基于(关键地区、市场参与者、规模和份额)的沉浸式娱乐市场 - 到 2030 年的预测

Publication Month : Jan 2024

  • Report Code : TIPRE00038939
  • Category : Technology, Media and Telecommunications
  • Status : Data Released
  • No. of Pages : 150
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【研究报告】沉浸式娱乐市场规模预计将从2022年的875.1亿美元增长到2030年的5197.7亿美元。预计2022年至2030年沉浸式娱乐市场复合年增长率为24.9%。
分析师观点:
在过去的几年里,沉浸式娱乐市场发生了惊人的演变,吸引了客户和艺术家。虚拟现实和增强现实等技术进步推动了沉浸式体验,也加速了娱乐行业的快速扩张。 AR、MR和VR耳机、3D显示器、3D音频、手势识别、空间传感、全息图、语音识别、触觉、人工智能、无人机和相机等技术变得越来越容易获得、负担得起和有价值,这是令人鼓舞的它们在游戏、教育和娱乐等特定领域的采用。随着技术的进步,科幻小说将越来越成为现实,带来更加真实和复杂的沉浸式体验,模糊虚拟世界和物理世界之间的界限。
虽然沉浸式娱乐仍处于早期阶段,但已经开始显着发展影响视频游戏、电影和音乐行业。在未来几年中,预计它将对零售、医疗保健和教育等几个不同领域产生巨大影响。
沉浸式娱乐市场概述:
沉浸式娱乐是指娱乐领域的最新趋势,旨在让观众沉浸其中,更真实、更逼真、更互动的世界中的听众或玩家。这可以使用触觉反馈、虚拟现实、增强现实、三维音频和其他技术来实现。沉浸式娱乐旨在创造一种在参与度、真实性和整体享受方面超越传统娱乐形式的体验。将虚拟现实 (VR)、增强现实 (AR) 和混合现实 (MR) 用于游戏和其他应用是沉浸式娱乐的新兴趋势之一。娱乐、教育、医疗保健、电子商务、游戏等各个行业的企业都使用沉浸式技术来带来创新、改善客户体验并颠覆传统的运营实践。
沉浸式娱乐市场驱动因素:
沉浸式技术在整个娱乐行业的广泛应用将推动预测期内沉浸式娱乐市场的增长
沉浸式技术最近受到欢迎,彻底改变了各个行业并改变了消费者体验世界的方式。从虚拟现实(VR)和增强现实(AR)到混合现实(MR)和扩展现实(XR),沉浸式技术为娱乐行业提供了新的可能性。娱乐领域越来越多地使用沉浸式技术,该技术使用户能够完全沉浸在虚拟环境中,或与虚构人物和故事进行新颖而有趣的互动。在过去的几年里,虚拟现实系统体积庞大且昂贵,使得大多数消费者无法使用它们。尽管如此,近年来,随着 VR 耳机的普及和价格合理,客户对沉浸式技术更加感兴趣。人们现在可以在客厅里探索新世界并玩身临其境的视频游戏。 Oculus、HTC Corporation 和索尼等公司已提供 VR 体验。
虚拟现实在媒体和娱乐领域占有重要地位,主要用于创建和改进电视剧和电影等沉浸式视频内容。此外,虚拟现实(VR)应用于美术馆和博物馆,以增强用户体验并使游览与背景信息互动。另一方面,增强现实正在成为一种有利可图的沉浸式技术,正在改变娱乐行业。电影制作人正在尝试使用 VR 和 AR 来创作身临其境的故事,让观众积极参与故事。这些技术用于音乐会和体育赛事等现场活动,为客人提供独特的体验并促进互动和参与。
AR 和 VR 不断为娱乐行业带来创新和突破性的解决方案。该领域的公司越来越多地想出新的想法来打造引人入胜的虚拟环境,以提供一种足以吸引观众的令人兴奋的娱乐方式。因此,沉浸式技术在整个娱乐行业的广泛应用推动了沉浸式娱乐市场的发展。
战略见解
沉浸式娱乐市场报告细分和范围:
沉浸式娱乐市场根据组件、技术进行细分、最终用户和地理位置。根据组件,沉浸式娱乐市场分为硬件、软件和服务。根据技术,沉浸式娱乐市场分为虚拟现实(VR)、增强现实(AR)、混合现实(MR)等。根据最终用户,沉浸式娱乐市场分为媒体和娱乐、游戏、设计和建筑、教育、零售等。沉浸式娱乐市场根据地理位置分为北美、欧洲、亚太地区、中东和非洲以及南美洲。
沉浸式娱乐市场细分分析:
根据组件,沉浸式娱乐市场分为硬件、软件和服务。沉浸式娱乐市场的硬件部分预计将在 2022 年以最高的市场份额引领市场。沉浸式技术在很大程度上依赖于旨在创造沉浸式体验的先进硬件。这包括提供物理反馈的耳机、传感器、控制器和触觉设备。 Oculus Quest 2 和 HTC VIVE Focus 是 VR 硬件的热门示例。带有摄像头和其他传感器的智能手机也可以充当移动设备上应用程序的 AR 硬件。
沉浸式娱乐市场主要参与者分析:
微软公司;元平台公司;高通技术公司;谷歌有限责任公司;索尼公司;印孚瑟斯;宏达电公司;三星电子有限公司;苹果公司。;和 Magic Leap, Inc. 是报告中介绍的主要沉浸式娱乐市场参与者之一。
沉浸式娱乐市场最新发展:
市场上的公司高度采用并购等无机和有机策略。下面列出了近期沉浸式娱乐市场的一些关键发展:
2023年12月,索尼影业宣布在芝加哥奥克布鲁克中心推出沉浸式室内娱乐公园,设有逃生室、互动展览、赛车模拟器、VR景点、碰碰车,以及食物和饮料。该娱乐目的地将占据 45,000 平方英尺的零售空间。沉浸式体验将基于该工作室的电影、电视和视频游戏系列中的热门作品,包括《僵尸乐园》、《勇敢者游戏》和《捉鬼敢死队》。 2023 年 10 月,Netflix 宣布计划开设一家名为“Netflix Houses”的实体店2025 年在美国推出。在 Netflix Houses,客户可以购物、玩耍和互动,沉浸在自己喜欢的 Netflix 节目中。2023 年 10 月,AXA XL 风险咨询宣布推出 AXA Immersive Solutions,这是一种利用虚拟现实的创新培训解决方案(VR)和数字孪生技术。 AXA 沉浸式解决方案使 AXA XL 的风险顾问能够访问标准工厂的 3D 模型,通过使用 VR 体验为风险经理、设施/工厂经理和现场操作员提供引人入胜且复杂的培训。2023 年 8 月,杜比实验室宣布推出沉浸式音频领域的最新创新技术——杜比全景声 FlexConnect。杜比全景声 (Dolby Atmos) FlexConnect 是一项新功能,可将电视音响系统与配件无线扬声器无缝配对,以释放更广泛、更身临其境的杜比全景声 (Dolby Atmos) 体验。电视品牌 TCL 率先在其 2024 年电视阵容中采用杜比全景声 FlexConnect。 2023 年 7 月,旁遮普国家银行宣布推出虚拟分行 PNB Metaverse,提供沉浸式 3D 体验。它是银行的虚拟分行,将为现有和新客户提供独特的银行体验,他们现在可以探索银行的产品和服务,例如银行存款、零售/中小微企业贷款、数字产品、女性/老年人、 “Do It Yourself”和政府旗舰计划。2023 年 6 月,太阳马戏团娱乐集团与 Cosm 宣布合作推出沉浸式 LED 球幕秀。根据合作伙伴关系,Cosm 将在其即将建成的场馆制作并呈现一场标志性的太阳马戏团表演;第一家将于 2024 年春季在洛杉矶开业,在总面积 65,000 平方英尺的设施中展示直径 26.6 米的 LED 圆顶。 2023 年 3 月,Infinite Reality 宣布推出 AI 功能集,为沉浸式活动、娱乐、和零售体验。所有Infinite Reality产品和体验中的全新人工智能功能将使用户能够与化身销售人员进行实时互动,销售人员可以快速直观地接受有关品牌产品和服务以及消费者偏好的培训。2023年2月,爱奇艺,中国创新的在线娱乐服务公司宣布在上海推出全沉浸式娱乐体验——洛阳VR项目。该项目展示了融合VR技术、原创IP情节和沉浸式剧场的全沉浸式娱乐体验。 2022年11月,Infinite Reality宣布推出一套沉浸式数字技术产品Infinite Skybox、Infinite Showroom和Infinite Mainstreet,重新定义了人们体验现场活动和在线购物的方式。这些新推出的产品是即插即用的虚拟环境,将颠覆创作者和品牌与受众互动的方式。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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Frequently Asked Questions


What is the estimated global market size for the immersive entertainment in 2022?

The immersive entertainment was valued at US$ 87.51 billion in 2022 and is projected to reach US$ 519.77 billion by 2030; it is expected to grow at a CAGR of 24.9% during 2022–2030.

What are the future trends of the immersive entertainment market?

Integration of artificial intelligence is the future trend of the immersive entertainment market.

Which is the fastest growing regional market?

North America is anticipated to grow with the highest CAGR over the forecast period.

What are the driving factors impacting the immersive entertainment market?

Widespread application of immersive technologies across entertainment industry, strategic initiatives by key market players, and advancements in Virtual Reality (VR), Augmented Reality (AR), And Mixed Reality (MR) are the driving factors impacting the immersive entertainment market grrowth.

Which region is holding the major market share of global immersive entertainment market?

The North America held the largest market share in 2022, followed by Europe and Asia Pacific.

Which are the key players holding the major market share of immersive entertainment?

The key players, holding majority shares, in immersive entertainment includes Microsoft; Meta Platforms, Inc.; Qualcomm Technologies, Inc; Google LLC; and Sony Corporation among others.

The List of Companies - Immersive Entertainment Market 

  • Microsoft Corporation
  • Meta Platforms, Inc.
  • Qualcomm Technologies, Inc.
  • Google LLC
  • Sony Corporation
  • Infosys
  • HTC Corporation
  • Samsung Electronics Co., Ltd.
  • Apple Inc.
  • Magic Leap, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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