活动行业规模、份额和增长| 2028 年市场全球报告基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00029050
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 244
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全球活动行业市场份额预计将从 2021 年的 9,585.4 亿美元增长到 2028 年的 19,659.9 亿美元。预计 2022 年至 2028 年活动行业市场规模将以 11.1% 的复合年增长率增长。

活动是公众在特定时间和地点举行的公共聚会。举办活动的目标可以是任何事情,从提高公司盈利能力到庆祝、娱乐和支持社区关注的问题。会议和展览、商业活动和研讨会、营销和筹款、音乐和艺术表演、体育、节日、贸易展览和产品发布会都是最受欢迎的活动。企业组织、公共组织和协会是活动行业市场的主要利益相关者。

赞助商被认为是活动行业的支柱,因为他们是举办活动的最初资金来源。随着全球赞助商数量的不断增加,全球活动行业市场规模正在大幅扩大。大型企业每年都会根据其日历举办多种活动,并且他们的年度活动日历有很大的估计。公司机构允许活动公司为其安排活动,从而为市场的增长做出了重大贡献。

活动行业市场:战略见解

COVID-19 大流行对活动行业市场的影响

由于 COVID-19 大流行而导致的全球封锁导致 2020 年活动行业市场增长略有放缓。由于大量人员在家工作,并且日夜在线的时间增加,疫情加速了向数字化的转变。对数字资源日益增长的需求给许多软件和平台组织的系统带来了压力,抑制了它们提供高质量和可靠性服务的能力。自疫情爆发以来,虚拟活动的受欢迎程度有所上升,这是由于包括协会、专业会议组织者、公司高管、营销经理、产品管理和人力资源在内的一系列主要利益相关者对移动解决方案的需求不断增长,和更多。然而,由于各种体育赛事、展览、重要节日、音乐会、婚礼等活动被取消,以遏制 COVID-19 病毒的传播,疫情对活动行业市场的增长产生了负面影响。

虚拟在 COVID-19 之前,事件已经存在很长一段时间了,并且它们将以同样的方式继续下去。然而,在大流行期间,虚拟活动的受欢迎程度有所增加。许多在大流行之前蓬勃发展的行业都面临着巨大的收入损失,并且市场增长也出现萎缩。多个行业的几家公司已经宣布破产或被迫解雇大量员工。

当然,受疫情影响最严重的行业之一是活动行业。由于这种封锁情况,虚拟活动软件提供商在全球范围内面临着不断增长的需求。因此,尽管2020年全球活动行业市场最初因疫情和相关法规的不利影响而暴跌,但随着全球虚拟和混合活动的增加,该市场显着复苏。

利润丰厚活动行业市场区域

市场洞察

活动赞助快速增加

结束过去50年,体育运动的相关性和普及催生了一个新的行业,即体育产业。梦幻体育的成功很大程度上归功于有效的客户关系管理 (CRM)。如果供应商能够向客户提供快速、准确且信息丰富的信息,那么客户忠诚度和保留率就会提高。职业体育组织的成功运行离不开商业运作的资金,重大体育赛事已成为全球商业的重要组成部分,体育赞助规模不断扩大。体育组织依靠出售电视转播权、赞助资金和门票收入来组织体育赛事。

体育运动变得更加商业化,产生了更多的推广和赞助。参与赞助计划的企业可以获得其品牌的认可并扩大其足迹。另一方面,赞助公司可以获得有形和无形的优势,例如增加品牌曝光度并向利益相关者展示公司的良好形象。

企业可以通过提高对其产品和服务的认识而从赞助中受益在消费者中,使用现代广告,并将他们的品牌与其他品牌区分开来。体育赞助是一种明智且多样化的营销策略,为组织提供了很多可能性。赞助使企业能够与跨国界的国际客户互动,他们利用这些计划来实现各种企业目标和营销计划。

活动类型细分洞察

按活动进行的活动行业市场分析根据类型,活动行业市场分为虚拟、混合和实体。混合活动是预测期内增长最快的细分市场,因为混合活动可以采取多种形式,具体取决于活动风格和目标人群。

活动行业市场,按活动类型划分(% 份额)

收入来源细分洞察

按收入来源划分的活动行业市场分析,市场分为门票销售、赞助等。赞助收入来源是增长最快的部分,因为组织者发现了无限的机会来扩大他们的竞争优势。此外,赞助活动可以增加潜在买家和客户的影响力,从而推动销售。

组织者细分洞察

根据组织者,市场分为企业、体育、教育、娱乐, 和别的。娱乐细分市场占有率最高,他们负责选择场地、雇用餐饮服务商、娱乐场所和其他供应商,以确保这些活动成功举办。

应用类型细分洞察

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind Events market growth?

Sponsors are considered the backbone of the event industry since they are the initial source of money to conduct events. With the rising number of sponsors worldwide, the global events market is expanding substantially. Big corporate houses host multiple events every year according to their calendar, and their annual event calendar has a large estimation. Corporate houses contribute significantly to the market's growth by allowing event companies to arrange events for them.

What are market opportunities for Events market?

With the advent of virtual events, planners have expanded their reach and scaled their events to a larger audience. Live translation as part of an event package may give virtual and physical event venues a competitive advantage. Businesses will also be able to collaborate with event planners in places they would not ordinarily go. For instance, Hopin, an event technology platform, has partnered with Interprefy to provide real-time language interpretation straight within their live feeds. QR codes look well on tangible marketing materials, such as event posters, speaker business cards, and postcards for event ticket leads. To close the purchase, they will need a solid landing page; thus, event planners will have to rely on this technology even more than before.

Which region to dominate the Events market in the forecast period?

North America dominated the Events Market in 2021.

Which is the fastest growing region in the Events market during forecast period?

The APAC area, on the other hand, is expected to develop at the quickest rate throughout the projection period.

What are the future trend for Events market?

According to EventMB's 2021 report, 71% of event planners stated that they would continue to use a digital strategy even after live events return. A Bizzabo study states that 97% of respondents anticipate seeing more hybrid events in the future. Hybrid events combine the reach and flexibility of a virtual event with the intimacy and engagement of an in-person event. Canapii is a hybrid events platform, deployed in mid-2020, which makes it easier to create and arrange hybrid events. Event Tech Live is an example of an event mostly focused on virtual access but includes two live stages. Others, such as the World Travel & Tourism Council's Global Summit in April 2021, are mostly in-person, with information available online. For the next year or two, the hybrid event landscape will most certainly contain a variety of in-person and virtual options.

Who are the major vendors in the Events market?

Access Destination Services; Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc.; Entertaining Asia; Live Nation Worldwide, Inc.; Pollstar; Riviera Events; and StubHub are the leading companies in the events market).

The List of Companies - Events Market

  1. Access Destination Services
  2. Anschutz Entertainment Group
  3. ATPI Ltd.
  4. BCD Meetings & Events
  5. Cvent Inc.
  6. Entertaining Asia
  7. Live Nation Worldwide, Inc.
  8. Pollstar
  9. Riviera Events
  10. StubHub

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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