New

Web Analytics Market

2021

Web Analytics Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Solution (Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, Others); Application (Multichannel Campaign Analysis, Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Marketing Automation, Others); End-user (Retail, Manufacturing, IT and Telecom, BFSI, Healthcare, Transportation and Logistics, Media and Entertainment, Other) and Geography

| Report Code: TIPRE00006593 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

Market Insights

Web Analytics Market 2028 By Solution, Application, End-user and Geography | The Insight Partners

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MARKET OVERVIEW

Web analytics includes a set of approaches applied to maximize online as well as e-commerce activities. It extracts and classifies qualitative and quantitative data to identify as well as analyze on-site and off-site trends and patterns. Web analytic approaches and requirements differ as per the organizational needs. Further, these analytics services may also be accompanied by associated sources, such as direct mail, sales, and website performance data, and email marketing response rates, among others.

MARKET SCOPE

The "Global Web Analytics Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the web analytics market with detailed market segmentation by solution, application, end-user, and geography. The report provides key statistics on the market status of the leading web analytics market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

  •   Based on solution, the global web analytics market is segmented into search engine tracking and ranking, heat map analytics, marketing automation, behavior-based targeting, and others.
  •   On the basis of application, the market is segmented into multichannel campaign analysis, social media management, targeting and behavioral analysis, display advertising optimization, marketing automation, and others.
  •   Based on end-user, the market is segmented into retail, manufacturing, IT and telecom, BFSI, healthcare, transportation and logistics, media and entertainment, and other.

MARKET DYNAMICS
Drivers:

  •   The web analytics market is highly propelled with increasing competition among companies to enhance their marketing activities. Also, the emergence of mobile analytics is expected to bolster the growth of the web analytics market. High adoption of smartphone and tablets have influenced the use of mobile analytics among users.
  •   Increasing awareness regarding effective use of huge amounts of unorganized random data as well as the enhanced performance of web analytics by diverse enterprises is expected to offer potential opportunities to the web analytics market.

Restraints:

  •   Data privacy is one of the major concern that could hamper the web analytics market growth.



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REGIONAL FRAMEWORK


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The web analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the web analytics market in these regions.

IMPACT OF COVID-19 ON WEB ANALYTICS MARKET

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.



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MARKET PLAYERS


The report covers key developments in the web analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from web analytics market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the web analytics market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Adobe Systems Incorporated
  •   AT Internet
  •   Google LLC
  •   IBM Corporation
  •   Microsoft Corporation
  •   MicroStrategy Incorporated
  •   SAS Institute
  •   Tableau Software
  •   Webtrends Corp.
  •   Yahoo Analytics

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Web Analytics Market - By Solution
1.3.2 Web Analytics Market - By Application
1.3.3 Web Analytics Market - By End-user
1.3.4 Web Analytics Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. WEB ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. WEB ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. WEB ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. WEB ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. WEB ANALYTICS - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. WEB ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - SOLUTION
7.1. OVERVIEW
7.2. SOLUTION MARKET FORECASTS AND ANALYSIS
7.3. SEARCH ENGINE TRACKING AND RANKING
7.3.1. Overview
7.3.2. Search Engine Tracking and Ranking Market Forecast and Analysis
7.4. HEAT MAP ANALYTICS
7.4.1. Overview
7.4.2. Heat Map Analytics Market Forecast and Analysis
7.5. MARKETING AUTOMATION
7.5.1. Overview
7.5.2. Marketing Automation Market Forecast and Analysis
7.6. BEHAVIOR-BASED TARGETING
7.6.1. Overview
7.6.2. Behavior-Based Targeting Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. WEB ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. MULTICHANNEL CAMPAIGN ANALYSIS
8.3.1. Overview
8.3.2. Multichannel Campaign Analysis Market Forecast and Analysis
8.4. SOCIAL MEDIA MANAGEMENT
8.4.1. Overview
8.4.2. Social Media Management Market Forecast and Analysis
8.5. TARGETING AND BEHAVIORAL ANALYSIS
8.5.1. Overview
8.5.2. Targeting and Behavioral Analysis Market Forecast and Analysis
8.6. DISPLAY ADVERTISING OPTIMIZATION
8.6.1. Overview
8.6.2. Display Advertising Optimization Market Forecast and Analysis
8.7. MARKETING AUTOMATION
8.7.1. Overview
8.7.2. Marketing Automation Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. WEB ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - END-USER
9.1. OVERVIEW
9.2. END-USER MARKET FORECASTS AND ANALYSIS
9.3. RETAIL
9.3.1. Overview
9.3.2. Retail Market Forecast and Analysis
9.4. MANUFACTURING
9.4.1. Overview
9.4.2. Manufacturing Market Forecast and Analysis
9.5. IT AND TELECOM
9.5.1. Overview
9.5.2. IT and Telecom Market Forecast and Analysis
9.6. BFSI
9.6.1. Overview
9.6.2. BFSI Market Forecast and Analysis
9.7. HEALTHCARE
9.7.1. Overview
9.7.2. Healthcare Market Forecast and Analysis
9.8. TRANSPORTATION AND LOGISTICS
9.8.1. Overview
9.8.2. Transportation and Logistics Market Forecast and Analysis
9.9. MEDIA AND ENTERTAINMENT
9.9.1. Overview
9.9.2. Media and Entertainment Market Forecast and Analysis
9.10. OTHER
9.10.1. Overview
9.10.2. Other Market Forecast and Analysis

10. WEB ANALYTICS MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Web Analytics Market Overview
10.1.2 North America Web Analytics Market Forecasts and Analysis
10.1.3 North America Web Analytics Market Forecasts and Analysis - By Solution
10.1.4 North America Web Analytics Market Forecasts and Analysis - By Application
10.1.5 North America Web Analytics Market Forecasts and Analysis - By End-user
10.1.6 North America Web Analytics Market Forecasts and Analysis - By Countries
10.1.6.1 United States Web Analytics Market
10.1.6.1.1 United States Web Analytics Market by Solution
10.1.6.1.2 United States Web Analytics Market by Application
10.1.6.1.3 United States Web Analytics Market by End-user
10.1.6.2 Canada Web Analytics Market
10.1.6.2.1 Canada Web Analytics Market by Solution
10.1.6.2.2 Canada Web Analytics Market by Application
10.1.6.2.3 Canada Web Analytics Market by End-user
10.1.6.3 Mexico Web Analytics Market
10.1.6.3.1 Mexico Web Analytics Market by Solution
10.1.6.3.2 Mexico Web Analytics Market by Application
10.1.6.3.3 Mexico Web Analytics Market by End-user
10.2. EUROPE
10.2.1 Europe Web Analytics Market Overview
10.2.2 Europe Web Analytics Market Forecasts and Analysis
10.2.3 Europe Web Analytics Market Forecasts and Analysis - By Solution
10.2.4 Europe Web Analytics Market Forecasts and Analysis - By Application
10.2.5 Europe Web Analytics Market Forecasts and Analysis - By End-user
10.2.6 Europe Web Analytics Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Web Analytics Market
10.2.6.1.1 Germany Web Analytics Market by Solution
10.2.6.1.2 Germany Web Analytics Market by Application
10.2.6.1.3 Germany Web Analytics Market by End-user
10.2.6.2 France Web Analytics Market
10.2.6.2.1 France Web Analytics Market by Solution
10.2.6.2.2 France Web Analytics Market by Application
10.2.6.2.3 France Web Analytics Market by End-user
10.2.6.3 Italy Web Analytics Market
10.2.6.3.1 Italy Web Analytics Market by Solution
10.2.6.3.2 Italy Web Analytics Market by Application
10.2.6.3.3 Italy Web Analytics Market by End-user
10.2.6.4 United Kingdom Web Analytics Market
10.2.6.4.1 United Kingdom Web Analytics Market by Solution
10.2.6.4.2 United Kingdom Web Analytics Market by Application
10.2.6.4.3 United Kingdom Web Analytics Market by End-user
10.2.6.5 Russia Web Analytics Market
10.2.6.5.1 Russia Web Analytics Market by Solution
10.2.6.5.2 Russia Web Analytics Market by Application
10.2.6.5.3 Russia Web Analytics Market by End-user
10.2.6.6 Rest of Europe Web Analytics Market
10.2.6.6.1 Rest of Europe Web Analytics Market by Solution
10.2.6.6.2 Rest of Europe Web Analytics Market by Application
10.2.6.6.3 Rest of Europe Web Analytics Market by End-user
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Web Analytics Market Overview
10.3.2 Asia-Pacific Web Analytics Market Forecasts and Analysis
10.3.3 Asia-Pacific Web Analytics Market Forecasts and Analysis - By Solution
10.3.4 Asia-Pacific Web Analytics Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Web Analytics Market Forecasts and Analysis - By End-user
10.3.6 Asia-Pacific Web Analytics Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Web Analytics Market
10.3.6.1.1 Australia Web Analytics Market by Solution
10.3.6.1.2 Australia Web Analytics Market by Application
10.3.6.1.3 Australia Web Analytics Market by End-user
10.3.6.2 China Web Analytics Market
10.3.6.2.1 China Web Analytics Market by Solution
10.3.6.2.2 China Web Analytics Market by Application
10.3.6.2.3 China Web Analytics Market by End-user
10.3.6.3 India Web Analytics Market
10.3.6.3.1 India Web Analytics Market by Solution
10.3.6.3.2 India Web Analytics Market by Application
10.3.6.3.3 India Web Analytics Market by End-user
10.3.6.4 Japan Web Analytics Market
10.3.6.4.1 Japan Web Analytics Market by Solution
10.3.6.4.2 Japan Web Analytics Market by Application
10.3.6.4.3 Japan Web Analytics Market by End-user
10.3.6.5 South Korea Web Analytics Market
10.3.6.5.1 South Korea Web Analytics Market by Solution
10.3.6.5.2 South Korea Web Analytics Market by Application
10.3.6.5.3 South Korea Web Analytics Market by End-user
10.3.6.6 Rest of Asia-Pacific Web Analytics Market
10.3.6.6.1 Rest of Asia-Pacific Web Analytics Market by Solution
10.3.6.6.2 Rest of Asia-Pacific Web Analytics Market by Application
10.3.6.6.3 Rest of Asia-Pacific Web Analytics Market by End-user
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Web Analytics Market Overview
10.4.2 Middle East and Africa Web Analytics Market Forecasts and Analysis
10.4.3 Middle East and Africa Web Analytics Market Forecasts and Analysis - By Solution
10.4.4 Middle East and Africa Web Analytics Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Web Analytics Market Forecasts and Analysis - By End-user
10.4.6 Middle East and Africa Web Analytics Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Web Analytics Market
10.4.6.1.1 South Africa Web Analytics Market by Solution
10.4.6.1.2 South Africa Web Analytics Market by Application
10.4.6.1.3 South Africa Web Analytics Market by End-user
10.4.6.2 Saudi Arabia Web Analytics Market
10.4.6.2.1 Saudi Arabia Web Analytics Market by Solution
10.4.6.2.2 Saudi Arabia Web Analytics Market by Application
10.4.6.2.3 Saudi Arabia Web Analytics Market by End-user
10.4.6.3 U.A.E Web Analytics Market
10.4.6.3.1 U.A.E Web Analytics Market by Solution
10.4.6.3.2 U.A.E Web Analytics Market by Application
10.4.6.3.3 U.A.E Web Analytics Market by End-user
10.4.6.4 Rest of Middle East and Africa Web Analytics Market
10.4.6.4.1 Rest of Middle East and Africa Web Analytics Market by Solution
10.4.6.4.2 Rest of Middle East and Africa Web Analytics Market by Application
10.4.6.4.3 Rest of Middle East and Africa Web Analytics Market by End-user
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Web Analytics Market Overview
10.5.2 South and Central America Web Analytics Market Forecasts and Analysis
10.5.3 South and Central America Web Analytics Market Forecasts and Analysis - By Solution
10.5.4 South and Central America Web Analytics Market Forecasts and Analysis - By Application
10.5.5 South and Central America Web Analytics Market Forecasts and Analysis - By End-user
10.5.6 South and Central America Web Analytics Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Web Analytics Market
10.5.6.1.1 Brazil Web Analytics Market by Solution
10.5.6.1.2 Brazil Web Analytics Market by Application
10.5.6.1.3 Brazil Web Analytics Market by End-user
10.5.6.2 Argentina Web Analytics Market
10.5.6.2.1 Argentina Web Analytics Market by Solution
10.5.6.2.2 Argentina Web Analytics Market by Application
10.5.6.2.3 Argentina Web Analytics Market by End-user
10.5.6.3 Rest of South and Central America Web Analytics Market
10.5.6.3.1 Rest of South and Central America Web Analytics Market by Solution
10.5.6.3.2 Rest of South and Central America Web Analytics Market by Application
10.5.6.3.3 Rest of South and Central America Web Analytics Market by End-user

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. WEB ANALYTICS MARKET, KEY COMPANY PROFILES
12.1. ADOBE SYSTEMS INCORPORATED
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. AT INTERNET
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. GOOGLE LLC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. IBM CORPORATION
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. MICROSOFT CORPORATION
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MICROSTRATEGY INCORPORATED
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SAS INSTITUTE
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TABLEAU SOFTWARE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. WEBTRENDS CORP.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. YAHOO ANALYTICS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. Adobe Systems Incorporated
2. AT Internet
3. Google LLC
4. IBM Corporation
5. Microsoft Corporation
6. MicroStrategy Incorporated
7. SAS Institute
8. Tableau Software
9. Webtrends Corp.
10. Yahoo Analytics
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