罐装金枪鱼市场基于(主要地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00014389
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 223
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【研究报告】2023年金枪鱼罐头市场价值129.8亿美元,预计到2031年将达到1720万美元;预计 2023 年至 2031 年复合年增长率为 3.6%。

市场分析

金枪鱼罐头是金枪鱼的加工形式,是一种多功能原料,可直接用于各种食谱,包括沙拉、三明治、炸肉排、春卷和各种面食。越来越多具有健康意识的消费者寻求方便的蛋白质来源,以及对即煮和即食食品的日益依赖,推动了金枪鱼罐头市场的扩张。此外,人们对金枪鱼营养健康益处的认识不断增强,饮食偏好的变化也促进了市场的增长。此外,主要市场参与者的产品发布、开发、合并、收购和合作等战略举措也在金枪鱼罐头市场的扩张中发挥了重要作用。值得注意的是,2021年3月,Thai Union旗下SEALECT Tuna品牌推出了限量版金枪鱼罐头系列,其包装设计采用了哆啦A梦的图案,旨在配合电影《哆啦A梦2》上映吸引消费者。

电子商务和直接面向消费者(D2C)平台为品牌提供了绕过传统零售分销渠道接触消费者的直接渠道。随着网上购物的日益普及和在线购买杂货的便利,金枪鱼罐头品牌可以利用电子商务平台及其网站来扩大其对消费者的影响力和可及性。通过建立在线形象,品牌可以展示其产品、传达品牌故事并直接与消费者互动,从而培养更牢固的关系和品牌忠诚度。

此外,向电子商务和 D2C 销售优惠的转变已成为可能。金枪鱼品牌对其营销策略、定价和促销拥有更大的控制权,使他们能够定制产品以满足目标受众的特定需求和偏好。品牌可以利用数据分析和消费者洞察来个性化营销活动,优化产品分类,并制定与在线购物者产生共鸣的有针对性的促销活动。此外,D2C 销售使品牌能够收集有价值的消费者反馈和见解,使他们能够根据实时反馈不断改进产品和客户体验。

此外,扩大电子商务和 D2C 销售渠道可以使罐装金枪鱼品牌尝试新产品、包装形式和增值服务,以在市场上脱颖而出并推动消费者参与。品牌可以推出独家在线产品、限量版口味或订阅服务,以激励消费者直接从其网站购买。此外,市场参与者可以提供便利的功能,例如自动补货选项、食谱建议和教育内容,以增强在线购物体验并鼓励重复购买。总体而言,电商和D2C销售渠道的拓展可以帮助金枪鱼罐头品牌加深与消费者的关系,推动销售增长,并在竞争激烈的市场格局中保持领先地位。因此,通过公司网站扩大电子商务和 D2C 销售将为预测期内的金枪鱼罐头市场带来重大机遇。

增长驱动因素和挑战

金枪鱼罐头是一种有价值的产品。优质蛋白质的来源,对于组织、肌肉和器官的修复和维护至关重要。它的蛋白质含量还有助于产生饱腹感,对于想要控制体重或增加肌肉质量的个人来说,它是一种令人满意的饱足选择。

金枪鱼罐头含有 omega-3 脂肪酸,特别是二十碳四烯酸( EPA)和二十二碳六烯酸(DHA)。这些脂肪酸以其众多的健康益处而闻名,包括降低心脏病风险、改善大脑功能和支持整体认知健康。通过食用金枪鱼罐头将 omega-3 脂肪酸纳入饮食中,可以帮助消费者保持健康的心脏和大脑功能。

此外,金枪鱼罐头还是各种维生素和矿物质的良好来源,包括维生素 D、维生素B12、硒和钾。维生素 D 对于平稳的免疫功能和骨骼健康至关重要,而维生素 B12 支持神经功能和红细胞生成。硒是一种抗氧化剂,可保护细胞免受损伤,钾有助于调节血压和肌肉功能。通过食用金枪鱼罐头,消费者可以获得这些必需的营养物质,有助于身体健康。

金枪鱼罐头的饱和脂肪和胆固醇含量较低;因此,对于愿意降低心血管疾病风险的个人来说,这是一个有益于心脏健康的选择。美国心脏协会建议每周至少食用两次金枪鱼等鱼类,作为心脏健康饮食的一部分。由于金枪鱼罐头含有蛋白质、omega-3 脂肪酸、维生素和矿物质,它为消费者提供了一种方便且营养的选择来支持他们的健康目标,从而推动了金枪鱼罐头市场规模。

战略见解

报告细分和范围

“全球金枪鱼罐头市场分析”是通过考虑类型、类别、分销渠道和地理位置等细分市场进行的。该报告提供了世界各地金枪鱼罐头使用情况的关键统计数据,以及主要地区和国家的需求。此外,它还对影响金枪鱼罐头市场规模的因素进行了定性评估。它还包括对市场领先企业及其关键战略发展的全面分析。金枪鱼罐头市场分析有助于确定金枪鱼罐头市场趋势、关键驱动因素和有利可图的机会,从而有助于产生更高的收入。

生态系统分析和波特五力分析提供了 360-全球金枪鱼罐头市场的程度视图,这有助于了解整个供应链和影响市场增长的各种因素。

细分分析

金枪鱼罐头市场根据以下因素进行细分:类型、类别、分销渠道和地理位置。根据类型,市场分为长鳍金枪鱼、黄鳍金枪鱼、鲣鱼等。长鳍金枪鱼市场占有最大的金枪鱼罐头市场份额。长鳍金枪鱼/长鳍金枪鱼分布在世界各地的热带水域。长鳍金枪鱼罐头因其味道温和、肉质白色而大多被贴上“白肉金枪鱼”的标签。消费者,尤其是法国、美国和西班牙的消费者更喜欢长鳍金枪鱼罐头,因为它的脂肪含量低、蛋白质含量高且味道温和。长鳍金枪鱼肉是一种用途广泛的食材,可用于意大利面和沙拉等各种菜肴中。它也被用作鸡肉的替代品。长鳍金枪鱼富含 omega-3 酸、蛋白质、矿物质和必需维生素。该物种脂肪和汞含量低。因此,对价格敏感和注重健康的消费者对罐装长鳍金枪鱼的偏好很高。这些因素推动了长鳍金枪鱼罐头市场的增长。

2023 年和 2031 年按分销渠道划分的罐头金枪鱼市场份额

区域分析

报告详细概述了五个主要地区的全球金枪鱼罐头市场:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。欧洲占全球金枪鱼罐头市场份额最大,2023年该地区市场价值约45.5762亿美元。预计到2031年亚太地区市场将达到约28.8909亿美元。预计 2023 年至 2031 年北美的复合年增长率将达到 3% 左右。由于与市场动态和消费者偏好相关的多个增长驱动因素,北美对罐装金枪鱼的需求量很大。便利因素极大地推动了该地区对罐装金枪鱼的需求。随着忙碌的生活方式和日益增加的时间限制,该地区的消费者寻求方便且易于准备且需要最少努力的膳食选择。金枪鱼罐头完美地满足了这一需求,为三明治、沙拉和意大利面等各种食谱提供了快速且多功能的蛋白质来源。一份 4 盎司的白金枪鱼含有 26.77 克蛋白质、145 卡路里和 3.37 克脂肪。它不含纤维、碳水化合物和糖。此外,其保质期长和便携性使其成为寻求方便膳食解决方案的家庭的理想食品主食,有助于北美罐装金枪鱼市场的预测增长。人们对食用海鲜(尤其是金枪鱼)的健康益处的认识不断提高,推动了北美对罐装金枪鱼的需求。继虾之后,金枪鱼罐头是美国第二受欢迎的海鲜产品。金枪鱼富含维生素、矿物质、优质蛋白质和 omega-3 脂肪酸,使其成为注重健康的消费者的营养选择。随着越来越注重采用更健康的饮食习惯和生活方式,北美消费者正在积极寻找具有营养价值并支持其整体健康的食品选择。金枪鱼罐头为消费者提供了一种便捷且实惠的方式,将海鲜纳入饮食并获得其健康益处,从而推动了该地区对金枪鱼罐头产品的需求。此外,金枪鱼罐头的多功能性使其吸引了具有不同口味偏好和饮食需求的广大消费者。金枪鱼罐头可用于各种菜肴和菜肴中,使其成为一种多功能食材,可以适应不同的烹饪风格和喜好。无论是用于经典金枪鱼三明治、沙拉、砂锅菜还是寿司卷,金枪鱼罐头都为消费者提供了创造美味和令人满意的膳食的无限可能性。金枪鱼罐头的适应性和多功能性使其成为许多北美家庭的主食,推动了整个地区对金枪鱼罐头产品的持续需求。

竞争格局和主要公司

StarKist Co;大黄蜂食品有限责任公司;海鸡;野生星球食品;热那亚;康塞瓦斯奥尔蒂斯 SA;世纪太平洋食品公司;美国金枪鱼公司; Sustainable Seas 和 Pastene Co. 是金枪鱼罐头市场报告中介绍的知名企业之一。此外,研究期间还对其他几家参与者进行了研究和分析,以全面了解市场及其生态系统。金枪鱼罐头市场报告还包括公司定位和集中度,以评估市场上竞争对手/参与者的表现。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Can you list some major players operating in the global canned tuna market?

The major players operating in the global canned tuna market are StarKist Co; Bumble Bee Foods, LLC.; Chicken of the Sea; Wild Planet Foods; Genova; Conservas Ortiz S.A.; Century Pacific Food Inc; American Tuna Inc; Sustainable Seas and Pastene Co. among others.

In 2022, which region held the largest share of the global canned tuna market?

In 2022, Europe dominated the global canned tuna market share. The increasing focus on health and wellness drives the demand for canned tuna in Europe. As consumers become health-conscious and seek nutritious food options, canned tuna is an attractive choice as it contains a high protein content, omega-3 fatty acids, and various vitamins and minerals. With rising prevalence of obesity and health issues, European consumers are gravitating toward healthier and more sustainable food options, including seafood such as canned tuna, which offers a convenient and affordable way to incorporate essential nutrients into their diets. According to European Commission, in 2019, around 16.5% of adults were obese, and 36.2% were pre-obese in the EU.

What are the drivers for the growth of the global canned tuna market?

Canned tuna has excellent shelf stability, allowing it to be stored for long periods without refrigeration. This attribute is highly advantageous for consumers who value convenience and flexibility in their food choices. Whether stocking up on pantry essentials for emergencies or packing lunches for work or travel, canned tuna assures consumers of having a versatile and reliable protein source readily available whenever needed. Its long shelf life minimizes food waste and ensures that consumers always have access to nutritious meals.
Since more people are leading busy and mobile lifestyles, there is a growing preference for portable and convenient food options that can be prepared in minimal time. Furthermore, the versatility of canned tuna lends itself well to various meal occasions, further enhancing its appeal to consumers. Canned tuna can be incorporated into various recipes for different tastes and dietary preferences. It can be used in classic tuna sandwiches, salads, pastas, wraps, and casseroles. This versatility allows consumers to experiment with new flavors and meal ideas while still enjoying canned tuna's convenience and nutritional benefits. Overall, convenience and shelf stability make canned tuna popular among consumers seeking convenient and nutritious meal solutions.

Which type segment is the fastest growing in the canned tuna globally?

Based on type, the market is segmented into albacore, yellowfin, skipjack, and others. The albacore segment holds the largest market share. Albacore tuna/longfin tuna is found in tropical waters across the world. The canned albacore tuna is mostly labeled as “white meat tuna” due to its mild flavor and white flesh. Consumers, especially in France, the US, and Spain prefer albacore canned tuna due to its low-fat and high protein content with a mild flavor. Albacore meat is a versatile ingredient used in various dishes such as pastas and salads; it is also used as a substitute for chicken. Albacore tuna species is rich in omega-3 acids, proteins, minerals, and essential vitamins. This species is low in fat and mercury. Thus, the preference for canned albacore tuna is high among price-sensitive and health-conscious consumers. These factors drive the canned tuna market growth for the albacore segment.

Based on the category, which segment led the global canned tuna market in 2022?

By category, the canned tuna market is segmented into tuna in water, tuna in oil, and others. Canned tuna in oil held a significant canned tuna market share. Canned tuna in oil is typically packed in extra-virgin olive oil, vegetable oil, and olive oil. The fish may take a slight flavor from the oil in canned tuna. Tuna in oil is better for those with an increased need for essential fatty acids (EFAs), including linoleic acid. This includes those suffering from conditions such as cystic fibrosis. The nutrition content of tuna in oil varies depending on the variety, and they are higher in calories, fats, and sodium. Consumers focusing on moisture, flavor, and vitamin D levels prefer tuna in oil. Manufacturers are innovating canned tuna in oil with different added ingredients such as carrot, sweetcorn, alpine, and cumin.

What are the trends observed in the global canned tuna market?

Consumers seek variety, convenience, and enhanced taste experiences. Flavored canned tuna offers consumers unique and exciting flavor profiles beyond traditional canned tuna. Flavored canned tuna varieties may include options such as lemon pepper, sweet chili, sriracha, garlic herb, and smoked flavors, providing consumers with a flavorful twist on the classic canned tuna experience.
Several brands have embraced the trend of flavored canned tuna by launching innovative offerings that cater to consumer demand for convenience, as well as diverse taste preferences and culinary trends. Bumble Bee Tuna introduced its Prime Fillet line that includes flavored canned tuna varieties such as lemon and pepper, sun-dried tomato and basil, and jalapeno, providing consumers with gourmet-inspired options for their canned tuna meals. Additionally, Starkist offers Tuna Creations pouches in various flavors such as hickory smoked, sweet and spicy, and ranch, allowing consumers to enjoy flavored tuna on the go. These brands' flavored tuna products exemplify the industry's response to changing consumer preferences and the growing demand for innovative and convenient canned tuna options. Therefore, the rising demand for flavored tuna products is expected to become a significant trend in the canned tuna market in the coming years.  

The List of Companies - Canned Tuna Market

  • StarKist Co
  • Bumble Bee Foods, LLC.
  • Chicken of the Sea
  • Wild Planet Foods
  • Genova
  • Conservas Ortiz S.A.
  • Century Pacific Food Inc
  • American Tuna Inc
  • Sustainable Seas
  • Pastene Co.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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