Matcha Tea Market Size, Share, and Growth Analysis by 2031

Historic Data: 2021-2023 | Base Year: 2024 | Forecast Period: 2025-2031

Coverage: Matcha Tea Market covers analysis by Form (Powder, Ready to drink, Instant premixes); Nature (Organic, Conventional); Product Type (Traditional, Unsweetened, Sweetened, Flavored); Distribution channel (Supermarket/hypermarket, Speciality Stores, Online, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Report Date : Nov 2025
Report Code : TIPRE00007655

Category : Food and Beverages
Status : Upcoming

Available Report Formats :
No. of Pages : 150

Also Available in :

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Page Updated: Aug 2025

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The Matcha Tea Market is expected to register a CAGR of XX% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.

The report is categorized by Form (Powder, Ready to drink, Instant premixes) and further analyzes the market based on Nature (Organic, Conventional). It also examines the market by Product Type (Traditional, Unsweetened, Sweetened, Flavored) and Industry Distribution channel (Supermarket/hypermarket, Speciality Stores, Online). A comprehensive breakdown is provided at global, regional, and country levels for each of these key segments.

The report includes market size and forecasts across all segments, presenting values in USD. It also delivers key statistics on the current market status of leading players, along with insights into prevailing market trends and emerging opportunities.

Purpose of the Report

The report Matcha Tea Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Matcha Tea Market Segmentation

Form

Powder
Ready to drink
Instant premixes

Nature

Organic
Conventional

Product Type

Traditional
Unsweetened
Sweetened
Flavored

Distribution channel

Supermarket/hypermarket
Speciality Stores
Online

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Matcha Tea Market: Strategic Insights

Get Top Key Market Trends of this report.
This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Matcha Tea Market Growth Drivers

Revitalize Your Day: Matcha Tea's Rise in Wellness Trends
Sip Sustainably: Eco-Friendly Matcha Gains Popularity
From Lattes to Desserts: Matcha's Versatile Culinary Appeal

Matcha Tea Market Future Trends

Matcha Tea's Rising Popularity in Wellness
Sipping Success: How Matcha Tea is Captivating Health-Conscious Consumers
Green Gold: Exploring Untapped Markets for Matcha Tea Enthusiasts

Matcha Tea Market Opportunities

Matcha Tea: The Green Gold of Wellness in 2024
Sustainable Sipping: Eco-Friendly Matcha Trends
Matcha Innovations: From Lattes to Skincare in 2024

Matcha Tea Market Regional Insights

The regional trends and factors influencing the Matcha Tea Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Matcha Tea Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Matcha Tea Market Report Scope

Report Attribute	Details
Market size in 2024	US$ XX million
Market Size by 2031	US$ XX Million
Global CAGR (2025 - 2031)	XX%
Historical Data	2021-2023
Forecast period	2025-2031
Segments Covered	By Form Powder Ready to drink Instant premixes By Nature Organic Conventional By Product Type Traditional Unsweetened Sweetened Flavored By Distribution channel Supermarket/hypermarket Speciality Stores Online
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Aiya Encha Organic Matcha Green Foods Corporation Ikeda Tea World ITO En North America Inc. Matcha Source, LLC Nature's Way Products Tenzo Tea Inc. The AOI Tea Company

Matcha Tea Market Players Density: Understanding Its Impact on Business Dynamics

The Matcha Tea Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Get the Matcha Tea Market top key players overview

Key Selling Points

Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Matcha Tea Market, providing a holistic landscape.
Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

The research report on the Matcha Tea Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.

Research Manager

Habi Ummer

Manager,
Market Research & Consulting

Habi is a seasoned Market Research Analyst with 8 years of experience specializing in the Chemicals and Materials sector, with additional expertise in the Food & Beverages and Consumer Goods industries. He is a Chemical Engineer from Vishwakarma Institute of Technology (VIT) and has developed deep domain knowledge across industrial and specialty chemicals, paints and coatings, paper and packaging, lubricants, and consumer products. Habi’s core competencies include market sizing and forecasting, competitive benchmarking, trend analysis, client engagement, report writing, and team coordination—making him adept at delivering actionable insights and supporting strategic decision-making.

What are the Matcha Tea Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

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