The wireless mouse market size is expected to grow from US$ 2.84 billion in 2022 to US$ 5.05 billion by 2030; it is anticipated to expand at a CAGR of 7.1% from 2022 to 2030.
Analyst Perspective:
The wireless mouse market has been experiencing substantial growth in recent years due to various factors. One of the primary drivers is the increasing number of gamers worldwide. As new games are launched and gaming becomes more popular, the demand for wireless mice has been on the rise. Wireless mice offer faster movements compared to wired devices, making them ideal for gamers. Their flexibility and hassle-free functionality also fuel the demand for wireless mice. They provide free movement and faster response, making them popular among consumers. Wireless mice are particularly convenient for users who want to access their PCs from a distance or use a TV as a monitor. Additionally, wireless mouse market trends, such as improved design and extended battery life, have contributed to the growing demand for wireless mice.
Wireless Mouse Market Overview:
A wireless mouse is an input device used to interact with a computer system. Unlike traditional mice that rely on cables, a wireless mouse establishes a connection with the computer without the need for wires. It employs wireless technologies such as radio frequency (RF), Bluetooth, or infrared waves to transmit signals from the mouse to a receiver connected to the computer hardware. This enables users to control the computer screen from a distance, offering freedom of movement and operation on various surfaces. Wireless mice provide benefits such as flexibility, convenience, and quicker response times compared to wired mice. They are popular among gamers, individuals seeking remote computer access, and those desiring a clutter-free workspace. Factors such as the rising global gamer population and ongoing product innovations aimed at enhancing user experiences are expected to boost the wireless mouse market growth.
The demand for wireless mice has surged due to the global shift towards remote work and online education, which the COVID-19 pandemic has accelerated. Professionals and students now require efficient and portable input devices that offer productivity and flexibility. Wireless mice cater to these needs by providing the mobility and convenience necessary for remote work setups and e-learning environments. This trend is not merely a temporary phenomenon tied to the pandemic; remote work and online education are expected to persist in the post-pandemic world, thereby sustaining the demand for wireless mice. As individuals increasingly seek dependable and ergonomically designed peripherals for extended usage, the wireless mouse market is poised for continuous growth, playing a crucial role in shaping the market's trajectory.
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Wireless Mouse Market: Strategic Insights
Market Size Value in US$ 2.84 billion in 2022 Market Size Value by US$ 5.05 billion by 2030 Growth rate CAGR of 7.1% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Wireless Mouse Market: Strategic Insights
| Market Size Value in | US$ 2.84 billion in 2022 |
| Market Size Value by | US$ 5.05 billion by 2030 |
| Growth rate | CAGR of 7.1% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Wireless Mouse Market Driver:
Constant Product Innovations to Drive the Wireless Mouse Market
Constant product innovations have been instrumental in driving the growth of the wireless mouse market in recent years. Manufacturers have been actively introducing new features, ergonomic designs, and improved connectivity options to enhance the overall user experience. For instance, advanced sensor technology has been incorporated into wireless mice, providing accurate tracking and faster response times, making them ideal for precision-based tasks like graphic design and gaming. Additionally, the development of customizable buttons and programmable macros has allowed users to personalize their mouse settings, boosting productivity and efficiency. Manufacturers have also prioritized improving battery life using energy-efficient technologies and rechargeable batteries. These continuous innovations have attracted customers seeking reliable and ergonomic peripherals for extended usage, resulting in a growing demand for wireless mice with enhanced features and usability. Overall, the wireless mouse market's expansion can be attributed to ongoing product innovations that cater to the evolving needs of consumers, providing them with more efficient, ergonomic, and customizable options for their computing requirements.
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Segmentation and Scope:
The "Wireless Mouse Market Analysis" was carried out based on connectivity type, end-use, distribution channel, and geography. In terms of connectivity type, the market is segmented into radio frequency (RF) and Bluetooth. Based on end-use, the wireless mouse market is segmented into personal use and professional use. Based on the distribution channel, the market is segmented into offline and online. Based on geography, the wireless mouse market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Segmental Analysis:
The wireless mouse market is segmented into radio frequency (RF) and Bluetooth based on connectivity type. The radio frequency (RF) segment held the largest wireless mouse market share in 2022. The wireless mouse market is comprised of two primary connectivity options: radio frequency (RF) and Bluetooth. RF technology employs radio frequencies to transmit data from the mouse to the computer. While earlier RF models operated at a frequency of 27 MHz, newer versions operate at 2.4 GHz, enabling a wider range of approximately 100 to 150 feet. RF mice do not necessitate a direct line of sight between the mouse and the receiver, making them suitable for use even in the presence of obstacles. They provide stable connectivity with minimal interference in both work and home environments. RF mice are renowned for their low latency, ensuring quick response times that are vital for gamers and professionals. Additionally, RF mice are versatile and compatible with various devices and platforms, making RF connectivity the preferred choice for many consumers, thereby contributing to its market dominance.
In contrast, Bluetooth technology offers an alternative connectivity option for wireless mice. Bluetooth mice utilize a transmitter that communicates and connects with the Bluetooth receiver integrated into the computer, eliminating the need for a USB dongle. Bluetooth mice automatically select the radio frequency they operate on by assessing and choosing the frequency with the least traffic. They offer a broader range compared to regular RF mice and provide reliable connectivity over considerable distances. However, it is important to note that Bluetooth mice may exhibit slightly higher latency compared to RF mice, which could be a consideration for tasks requiring precise and rapid movements.
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Regional Analysis:
The scope of the wireless mouse market report is primarily divided into five regions - North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America held a significant wireless mouse market share in 2022. The strong presence of North America in the global wireless mouse market can be attributed to several factors. The region benefits from a well-developed technology infrastructure and a large consumer base that is highly receptive to innovative tech accessories. North America is a hub for major players in the tech industry, including leading manufacturers of wireless mice. The contributions and market initiatives of the key players Dell, Corsair Gaming, Inc., and Razer Inc. are positively influencing North America's wireless mouse market growth. This concentration of industry leaders ensures easy access to the latest technology and industry trends, further driving the demand for wireless mice in the region.
Key Player Analysis:
Logitech, Raze Inc., Microsoft Corp. Hewlett-Packard Development Company, Apple, Inc., Dell Technologies, Inc., Corsair Gaming, Inc., Lenovo Group Ltd., Samsung Group; and SteelSeries are among the prominent players profiled in the wireless mouse market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The wireless mouse market forecast is estimated based on various secondary and primary research findings, such as key company publications, association data, and databases.
Recent Developments:
Companies adopt inorganic and organic strategies such as mergers and acquisitions in the wireless mouse market. A few recent key Wireless Mouse Market developments are listed below:
- In January 2024, Alienware is entering the realm of competitive gaming peripherals with the introduction of the cutting-edge Alienware Pro Wireless Mouse and Alienware Pro Wireless Keyboard. These state-of-the-art wireless devices are making their debut at CES 2024 alongside a range of new gaming laptops and groundbreaking QD-OLED monitors, all designed to cater to the needs of competitive players and esports professionals.
- In November 2023, FaZe Holdings, Inc. (FaZe Clan), a renowned and impactful gaming organization, joined forces with SteelSeries, the leading global provider of gaming and esports peripherals. Together, they have unveiled an exciting collaboration featuring a brand-new collection of gaming products bearing the FaZe Clan x SteelSeries co-branding. These highly anticipated gaming peripherals are now exclusively available for purchase at Best Buy retail stores throughout North America, as well as online through BestBuy.com. This partnership between FaZe Clan and SteelSeries brings forth a compelling lineup of gaming gear, catering to the needs and preferences of avid gamers in the region.
- In September 2023, Logitech launched the Pebble 2 wireless keyboard and mouse combo, which offers a harmonious blend of convenience and functionality. Priced at US$ 59.99, this impressive combo is easily accessible through popular online marketplaces like Amazon, as well as retail stores, with an approximate price of US$ 61.68 adding a touch of vibrancy to the user's workspace, the Pebble 2 is available in a range of eye-catching colors, including Graphite, Pearl White, Rose Pink, Sand Brown, and Blue. This emphasis on design and aesthetics demonstrates Logitech's commitment to providing a visually appealing and stylish solution for users seeking a wireless keyboard and mouse combo.
- In June 2023, Logitech unveiled the G502 wireless mouse in China, expanding its esteemed line of gaming peripherals. The newly launched Logitech G502 boasts an impressive combination of sleek design and superior functionality, catering to the discerning needs of gamers. With its wireless capabilities, the Logitech G502 LIGHTSPEED offers gamers the freedom to maneuver without the restrictions of cords. Excitingly, this cutting-edge gaming mouse is now readily available for purchase on Tmall, ensuring accessibility for gaming enthusiasts in the region.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Connectivity Type, End-use, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The List of Companies
1. Anker
2. Apple Inc.
3. AsusTek Computer Inc.
4. Dell
5. HP Development Company, L.P.
6. Lenovo
7. Logitech
8. Microsoft
9. Razer Inc.
10. SteelSeries
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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