儿童玩具市场规模预计将从 2023 年的 1291.8 亿美元增至 2031 年的 1924.9 亿美元。预计 2023-2031 年市场复合 年增长率将达到5.1%。增强现实、虚拟现实和人工智能等新兴技术正在改变儿童的玩乐和学习体验,对儿童玩具市场产生了重大影响。
通过玩具提高对儿童成长的认识
儿童玩具市场分析
人们越来越意识到玩具对儿童成长的影响。玩具可以提高儿童的想象力、创造力和解决问题的能力,这些对于认知发展至关重要,同时通过探索、实验和了解周围环境,可以提高他们的社交和情感技能。玩玩具可以帮助孩子培养分享、合作和情感表达等社交技能。它还有助于孩子通过玩耍表达自己的感受,从而应对社交场合并培养持久的友谊。
儿童玩具市场概况
许多地区可支配收入的增加使父母及其家人能够为孩子花更多钱购买玩具。智能玩具和增强现实游戏等玩具创新吸引了精通技术的父母、其他家庭成员和看护人。父母对促进儿童学习和发展的益智玩具的重视是推动儿童玩具市场发展的重要驱动力。电子商务平台的兴起为消费者提供了一种在全球范围内购买玩具的便捷方式。此外,基于蜘蛛侠、绿巨人、芭比娃娃、变形金刚和漫威电影、电视和游戏系列等热门电影的玩具吸引了广泛的客户群。因此,在预测期内,对基于角色的玩具的日益偏爱预计将成为儿童玩具市场的一个重要趋势。
战略洞察
儿童玩具市场的驱动因素和机遇
技术进步带来创新玩具
互动式智能玩具的出现是玩具行业的重大发展。这些玩具内置了传感器、蓝牙连接和人工智能等现代功能,为孩子们提供了互动式游戏体验。互动式玩具正在改变孩子们的玩耍方式。例如,声控机器人宠物和适应孩子学习风格的学习平板电脑。
教育类和 STEM 类玩具受到日益关注
城市化进程加快,以及越来越多的识字家长寻求创造性的方式来鼓励孩子学习,这些因素预计将推动全球 STEM 玩具市场的发展。未来可能推动 STEM 玩具销售的其他因素包括对教育的日益重视以及对创新教学技术的需求不断增长。将 AR 和VR融入STEM 玩具中可以增强学生的学习能力。
儿童玩具市场报告细分分析
有助于儿童玩具市场分析的关键部分是类型、原因、障碍类型、类别和最终用户。
- 根据产品类型,市场分为积木、小雕像和玩偶、毛绒玩具、拼图和棋盘游戏等。
- 就分销渠道而言,市场分为超市和大卖场、专卖店、在线零售和其他。2022 年,专卖店市场占据主导地位
儿童玩具市场份额按地区分析
儿童玩具市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美/南美和中美。
北美在儿童玩具市场占据主导地位。北美的玩具制造公司遵守严格的标准,为儿童生产安全、有趣且实用的玩具。儿童玩具供应商和家长意识推动了北美的主导地位,他们对市场的好处有很高的认识。受先进技术的影响,其精通技术的人口正在接受联网玩具以获得互动游戏体验,确保北美消费者始终处于数字技术的前沿。预计亚太地区未来几年将以最高的复合年增长率增长。
儿童玩具市场新闻和最新发展
儿童玩具市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下是言语和语言障碍市场的发展和策略列表:
- MRF 旗下的 Funskool India Ltd. 今年夏天推出了 15 多种新产品,包括其自主品牌 Giggles、Games、Fundough、Handycrafts和 Play & Learn。这家领先的玩具制造商在一份声明中表示,这些娱乐性和教育性玩具包括 Betty the Butterfly、My First Pony – Ride On、Rummikub、Tateru、Word Build、Nail Design Studio、Little Florist、Foam Vehicles 和 Noodle Party。这些玩具的设计考虑到了儿童新时代的需求——身体上和情感上。该公司表示,这些玩具除了鼓励创造力外,还将提高儿童的身体能力、更好的平衡和协调能力以及运动技能。“新系列玩具是根据印度的Atma Nirbhar愿景自主开发和制造的。通过推出这些新的高品质玩具和游戏, Funskool将继续在儿童发展中发挥关键作用,”首席执行官 R. Jeswant说。(来源:Funskool India Ltd,通讯,2023 年)
- 拥有英国玩具品牌 Hamleys 和本土玩具品牌 Rowan 的 Reliance Retail 已与哈里亚纳邦的一家公司成立合资企业,在当地生产玩具,以满足日益增长的需求。该公司已与哈里亚纳邦索尼帕特的 Circle E Retail 成立合资企业,以垂直整合其玩具业务。
儿童玩具市场报告范围
儿童玩具市场报告覆盖范围和交付成果
“儿童玩具市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 范围内涵盖的所有主要细分市场的全球、区域和国家层面的市场规模和预测
- 市场动态,如驱动因素、限制因素和关键机遇
- 未来主要趋势
- 详细的 PEST/波特五力分析和 SWOT 分析
- 全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者和最新发展
- 详细的公司简介
儿童玩具市场报告分析
复合年增长率(2023 - 2031)5.1%- 2023 年市场规模
1291.8 亿美元 - 市场规模 2031
1924.9 亿美元
报告范围
- 范围内涵盖的所有主要细分市场的全球、区域和国家层面的市场规模和预测
- 未来主要趋势
- 详细的 PEST/波特五力分析和 SWOT 分析
- 行业格局和竞争分析及最新发展
- 详细的公司简介
- 全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
关键人物;主力;重要一员
- 克莱门托尼公司
- 游戏美术公司
- 柯比
- 美泰公司
- 孩之宝公司
- 巨人游戏有限公司
- 阿特拉斯游戏
- 游戏美术公司
- 贝拉露娜玩具
- TOMY 有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 建筑模块
- 小雕像和玩偶
- 毛绒玩具
- 拼图和棋盘游戏
- 其他的
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
市场参与者
儿童玩具市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 1291.8亿美元 |
2031 年市场规模 | 1924.9亿美元 |
全球复合年增长率(2023 - 2031) | 5.1% |
历史数据 | 2021-2022 |
预测期 | 2023 - 2031 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
- Social Employee Recognition System Market
- Trade Promotion Management Software Market
- Bioremediation Technology and Services Market
- Point of Care Diagnostics Market
- Europe Tortilla Market
- Mail Order Pharmacy Market
- Digital Pathology Market
- Volumetric Video Market
- Formwork System Market
- Neurovascular Devices Market
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Trends and growth analysis reports related to Consumer Goods : READ MORE..
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.