Transport Media Market Growth and Analysis by 2028

The transport media market is expected to grow from US$ 3,030.21 million in 2022 to US$ 4,014.88 million by 2028; it is expected to register a CAGR of 4.8% from 2021 to 2028.

The microbial transport medium is essentially a buffer containing nutrients (excluding growth factors) such as carbohydrates and peptones, and is designed to maintain bacterial viability during transport without bacterial growth. The main purpose of using a transport medium is to deliver the sample as close to its original state as possible.

The growth of the transport media market is attributed to rise in demand due to the growing number of initiatives adopted by government for increasing the adoption rate of testing kits. However, clinical and technical issues related to swabs collection and transport media restricts the market growth.

The transport media market is segmented on the basis of product, application, end user, and geography. By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market report offers insights and in-depth analysis of the market, emphasizing parameters such as market size, trends, technological advancements, and market dynamics, and the analysis of the competitive landscape of the globally leading market players. Furthermore, the report includes the impact of the COVID-19 pandemic on the transport media market across all the regions.

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Transport Media Market: Strategic Insights

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Market Insights

Rise in Demand due to COVID-19 Pandemic Drives Transport Media Market Growth

The demand for transport media increased with the rise in COVID-19 testing. For tests to be accurate and reliable, the quality of the specimen and the transporting and storing conditions of the specimen before being processed are crucial. For this, the use of a viral transport medium became common, and its demand increased exponentially. The most commonly used viral transport media were the screw cap plastic tube containing buffered proteins and antibiotics to prevent the growth of contaminants, such as bacteria and fungi. Many companies started mass production of a viral transport medium for the transportation of nasopharyngeal and oropharyngeal swab specimens to diagnostic laboratories for confirmation. Further, many universities and research organizations supported the production process by reducing research projects to prevent workplace outbreaks. They shifted their operations to custom production of viral transport medium to produce COVID-19 test kits. For instance, the Ohio State University Wexner Medical Center collaborated with its related laboratories and students to produced 254,791 viral transport media testing tubes for prompt distribution throughout Ohio.

With the expectation of further waves of the COVID-19 pandemic on regional levels, robust and large-scale COVID-19 testing is necessary to prevent adverse impacts, such as loss of life. This is expected to drive the market for transport media, especially viral transport media, in the coming years. Furthermore, apart from SARS-CoV-2, various other infectious disease outbreaks are becoming common, which require rapid testing and research work that is also expected to aid the market’s growth.

However, COVID-19 pandemic has severely disrupted worldwide supplies of viral transport media (VTM) due to widespread demand for severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) reverse transcription-PCR (RT-PCR) testing. In response to this ongoing shortage, market players operating in the region began the production of VTM in-house in support of diagnostic testing in the hospital network. For Instance: In October 2020, COPAN Diagnostics Inc. announced that 5 million UTM (Universal Transport Medium) was shipped from the company's new manufacturing facility in Carlsbad, California, to play an integral part in the battle against the deadly virus.

Product-Based Insights

Based on product, the transport media market is segmented into viral transport media, universal transport media, molecular transport media, and others.  In 2022, the viral transport media segment held the largest share of the market. However, the molecular transport media segment is expected to register the highest CAGR of 5.2% during the forecast period.

Application-Based Insights

Based on application, the transport media market is bifurcated into diagnosis and preclinical testing.  The diagnosis segment held the largest market share in 2022. Moreover, the same segment is anticipated to register the highest CAGR during the forecast period.

End User-Based Insights

Based on end user, the transport media market is segmented into hospitals and clinics, microbiology laboratories, diagnostics laboratories, and others. However, the diagnostics laboratories segment is expected to register the highest CAGR during the forecast period.

The transport media market players focus on adopting organic strategies such as product launch and expansion to expand their footprint and product portfolio globally, and to meet the growing demands.

Transport Media Market Regional Insights

The regional trends and factors influencing the Transport Media Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Transport Media Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Transport Media Market Report Scope

Transport Media Market Players Density: Understanding Its Impact on Business Dynamics

The Transport Media Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

By Geography

Based on geography, the transport media market is segmented into North America (the US, Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia Pacific (China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (the UAE, Saudi Arabia, South Africa, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).

Company Profiles

• Thermo Fisher Scientific Inc.
• BD
• EKF Diagnostics
• Puritan Medical Products
• HiMedia Laboratories
• Trinity Biotech
• VIRCELL S.L
• Medical Wire & Equipment
• COPAN Diagnostics Inc.
• Teknova