膳食补充剂市场规模报告| 2028 年增长与概览

  • Report Code : TIPRE00019553
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 166
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[研究报告]2021年膳食补充剂市场价值为2141.653亿美元,预计到2028年将达到3190.8534亿美元;预计 2021 年至 2028 年复合年增长率为 5.9%。

市场洞察与;分析师观点

随着人们寻求增强健康和福祉的方法,膳食补充剂变得越来越受欢迎。这些补充剂提供了一种方便的方式来提供饮食中可能缺乏的必需营养素。它们提供多种选择,包括维生素、矿物质、草药提取物和其他生物活性物质,满足各种健康问题和目标。许多人转向膳食补充剂来解决特定的缺陷、支持免疫功能、促进心脏健康、改善认知功能或增强整体活力。然而,重要的是要记住,补充剂不应取代均衡的饮食和健康的生活方式。它们旨在补充现有的饮食习惯并提供额外的支持,建议咨询医疗保健专业人员以确保安全和适当的使用。虽然膳食补充剂具有潜在的益处,但谨慎对待它们并做出明智的决策至关重要。并非所有补充剂都是一样的,它们的质量、纯度和功效可能存在很大差异。选择遵守严格制造标准和质量控制的信誉良好的品牌非常重要。此外,了解正确的剂量和与药物的潜在相互作用对于确保安全使用至关重要。通过将负责任的补充剂选择与营养饮食和积极的生活方式相结合,个人可以充分利用膳食补充剂并优化其整体健康和福祉。健康疾病患病率的上升,人们特别是年轻人对健康和健身的关注不断增加,是推动膳食补充剂市场增长的关键因素之一。此外,体育和娱乐活动的吸引力不断增强,以及人们对食用膳食补充剂的健康益处的认识不断提高,也推动了全球膳食补充剂市场的增长。

战略洞察

增长驱动因素和挑战

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个人健康意识的增强对膳食补充剂市场的增长产生了重大影响。随着人们优先考虑自己的健康和福祉,他们正在积极寻找方法来满足他们的营养需求并解决特定的健康问题。膳食补充剂因其便利性和提供有针对性的支持的能力而成为一种流行的选择。补充剂种类繁多,个人可以选择符合其独特健康目标的产品,无论是增强免疫力、改善认知功能还是支持整体健康。此外,通过社交媒体和在线平台获取信息使具有健康意识的消费者能够自我了解膳食补充剂的好处,进一步推动市场的增长。分销渠道的扩张,尤其是电子商务的兴起,对膳食补充剂市场的增长也发挥了至关重要的作用。注重健康的个人现在可以在舒适的家中轻松获取各种补充剂,从而更方便地将它们纳入日常生活中。这种增加的可访问性,加上个性化和可定制的选项,满足了对定制解决方案的需求。因此,膳食补充剂市场持续蓬勃发展,为个人提供了根据不断发展的健康意识主动管理自己健康和福祉的方法。然而,消费者在考虑膳食补充剂时必须做出明智的选择并咨询医疗保健专业人士,以确保安全性和适合其个人需求。

然而,假冒产品的存在会影响健康。对膳食补充剂市场参与者来说是一个挑战。假冒产品是旨在模仿正品品牌的欺诈性或仿制补充剂,但通常含有劣质或有害成分。这些假冒产品损害了膳食补充剂的安全性和功效,并削弱了消费者对市场的信任。销售假冒补充剂可能会对健康产生不利影响,损害合法品牌的声誉并对消费者造成潜在伤害。假冒产品的盛行给产品质量控制、监管合规和消费者教育带来了挑战。

报告细分和范围

《2028年全球膳食补充剂市场分析》是一项专门且深入的研究,主要关注全球膳食补充剂市场趋势和增长机会。该报告旨在概述全球膳食补充剂市场,并按类型、形式、分销渠道和地理位置进行详细的市场细分。全球膳食补充剂市场近年来一直在高速增长,预计在预测期内将继续这一趋势。该报告提供了全球膳食补充剂消费情况及其主要地区和国家需求的重要统计数据。此外,该报告还对影响主要地区和国家膳食补充剂市场表现的各种因素进行了定性评估。该报告还对膳食补充剂市场的领先企业及其关键战略发展进行了全面分析。还包括对市场动态的一些分析,以帮助确定关键驱动因素、市场趋势和利润丰厚的膳食补充剂市场机会,从而有助于确定主要收入来源。

此外,生态系统分析和波特五力分析提供了全球膳食补充剂市场的360度视角,有助于了解整个供应链以及影响市场增长的各种因素。

细分分析

全球膳食补充剂市场根据类型、形式、分销渠道和地理位置。   根据类型,膳食补充剂市场分为维生素、矿物质、蛋白质和氨基酸、益生菌、混合物等。根据形式,膳食补充剂市场分为片剂、胶囊和软胶囊、粉末等。根据分销渠道,膳食补充剂市场分为超市和大卖场、专卖店、在线零售等。

根据类型,维生素细分市场占2021 年膳食补充剂市场份额显着。由于多种因素,维生素膳食补充剂已成为市场的主导力量。首先,维生素对于维持整体健康和福祉至关重要,消费者广泛认识到其重要性。它们对于各种身体机能至关重要,但日常饮食中往往缺乏它们,因此需要补充。其次,对维生素进行的广泛科学研究产生了关于维生素益处的大量知识,这增强了消费者对其功效的信心。此外,维生素有多种形式,例如多种维生素、单独的维生素补充剂和专门配方,可满足不同年龄段和特定健康问题的需求。维生素在药店、保健品商店和在线平台等不同零售渠道的广泛供应,进一步巩固了维生素在膳食补充剂市场的主导地位。

区域分析

报告提供了全球膳食补充剂市场五个主要区域的详细概述,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和非洲中美洲。

北美膳食补充剂市场是最大的市场之一,2021 年收入将超过 630 亿美元。北美是最大、最成熟的市场之一膳食补充剂市场。美国在该地区占据主导地位,占据了相当大的市场份额。推动北美增长的因素包括对预防性医疗保健的高度重视、消费者对膳食补充剂益处的高度认识以及强大的分销网络。北美膳食补充剂市场的特点是产品种类繁多,包括多种维生素、矿物质、植物药、运动营养补充剂以及针对特定健康状况的特种补充剂。美国膳食补充剂市场主导北美地区市场份额。

欧洲膳食补充剂市场预计2028年收入将超过560亿美元。 欧洲是膳食补充剂的另一个重要市场,其中德国、法国和英国等国家是主要贡献者。欧洲膳食补充剂市场的特点是严格的法规以及对产品质量和安全的关注。欧洲对膳食补充剂的需求是由于人口老龄化、消费者健康意识的增强以及个性化营养的兴起而推动的。功能性食品和营养保健品在欧洲市场也发挥着重要作用,消费者寻求兼具营养和健康益处的产品。

预计亚太地区膳食补充剂市场预测期内复合年增长率超过6%。在可支配收入增加、城市化和中产阶级不断壮大等因素的推动下,亚太地区膳食补充剂市场快速增长。中国、日本、印度和澳大利亚等国家是该地区的主要参与者。膳食补充剂市场的推动因素包括健康意识的提高、向预防性医疗保健的转变以及对西方饮食和健康趋势日益增长的兴趣。在亚太地区,对传统草药和天然成分的需求强劲,推动了源自传统中药、阿育吠陀和其他本土系统的补充剂的流行。印度膳食补充剂市场预计将在亚太地区大幅增长。

行业发展和未来机遇

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合作、收购和新产品发布是全球膳食补充剂市场参与者采取的主要策略。

  • 2020 年 6 月,Nature’s Bounty 为其脑健康平台推出了三款新产品,以 Brain HP 为首。 Brain HP 含有速效 L-茶氨酸(一种在茶中发现的氨基酸),有助于提高反应时间并减少任务时的错误。
  • 2022 年 4 月,雅培推出了花生醇软糖,一种易于食用的膳食补充剂,可满足印度儿童和成人每日维生素 D、钙和姜黄素的需求。
  • 2022 年 2 月,
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

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Frequently Asked Questions


Can you list some of the major players operating in the global dietary supplements market?

The major players operating in the global dietary supplements market are Anona GmbH; Abbott; Amway Corp.; Bayer AG; Arkopharma; Bionova; Pfizer Inc.; Otsuka Holdings Co., Ltd.; GlaxoSmithKline plc.; The Bountiful Company and many others.

Which region held the largest share of the global dietary supplements market?

In 2020, Asia-Pacific held the largest share of the global dietary supplements market. Asia-Pacific is one of the rapidly progressing regions consisting of economies such as China, Japan, Australia, India, and South Korea, among others. Rising inclination towards health and fitness and increasing healthcare expenditure are some of the crucial factors driving the growth of the dietary supplements market across Asia-Pacific.

Based on type, which segment is leading the global dietary supplements market during the forecast period?

Based on type, the dietary supplements market is segmented into vitamins, minerals, proteins and amino acids, probiotics, and others. The vitamins segment is expected to account for the largest share of the dietary supplements market during the forecast period. Vitamins play an essential role in the development and appropriate functioning of the body.

Based on distribution channels, which segment is leading the global dietary supplements market during the forecast period?

Based on distribution channels, the dietary supplements market has been segmented into supermarkets and hypermarkets, specialty stores, online retail, others. The specialty stores segment is expected to account for the largest revenue share during the forecast period.

Which major factors are influencing the growth of the global dietary supplements market?

The global dietary supplements market growth is majorly influenced by determinants such as the rising popularity of dietary supplements, increasing healthcare expenditure, and availability of counterfeit products.

Based on form, which segment led the global dietary supplements market in 2020?

Based on form, the dietary supplements market has been segmented into tablets, capsules and softgels, and powders. The capsules and softgels segment led the dietary supplements market with a share of more than 35% in 2020.

The List of Companies - Dietary Supplements Market

  1. Anona GmbH
  2. Abbott
  3. Amway Corp.
  4. Bayer AG
  5. Arkopharma
  6. Bionova
  7. Pfizer Inc.
  8. Otsuka Holdings Co., Ltd.
  9. GlaxoSmithKline plc.
  10. The Bountiful Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

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  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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