The global Events industry market share is expected to grow from US$ 958.54 billion in 2021 to US$ 1,965.99 billion by 2028. Events industry market size is estimated to grow at a CAGR of 11.1% from 2022 to 2028.
Events are public gatherings of the general public at a specific time and location. The goal of hosting an event can be anything from increasing corporate profitability to celebrating, entertaining, and supporting community concerns. Conferences and exhibitions, business events and seminars, marketing and fundraising, music and art performances, sports, festivals, trade exhibits, and product launches are among the most popular events. Corporate organizations, public organizations, and associations are key stakeholders in the events industry market
Sponsors are considered the backbone of the event industry since they are the initial source of money to conduct events. With the rising number of sponsors worldwide, the global events industry market size is expanding substantially. Big corporate houses host multiple events every year according to their calendar, and their annual event calendar has a large estimation. Corporate houses contribute significantly to the market's growth by allowing event companies to arrange events for them.
Events Industry Market :
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Events Industry Market: Strategic Insights
Market Size Value in US$ 958.54 Billion in 2021 Market Size Value by US$ 1,965.99 Billion by 2028 Growth rate CAGR of 11.1% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2021
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Events Industry Market: Strategic Insights
| Market Size Value in | US$ 958.54 Billion in 2021 |
| Market Size Value by | US$ 1,965.99 Billion by 2028 |
| Growth rate | CAGR of 11.1% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2021 |
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Impact of COVID-19 Pandemic on Events Industry Market
The global lockdown due to the COVID-19 pandemic caused a modest slowdown in the events industry market growth in 2020. With the enormous number of people working from home and spending more time online, day and night, the pandemic has accelerated the shift to digital. The increasing demand for digital resources is stressing the systems of many software and platform organizations, inhibiting their ability to deliver services with quality and reliability. Since the outbreak's start, the popularity of virtual events has risen, which is led by the increasing demand for mobility solutions by a range of key stakeholders, including associations, professional meeting organizers, company executives, marketing managers, product management, and human resources, and more. However, the pandemic negatively impacted the events industry market growth due to the cancellation of various sporting events, exhibitions, prominent festivals, concerts, weddings, and others to curb the spread of the COVID-19 virus.
Virtual events have been around for a long time before the COVID-19, and they will continue the same way. However, the popularity of virtual events has increased during the pandemic. Many industries that were thriving before the pandemic, have faced significant revenue losses and contracted in terms of their market growth. Several companies across multiple industries have already declared bankruptcy or were forced to lay off significant portions of their staff.
Naturally, one of the worst affected by the pandemic was the events industry. Due to this lockdown situation, virtual event software providers face increasing demand worldwide. Therefore, although in 2020, the global events industry market plummeted initially due to the adverse impact of the pandemic and the related regulations, it remarkably recovered with the rise in the uptake of virtual and hybrid events globally.
Lucrative Regions for Events Industry Market
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Market Insight
Rapid Increase in Events Sponsorship
Over the last 50 years, the relevance and popularity of sports have given rise to a new business, the sports industry. Much of the success of fantasy sports is due to effective customer relationship management (CRM). Customer loyalty and retention increase if a supplier can give rapid, accurate, and informative information to its customers. Professional sports organizations cannot run successfully without funds earned from commercial operations, major sporting events have become an essential component of global business, and sports sponsorship has expanded. Sports organizations rely on the sale of telecasting/broadcasting rights, sponsorship money, and ticket sales to organize sporting events.
Sports have become more commercialized, generating more promotion and sponsorship. Businesses that participate in sponsorship programs gain recognition for their brands and expand their footprints. On the other hand, sponsoring firms get both concrete and intangible advantages, such as increased brand exposure and presenting a favorable picture of the company to stakeholders.
Businesses may benefit from sponsorship by increasing awareness regarding their products and services among consumers, using modern advertising, and differentiating their brands from others. Sports sponsorship is a smart and diverse marketing strategy that offers organizations a lot of possibilities. Sponsorships enable businesses to engage with international clients beyond national borders, and they use these programs to achieve various corporate goals and marketing initiatives.
Event Type Segment Insights
Events industry market analysis by event type, the events industry market is segmented into virtual, hybrid, and physical. The hybrid event is the fastest-growing segment during the forecast period due to hybrid events can take on various forms, depending on the event style and target demographic.
Events Industry Market, by Event Type (% Share)
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Revenue Source Segment Insights
Events industry market analysis by revenue source, the market is segmented into ticket sale, sponsorship, and others. Sponsorship source of revenue is the fastest-growing segment due to unlimited opportunities the organizers find to broaden their competitive advantage. Moreover, sponsoring an event increases reach among potential buyers and customers, which drives sales.
Organizer Segment Insights
Based on organizer, the market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment has the highest market share, and they are in charge of selecting sites, hiring caterers, entertainment, and other suppliers to ensure that these events go successfully.
Application Type Segment Insights
Based on application type, the events industry market is segmented into B2B and B2C. B2B is the fastest-growing segment due to B2B events providing a unique and exclusive atmosphere for bringing together a large number of decision-makers in one place.
Enterprise Size Type Segment Insights
Based on enterprise size, the events industry market is segmented into small and medium enterprises and large enterprises. Small and medium enterprises are the fastest-growing segment due to SMEs needing continuous support from the respective country governments to achieve their full potential. At the same time, they need to work on their internal processes, structures, and practices to achieve anticipated market growth.
Type Segment Insights
Based on type, the events industry market is segmented into music concerts, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. Corporate and seminars type is the fast-growing segment due to the rise in the number of corporate companies coupled with frequent seminars and events conducted by them.
The market players focus on new product innovations and developments by integrating advanced technologies and features to compete with the competitors. In 2022, ATPI is expanding its global reach by adding 13 new service locations in prime areas for its network development.
Events Industry Market – Company Profiles
- Access Destination Services
- Anschutz Entertainment Group
- ATPI Ltd.
- BCD Meetings & Event
- Cvent Inc.
- Entertaining Asia
- Live Nation Worldwide, Inc.
- Pollstar
- Riviera Events
- StubHub.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Event Type, Revenue Source, Type, Organizer, Application, and Enterprise Size
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Sponsors are considered the backbone of the event industry since they are the initial source of money to conduct events. With the rising number of sponsors worldwide, the global events market is expanding substantially. Big corporate houses host multiple events every year according to their calendar, and their annual event calendar has a large estimation. Corporate houses contribute significantly to the market's growth by allowing event companies to arrange events for them.
With the advent of virtual events, planners have expanded their reach and scaled their events to a larger audience. Live translation as part of an event package may give virtual and physical event venues a competitive advantage. Businesses will also be able to collaborate with event planners in places they would not ordinarily go. For instance, Hopin, an event technology platform, has partnered with Interprefy to provide real-time language interpretation straight within their live feeds. QR codes look well on tangible marketing materials, such as event posters, speaker business cards, and postcards for event ticket leads. To close the purchase, they will need a solid landing page; thus, event planners will have to rely on this technology even more than before.
North America dominated the Events Market in 2021.
The APAC area, on the other hand, is expected to develop at the quickest rate throughout the projection period.
According to EventMB's 2021 report, 71% of event planners stated that they would continue to use a digital strategy even after live events return. A Bizzabo study states that 97% of respondents anticipate seeing more hybrid events in the future. Hybrid events combine the reach and flexibility of a virtual event with the intimacy and engagement of an in-person event. Canapii is a hybrid events platform, deployed in mid-2020, which makes it easier to create and arrange hybrid events. Event Tech Live is an example of an event mostly focused on virtual access but includes two live stages. Others, such as the World Travel & Tourism Council's Global Summit in April 2021, are mostly in-person, with information available online. For the next year or two, the hybrid event landscape will most certainly contain a variety of in-person and virtual options.
Access Destination Services; Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc.; Entertaining Asia; Live Nation Worldwide, Inc.; Pollstar; Riviera Events; and StubHub are the leading companies in the events market).
The List of Companies - Events Market
- Access Destination Services
- Anschutz Entertainment Group
- ATPI Ltd.
- BCD Meetings & Events
- Cvent Inc.
- Entertaining Asia
- Live Nation Worldwide, Inc.
- Pollstar
- Riviera Events
- StubHub
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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