硬苏打水市场基于(主要地区、市场参与者、规模和份额)- 预测至 2031 年

  • Report Code : TIPRE00014668
  • Category : Food and Beverages
  • No. of Pages : 150
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Hard Seltzers Market 2021-2031: Market Share and Forecast

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硬苏打水市场规模预计将从 2023 年的 29.2 亿美元增至 2031 年的 55.9 亿美元。预计 2023-2031 年期间市场复合年增长率将达到8.4%。知名市场参与者的社交媒体活动及其对人们的影响可能仍是硬苏打水市场的主要趋势。

硬苏打水市场分析

过去几年,由于生活方式和消费模式的改变以及肥胖人数的增多,消费者对自己的健康和健身越来越关注。根据美国卫生与公众服务部的数据,2018 年至 2020 年,美国各州和地区超过 20% 的成年人肥胖。随着美国人的健康意识增强,这一数字与过去几年相比大幅下降。人们更倾向于低热量食品和饮料,这样他们就可以无负罪感地吃喝。随着低热量食品和饮料越来越受欢迎,硬苏打水也越来越受欢迎,尤其是在美国。硬苏打水通常采用天然香料、提取物制成,并且不含糖,因此是低糖和低热量的饮料。此外,硬苏打水的酒精含量 ( ABV ) 较低,这进一步推动了它们的受欢迎程度,因为消费者试图减少酒精摄入量或变得“对清醒好奇”。

消费者正在迅速用硬苏打水替代啤酒和烈酒,因为硬苏打水满足了消费者对低卡路里、低糖和低酒精度的要求。此外,随着消费者对产品成分的关注度不断提高,硬苏打水品牌开始通过强调低糖和低卡路里含量来推广其产品。例如,Smirnoff 硬苏打水不含糖,仅含 90 卡路里,而 White Claw 提供的硬苏打水系列仅含 70 卡路里。这些饮料具有健康益处,适合生酮饮食作为啤酒替代品。因此,对低卡路里和低酒精度饮料的需求不断增长是推动全球硬苏打水市场增长的关键因素之一。

硬苏打水市场概览

硬苏打水是一种含有大量调味碳酸水的酒精饮料,酒精浓度较低到中等,4.5-7% ABV。它有柠檬、西瓜和橘子等口味。一罐硬苏打水可能含有 100 卡路里或更少的热量,因此据称它比热量高的酒精饮料更健康。因此,对酒精浓度较低、低卡路里和低碳水化合物饮料的需求不断增长,可能会推动日本、美国和澳大利亚等国家对硬苏打水的需求。此外,预计未来几年产品发布的不断增加将提振硬苏打水市场。再者,新产品开发可能会为硬苏打水市场的主要参与者提供有利可图的机会。

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硬苏打水市场:

Hard Seltzers Market: Strategic Insights

Hard Seltzers Market
  • CAGR
    CAGR (2023 - 2031)
    8.4%
  • Market Size 2023
    US$ 2.92 Billion
  • Market Size 2031
    US$ 5.59 Billion

Key Players

  • The Boston Beer Company
  • Anheuser Busch InBev
  • Constellation Brands Inc
  • Kona Brewing Co
  • Kopparbergs Bryggerier
  • Lift Bridge Brewing Co
  • Mark Anthony Brands International
  • Oskar Blues
  • Molson Coors Beverage Company
  • Heineken N V

Regional Overview

Regional And Country Scope
  • 北美(美国、加拿大、墨西哥)
  • 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
  • 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
  • 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
  • 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)

Market Segmentation

Segment 1口味(柑橘类水果、浆果、热带水果等)
    Segment2包装类型(瓶装和罐装)
      Segment3分销渠道(超市和大卖场、专卖店、网上零售等)

        硬苏打水市场
        • Hard Seltzers Market
          复合年增长率(2023 - 2031)
          8.4%
        • 2023 年市场规模
          29.2 亿美元
        • 2031 年市场规模
          55.9 亿美元

        市场动态

        增长动力
        • 財政部
        • 財政部
        • 財政部
        未来的趋势
        • 財政部
        • 財政部
        • 財政部
        机会
        • 財政部
        • 財政部
        • 財政部

        关键人物;主力;重要一员

        • 波士顿啤酒公司
        • 百威英博
        • 星座品牌公司
        • 科纳酿酒公司
        • 科帕伯格酿酒厂
        • Lift Bridge 酿酒公司
        • 马克安东尼国际品牌
        • 奥斯卡布鲁斯
        • 莫尔森库尔斯饮料公司
        • 喜力啤酒公司

        区域概况

        Hard Seltzers Market
        • 北美
        • 欧洲
        • 亚太
        • 南美洲和中美洲
        • 中东和非洲

        市场细分

        Hard Seltzers Market味道
        • 柑橘类水果
        • 浆果
        • 热带水果
        • 其他的
        Hard Seltzers Market包装类型
        • 瓶子和答
        Hard Seltzers Market分销渠道
        • 超市和大卖场
        • 专卖店
        • 网上零售
        • 其他的
        • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

        硬苏打水市场驱动因素和机遇

        即饮饮料消费量增加,市场前景看好

        即饮 (RTD) 饮料越来越受欢迎,因为它们饮用方便,不受特定地点或时间的限制。由于生活节奏快、日程繁忙,人们更喜欢 RTD 包装的产品;它是外出消费的理想选择。此外,由于 COVID-19 引发的封锁,酒精消费模式发生了巨大变化。由于居家限制,酒吧客流量减少,导致对可在家消费的产品的需求激增。

        根据 ISWR 饮料市场分析,RTD 类别(包括硬苏打水)在 2020 年占据了美国消费率最高的份额。硬苏打水有各种口味组合,其即饮包装满足了方便和便捷的需求。此外,RTD 硬苏打水通常采用可回收罐包装,以满足消费者对可持续性的担忧。这些罐子光滑紧凑,便于携带,并采用鲜艳的色彩印刷,以吸引广泛的消费者。因此,这些因素显著提高了 RTD 硬苏打水在各个地区的受欢迎程度,从而促进了市场增长。

        苏打水的创新口味带来巨大的增长机会

        随着硬苏打水制造商数量的增加,市场上的参与者正面临激烈的竞争。因此,现有的参与者正专注于开发创新产品,使其比市场上其他产品更具竞争优势。制造商正在投入巨资推出具有新口味的硬苏打水。虽然硬苏打水以其水果味而闻名,但一些制造商已经使用了酒精和非酒精饮料的口味来获得相似之处。例如,Evil Twin Brewing 的 Evil Water 系列硬苏打水包括硬“糕点”苏打水,口味包括巧克力、蛋奶和小熊软糖。消费者更喜欢尝试创新口味,这为硬苏打水制造商提供了显着的竞争优势。希望进入硬苏打水市场的品牌可能会尝试开发跨界饮料,以创新的方式将不寻常的成分与苏打水结合在一起。不断尝试推出创新口味、消费者对创意酿造的需求不断增长以及企业在原创性和工艺方面的竞争都是推动硬苏打水市场产品创新的因素之一,从而为市场参与者提供了丰厚的增长机会。

        硬苏打水市场报告细分分析

        有助于得出硬苏打水市场分析的关键部分是口味、包装类型和分销渠道。

        • 根据口味,硬苏打水市场分为柑橘类水果、浆果、热带水果和其他。热带水果部分在 2023 年占据了最大的市场份额。热带风味因其独特的风味和高营养价值而越来越受欢迎。制造商正在推出具有各种热带风味的硬苏打水,例如猕猴桃、西瓜和百香果。例如,2021 年 8 月,Vizzy(Molson Coors Beverage Co. 品牌)推出了新的硬苏打水口味,例如猕猴桃和西瓜以及百香果和西瓜。对热带风味硬苏打水的需求不断增长,预计将为未来的产品创新提供充足的机会。
        • 就包装类型而言,市场分为瓶装和罐装。2023 年,罐装占据了市场主导地位。罐装便于携带、防漏,是一种极好的包装替代品,因为它们比玻璃需要的维护更少。罐装便于携带,是随手可取或外带食品的理想选择。此外,罐装食品花哨且有吸引力,这就是为什么大多数人更喜欢罐装食品而不是瓶装食品。制造商还推出了具有吸引人印刷品的创新罐装食品,以区别于市场上的其他品牌。

        按地区分析硬苏打水市场份额

        硬苏打水市场报告的地理范围主要分为五个地区:北美洲、亚太地区、欧洲、中东和非洲、南美洲/南美洲和中美洲。

        2023 年,北美硬苏打水市场占有最大的市场份额。酒精饮料通常不健康,但消费者更喜欢更健康的替代品,而不是减少酒精和糖的摄入,这导致了市场的重大转变。一罐普通的硬苏打水酒精度约为 5%,热量为 90-110 卡路里,含糖量为 0-4 克,不含麸质。考虑到这一点,硬苏打水在美国迅速流行起来。随着新口味的推出和产品的广泛普及,北美硬苏打水市场预计将迎来增长。

        北美对硬苏打水的需求一直很高,尤其是年轻消费者。一些硬苏打水品牌包括 Truly、White Claw、Kona Brewing Co. 和 Lift Bridge Brewing Co。该地区广泛的客户群对硬苏打水有着强烈的需求,再加上网上酒类销售的增长和咖啡馆和酒吧数量的增加,预计未来将为硬苏打水制造商创造增长机会。

        硬苏打水市场报告范围

        报告属性细节
        2023 年的市场规模29.2亿美元
        2031 年市场规模55.9亿美元
        全球复合年增长率(2023 - 2031)8.4%
        历史数据2021-2022
        预测期2023-2031
        涵盖的领域按口味
        • 柑橘类水果
        • 浆果
        • 热带水果
        • 其他的
        按包装类型
        • 瓶子和答
        按分销渠道
        • 超市和大卖场
        • 专卖店
        • 网上零售
        • 其他的
        覆盖地区和国家北美
        • 我们
        • 加拿大
        • 墨西哥
        欧洲
        • 英国
        • 德国
        • 法国
        • 俄罗斯
        • 意大利
        • 欧洲其他地区
        亚太
        • 中国
        • 印度
        • 日本
        • 澳大利亚
        • 亚太其他地区
        南美洲和中美洲
        • 巴西
        • 阿根廷
        • 南美洲和中美洲其他地区
        中东和非洲
        • 南非
        • 沙特阿拉伯
        • 阿联酋
        • 中东和非洲其他地区
        市场领导者和主要公司简介
        • 波士顿啤酒公司
        • 百威英博
        • 星座品牌公司
        • 科纳酿酒公司
        • 科帕伯格酿酒厂
        • Lift Bridge 酿酒公司
        • 马克安东尼国际品牌
        • 奥斯卡布鲁斯
        • 莫尔森库尔斯饮料公司
        • 喜力啤酒公司
        • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

        硬苏打水市场新闻和最新发展

        通过收集主要和次要研究后的定性和定量数据来评估硬苏打水市场,其中包括重要的公司出版物、协会数据和数据库。以下是言语和语言障碍市场的发展列表:

        • 波士顿啤酒公司 (Boston Beer Co) 的 Truly Hard Seltzer 推出了首款辣鸡翅酱硬苏打水,为球迷和罐装啤酒带来了足球观赛派对的原始零食——辣鸡翅。(来源:Hard Seltzers – Boston Beer Co,新闻稿/公司网站/通讯,2024 年)
        • 国际酒精饮料生产商 Constellation Brands 已推出四款新口味的 Corona 啤酒品牌硬苏打水。Corona Hard Seltzer Limonada 包括经典柠檬青柠、草莓、西瓜和葡萄柚口味。该产品灵感来自经典的墨西哥柠檬汁配方,采用柠檬汁和青柠汁制成。(来源:Hard Seltzers Constellation Brands Inc,新闻稿/公司网站/通讯,2023 年)

        硬苏打水市场报告覆盖范围和交付成果

        “硬苏打水市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:

        • 范围内所有主要细分市场的全球、区域和国家层面的市场规模和预测
        • 市场动态,如驱动因素、限制因素和关键机遇
        • 未来主要趋势
        • 详细的 PEST/波特五力分析和 SWOT 分析
        • 全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
        • 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者和最新发展
        • 详细的公司简介

        Hard Seltzers Market Report Scope

        Report Attribute Details
        Market size in US$ 2.92 Billion
        Market Size by US$ 5.59 Billion
        Global CAGR 8.4%
        Historical Data 2021-2022
        Forecast period 2023-2031
        Segments Covered By 口味(柑橘类水果、浆果、热带水果等)
        By 包装类型(瓶装和罐装)
        By 分销渠道(超市和大卖场、专卖店、网上零售等)
        Regions and Countries Covered 北美(美国、加拿大、墨西哥)
        • 北美(美国、加拿大、墨西哥)
        欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
        • 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
        亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
        • 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
        南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
        • 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
        中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
        • 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
        Market leaders and key company profiles
      • The Boston Beer Company
      • Anheuser Busch InBev
      • Constellation Brands Inc
      • Kona Brewing Co
      • Kopparbergs Bryggerier
      • Lift Bridge Brewing Co
      • Mark Anthony Brands International
      • Oskar Blues
      • Molson Coors Beverage Company
      • Heineken N V
      • Report Coverage
        Report Coverage

        Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

        Segment Covered
        Segment Covered

        This text is related
        to segments covered.

        Regional Scope
        Regional Scope

        North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

        Country Scope
        Country Scope

        This text is related
        to country scope.

        The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

        1. Data Collection and Secondary Research:

        As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

        Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

        1. Primary Research:

        The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

        For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

        A typical research interview fulfils the following functions:

        • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
        • Validates and strengthens in-house secondary research findings
        • Develops the analysis team’s expertise and market understanding

        Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

        • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
        • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

        Below is the breakup of our primary respondents by company, designation, and region:

        Research Methodology

        Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

        1. Data Analysis:

        Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

        • Macro-Economic Factor Analysis:

        We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

        • Country Level Data:

        Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

        • Company Profile:

        The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

        • Developing Base Number:

        Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

        1. Data Triangulation and Final Review:

        The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

        We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

        We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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