基于(关键地区、市场参与者、规模和份额)的容量视频市场 - 到 2031 年的预测

  • Report Code : TIPRE00005285
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 195
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体积视频市场预计将从 2021 年的 18.987 亿美元增长到 2028 年的 96.857 亿美元;预计 2021 年至 2028 年复合年增长率为 26.2%。

将增强现实 (AR) 融入营销旨在建立更好的消费者关系,促进销售,并为客户体验增加价值。 AR 是一种创新工具,允许营销品牌在移动设备上与买家互动。它创造了一种新的数字体验,改善了消费者和营销品牌(线上和线下)之间的关系。据 Wikitude 估计,2021 年,32% 的客户是 AR 的常规用户,73% 的智能手机 AR 用户对交互式视觉体验非常满意。这些AR零售统计数据证明全球市场已经接受了先进的AR技术。

电子商务一直是一个庞大且快速增长的领域,甚至在出现之前也是如此。 COVID-19 大流行。据阿森纳发表的文章称,2019年,美国电商行业创造了3650亿美元的收入; 2020 年增长了 15%。阿森纳 2021 年 5 月的文章指出,因疫情而在全球范围内实施的封锁使必需品的在线购买量增加了 108%。在电商行业,多家电商企业正在引入新的AR技术。例如,Apple 的 ARKit 4 使每个 iPhone 用户都可以通过其本机互联网浏览器使用 AR 和 3D 模型。因此,Apple 用户可以探索任何提供 AR 的网站,并体验投射到物理环境中的产品,而无需下载任何其他应用程序。因此,AR技术在电子商务行业的使用越来越多。

随着AR技术在零售和电子商务领域的兴起,对体积视频的需求由于使用 3D 全息图在线购买产品,这一数字有所增加。事实证明,视频内容可以增加电子商务或在线零售网站的流量,并帮助客户购买合适的产品。 2021年4月,Arcturus与ANAYI(日本服装品牌)发布了19个原创体积视频,重点展示了其2021年春夏新品系列。通过此功能,客户可以使用任何浏览器从桌面上选择视频,并从任何角度查看运动中的模型,包括特写以查看织物如何悬垂并随着穿着者移动。潜在客户还可以点击 3D 全息图按钮或扫描移动设备上的二维码,使用基于网络的 AR 将模型的 3D 全息图放置在房间中。因此,零售和电子商务对 AR 技术日益增长的需求正在推动全球体积视频市场的发展。

战略见解


新冠疫情的影响-19 全球容量视频市场流行

由于企业停业、封锁和旅行限制等各种遏制措施,对数字营销解决方案的需求受到阻碍,导致容量视频的采用率下降。因此,2020年上半年容量视频市场受到了不利影响。不过,业务活动较2020年最后一个季度迅速恢复。容量视频市场参与者预计企业需求将稳步增长。< /p>

疾病控制和预防中心指示多个职业和业余联盟和体育赛事暂停或推迟其体育赛事,以避免大型集会并减少 SARS-CoV-的传播- 2.欧洲足协联盟宣布推迟“2020年欧洲杯”赛事推迟到2021年。中超联赛、印第安维尔斯公开赛(美国)、法国公开赛、印度超级联赛和一级方程式赛车等赛事的推迟或取消,导致在体量庞大的球员中运营的收入下降视频市场。然而,由于 COVID-19 大流行,体积视频的重要性有所上升,这将促进预测期内体积视频市场的增长。对虚拟化的日益关注预计将推动 2022 年的市场增长。因此,这一流行病对容量视频市场产生了积极影响。

容量视频提供商的利润丰厚的区域

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海量视频市场洞察

360°全景需求不断增长娱乐领域的视频内容技术

360°视频是一种身临其境、引人入胜的视频内容技术,允许观看者以任何所需的角度移动视频显示。由于观看者从不同潜在角度观看视频的便利性增加,对360°的需求也随之增加。预计视频在预测期内将会增加。此外,体积视频市场的各个参与者都致力于推出体积视频软件工具,以方便用户。 2018 年 9 月,Simile Inc 推出了 Depthkit 解决方案,这是一款用于捕捉体积视频的创意软件工具。

全球各大视频流媒体平台都在推出其 360° 全景视频。视频平台,提升观众观看体验。例如,4DREPLAY(4D独特视频解决方案技术提供商)发布了采用360度视频技术4DReplay制作的新媒体电视剧《危险情侣》。根据美通社协会 LLC 2021 年 11 月发表的文章,该技术在韩国新媒体平台电视剧史上首次使用。因此,创造 360° 的需求已成为现实。娱乐领域的视频内容不断增加,这反过来又推动了全球容量视频市场的增长。


基于容量捕获的市场洞察

基于体积捕捉,体积视频市场分为硬件、软件和服务。 2021 年,硬件细分市场引领体积视频市场,占据体积视频市场的最大份额。

体积视频市场,由 Volumetric Capture 提供,2020 年2028 (%)

基于应用的市场洞察

根据应用,体积视频市场细分为体育赛事和娱乐、医疗、标牌和广告、电子商务、视频游戏和电子竞技、培训、教育、视频流和替代现实、旅游等。 2021年,体育赛事和娱乐细分市场占据最大市场份额。

体量视频市场运营商采取并购、收购等策略。市场举措,以维持其在容量视频市场的地位。下面列出了主要参与者的一些进展:

  • 2019 年 8 月,伦敦说唱歌手蒂诺·卡迈勒 (Tino Kamal) 推出了他的单曲“ VIP”,其中包含在 Dimension Studios 使用 Microsoft 混合现实捕获技术拍摄的体积视频。它是利用该技术的三个工作室之一,另外两个是洛杉矶的 Metastage 以及旧金山和华盛顿州雷蒙德的混合现实学院。
  • 2018 年 8 月,位于雷德蒙德、华盛顿、旧金山和伦敦的 Microsoft 混合现实捕捉工作室。新工作室是与 Metastage 合作的,Metastage 是一家位于洛杉矶的新混合现实制作公司,由 VR 制作人 Christina Heller 领导。 Mixed Reality Capture Studio 是与当地制作工作室 Dimension 的合作项目,并与 Metastage 合作,成为微软在美国首家推出此类工作室的合作伙伴。

公司简介

  • 4Dviews
  • 微软公司
  • 空间感
  • Tetavi
  • DGene Inc
  • Omnivor
  • Arcturus Studios Holdings, Inc.
  • Evercoast
  • 8i
  • mantis Vision ltd.
  • < li>Dimension
  • 佳能公司
  • 索尼公司
  • StoryFile
  • Imverse SA
  • 体积相机系统< /li>
  • HoloCap
  • Volucap
  • EF EVE
  • Magic Leap, Inc.
  • KDDI Research, Inc.
  • KDDI Research, Inc.
  • Magic Leap, Inc.
  • KDDI Research, Inc.
  • li>
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which volumetric capture segment is expected to dominate the market in terms of market share?

Based on application, the volumetric video market can be segmented into sports events and entertainment, medical, signage and advertisement, e-commerce, video games and esports, training, education, video streaming and alternate realities, others. In 2020, the sports events and entertainment segment accounted for the largest market share.

Which region has dominated the volumetric video market?

In 2020, North America led the market with a substantial revenue share, followed by Europe and Asia Pacific. North America is a prospective market for volumetric video manufacturers.

Which are the major companies in the volumetric video market?

The major companies in volumetric video includes Canon Inc.; Microsoft Corporation; Sony Corporation; DGene Inc; and 8i.

Which volumetric capture segment is expected to dominate the market in terms of market share?

Based on volumetric capture, the volumetric video market is segmented into hardware, software, and services. In 2020, the hardware segment led the volumetric video market, accounting for the largest share in the market.

What are market opportunities for volumetric video market?

The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including volumetric video market. Thus, the increasing number of sports events and entertainment industry are presenting significant potential for the future growth of the volumetric video market players.

What are reasons behind volumetric video market growth?

Growing demand for 360° video content technology in entertainment sector and growing demand for enhanced sports viewing experience are driving the growth of the volumetric video market. These factors are propelling the adoption of volumetric video in various industries.

The List of Companies - Volumetric Video Market

  1. 4Dviews
  2. Microsoft Corporation
  3. Sense of Space
  4. Tetavi
  5. DGene Inc
  6. Omnivor
  7. Arcturus Studios Holdings, Inc.
  8. Evercoast
  9. 8i
  10. mantis vision ltd.
  11. Dimension
  12. Canon Inc.
  13. Sony Corporation
  14. StoryFile
  15. Imverse SA
  16. VOLUMETRIC CAMERA SYSTEMS
  17. HoloCap
  18. Volucap
  19. EF EVE
  20. Magic Leap, Inc.
  21. KDDI Research, Inc.

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