Packaging Market Players Density: Understanding Its Impact on Business Dynamics

The Water Soluble Packaging Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Report Spotlights 

• Progressive industry trends in the global water soluble packaging market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the global water soluble packaging market from 2017 to 2027
• Estimation of global dried cranberry demand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario and global dried cranberry demand
• Market trends and outlook as well as factors driving and restraining the growth of the global water soluble packaging market
• Decision-making process by understanding strategies that underpin commercial interest with regard to the market growth.

• Global water soluble packaging market size at various nodes of market
• Detailed overview and segmentation of the global water soluble packaging market, as well as its industry dynamics
• Global water soluble packaging market size in various regions with promising growth opportunities

Water Soluble Packaging Market- by Raw Material

• Polymer
• Fiber
• Surfactants

Water Soluble Packaging Market- by Product Type

• Pouches
• Films
• Bags
• Others

Water Soluble Packaging Market- by Solubility Type

• Hot Water Soluble
• Cold Water Soluble

Water Soluble Packaging Market- by Application

• Industrial
• Residential

Company Profiles

• Amtopack, Inc.
• Changzhou Kelin PVA Water Soluble Films Co., Ltd
• Cortec Corporation
• Harke Group
• Jiangmen Cinch Packaging Materials Co., Ltd
• Kuraray Co., Ltd
• Mitsubishi Chemical Corporation
• Mondi Group
• SEKISUI CHEMICAL CO., LTD
• SmartSolve Industries