电热毯市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00028383
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 145
Buy Now

[研究报告]电热毯市场规模预计将从2021年的81294万美元增至2028年的129462万美元;预计 2021 年至 2028 年复合年增长率为 6.9%。

市场洞察和分析师观点:

电热毯市场正在增长,因为满足对具有创新技术的消费产品快速增长的需求。电热毯比普通毯子效率更高,因此受到生活在极冷国家的消费者的青睐。由于消费者对优质床上用品及相关产品的需求增加,对电热毯的需求也在增长。电热毯因其产品的各种优点而受到消费者的极大关注,例如允许消费者调节温度、提供最大的舒适度和更少的能源消耗。随着产品的创新不断增加,附加功能不断增加,例如带有移动充电插座的电池供电毯子、防水毯子、轻便、耐用、可机洗和防水毯子。

增长动力和挑战:

严酷的冬季和低温以及对具有独特功能的电热毯等加热产品的需求不断增加是影响霜冻地区电热毯需求的一些显着驱动因素。电热毯比房间取暖器更具成本效益,并且与取暖器相比运行成本较低。这一因素使得电热毯在许多冰天雪地的国家受到欢迎,预计在预测期内将持续下去。电热毯供应商专注于推出新产品并提高其在冰天雪地国家的销售潜力。例如,2021年6月,澳大利亚阿尔迪宣布推出新型加热电热毯,该电热毯也可用于汽车。全球老龄化人口不断增加,这一趋势在欧洲和澳大利亚等国家尤为突出。大洋洲。老年人对天气变化很敏感,极冷或极热可能会给健康带来进一步的并发症。人们对老年护理的日益关注预计将推动电热毯的销售。

电热毯的使用具有季节性,这使其成为淡季的高风险业务。电热毯等电子产品使用不当可能会对床造成威胁。怀孕期间使用电热毯等过热的电子产品可能存在风险。建议孕妇不要使用电热毯,因为电热毯会产生低频电磁场,进入体内会对母婴造成伤害。许多公司投入了大量资金进行研究和开发。开发、设计和包装,以及产品的促销。由于夏季产品需求不足,预计它们只能销售 2-3 个月。此外,全球许多城乡地区对电热毯的认知度较低,也是制约市场增长的一个挑战因素。

战略洞察

报告细分和范围:

“全球电热毯市场”根据规模、类型、分销渠道和地理位置进行细分。根据尺寸,电热毯市场分为单人电热毯、双人电热毯和其他电热毯。根据类型,电热毯市场分为电热毯和电热毯。根据分销渠道,电热毯市场分为超市和大卖场、专卖店、网上零售等。电热毯市场根据地理位置分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国、亚太地区其他地区)、中东和美国非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)。

细分分析:

根据规模,电热毯市场分为单人、双人等。根据类型,市场分为电动毯子和电动毯子。根据分销渠道,电热毯市场分为超市和大卖场、专卖店、网上零售等。专卖店部门在电热毯市场中占有重要份额,预计在预测期内将出现显着增长。专卖店专注于特定的产品类别,产品种类丰富。这些商店为顾客提供个性化的购物体验和积极的零售环境。他们为客户提供增值产品并专注于客户满意度。此外,这些类型的商店通常拥有经过培训的员工,了解他们向消费者提供的产品。

区域分析:

根据地理位置,电热毯市场分为五个关键区域:北美、欧洲、亚太、南美和亚太地区。中美洲、中东和非洲非洲。全球电热毯市场以北美为主,2020年市场规模达2.6257亿美元。欧洲是第二大贡献者,占全球市场份额超过29%。预计亚太地区在预测期内将以 7.9% 的复合年增长率实现可观增长。该地区消费者便利产品和设备中越来越多地采用技术改进是推动欧洲市场增长的重要因素。电热毯适合不同尺寸的床,提供双重安全和隔热保护,且轻便、柔软、舒适。它还具有自动关闭机制,节省电力,并保护身体在进入被窝睡觉时免受突然的热量变化,特别是在寒冷的天气,整个房子没有暖气的情况下。

行业发展及未来机遇:

电热毯市场主要参与者采取的各种举措如下:

  1. 2019年10月,小米公司宣布推出一款全新创新的PMA智能电热毯。这款新推出的毯子可以用作小米的应用程序。

Covid-19 影响:

COVID-19 大流行几乎影响了各国所有行业。北美、欧洲、亚太地区 (APAC)、南美和非洲地区实施封锁、旅行限制和企业停业。中美洲 (SAM)、中东和非洲非洲(MEA)阻碍了包括消费品行业在内的多个行业的增长。由于封锁和边境限制,市场仍然关闭,疫情导致全球经济衰退。原材料供应短缺、工厂关闭、劳动力短缺以及 COVID-19 安全协议下的其他运营困难。起初,由于生产单位停工、原材料采购困难、物流受阻,对电热毯市场造成了负面影响。由于国家和国际边界突然关闭,疫情扭曲了运营效率并扰乱了价值链,造成了收入损失和损害。

电热毯大多由聚酯超细纤维或羊毛等不同材料制成。因此,生产单位的停产对电热毯市场的研发造成了负面影响。 COVID-19的爆发,引起了人们健康意识的增强。此外,电热毯的生产和供应链中断,最近严重影响了市场增长。然而,到了 2021 年,随着各国政府放松了之前施加的限制,企业正在取得进展。制造单位的投产对电热毯的开发和生产产生了积极影响。消费者对豪华、舒适和优质床上用品的需求日益增长,推动了电热毯市场的发展。

竞争格局和主要公司:

一些全球电热毯市场的知名企业包括 Beurer GmbH;莫菲·理查兹;比德福德毛毯有限责任公司;沉睡公司;平安夜集团有限公司;格伦·丁普莱克斯;新光产品有限公司;贝德希国际有限公司;沙维尔联营公司;和 Odessey 产品等。这些厂商提供不同技术的电热毯来吸引大量消费者。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global electric blankets market?

The major players operating in the electric blankets market are Beurer GmbH, Morphy Richards, Biddeford Blankets LLC, Slumberdown Company, Silentnight Group Limited, Glen Dimplex, Sunbeam Products, Inc., Bedshe International Co., Ltd., Shavel Associates Inc., and Odessey Products.

Which size segment accounted for the largest share in the electric blankets market?

In 2020, the single segment held the largest market share. Companies have been continuously innovating and adding new features to create well-insulated sheets layered with thick fleece to give adequate natural insulation and warmth.

Which type segment accounted for the largest share in the electric blankets market?

In 2020, the electric under blankets segment held the largest market share. Electric under blankets' easy-to-use characteristics and functionality contributed to their high demand. Moreover, safety features such as overheating control in electric under blankets has aided product adoption.

What is the key driver for the growth of the global electric blankets market?

The key factor driving market expansion is the growing customer desire for luxury, comfortable, and premium bedding products fueled by increasing urbanization. In addition, the ever-increasing geriatric population, which is more vulnerable to harsh winter weather, is boosting market expansion. Other growth-inducing elements include product improvements such as introducing innovative water and stain-resistant, battery-powered blankets.

Which type segment is expected to account for the fastest growth in the global electric blanket market?

Based on type, the electric under blankets segment is expected to be the fastest-growing segment during the forecast period. Under blankets, also known as heated mattress pads or electric fitted sheets, are heating pads that go over the mattress and underneath the bottom bed sheet to deliver heat from below. The increasing spending on comfortable and warm products is expected to boost the electric under blankets market.

In 2020, which region held the largest share of the global electric blankets market?

In 2020, North America accounted for the largest share of the global electric blankets market. Increasing investments on research and development to launch new products with multiple safety features such as overheating protection and wireless control have fueled the product demand in this region.

The List of Companies - Electric Blankets Market

  1. Beurer GmbH       
  2. Morphy Richards                 
  3. Biddeford Blankets LLC     
  4. Slumberdown Company                  
  5. Silentnight Group Limited               
  6. Glen Dimplex        
  7. Sunbeam Products, Inc.                   
  8. Bedshe International Co.,LTD        
  9. Shavel Associates Inc.       
  10. Odessey Products

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports