基于(关键地区、市场参与者、规模和份额)的同意管理市场 - 到 2031 年的预测

  • Report Code : TIPRE00004087
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 182
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【研究报告】同意管理市场预计将从2022年的4.5889亿美元增长到2030年的20.2105亿美元。预计2022年至2030年同意管理市场的复合年增长率为20.4%。

同意管理市场分析师观点:

各公司数据泄露事件的增加正在推动同意管理市场的增长。例如,2021 年 11 月,连锁餐厅加州披萨厨房 (CPK) 披露了一起数据泄露事件,泄露了约 10 万名现任和前任员工的个人详细信息。为了减少此类数据泄露并保护公民信息,各国政府正在加强数据保护法规,这进一步提高了对同意管理工具的需求。此外,在同意管理解决方案中集成区块链技术以增强用户控制和隐私的需求不断增长,预计将推动预测期内同意管理市场的增长。

同意管理市场概述:
在全球范围内,各国政府都在实施严格的数据隐私立法。全球各地的各种组织正在采用跨境和跨监管合规策略来高效运营。严重影响公司与客户互动和使用数据方式的主要因素之一是各国政府不断加强的数据保护法规。其中一项法规是《通用数据保护条例》(GDPR),这是欧盟 (EU) 于 2018 年 5 月实施的一项数据隐私法规。根据 GDPR,组织必须征得其想要处理其个人数据的公民的同意。除 GDPR 外,全球还盛行各种其他隐私法,例如巴西的 Lei Geral de Proteçao de Dados (LGPD) 和加州消费者隐私法 (CCPA)。同意管理平台和解决方案通过获得用户同意收集数据以便在网站访问期间通过 cookie 进一步使用,帮助网站满足 GDPR 和合规性。它们还帮助网站自动化并简化同意管理流程。

战略见解

市场驱动因素:

加强政府数据保护法规和规范推动预测期内同意管理市场的增长

欧盟 (EU) 通用数据保护条例 (GDPR) 是世界上最强大的隐私和安全法律之一。该法规的出台是为了改善对欧洲数据权利的保护,并规范保护这些权利的流程。同样,2021 年 6 月,美国政府成立了数据保护局,这是一个独立机构,负责监管特定的高风险数据实践以及个人数据的收集、处理和共享。该机构将监督高风险数据实践的使用,其中包括使用机器学习等自动化决策系统、大规模分析个人以及处理和识别个人生物识别信息(例如遗传数据)。此外,2022年,印度电子和信息技术部(MeitY)发布了《数字个人数据保护法案》草案,引入了新的个人数据保护框架。通过该法案,印度政府旨在概述公民的权利和义务以及合法使用收集的数据的义务。因此,数据保护法规的变化和升级的增加正在将供应商的注意力转移到开发偏好管理工具上,这些工具将允许公司评估其合规性。此外,未来几年,全球各地的司法管辖区预计将对数据保护提出新的要求,公司将提出利用全面且成熟的合规解决方案的需求,该解决方案将与现有安全以及 IT 和营销投资相集成。这进一步推动了同意管理市场的增长。

报告细分和范围:

同意管理市场根据组件、部署、最终用途行业、和地理。根据组件,同意管理市场分为解决方案和服务。在部署方面,同意管理市场分为本地和云。根据最终用途行业,同意管理市场分为零售、政府、IT 和电信、BFSI、医疗保健、教育、媒体和娱乐等。同意管理市场根据地理位置分为北美、欧洲、亚太地区、中东和非洲以及南美洲。

细分分析:

基于组件中,同意管理市场分为:

解决方案服务该解决方案细分市场在 2022 年占据了更大的同意管理市场份额,预计在预测期内该市场的复合年增长率将更高。同意管理平台 (CMP) 解决方案为网站用户提供有关其在线行为跟踪方式、跟踪原因以及哪些企业和组织请求使用它的准确信息。然后,CMP 技术为最终用户提供了明确的选择,决定他们是否希望其在线行为被所有或部分已识别的各方收集和利用。然后,出于合规目的,用户的偏好将保存在中央数据库中,网站访问者可以随时修改其隐私设置。

区域分析:

同意管理市场是大致分为五个主要区域:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲。 2022 年,欧洲占据最大的同意管理市场份额,其次是北美和亚太地区。此外,预计亚太地区在预测期内将实现市场上最高的复合年增长率。由于人们对数据合规意识的不断增强以及欧盟 (EU) GDPR 立法的出台,欧洲的同意管理软件市场出现了巨大的增长。因此,该地区的市场参与者正在开发先进的偏好和同意管理解决方案,以有效保护公民的个人数据。例如,2021年5月,数据隐私和信息安全公司DataGuard推出了新的同意和偏好管理平台——DataGuard同意管理。该平台有助于捕获和管理客户、用户和员工的同意和偏好。

主要参与者分析:

报告中介绍的主要同意管理市场参与者是 Crownpeak Technology Inc、consentmanager AB、International Business Machines Corp、Didomi SAS、HIPAAT International Inc、TrustArc Inc、OneTrust LLC、Piwik PRO LLC、PossibleNOW Inc、Rakuten Marketing LLC、Syrenis Ltd 和 Didomi SAS。在众多参与者中,OneTrust LLC 和 TrustArc Inc 是同意管理市场的顶级参与者,因为它们提供多元化的产品组合。

最新动态:

无机和有机策略被高度采用同意管理市场参与者。下面列出了最近的一些关键市场动态:

2023 年,Recruitics 宣布收购创新视频招聘平台 Jamyr。通过此次收购,Recruitics 在其平台上添加了可扩展的视频招聘产品,这将进一步帮助改善候选人体验和申请人参与度。 2023 年 6 月,信任情报领域的市场定义领导者 OneTrust 宣布其同意管理平台 ( CMP)已获得 Google 认证。它使使用 Google 发布商产品的合作伙伴能够满足 IAB Europe 的透明度和同意框架 (TCF) 的合规性要求。2022 年 2 月,同意/偏好管理和消费者监管合规解决方案的领先提供商 MaybeNOW 宣布与最佳合作伙伴建立战略合作伙伴关系。一流的隐私合规技术提供商 TrustArc。这种合作伙伴关系扩展了各自平台内的隐私和偏好功能。2020 年 5 月,OneTrust 宣布与新的行业专家小组扩大 PrivacyConnect,即专注于特定行业隐私最佳实践的免费在线活动。这些小组将邀请专家讨论金融、零售、制造、技术、酒店和其他行业面临的独特隐私挑战。2020 年 5 月,伯克希尔哈撒韦集团旗下的 MiTek Industries 选择 OneTrust 来实施其全球隐私计划。 MiTek 将 OneTrust 用于其全球隐私工作,包括评估自动化 (PIA/DPIA)、数据映射、数据主体权利请求、Cookie 合规性和供应商风险管理。 2020 年 4 月,隐私合规性和风险管理领域的领导者 TrustArc 宣布TrustArc 隐私管理平台的重大扩展,可解决并自动化整个组织内控制隐私和数据风险的流程。这些新功能通过 TrustArc 的风险概况提供,提供跨公司流程和第三方系统的全面风险视图,并生成自动化、可操作的业务见解。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What will be the global consent management market size by 2030?

The global consent management market is expected to reach US$ 2,021.05 Million in the year 2030.

What is the estimated market size for the global consent management market in 2030?

Global consent management market accounted for US$ 458.89 Million in the year 2022 and is expected to grow at a CAGR of 20.4% during the forecast period, to account for US$ 2,021.05 Million in the year 2030.

What are the driving factors impacting the global consent management market?

Growing data breaches incidents across various industries and increasing government regulations and norms for data protection is driving the global consent management market.

Which key players hold the major market share of the global consent management market?

The key players holding majority shares in the global consent management market include OneTrust, LLC, TrustArc Inc, Crownpeak Technology, Inc., Piwik PRO, and HIPAAT International Inc.

What are the future trends of the global consent management market?

Integration of blockchain technology is one of the key market trends in global consent management market.

Which is the fastest-growing region for global consent management market?

Asia Pacific is anticipated to grow with the highest CAGR over the forecast period.

The List of Companies - Consent Management Market

  1. Crownpeak Technology Inc
  2. Consentmanager AB
  3. International Business Machines Corp
  4. Didomi SAS, HIPAAT International Inc
  5. TrustArc Inc
  6. OneTrust LLC
  7. Piwik PRO LLC
  8. PossibleNOW Inc
  9. Rakuten Marketing LLC
  10. Didomi SAS
  11. Syrenis Ltd

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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