2031 年儿童玩具市场规模报告分析与预测

Publication Month : Feb 2024

  • Report Code : TIPRE00030301
  • Category : Consumer Goods
  • Status : Upcoming
  • No. of Pages : 150
Inquire Before Buy

PRICING

$5190

$4671

【研究报告】儿童玩具市场预计将从2022年的1229亿美元增长到2030年的1831.5亿美元;预计 2022 年至 2030 年复合年增长率将达到 5.1%。



市场洞察和分析师观点:

< br>
许多地区可支配收入的增加使父母及其家人可以花更多钱为孩子购买玩具。智能玩具和增强现实游戏等玩具创新吸引了精通技术的父母、其他家庭成员和看护者。家长对促进儿童学习和发展的益智玩具的重视是推动儿童玩具市场的重要推动力。电子商务平台的兴起为消费者在全球范围内购买玩具提供了便捷的方式。此外,基于流行电影(例如蜘蛛侠、绿巨人、芭比娃娃以及漫威电影、电视和游戏系列)的玩具也吸引了广泛的客户群。因此,对角色玩具的日益青睐预计将成为儿童玩具市场预测期内的一个重要趋势。

增长动力和挑战:

span>



创新和技术是推动儿童玩具市场增长的关键。随着技术的进步,玩具变得更具互动性和教育性。包含人工智能、传感器等组件的智能玩具已经受到欢迎,尤其是在积木和棋盘游戏领域。这些创新功能增强了儿童的学习体验,使这些玩具深受家长追捧。此外,消费者偏好和趋势对市场产生重大影响。例如,流行媒体经常影响雕像和玩偶,例如电影和电视节目。孩子们倾向于购买带有他们最喜欢的角色的玩具,从而推动了对特定雕像和玩偶的需求。另一方面,毛绒玩具通常因其在年幼的孩子中持久受欢迎而被选择。安全性和可持续性也成为消费者购买决策的关键因素。家长越来越关注玩具材料及其对环境的影响。采用环保材料制成并遵守严格安全标准的玩具赢得了消费者的信任,影响他们在所有细分市场的选择。

在过去几年中,文化因素也影响了他们对玩具的需求。不同的文化有不同的传统和偏好,导致玩具的选择也不同。了解这些文化差异对于玩具制造商有效地根据特定市场定制产品至关重要。

战略见解

报告细分和范围:



“全球儿童玩具市场”根据产品类型、分销渠道和地理位置进行细分。根据产品类型,儿童玩具市场分为积木、雕像和玩偶、毛绒玩具、拼图和棋盘游戏等。儿童玩具市场根据分销渠道分为超市和大卖场、专卖店、网上零售等。儿童玩具市场根据地理位置分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国) 、日本、印度、韩国和亚太地区其他地区)、中东和美国非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、智利以及南美洲和中美洲其他地区)。


细分分析:


细分分析:



根据产品类型,儿童玩具市场分为积木、雕像和玩偶、毛绒玩具、拼图和棋盘游戏等。新兴经济体父母可支配收入的增加刺激了对更高质量和教育玩具的需求,刺激了儿童玩具市场的增长。此外,人们对幼儿教育重要性的认识不断提高,鼓励购买能够增强认知技能的玩具,例如拼图和棋盘游戏。此外,技术的进步带来了创新和互动玩具,吸引了喜欢技术的父母和孩子。生活方式和偏好的改变等社会因素也发挥着重要作用,家庭寻求能够促进家庭联系和社交互动的玩具,使得棋盘游戏和拼图成为受欢迎的选择。因此,所有上述因素都推动了儿童玩具市场的增长。


区域分析:



基于地理位置,儿童玩具市场分为五个关键区域——北美、欧洲、亚太地区、南美和中东地区。中美洲、中东和非洲非洲。全球儿童玩具市场由北美主导。由于父母和孩子对玩具的独特偏好和需求,北美是儿童玩具的重要市场之一。积木因其教育效益、培养儿童的创造力和运动技能而一直很受欢迎。父母通常更喜欢既能促进学习又能带来乐趣的玩具,这促进了市场对积木的持续需求。另一方面,小雕像和玩偶则迎合了孩子们的想象力,让他们能够创造故事和场景。获得许可的雕像推动了这一领域的发展;孩子们会被他们认识和喜爱的角色所吸引。毛绒玩具具有永恒的吸引力,为幼儿提供舒适和陪伴。安全标准、材料质量和环保选择等因素已成为父母的重要考虑因素,从而导致了这一领域的创新。此外,与毛绒玩具相关的情感联系使它们成为受欢迎的选择,确保了它们在儿童玩具市场的持续需求。由于人们越来越重视认知发展和家庭联谊活动,拼图和棋盘游戏重新兴起。随着棋盘游戏咖啡馆和社交游戏活动的兴起,家庭越来越多地寻求互动和智力刺激的玩具,从而促进了全球儿童玩具市场的增长。

行业发展和未来机遇:



儿童玩具市场主要参与者采取的各种举措如下:

1。 2022 年 5 月,Funskool India 推出了棋盘游戏、拼图、婴儿和玩具等广泛的玩具类别。学前班和面团。产品包括三合一豪华游戏健身房、幼儿迷你车组合包、山羊和老虎、曼卡拉、九合一等棋盘游戏,以及手工艺品、趣味面团和幼儿拼图等其他产品。

2. 2020 年 7 月,MGA Entertainment Inc. 在美国推出了彩虹时尚娃娃。

3. 2020 年 9 月,Zuru 与 Fanbytes 合作推出迷你品牌 TikTok House,在英国和爱尔兰推出微型版家庭。

COVID-19 影响:



COVID-19 大流行影响了各国的经济和行业。北美、欧洲、亚太地区 (APAC)、南美和非洲主要国家/地区的旅行禁令、封锁和企业关闭中美洲 (SAM)、中东和非洲非洲(MEA)对各个行业的增长产生了负面影响,包括消费品、食品和工业。饮料。制造工厂的关闭扰乱了全球供应链、交货时间表、制造活动以及包括儿童玩具在内的各种必需品和非必需品的销售。多家公司宣布2020年产品交付可能会延迟,未来产品销量也会大幅下滑。此外,欧洲、亚洲和北美各国政府对国际旅行的禁令迫使各公司搁置了合作和伙伴关系计划。暂时搁置。所有这些因素都阻碍了2020年和2021年初玩具行业的发展,从而抑制了儿童玩具市场的增长。

竞争格局和主要公司:



KIRKBI A/S、Mattel, Inc.、Hasbro , Inc.、Clementoni SpA、Goliath Games, LLC、Atlas Games、Giochi Preziosi SpA、Bella Luna Toys、TOMY Company, Ltd.、Simba Dickie Group GmbH 是全球儿童玩具市场的知名参与者。这些儿童玩具制造商提供具有创新功能的现代高科技各种儿童玩具产品,为孩子们提供卓越的体验。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

1.KIRKBI A/S
2.Mattel, Inc
3.Hasbro, Inc
4.Clementoni S.p.A
5.Goliath Games
6.LLC, Atlas Games
7.Giochi Preziosi SpA
8.Bella Luna Toys
9.TOMY Company Ltd
10.Simba Dickie Group GmbH

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports