无头 CMS 软件市场基于(关键区域、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00015372
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 138
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2019 年无头 CMS 软件市场价值为 3.285 亿美元,预计到 2027 年将达到 16.286 亿美元;预计2020年至2027年复合年增长率为22.6%。

客户愿意通过聊天机器人、移动应用等各种数字渠道与品牌沟通、增强现实和虚拟现实以及数字助理。一些公司仅从技术角度寻求无头 CMS 软件,从而错过了让其内容面向未来并提供跨渠道流畅体验的商机。无头 CMS 的采用是由希望使用现代前端框架和微服务架构并避免传统 CMS 限制的技术人员推动的。无论当前对自托管开源模型的偏好如何,预计 SaaS CMS 模型将继续增长,因为公司将寻求提高敏捷性并消除 CMS 维护成本。从地域上看,由于整个地区对 CMS 解决方案的需求不断增长,预计亚太地区在预测期内将以最高的复合年增长率增长。 CMS 解决方案使组织能够在全球范围内部署个性化内容,以增加组织的整体收入。中国已成为无头 CMS 软件市场无可争议的领导者。与此同时,预计北美将在 2020 年和 2027 年保持最大的无头 CMS 软件市场规模。

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COVID-19 大流行对 Headless CMS 软件市场的影响

在 COVID-19 爆发期间,由于各国政府宣布封锁,一些商业组织被迫减少运营。世界。它对依赖物理交互来创收的企业产生了不利影响。因此,一些公司现在正在使用数字渠道进行转化、互动和创收。因此,处理在线体验的平台(例如无头 CMS)正在成为许多公司的关键任务应用程序。此外,投资无头 CMS 的公司正在重新评估其平台要求,并确保 CMS 必须支持延长在家工作 (WFH) 时间、转变营销策略和激增的在线流量。公司正在加速其数字化转型战略,致力于吸引客户并在线开展业务。他们还改变了 CMS 要求,以支持客户、员工和合作伙伴的自助服务,以应对快速变化的业务环境。此外,他们专注于通过自己选择的渠道以经济和个性化的方式与客户互动,并自动化和简化流程以降低成本并立即满足不断增长的客户需求。因此,无头 CMS 软件市场在疫情期间不断增长。

无头 CMS 软件提供商的利润丰厚的区域


Headless CMS 软件市场洞察

Headless CMS 提高灵活性、可扩展性和本地化的能力推动市场增长

无头 CMS 允许开发人员轻松使用各种 CMS 或内容源,并使用相同的解耦前端方法。它可以帮助他们将类似的设计扩展和导出到完全不同的项目,从而以最小的努力获得预先设计的工作。 Headless CMS 可以与任何代码库集成,无论编程语言或框架如何。由于前端和后端 CMS 是分离的,后端 CMS 中的任何性能或维护问题都不会中断实时站点。因此,软件的升级和定制是可能的,而不会有破坏站点的风险。除了提高可扩展性之外,无头 CMS 还通过简化后端并将显示逻辑转移到客户端来加快网站的响应时间。然而,这是基于前端实现的。网站停机可能会导致转化率下降。传统CMS本地化流程复杂;另一方面,无头 CMS 提供仅 API 的方法,使全球多个区域的内容能够同时存在。因此,无头 CMS 提高灵活性、可扩展性和本地化的能力推动了无头 CMS 软件市场的增长。

基于部署类型的市场洞察

根据部署类型,全球无头 CMS 软件市场分为基于云的和本地的。对基于云的无头 CMS 软件的需求高于本地软件,因为它相对便宜,并且在发达国家拥有强大的网络基础设施。此外,基于云的无头 CMS 软件市场的供应商正在关注安全问题,以消除网络攻击的风险。这一因素正在创造终端用户对基于云的软件的巨大需求,从而推动市场的增长。在选择无头 CMS 软件的部署类型时,用户必须就时间安排、技术限制、安全法规、现有技术投资和供应商选择做出某些决定。

无头CMS 软件市场,按部署类型划分 – 2019 年和 2027 年


基于企业规模的市场洞察

基于企业规模,无头 CMS 软件市场分为中小企业和大型企业。学院、大学和医学实验室数量的增加推动了市场上中小企业对无头 CMS 软件的需求。此外,由于数字化程度不断提高,一些中小企业正在将重点转向在线业务,这促进了市场的增长。

战略见解

The无头 CMS 软件市场的参与者专注于合并、收购和市场举措等战略,以维持其市场地位。下面列出了主要参与者的一些进展:

2020 年,Agility Inc. 为其解决方案推出了新的定价计划。根据新的定价计划,该公司推出了标准版、专业版和企业版计划,价格分别为每月 47 美元、每月 579 美元和每月 2,500 美元。

2020 年,ButterCMS 为其无头 CMS 部署了新的更新。在本次更新中,内容建模功能得到了增强,以改善用户体验。

全球 Headless CMS 软件市场 –按部署类型

  • 本地部署


全球无头 CMS 软件市场 –按企业规模

  • 中小企业
  • 大型企业


按地理位置

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 法国
    • 墨西哥
  • 欧洲
    • 法国
    • 墨西哥
  • 欧洲
    • 法国
    • li>
    • 德国
    • 意大利
    • 英国
    • 俄罗斯
    • 欧洲其他地区
  • 亚太地区 (APAC)
    • 澳大利亚
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太地区其他地区
  • 中东和中东地区非洲 (MEA)
    • 南非
    • 沙特阿拉伯
    • 阿联酋
    • 中东和非洲其他地区
  • 南美洲 (SAM)
    • 巴西
    • 阿根廷
    • SAM 的其他地区

公司简介

  • Agility Inc.
  • Contentful
  • ButterCMS
  • Contentstack LLC
  • DOTCMS INC.
  • GraphCMS GmbH
  • Kentico Software sro
  • Mura Software
  • Quintype Technologies Pvt有限公司
  • Zesty.io Platform, Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind Headless CMS software market growth?

Factors such as increasing adoption of digital channels by the enterprises worldwide is a key driving factor propelling the growth of headless CMS software market. Organizations are increasing trying to connect to their customers through every channel as well as are transforming their mobile apps and websites into more engaging online experiences. The use of headless CMS software is streaming the strategies that are incapable with the use of traditional CMS software.

What are market opportunities for Headless CMS software?

Rise in partnerships and acquisitions is expected to create significant opportunity of the BFSI institutions are increasingly adopting headless CMS as it enables backend developers to create, combine, and optimize their entire content in a single repository. Further, the frontend designers and developers are capable of creating an appropriate display for the content while delivering it to a mobile application, website, chatbot, or any Internet of Things (IoT) device. Thus, the flexible content creation, storage, and delivery conferred by headless CMS software led to the rise in its adoption among the BFSI institutions as it helps them to deliver more personalized experiences across the various communication channels used by customers.

Which deployment type is expected to dominate the market in the forecast period?

The Headless CMS software market is led by cloud segment with highest share and is expected to dominate in the forecast period. The cloud based headless CMS software is witnessing high demand as compared to on-premise headless CMS software. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries.

The List of Companies - Headless CMS Market

  1. Agility Inc.
  2. Contentful
  3. ButterCMS
  4. Contentstack LLC
  5. DOTCMS INC.
  6. GraphCMS GmbH
  7. Kentico Software s.r.o.
  8. Mura Software
  9. Quintype Technologies Pvt Ltd
  10. Zesty.io Platform, Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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