Resistance Bands Market Growth and Recent Trends by 2028

[Research Report] The resistance bands market size is projected to grow from US$ 677.26 million in 2022 to US$ 881.28 million by 2028; it is expected to grow at a CAGR of 4.5% from 2022 to 2028.

A resistance band is an elastic band used for strength training. They are also commonly used in physical therapy, specifically by convalescents of muscular injuries, including cardiac rehab patients, to allow slow rebuilding of strength. The resistance bands market is bolstering owing to consumer inclination toward home fitness and workout activities. Further, the rising popularity of strength training is further propelling the market growth. In addition, strength training amongst women is gaining popularity as they are opting for strength training over traditional cardio. These are the factors anticipated to fuel the resistance bands market growth in the coming years.

Impact of COVID-19 Pandemic on Resistance Bands Market

In 2020, various industries had to slow down their operations due to disruptions in value and supply chains caused by the shutdown of national and international boundaries. The COVID-19 pandemic adversely affected economies and industries due to lockdowns, travel bans, and business shutdowns. Disruptions in the supply chains of key raw materials and irregularities in manufacturing processes due to restrictions imposed by government authorities directly impacted the consumer goods industry, which hampered the production and demand of products such as resistance bands. However, the onset of the COVID-19 pandemic has helped video classes and at-home workouts become more mainstream and popular. In 2020, many people either temporarily discontinued their gym memberships or canceled them as gyms were forced to shut down due to the global lockdown. As a result, many people started a fitness routine at home with the help of virtual exercise content such as fitness-centric YouTube channels. Online fitness enthusiasts helped audiences keep their routines despite the drop in in-person classes. Thus, the rising adoption of in-home fitness practices increased the demand for resistance bands.

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Resistance Bands Market: Strategic Insights

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Market Insights

Rising Popularity of Strength Training to Fuel Market Growth

Sports trainers, physiotherapists, rehabilitation physicians, and orthopedists are adopting innovative exercise methods to treat patients and increase their strength. In recent years, the popularity of strength training has been increasing, making it the most popular workout. According to the State of Fitness Results for Fall 2021, strength training is the second most popular form of exercise. A few of the significant health benefits of strength training are increased muscle mass, stronger bones, joint flexibility, weight control, and increased flexibility and balance, among others. Resistance bands are beneficial for strength and muscular endurance. The more the band is stretched, its resistance to stretch becomes higher. Because of this, coaches often use elastic bands to increase an athlete’s strength. These factors are expected to drive the market growth in the coming years.

Type-Based Insights

Based on type, the resistance bands market is segmented into pulled-up bands, tube bands, therapy bands, and others. The therapy bands segment is projected to register the highest CAGR during the forecast period. These bands are wide and flat, making them easy to wrap around hands and adjust the length easily. They can also be cut into smaller pieces or used to stretch. Therapy bands have gained popularity in Pilates programs to add resistance, and they can also be used for general strength training.

Distribution Channel-Based Insights

Based on distribution channel, the resistance bands market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the market in 2021. These stores are widely preferred distribution channels for fitness essentials such as resistance bands due to the availability of an extensive range of fitness products in one place. Also, the availability of products through different fitness brands, attractive deals, discounts, and high-end customer service attracts consumers. Trained staff in the store helps customers find the right product. Thus, the adoption of specialty stores for buying resistance bands is increasing.

The key players operating in the resistance bands market include Performance Health Holding Inc, Decathlon SA, Perform Better, Fitness Anywhere LLC, Optibelt GmbH, Crown World Marketing Ltd, Serous Steel, LLC., Starwood Sports Ltd, Flexible Sports GmbH, and Meglio Ltd. These players focus on providing high-quality products to fulfill customer demands. They also focus on strategies such as investments in research and development activities and new product launches.

Report Spotlights

• Progressive industry trends in the resistance bands market to help players develop effective long-term strategies
• Business growth strategies adopted by companies to secure growth in developed and developing markets
• Quantitative analysis of the resistance bands market from 2022 to 2028
• Estimation of global demand for resistance bands
• Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers of resistance bands
• Recent developments to understand the competitive market scenario
• Market trend and outlook, along with factors driving and restraining the resistance bands market growth
• Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
• The size of the resistance bands market at various nodes
• Detailed overview and segmentation of the market, as well as the resistance bands industry dynamics
• Size of the resistance bands market in various regions with promising growth opportunities

Resistance Bands Market Regional Insights

The regional trends and factors influencing the Resistance Bands Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Resistance Bands Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Resistance Bands Market Report Scope

Resistance Bands Market Players Density: Understanding Its Impact on Business Dynamics

The Resistance Bands Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Company Profiles

• Performance Health Holding Inc
• Decathlon SA
• Perform Better
• Fitness Anywhere LLC
• Optibelt GmbH
• Crown World Marketing Ltd
• Serous Steel, LLC.
• Starwood Sports Ltd
• Flexible Sports GmbH
• Meglio Ltd