儿童玩具市场基于(主要地区、市场参与者、规模和份额)- 预测至 2031 年

  • Report Code : TIPRE00030301
  • Category : Consumer Goods
  • Status : Data Released
  • No. of Pages : 150
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儿童玩具市场规模预计将从 2023 年的 1291.8 亿美元增至 2031 年的 1924.9 亿美元。预计 2023 年至 2031 年的市场复合年增长率将达到 5.1%。

增强现实、虚拟现实和人工智能等新兴技术正在改变儿童的游戏和学习体验,这对儿童玩具市场产生了重大影响。

通过玩具提高对儿童发展的认识

儿童玩具市场分析

通过玩具提高对儿童发展的认识。玩具可以提高儿童的想象力、创造力和解决问题的能力,这些对于认知发展至关重要,同时还可以通过探索、实验和了解周围环境来提高他们的社交和情感技能。玩玩具有助于儿童培养社交技能,如分享、合作和情感表达。它还有助于应对社交场合,并通过让儿童通过游戏表达自己的感受来培养持久的友谊。

儿童玩具市场概览

许多地区的可支配收入增加,使父母及其家人能够为孩子花更多的钱购买玩具。玩具创新,如智能玩具和增强现实游戏,吸引了精通技术的父母、其他家庭成员和看护人。父母对促进儿童学习和发展的益智玩具的重视是推动儿童玩具市场的重要驱动力。电子商务平台的兴起为在全球范围内购买玩具提供了一种便捷的方式。此外,基于蜘蛛侠、绿巨人、芭比娃娃、变形金刚和漫威电影、电视和游戏系列等热门电影的玩具吸引了广泛的客户群。因此,在预测期内,儿童玩具市场对角色类玩具的偏爱预计将成为一种重要趋势。

战略洞察

儿童玩具市场驱动因素和机遇

技术进步推动玩具创新

互动和智能玩具的出现是玩具行业的一个重大发展。这些玩具内置了传感器、蓝牙连接和人工智能等现代功能,为孩子们提供互动游戏体验。互动玩具正在改变孩子们的玩耍方式。例如,声控机器人宠物和可适应儿童学习风格的学习平板电脑。

对教育和 STEM 类玩具的关注度不断上升

城市化进程加快,越来越多的识字家长寻求创造性的方式鼓励孩子学习,这些预计将推动全球 STEM 玩具市场的发展。未来可以促进 STEM 玩具销售的其他因素包括对教育的日益重视和对创新教学技术日益增长的需求。将 AR 和 VR 融入 STEM 玩具中可以增强学生的学习能力。

儿童玩具市场报告细分分析

有助于得出儿童玩具市场分析的关键细分是类型、原因、疾病类型、类别和最终用户。

  • 根据产品类型,市场细分为积木、小雕像和洋娃娃、软玩具、拼图和棋盘等。
  • 在分销渠道方面,市场细分为超市和大卖场、专卖店、在线零售等。 2022 年,专卖店细分市场占据了市场主导地位

按地区划分的儿童玩具市场份额分析

儿童玩具市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲以及南美/南美和中美洲。

北美一直主导着儿童玩具市场。北美的玩具制造公司遵守严格的标准,为儿童生产安全、有趣且实用的玩具。儿童玩具供应商和家长意识促进了北美的主导地位,他们对市场的好处有很高的认识。受先进技术的影响,其精通技术的人口正在拥抱联网玩具以获得互动游戏体验,确保北美消费者始终处于数字技术的前沿。预计亚太地区将在未来几年以最高的复合年增长率增长。

儿童玩具市场新闻和最新发展

儿童玩具市场通过收集一级和二级研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下是言语和语言障碍市场的发展和策略列表:

  • MRF 旗下的 Funskool India Ltd. 今年夏天推出了 15 多种新产品,包括其自有品牌 Giggles、Games、Fundough、Handycrafts 和 Play & Learn。这家领先的玩具制造商在一份声明中表示,这些娱乐性和教育性玩具包括 Betty the Butterfly、My First Pony – Ride On、Rummikub、Tateru、Word Build、Nail Design Studio、Little Florist、Foam Vehicles 和 Noodle Party。这些玩具的设计充分考虑了新时代儿童的身体和情感需求。该公司表示,除了激发创造力外,这些玩具还将提高儿童的身体能力、更好的平衡和协调能力以及运动技能。首席执行官 R. Jeswant 表示:“新系列玩具是根据印度 Atma Nirbhar 愿景在本土开发和制造的。通过推出这些新的高品质玩具和游戏,Funskool 将继续在儿童发展中发挥关键作用。” (来源:Funskool India Ltd,简报,2023 年)
  • 拥有英国玩具品牌 Hamleys 和本土玩具品牌 Rowan 的 Reliance Retail 已与一家位于哈里亚纳邦的公司成立合资企业,在当地制造,以满足日益增长的需求。该公司已与位于哈里亚纳邦索尼帕特的 Circle E Retail 成立合资企业,垂直整合其玩具业务。

儿童玩具市场报告内容和交付成果

“儿童玩具市场规模和预测(2021 年和 2031 年)”报告提供了涵盖以下领域的市场详细分析:

  • 范围内涵盖的所有关键市场细分的全球、区域和国家/地区市场规模和预测
  • 市场动态,例如驱动因素、限制因素和关键机会
  • 主要未来趋势
  • 详细的 PEST/波特五力和 SWOT 分析
  • 全球和区域市场分析,涵盖关键市场趋势、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者和最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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