Ayurvedic Market Growth Opportunities, Top Key Players, and Forecast by 2031

Historic Data: 2021-2023 | Base Year: 2024 | Forecast Period: 2025-2031

Coverage: Ayurvedic Market covers analysis by Product (Health Care Products, Personal Care Products, Skin Care, Hair Care Products, Oral Care Products, Drugs); Distribution Channel (Supermarkets, Pharmacies, Departmental Stores, Beauty Spa/Salon, Internet Retailing, Specialty Stores), and Geography (North America, Europe, Asia Pacific, and South and Central America)

Report Date : Feb 2026
Report Code : TIPRE00008171

Category : Life Sciences
Status : Upcoming

Available Report Formats :
No. of Pages : 150

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Page Updated: Jan 2020

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

MARKET INTRODUCTION

Ayurveda is an Indian medicine system that is derived from "Ayurvedic" natural form and alternative medicine. Ayurvedic medicine is one of the world's oldest holistic healing system. It is based on the belief that health and wellness depend on the delicate balance between the mind, body, and spirit.

MARKET DYNAMICS

The ayurvedic market is anticipated to grow by the increase in awareness of the adverse effects of allopathy among consumers. However, the lack of standardization of procedures to manufacture ayurvedic products and inconsistent supply of raw materials are restraining the market growth. Moreover, expanding medical tourism across the globe is expected to benefit the growth of the market in the forecast period.

MARKET SCOPE

The "Ayurvedic Market Analysis to 2031" is a specialized and in-depth study of the healthcare industry with a special focus on the global market trend analysis. The report aims to provide an overview of in ayurvedic market with detailed market segmentation by product and distribution channel and geography. The ayurvedic market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading in ayurvedic market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The ayurvedic market is segmented on the basis of product and distribution channel. Based on product the market is segmented as health care products, personal care products, skin care, hair care products, oral care products and drugs. On the basis of application the market is categorized as supermarkets, pharmacies, departmental stores, beauty spa/salon, internet retailing and specialty stores.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the in ayurvedic market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The ayurvedic market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting ayurvedic market from both demand and supply side and further evaluates market dynamics affecting the market during forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the ayurvedic market in these regions.

MARKET PLAYERS

The report covers key developments in the in ayurvedic market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from in ayurvedic market are anticipated to have lucrative growth opportunities in the future with the rising demand for in ayurvedic market in the global market. Below mentioned is the list of few companies engaged in the ayurvedic market.

The report also includes the profiles of key in ayurvedic market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

Amrutanjan Health Care Ltd
Charak Pharma Pvt. Ltd.
Dabur India Limited
Emami Limited
Himalaya Drug Company
Leverayush
Patanjali Ayurved Limited
SHREE BAIDYANATH AYURVED BHAWAN PVT. LTD.
Vicco Laboratories
Welex Laboratories Pvt. Ltd.

The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.

Ayurvedic Report Scope

Report Attribute	Details
Market size in 2024	US$ XX million
Market Size by 2031	US$ XX Million
Global CAGR (2025 - 2031)	27%
Historical Data	2021-2023
Forecast period	2025-2031
Segments Covered	By Product Health Care Products Personal Care Products Skin Care Hair Care Products Oral Care Products Drugs By Distribution Channel Supermarkets Pharmacies Departmental Stores Beauty Spa/Salon Internet Retailing Specialty Stores
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Amrutanjan Health Care Ltd Charak Pharma Pvt. Ltd. Dabur India Limited Emami Limited Himalaya Drug Company Leverayush Patanjali Ayurved Limited SHREE BAIDYANATH AYURVED BHAWAN PVT. LTD. Vicco Laboratories

Frequently Asked Questions

What are the deliverable formats of the Ayurvedic Market report?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

Which are the leading players operating in the Ayurvedic Market?

The leading players of the market are: Amrutanjan Health Care Ltd, Charak Pharma Pvt. Ltd., Dabur India Limited, Emami Limited, Himalaya Drug Company, Leverayush, Patanjali Ayurved Limited, SHREE BAIDYANATH AYURVED BHAWAN PVT. LTD., Vicco Laboratories, Welex Laboratories Pvt. Ltd.

What are the future trends of the Ayurvedic Market?

The Ayurvedic market has promising futures ahead in terms of emerging trends that continue shaping it. The first trend is the integration of Ayurveda with modern science and technology, which enables standardized products backed by scientific evidence. Second, there is a great emphasis on delivering personalized medicine and preventive healthcare strategies, which sit comfortably in the holistic approach that Ayurveda has come to practice. The demand for natural and organic beauty and personal care products has been growing, driving the demand for Ayurvedic cosmetics and skincare. Further expansion of Ayurvedic wellness tourism and retreats will create scopes to enhance traditional healing practices with modern facilities.

What is the expected CAGR of the Ayurvedic Market?

Ayurvedic Market is expected to grow at a CAGR of 27% between 2023-2031

What are the driving factors impacting the Ayurvedic Market?

The Ayurvedic market is witnessing a tremendous growth on account of various factors. Global awareness of natural and organic products has generated an interest in Ayurveda among consumers. Increasing prevalence of diseases and limitations of conventional medicine have compelled people to look for some alternatives. There is an increasing focus on the preventive healthcare approach and holistic wellness, which heralds the arrival of Ayurveda.

Research Manager

Mrinal Kerhalkar

Manager,
Market Research & Consulting

Mrinal is a seasoned research analyst with over 8 years of experience in Life Sciences Market Intelligence and Consulting. With a strategic mindset and unwavering commitment to excellence, she has built deep expertise in pharmaceutical forecasting, market opportunity assessment, and developing industry benchmarks. Her work is anchored in delivering actionable insights that empower clients to make informed strategic decisions.

Mrinal’s core strength lies in translating complex quantitative datasets into meaningful business intelligence. Her analytical acumen is instrumental in shaping go-to-market (GTM) strategies and uncovering growth opportunities across the pharmaceutical and medical device sectors. As a trusted consultant, she consistently focuses on streamlining workflow processes and establishing best practices, thereby driving innovation and operational efficiency for her clients.

What are the Ayurvedic Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

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