2031 年 4K 电视市场增长报告、份额分析和预测

  • Report Code : TIPRE00003346
  • Category : Electronics and Semiconductor
  • Status : Upcoming
  • No. of Pages : 150
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【研究报告】4K电视市场预计将从2022年的1541.8亿美元增长到2030年的9208.2亿美元;预计 2022 年至 2030 年复合年增长率为 24.1%。

分析师观点:

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4K 电视行业变得越来越流行的一个关键趋势是技术进步。主要 4K 电视制造商正致力于创造新的技术解决方案以提高自己的地位。例如,设计、开发和销售 4K 电视等消费电子产品的中国企业 TCL 于 2021 年 6 月通过其小型 LED QLED 4K Android 11 电视 C825 推出了首项新技术——micro-LED。 mini-LED 背后的技术使用比标准 LED 更紧凑的 LED。由于 LED 结构紧凑,OEM 可以在给定空间安装更多 LED,从而获得对自有电视/显示器 OEM 市场的控制权; TCL是一家生产电视等消费品的中国电子公司,于2020年11月与京东方合并。两家公司的集体供应链资源将因此次合并而得到优化。中国公司京东方科技集团有限公司生产 OLED 和 LCD 显示器,包括 4K 电视。

LCD、LED、OLED、QLED、mini-LED 的销售4K电视市场由以下尺寸的microLED屏幕组成:65英寸、50至52英寸、46英寸、40至42英寸和32英寸。工厂门值,即制造商或其他创作者向其他企业(例如下游制造商、分销商、批发商和零售商)以及直接向最终用户出售的商品的价值,是 4K 电视市场的标准。提供相关服务的产品制造商包含在该4K电视市场的商品价值中。 4K 电视市场价值定义为公司通过销售、赠款或捐赠在指定 4K 电视市场和区域内销售产品和服务而获得的以货币形式(除非另有说明,以美元为单位)的收入。无论产地在哪里,特定地区的收入都是消费值,即4K电视市场中指定区域内的企业所获得的收入。供应链上的转售收入,无论是后来发生的还是作为其他商品的组成部分,都被排除在外。

市场概览:

电视机需要更新以适应高清流媒体提供的更高质量的内容,随着高清流媒体服务等智能娱乐技术的发展,这已成为可能。全高清 (Full HD) 和超高清 (UHD) 电视已发展成为 4K 屏幕,支持流行的高清内容流。显示分辨率是电视分类的基础。 JHD 电视显示屏的分辨率为 3840 x 2160 像素,而全高清电视的分辨率为 1920 x 1080 像素。 4096 x 2160 像素分辨率只能在 4K 屏幕上看到。 LCD 是 4K 电视中使用的两种显示技术之一,具有有源矩阵显示器和无源矩阵显示器。

每个交叉点都有像素的导体网格构成了无源矩阵液晶显示屏。此外,通过使电流流过栅极,可以消除有源矩阵 LCD 面板中每个像素交叉点处的晶体管。与使用冷阴极荧光灯 (CCFL) 为显示屏提供背光的典型 LCD 电视不同,LED 电视采用发光二极管来照亮屏幕。显示照明的功耗使这两个系统彼此不同。 LED 显示屏更受欢迎,因为它们比 LCD 面板耗电量更少。此外,采用 OLED(有机发光二极管)等先进 LED 的 4K 电视可提供卓越的品质,同时消耗更少的能源。此功能鼓励消费者在 4K 电视市场上从传统 LCD 电视转向 LED 4K 电视。

战略见解

4K 电视市场驱动因素:

消费者对超高清技术设备的需求不断增长,推动 4K 的增长电视市场

客户对超高清技术产品的需求未来增长。至少 3840 x 2160 像素(8.3 兆像素;4K)的显示分辨率标准称为 DHD 技术。该技术可在不牺牲图像质量的情况下产生高度精细和锐利的图像,使制造商能够生产更大的电视,同时为消费者提供更好看、更丰富多彩的图像。例如,根据英国行业情报供应商宽带电视新闻的数据,2021 年 4 月,LJHD 在德国电视机市场的市场份额增至 75%。 2021 年第一季度,德国售出约 145 万台电视。110 万台超高清电视中,75% 是超高清型号。因此,由于客户对 DHD 技术产品的需求增加,4K 电视市场正在扩大。主要电视网络和内容创作者正在大力投资 LIHD 技术。他们希望为各种客户提供卓越的超高清内容。

此外,通过使用超高清摄像机和摄像机,专业电影制作人正在向超高清分辨率迈进。由于这些趋势,4K 电视市场预计将会增长。除了家庭娱乐之外,其他一些行业预计也会采用超高清电视,因为它们具有清晰明快的观看体验。远程呈现、医疗和军事情报收集和监视是潜在应用的几个例子。 52-65英寸屏幕尺寸领域在中国占据主导地位,预计2016年价值将超过200亿美元。中国在全球市场上占据巨大4K电视市场份额的主要原因是积极的竞争对手和庞大的生产设施。此外,自中国被选为2022年北京冬奥会主办国以来,华为、长虹、Sumavision等知名企业已开始投资制造LIHD转播设备。此外,这些计划投资预计会将数字广播从高清转换为低高清。

细分市场分析:

基于屏幕尺寸,2021 年电视尺寸范围为 52-65英寸细分市场一开始是主导类别,占收入的 47% 以上。然而,由于超高清(SUHD)和量子点LED(QLED)等突破性技术的快速发展,65英寸以上的细分市场预计将扩大最多(SUHD)。 4K 电视市场充斥着各种价格水平的电视。制造商正在逐步改变其设计以生产 4K 电视。他们在研发上投入了大量资金,以创建强大的图形引擎,以提供身临其境的观看体验。

基于显示技术,LCD 细分市场占据最大份额由于持久无烧屏、节能、提供小尺寸和薄型尺寸,到 2022 年将达到 xx%。 LCD 面板比 CRT 面板消耗更少的能量并且可以更安全地丢弃。由于其功耗极低,它可以比 CRT 更有效地用于电池供电的电子设备。

区域分析:

由于中国转变为全球最大的4K电视消费国,同年占据全球70%以上的份额,亚太地区在2016年占据了最大的份额。全国大量使用 4K 电视的主要原因是 4K 电视的广泛使用以及实惠的价格。此外,发展智能教室的举措将成为区域4K电视市场扩张的主要驱动力。在预测期内,由于尖端技术在课堂上的使用,对 4K 电视的需求将会增加。该地区的政府机构也在采取行动,以增加教育领域对 4K 电视的需求,这将支持亚太地区 4K 电视市场的增长。

随着随着 4KTV 的推出,北美作为早期采用者,经历了巨大的增长。预计这种趋势将在预测期内持续下去。此外,4K机顶盒的日益普及,可以充分发挥4K电视的潜力,提供更好的图像质量,这也体现在该地区区域4K电视市场的扩张中。到 2025 年,超过一半的美国人可能拥有至少一台 4K 电视,并且由于 4K 电视价格下降,该地区预计将大幅扩大。由于英国和德国需求的增长,欧洲4K电视市场也出现了一定的增长。支持 HDR 的电视的普及预计将推动发达国家的增长。

主要参与者分析:

LG Electronics, Inc.、Hisense Corporation Limited、Vu Technologies Pvt. Ltd.、Sony Corporation、Sharp Corporation、Asus Tek Corporation、Koninklijke Philips NV、Electronic Corporation、Panasonic Corporation、Innolux Corporation.、Hitachi Ltd.、TOSHIBA Electronic Devices、TTE Technology, Inc.、SCEPTER Inc.、VIZIO, Inc.、 SEIKI Corporation、小米、TCL、飞利浦、长虹是 4K 电视市场的几家主要公司。 4K 电视市场领导者专注于新扩张、产品发布、多元化和收购战略,这使他们能够获得现有的商机。

最新动态: 

收购、兼并等无机和有机策略被4K电视市场的企业广泛采用。下面列出了近期 4K 电视市场的一些关键发展:

  • 2023 年 8 月,三星宣布在印度推出 Crystal Vision 4K 电视系列。新款智能电视具有内置物联网中心,该系列还拥有多语音助手支持等功能。
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The List of Companies

1. Changhong
2. Haier Inc.
3. Hisense International Co. LTD
4. LG Electronics
5. Panasonic Corporation
6. Samsung Electronics Co. Ltd.
7. Sharp Corporation
8. Sony Corporation
9. Toshiba Corporation
10. VIZIO Inc.

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