硬苏打水市场规模报告| 2028 年增长与概览

  • Report Code : TIPRE00014668
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 158
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[研究报告]预计到 2028 年,硬苏打水市场将从 2021 年的 250082 万美元增至 435546 万美元;预计 2021 年至 2028 年复合年增长率为 8.2%。

市场洞察与分析分析师观点

硬苏打水是酒精饮料,通常含有碳酸水、酒精和水果风味。它们因其低热量、清爽的口味和比其他酒精饮料更健康的形象而广受欢迎。它们吸引了寻求更清淡、更美味的选择的消费者。硬苏打水是酒精饮料,通常含有碳酸水、酒精和水果风味。它们因其低热量、清爽的口味和比其他酒精饮料更健康的形象而广受欢迎。它们吸引了寻求更清淡、更美味的选择的消费者。风味多样性、人口吸引力、健康意识不断增强的消费者以及社交媒体平台上的硬苏打水品牌营销等因素预计将推动硬苏打水市场的增长。    

战略洞察

增长动力和挑战

即饮(RTD)饮料消费量的增加在推动饮料行业增长方面发挥了重要作用硬苏打水市场。即饮饮料因其方便、简单和便携的特点而变得流行。当今的消费者生活方式忙碌,并寻求适合他们快节奏日常生活的便捷选择。即饮饮料(包括硬苏打水)提供了一种无忧的解决方案,因为它们已预先混合并可立即饮用,无需额外的准备或混合。这种便利因素引起了许多消费者的共鸣,包括那些喜欢易于享用饮料而无需复杂配方或调酒技巧的消费者。此外,即饮饮料的便携性使消费者可以在各种场合和场合享用自己喜欢的饮料,无论是野餐、户外活动还是社交聚会。即饮饮料消费的增长为硬苏打水的蓬勃发展创造了自然的机会,因为它们体现了符合现代消费者需求的特征。即饮饮料的便利性和多功能性扩大了硬苏打水的消费者基础,吸引了以前可能选择非酒精饮料或其他酒精饮料的个人。此外,在线零售渠道的增长和直接面向消费者的送货服务的出现使消费者更容易获得和购买即饮饮料,从而促进了整体市场的扩张。因此,即饮饮料消费量的增加为硬苏打水市场的增长提供了有利的环境。

然而,原料采购和供应链问题可能会给硬苏打水市场带来挑战。硬苏打水市场。硬苏打水通常含有天然香料和成分,这些香料和成分可能会受到供应和价格波动的影响。持续采购高质量原料并维持可靠的供应链可能要求很高,尤其是在处理季节性或特定地区的原料时。供应链中断,例如运输延误、天气相关问题或地缘政治因素,可能会影响原料的及时交付和生产能力。确保弹性和高效的供应链对于硬苏打水品牌满足消费者需求、保持产品质量并避免潜在的生产瓶颈至关重要。

报告细分和范围

“2028年全球硬苏打水市场分析”是一项专门且深入的研究,主要关注全球硬苏打水苏打水市场趋势和增长机会。该报告旨在概述全球硬苏打水市场,并按口味、包装类型、分销渠道和地理位置进行详细的市场细分。全球硬苏打水市场近年来一直在高速增长,预计在预测期内将继续这一趋势。该报告提供了全球硬苏打水消费量以及主要地区和国家的需求的关键统计数据。此外,报告还对影响主要地区和国家硬苏打水市场表现的各种因素进行了定性评估。该报告还对硬苏打水市场的领先企业及其关键战略发展进行了全面分析。还包括对市场动态的一些分析,以帮助确定关键驱动因素、市场趋势和利润丰厚的硬苏打水市场机会,从而有助于确定主要收入来源。

此外,生态系统分析和波特五力分析提供了全球硬苏打水市场的360度视角,有助于了解整个供应链以及影响市场增长的各种因素。

细分分析

全球硬苏打水市场根据口味、包装类型进行细分和分销渠道。根据口味,硬苏打水市场分为柑橘类水果、浆果、热带水果等。根据包装类型,硬苏打水市场分为瓶装和罐装。根据分销渠道,硬苏打水市场分为超市和大卖场、专卖店、网上零售等。           

根据包装类型,罐装细分市场占据了重要的硬苏打水市场份额2021 年。  罐头具有多种优势,引起了消费者的共鸣并推动了市场的发展。首先,罐装提供了便利性和便携性,使消费者能够在各种场合(包括户外活动、社交聚会和活动)轻松运输和享用硬苏打水。罐头比玻璃瓶重量轻、更耐用,降低了破损风险,非常适合随身携带。此外,罐头可提供卓越的光和氧保护,有助于保持产品的新鲜度和风味。此外,罐头通常与可持续性联系在一起,因为与其他包装材料相比,它们可广泛回收,并且碳足迹更低。这符合消费者对环保选择日益增长的需求。硬苏打水公司的营销和品牌推广也推动了罐头的流行,这些公司成功地围绕罐头产品打造了时尚和新潮的形象。因此,罐头部分对硬苏打水市场的增长做出了重大贡献。

区域分析

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该报告详细概述了全球硬苏打水市场的五个主要地区,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和非洲中美洲。北美硬苏打水市场是最大的市场之一,2021 年收入超过 17 亿美元。北美一直是美国硬苏打水的主要市场。该地区消费者对酒精含量较低、热量较少的酒精饮料的需求激增。硬苏打水成功地抓住了这一趋势,成为年轻人和注重健康的消费者的流行选择。北美市场竞争激烈,多家老牌和新兴企业提供各种口味和变化。主要品牌也迅速响应不断变化的消费者偏好,推出创新产品线以维持其市场份额。按国家划分,美国硬苏打水市场是北美地区最大的份额之一。

欧洲硬苏打水市场预计收入将超过 1 美元到 2028 年,这一数字将达到 4.5 亿。在欧洲,继北美这一类别的成功之后,硬苏打水市场经历了快速增长。欧洲消费者对清淡、低热量酒精饮料表现出越来越大的兴趣,这与整体健康和节制趋势相一致。欧洲市场的特点是全球和本地参与者的存在,每个参与者都专注于引入多样化的风味特征和独特的品牌战略。随着消费者接受度的提高和分销渠道的增加,英国、德国和法国等国家已成为硬苏打水的主要市场。英国硬苏打水市场在欧洲地区占有相当大的份额。

亚太地区硬苏打水市场预计在预测期内复合年增长率将超过8%。在城市化、生活方式改变以及西方饮酒趋势的影响等因素的推动下,亚太地区硬苏打水的受欢迎程度显着上升。澳大利亚、日本和韩国等国家对这些清爽酒精饮料的需求激增。制造商迅速利用这一新兴趋势,推出本地化口味和营销活动,以满足亚洲消费者的特定偏好。然而,该地区许多国家的市场仍处于早期发展阶段,未来几年呈现出巨大的增长潜力。

行业发展和未来的机遇

合作、收购和新产品发布是全球硬苏打水企业采取的主要策略

  • 2020 年 5 月,Sudwerk Brewing Co. 推出了“Life Is Hard Seltzer”系列产品。有黑樱桃、葡萄柚和百香果口味。它使用糖和酵母发酵,然后用天然水果浓缩物调味。
  • 2020 年 9 月,Heineken NV 推出了新的硬苏打水品牌 Pure Piraña,在墨西哥和墨西哥销售。新西兰市场。该产品有多达九种不同口味可供选择。
  • 2020 年 5 月,Kopparberg 推出了硬苏打水系列。 Kopparberg 硬苏打水由生产商的商标 KopparSpirit 制成,这是一种由发酵水果制成的酒精基料,不会留下残留糖分。

IMPACT COVID

COVID-19 大流行对硬苏打水市场产生了重大影响。最初,由于消费者在封锁和社交距离措施期间囤积酒精饮料供家庭消费,市场需求激增。随着酒吧、餐馆和娱乐场所的关闭,消费者转向零售渠道来满足饮料需求,从而推动了硬苏打水的销售。然而,随着疫情的发展,市场面临供应链中断、生产限制、消费者行为变化等挑战。内部场所的关闭导致硬苏打水的销量下降,而硬苏打水严重依赖于封锁期间有限的社交和户外活动。

此外,经济不确定性和消费者减少消费能力影响购买模式。尽管面临挑战,硬苏打

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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Frequently Asked Questions


Can you list some of the major players operating in the global hard seltzer market?

Some of the prominent players operating in the global hard seltzer market include Anheuser-Busch INBEV; Constellation Brands, Inc; Heineken N.V.; Kona Brewing Co.; Kopparberg; Lift Bridge Brewing Co.; Mark Anthony Brands International; Molson Coors Beverage Company; Oskar Blues; and The Boston Beer Company.

What is the scope of the hard seltzer market?

Hard seltzers are typically available in fruit flavors such as citrus fruits, berries, tropical fruits, among others. Bottle and can packaging is generally used for packaging hard seltzers. They are available in supermarkets and hypermarkets, specialty stores, online retail, and other stores.

Which region led the global hard seltzer market in 2020?

In 2020, North America led the global hard seltzer market owing to the rising demand for low-calorie and low-ABV (alcohol by volume) content beverages

Based on flavor, which segment is leading the global hard seltzer market.

Based on flavor, the tropical fruits segment held the largest share in the hard seltzers market owing to their unique flavor, vibrant colors, and nutritional profile.

What are the key factors influencing market growth?

The global hard seltzer market is primarily driven by the increasing preference for ready-to-drink beverages with low-calorie and low-sugar content. Moreover the growing influence of celebrities and social media on the lifestyles of people is also projected to drive the market growth.

Based on distribution channel, which segment is expected to grow at a faster rate over the forecast period?

Based on distribution channel, the online retail segment is projected to grow at the fastest rate owing to the factors such as home delivery services, attractive discounts and offers, ease of comparing the products, and availability of a wide range of products of well-known brands under one roof.

The List of Companies - Hard Seltzer Market

  1. Anheuser-Busch INBEV
  2. Constellation Brands, Inc
  3. Heineken N.V.
  4. Kona Brewing Co.
  5. Kopparberg
  6. Lift Bridge Brewing Co.
  7. Mark Anthony Brands International
  8. Molson Coors Beverage Company
  9. Oskar Blues
  10. The Boston Beer Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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