[研究报告] 2023 年金枪鱼罐头市场价值为 129.8 亿美元，预计到 2031 年将达到 1720 万美元；预计 2023-2031 年期间的复合年增长率为 3.6%。
市场分析
金枪鱼罐头是金枪鱼的加工形式，是一种用途广泛的食材，可直接用于各种食谱，包括沙拉、三明治、肉饼、春卷和各种意大利面食。越来越多的注重健康的消费者寻求方便的蛋白质来源，以及对即食食品的依赖日益增加，推动了金枪鱼罐头市场的扩张。此外，随着人们对金枪鱼营养健康益处的认识不断提高，饮食偏好也发生了变化，这也促进了市场的增长。此外，主要市场参与者的产品发布、开发、合并、收购和合作等战略举措也在金枪鱼罐头市场的扩张中发挥了重要作用。值得注意的是，2021年3月，泰国联合旗下的SEALECT金枪鱼品牌推出了以多啦A梦为包装设计的限量版金枪鱼罐头系列，旨在吸引消费者，以配合电影《待命吧多啦A梦2》的上映。
电子商务和直接面向消费者 (D2C) 平台为品牌提供了直接接触消费者的渠道，绕过了传统的零售分销渠道。随着网上购物的日益普及和网上购买食品杂货的便利性，金枪鱼罐头品牌可以利用电子商务平台及其网站扩大其覆盖范围和消费者可及性。通过建立在线形象，品牌可以展示其产品、传达其品牌故事并直接与消费者互动，从而培养更牢固的关系和品牌忠诚度。
此外，向电子商务和 D2C 销售的转变使金枪鱼罐头品牌能够更好地控制其营销策略、定价和促销活动，使他们能够定制产品以满足目标受众的特定需求和偏好。品牌可以利用数据分析和消费者洞察来个性化营销活动，优化产品组合，并创建与在线购物者产生共鸣的有针对性的促销活动。此外，D2C 销售使品牌能够收集有价值的消费者反馈和见解，使他们能够根据实时反馈不断改进产品和客户体验。
此外，扩大电子商务和 D2C 销售渠道使金枪鱼罐头品牌能够尝试新的产品、包装形式和增值服务，从而在市场中脱颖而出并提高消费者参与度。品牌可以推出独家在线产品、限量版口味或订阅服务，激励消费者直接从其网站购买。此外，市场参与者可以提供便捷的功能，例如自动补货选项、食谱建议和教育内容，以增强在线购物体验并鼓励重复购买。总体而言，电子商务和 D2C 销售渠道的扩展可以帮助金枪鱼罐头品牌加深与消费者的关系，推动销售增长，并在竞争激烈的市场环境中保持领先地位。因此，在预测期内，通过公司网站扩大电子商务和 D2C 销售将为金枪鱼罐头市场带来重大机遇。
增长动力与挑战
金枪鱼罐头是优质蛋白质的宝贵来源，对组织、肌肉和器官的修复和维护至关重要。其蛋白质含量还能增加饱腹感，使其成为想要控制体重或增加肌肉质量的人的令人满意和饱腹的选择。
金枪鱼罐头含有 omega-3 脂肪酸，尤其是二十碳四烯酸 (EPA) 和二十二碳六烯酸 (DHA)。这些脂肪酸因其众多健康益处而闻名，包括降低患心脏病的风险、改善大脑功能和支持整体认知健康。通过食用金枪鱼罐头将 omega-3 脂肪酸纳入饮食中，可以帮助消费者保持健康的心脏和大脑功能。
此外，金枪鱼罐头还富含各种维生素和矿物质，包括维生素 D、维生素 B12、硒和钾。维生素 D 对维持免疫功能和骨骼健康至关重要，而维生素 B12 则支持神经功能和红细胞生成。硒是一种抗氧化剂，可保护细胞免受损害，而钾则有助于调节血压和肌肉功能。通过食用金枪鱼罐头，消费者可以获得这些必需的营养素，从而促进身体健康和幸福。
金枪鱼罐头的饱和脂肪和胆固醇含量较低，因此，对于想要降低心血管疾病风险的人来说，这是一种有益心脏健康的选择。美国心脏协会建议每周至少食用两次金枪鱼等鱼类，作为有益心脏健康的饮食的一部分。由于金枪鱼罐头含有蛋白质、ω-3 脂肪酸、维生素和矿物质，它为消费者提供了一种方便而又营养丰富的选择，以支持他们的健康目标，从而推动了金枪鱼罐头市场规模的增长。
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报告分类和范围
“全球罐装金枪鱼市场分析”通过考虑类型、类别、分销渠道和地理等细分市场进行。该报告提供了全球罐装金枪鱼使用情况的关键统计数据，以及主要地区和国家的需求。此外，它还对影响罐装金枪鱼市场规模的因素进行了定性评估。它还包括对市场主要参与者及其关键战略发展的全面分析。罐装金枪鱼市场分析有助于确定罐装金枪鱼市场的趋势、关键驱动因素和有利可图的机会，进而有助于创造更高的收入。
生态系统分析和波特五力分析提供了全球金枪鱼罐头市场的360度视角，有助于了解整个供应链和影响市场增长的各种因素。
节段分析
罐装金枪鱼市场根据种类、类别、分销渠道和地理位置进行细分。根据种类，市场分为长鳍金枪鱼、黄鳍金枪鱼、鲣鱼和其他。长鳍金枪鱼占据了罐装金枪鱼最大的市场份额。长鳍金枪鱼/长鳍金枪鱼分布在世界各地的热带水域。罐装长鳍金枪鱼因其味道温和、肉质洁白而大多被贴上“白肉金枪鱼”的标签。消费者，尤其是法国、美国和西班牙的消费者更喜欢长鳍金枪鱼罐头，因为它脂肪含量低、蛋白质含量高，味道温和。长鳍金枪鱼肉是一种用途广泛的食材，可用于各种菜肴，如意大利面和沙拉；它也可以代替鸡肉。长鳍金枪鱼富含 omega-3 酸、蛋白质、矿物质和必需维生素。这种金枪鱼脂肪和汞含量低。因此，对价格敏感且注重健康的消费者对长鳍金枪鱼罐头的偏好很高。这些因素推动了长鳍金枪鱼罐头市场的增长。
金枪鱼罐头市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响金枪鱼罐头市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的金枪鱼罐头市场细分和地理位置。
- 获取金枪鱼罐头市场的区域特定数据
金枪鱼罐头市场报告范围
| 报告属性 | 细节 |
|---|---|
| 2023 年的市场规模 | 129.8亿美元 |
| 2031 年市场规模 | 172亿美元 |
| 全球复合年增长率（2023 - 2031） | 3.6％ |
| 史料 | 2021-2022 |
| 预测期 | 2024-2031 |
| 涵盖的领域 | 按类型
|
| 覆盖地区和国家 | 北美
|
| 市场领导者和主要公司简介 |
|
金枪鱼罐头市场参与者密度：了解其对业务动态的影响
由于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素，最终用户需求不断增加，推动了罐装金枪鱼市场快速增长。随着需求的增加，企业正在扩大其产品范围，进行创新以满足消费者的需求，并利用新兴趋势，从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中，相对于其规模或总市场价值，有多少竞争对手（市场参与者）存在。
在金枪鱼罐头市场运营的主要公司有：
- 星基斯特公司
- 大黄蜂食品有限责任公司
- 海鸡
- 野生星球食品
- 热那亚
免责声明：上面列出的公司没有按照任何特定顺序排列。
- 获取金枪鱼罐头市场主要参与者的概述
区域分析
该报告详细概述了全球金枪鱼罐头市场五大主要地区的情况——北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和中美。欧洲占据全球金枪鱼罐头最大的市场份额，2023 年该地区的市场价值约为 45.5762 亿美元。预计到 2031 年，亚太地区的市场价值将达到约 28.8909 亿美元。预计北美金枪鱼罐头市场在 2023-2031 年期间的复合年增长率将达到约 3%。由于与市场动态和消费者偏好相关的多种增长动力，北美对金枪鱼罐头的需求很大。便利因素极大地推动了该地区对金枪鱼罐头的需求。随着生活方式的繁忙和时间限制的增加，该地区的消费者寻求方便、易于准备且只需最少努力的餐食选择。罐装金枪鱼完美地满足了这一需求，为三明治、沙拉和意大利面等各种食谱提供了快速而多功能的蛋白质来源。一份四盎司的白金枪鱼含有 26.77 克蛋白质、145 卡路里和 3.37 克脂肪。它不含纤维、碳水化合物和糖。此外，它的保质期长、便于携带，使其成为寻求方便膳食解决方案的家庭的理想食品储藏室主食，有助于北美罐装金枪鱼市场预测增长。人们越来越意识到食用海鲜（尤其是金枪鱼）的健康益处，推动了北美对罐装金枪鱼的需求。继虾之后，罐装金枪鱼是美国第二受欢迎的海鲜产品。金枪鱼富含维生素、矿物质、优质蛋白质和 omega-3 脂肪酸，是注重健康的消费者的营养选择。随着越来越注重养成更健康的饮食习惯和生活方式，北美消费者正在积极寻找具有营养价值并支持其整体健康的食品选择。金枪鱼罐头为消费者提供了一种方便且经济实惠的方式，让他们将海鲜纳入饮食中，享受其健康益处，从而推动了该地区对金枪鱼罐头产品的需求。此外，金枪鱼罐头的多功能性使其吸引了具有不同口味偏好和饮食需求的广大消费者。金枪鱼罐头可用于各种菜肴和菜肴，是一种可以适应不同烹饪风格和偏好的多功能食材。无论是用于经典的金枪鱼三明治、沙拉、砂锅菜还是寿司卷，金枪鱼罐头都为消费者提供了制作美味可口的饭菜的无限可能性。金枪鱼罐头的适应性和多功能性使其成为许多北美家庭的主食，推动了该地区对金枪鱼罐头产品的持续需求。
竞争格局和主要公司
StarKist Co；Bumble Bee Foods, LLC.；Chicken of the Sea；Wild Planet Foods；Genova；Conservas Ortiz SA；Century Pacific Food Inc；American Tuna Inc；Sustainable Seas 和 Pastene Co. 是罐装金枪鱼市场报告中介绍的知名企业。此外，在研究过程中还研究和分析了其他几家企业，以全面了解市场及其生态系统。罐装金枪鱼市场报告还包括公司定位和集中度，以评估竞争对手/市场参与者的表现。
- 历史分析（2 年）、基准年、预测（7 年）及复合年增长率
- PEST 和 SWOT 分析
- 市场规模价值/数量 - 全球、区域、国家
- 行业和竞争格局
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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常见问题
The major players operating in the global canned tuna market are StarKist Co; Bumble Bee Foods, LLC.; Chicken of the Sea; Wild Planet Foods; Genova; Conservas Ortiz S.A.; Century Pacific Food Inc; American Tuna Inc; Sustainable Seas and Pastene Co. among others.
In 2022, Europe dominated the global canned tuna market share. The increasing focus on health and wellness drives the demand for canned tuna in Europe. As consumers become health-conscious and seek nutritious food options, canned tuna is an attractive choice as it contains a high protein content, omega-3 fatty acids, and various vitamins and minerals. With rising prevalence of obesity and health issues, European consumers are gravitating toward healthier and more sustainable food options, including seafood such as canned tuna, which offers a convenient and affordable way to incorporate essential nutrients into their diets. According to European Commission, in 2019, around 16.5% of adults were obese, and 36.2% were pre-obese in the EU.
Canned tuna has excellent shelf stability, allowing it to be stored for long periods without refrigeration. This attribute is highly advantageous for consumers who value convenience and flexibility in their food choices. Whether stocking up on pantry essentials for emergencies or packing lunches for work or travel, canned tuna assures consumers of having a versatile and reliable protein source readily available whenever needed. Its long shelf life minimizes food waste and ensures that consumers always have access to nutritious meals.
Since more people are leading busy and mobile lifestyles, there is a growing preference for portable and convenient food options that can be prepared in minimal time. Furthermore, the versatility of canned tuna lends itself well to various meal occasions, further enhancing its appeal to consumers. Canned tuna can be incorporated into various recipes for different tastes and dietary preferences. It can be used in classic tuna sandwiches, salads, pastas, wraps, and casseroles. This versatility allows consumers to experiment with new flavors and meal ideas while still enjoying canned tuna's convenience and nutritional benefits. Overall, convenience and shelf stability make canned tuna popular among consumers seeking convenient and nutritious meal solutions.
By category, the canned tuna market is segmented into tuna in water, tuna in oil, and others. Canned tuna in oil held a significant canned tuna market share. Canned tuna in oil is typically packed in extra-virgin olive oil, vegetable oil, and olive oil. The fish may take a slight flavor from the oil in canned tuna. Tuna in oil is better for those with an increased need for essential fatty acids (EFAs), including linoleic acid. This includes those suffering from conditions such as cystic fibrosis. The nutrition content of tuna in oil varies depending on the variety, and they are higher in calories, fats, and sodium. Consumers focusing on moisture, flavor, and vitamin D levels prefer tuna in oil. Manufacturers are innovating canned tuna in oil with different added ingredients such as carrot, sweetcorn, alpine, and cumin.
Consumers seek variety, convenience, and enhanced taste experiences. Flavored canned tuna offers consumers unique and exciting flavor profiles beyond traditional canned tuna. Flavored canned tuna varieties may include options such as lemon pepper, sweet chili, sriracha, garlic herb, and smoked flavors, providing consumers with a flavorful twist on the classic canned tuna experience.
Several brands have embraced the trend of flavored canned tuna by launching innovative offerings that cater to consumer demand for convenience, as well as diverse taste preferences and culinary trends. Bumble Bee Tuna introduced its Prime Fillet line that includes flavored canned tuna varieties such as lemon and pepper, sun-dried tomato and basil, and jalapeno, providing consumers with gourmet-inspired options for their canned tuna meals. Additionally, Starkist offers Tuna Creations pouches in various flavors such as hickory smoked, sweet and spicy, and ranch, allowing consumers to enjoy flavored tuna on the go. These brands' flavored tuna products exemplify the industry's response to changing consumer preferences and the growing demand for innovative and convenient canned tuna options. Therefore, the rising demand for flavored tuna products is expected to become a significant trend in the canned tuna market in the coming years.
Based on type, the market is segmented into albacore, yellowfin, skipjack, and others. The albacore segment holds the largest market share. Albacore tuna/longfin tuna is found in tropical waters across the world. The canned albacore tuna is mostly labeled as “white meat tuna” due to its mild flavor and white flesh. Consumers, especially in France, the US, and Spain prefer albacore canned tuna due to its low-fat and high protein content with a mild flavor. Albacore meat is a versatile ingredient used in various dishes such as pastas and salads; it is also used as a substitute for chicken. Albacore tuna species is rich in omega-3 acids, proteins, minerals, and essential vitamins. This species is low in fat and mercury. Thus, the preference for canned albacore tuna is high among price-sensitive and health-conscious consumers. These factors drive the canned tuna market growth for the albacore segment.
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The List of Companies - Canned Tuna Market
- StarKist Co
- Bumble Bee Foods, LLC.
- Chicken of the Sea
- Wild Planet Foods
- Genova
- Conservas Ortiz S.A.
- Century Pacific Food Inc
- American Tuna Inc
- Sustainable Seas
- Pastene Co.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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