数字标牌市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPTE100000118
  • Category : Electronics and Semiconductor
  • Status : Upcoming
  • No. of Pages : 150
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数字标牌市场预计将从 2021 年的 204 亿美元增长到 36.89 美元到 2028 年将达到 10 亿;预计 2022 年至 2028 年复合年增长率为 8.8%。

数字标牌是一种数字屏幕,用于在公共和私人环境(例如酒店、零售店、餐馆)中展示视觉信息,包括图像、视频、多媒体内容、电视节目、菜单、广告和其他信息和企业大楼。数字标牌系统是远程控制的。使用这些系统可以最大限度地减少对劳动力和印刷材料的需求,从而使消费者节省金钱。此外,数字标牌有助于提高销量和客户保留率。

市场动态

广告行业的持续创新,例如数字户外 (DOOH)、3D 和互动广告板以及 OLED 和 microLED 等显示技术的最新技术进步为数字标牌市场。此外,对产品显示技术改进的投资增加以及各个商业垂直领域对数字标牌产品的需求不断增长是预计未来几年推动数字标牌市场增长的主要因素。

市场范围

《2028 年全球数字标牌市场分析》是一项专门且深入的研究,特别关注全球市场趋势分析。该报告旨在概述数字标牌市场,并根据组件、显示器类型、显示器尺寸和应用进行详细的市场细分。该报告根据数字标牌行业领先企业的财务业绩提供了市场的关键统计数据。它还解释了市场上的主要趋势和机遇。

战略见解

市场细分

全球数字标牌市场根据组件进行细分、显示类型、显示尺寸、应用程序和地理位置。根据组件,市场分为硬件、软件和服务。从显示类型来看,数字标牌市场分为 LED、LCD、OLED 等。数字标牌行业按显示尺寸划分为分为小于19英寸、19-32英寸、32-52英寸和大于52英寸。根据应用,市场分为零售、医疗保健、企业、酒店、政府、交通、娱乐、BFSI 等。

区域框架

该报告提供了数字标牌市场的详细概述,包括定性和定量信息。它提供了基于各个细分市场的全球市场的概述和预测。它还提供了 2019 年至 2028 年五个主要地区的市场规模和预测估计,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲。每个地区的数字标牌市场随后按各自的国家和细分市场进行细分。该报告涵盖了对全球 18 个国家的分析和预测,以及该地区当前的趋势和机遇。

北美在 2021 年占据数字标牌市场约 35% 的份额。该地区在市场中的主导地位主要归因于大量市场参与者的存在;这些公司越来越注重开发创新解决方案并确保其易于使用。该地区的一些主要参与者包括微软公司、思科系统公司、英特尔公司、松下公司、三星电子、LG电子、索尼公司、NEC显示解决方案公司和惠普公司。这些数字标牌市场参与者见证了中小企业和大型企业的持续需求。下图描绘了全球数字标牌市场的收入增长趋势:

数字标牌市场

< span>来源:Insight Partners 分析

报告从需求端和供给端分析影响数字标牌市场的因素,并进一步评估预测期间影响市场的市场动态时期,即驱动因素、限制因素、机会和未来趋势。该报告还提供了详尽的 PEST 分析,强调了影响这些地区数字标牌市场的因素。

COVID-19 大流行的影响

在疫情初期,数字标牌市场受到了重大影响,因为越来越多的人呆在室内并在网上购物,零售商不会在室内和室外数字标牌上花钱。此外,许多广告商限制对公共广告渠道的投资。中国、韩国、印度等国的显示器制造企业也纷纷停产,导致显示器供应出现严重中断。此外,各国实施的封锁措施导致商场、酒店和娱乐中心等主要公共场所在一段时间内关闭,这阻碍了商业领域对数字标牌的需求。然而,大流行后,数字标牌市场随着 户外数字广告

市场参与者

报告涵盖关键数字标牌市场有机和无机增长战略的发展。许多公司都专注于有机增长战略,例如产品发布、产品批准以及专利和活动等其他战略。市场上见证的无机增长战略活动包括收购、合作和收购。合作。这些活动为扩大市场参与者的业务和客户群铺平了道路。随着数字标牌需求的不断增长,数字标牌市场的市场参与者预计将在未来拥有利润丰厚的增长机会。下面列出了一些从事数字标牌行业的公司。

该报告还包括主要数字标牌市场公司的概况、SWOT 分析和市场策略。此外,该报告还重点介绍了领先的行业参与者,提供了公司简介、所提供的组件和服务、过去三年的财务信息以及过去五年的主要发展等信息。

  • 微软公司
  • 思科系统公司
  • 英特尔公司
  • 松下公司
  • 三星电子
  • LG 电子
  • 索尼公司
  • NEC 显示解决方案
  • 惠普公司

The Insight Partner 的专业研究和分析团队由经验丰富的专业人士组成,拥有先进的统计专业知识,并在现有研究中提供各种定制选项。市场研究

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. Cisco Systems Inc.
2. Hewlett-Packard Development Company L.P.
3. LG Electronics
4. NEC Display Solutions Ltd.
5. Omnivex Corporation
6. Panasonic Corporation
7. Planar Systems, Inc.
8. Samsung Electronics Co., Ltd.
9. Sharp Corporation
10. Sony Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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