基于(关键地区、市场参与者、规模和份额)的移动参与市场 - 到 2031 年的预测

  • Report Code : TIPRE00011713
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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预计 2024 年至 2031 年期间移动参与市场复合年增长率为 36.4%,市场规模将从 2024 年的 XX 百万美元扩大到 2031 年的 XX 百万美元。

移动互动市场报告按应用、渠道和地区细分,提供了深入分析。报告包含按国家/地区划分的细分市场,涵盖主要市场,展现了全球视角。市场评估以美元 (US$) 提供,因此可提供有关不同细分市场的市场动态、增长趋势和竞争形势的宝贵见解。这些对于利益相关者利用机会并在这个快速增长的移动互动市场中做出战略决策非常有用。

报告目的

Insight Partners 发布的《移动互动市场》报告旨在描述当前形势和未来增长、主要驱动因素、挑战和机遇。这将为各种业务利益相关者提供见解,例如:

  • 技术提供商/制造商:了解不断变化的市场动态并了解潜在的增长机会,从而能够做出明智的战略决策。
  • 投资者:对市场增长率、市场财务预测以及整个价值链中存在的机会进行全面的趋势分析。
  • 监管机构:监管市场政策和警察活动,旨在最大限度地减少滥用行为,维护投资者的信任和信心,维护市场的完整性和稳定性。

 

移动互动市场细分

 

解决方案

  • 推送通知
  • 短信和彩信
  • 应用内消息传递
  • 电子邮件
  • 应用程序/网页内容

企业规模

  • 中小企业
  • 大型企业

垂直行业

  • 媒体和娱乐
  • 金融服务
  • 零售
  • 旅游与酒店
  • 电信和 IT

地理

  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

 

定制此报告以满足您的需求

您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣

移动互动市场:战略洞察

Mobile Engagement Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

移动互动市场增长动力

  • 客户体验的重要性:在当今竞争激烈的环境中,客户体验的重要性日益提高,推动着移动互动市场的发展。客户保留和品牌忠诚度越来越依赖于组织提供个性化、互动沟通的能力,而这又取决于移动互动策略。
  • 智能手机和移动应用程序的普及:智能手机和移动应用程序的普及使公司能够通过通知、消息和应用内互动立即联系到用户。
  • 移动技术的进步:未来移动技术和数据分析的进步将使企业能够根据行为和偏好提供有针对性的内容,从而实现更高水平的用户参与度。不仅如此,社交网络的日益普及也鼓励每个品牌使用移动互动策略来实时与受众建立联系。

移动参与市场未来趋势

  • 更加注重人工智能:移动参与市场的重要趋势是更加注重人工智能和机器学习以个性化用户体验。
  • 全渠道参与:更加注重全渠道参与策略;从而建立跨多个平台的沟通一致性。
  • 游戏化的使用:商业界正在考虑使用游戏化技术来提高用户参与度和留存率。此外,AR 和 VR 在融入移动体验方面也受到了相当大的关注,沉浸式互动已经实现。除此之外,移动钱包和非接触式支付解决方案的使用越来越多,导致客户更积极地参与交易,而日益增长的数据隐私问题促使公司变得透明,并征求用户同意收集信息。

移动参与市场机会

  • 自助功能:随着客户需求的不断变化,品牌将利用自助功能,从个性化推送通知、应用内消息或忠诚度计划,所有这些都是为了创造更好的客户体验和更高的留存率。充分利用分析技术,公司将根据每个用户的个人资料和个人属性,为他们量身定制参与计划。
  • 全渠道移动互动:消费者希望在多个设备和接触点上获得无缝体验。企业可以利用与电子邮件、社交媒体和网络等其他渠道集成的移动互动平台来创造统一的体验。
  • API 和集成可实现更好的 CX:移动应用程序开发人员现在可以利用这些机会,他们可以利用这些系统以及任何其他具有 API 和集成的系统来构建产品,从而使用户参与变得顺畅,并促进更多业务服务的增加和营销人员的额外削减。营销机构可能遍布移动互动领域,因此他们营销服务以帮助企业在短信、电子邮件和社交之间执行多渠道互动。
    几年后,客户体验顾问将帮助组织优化其人机界面,使其看起来更加“友好”,倾向于使用移动界面进行互动计划的体验。同样,今天,随着增强现实和虚拟世界的出现,互动的两个维度正在发生变化,让位于跨新维度的更佳体验。
    这就是为什么利益相关者企业可以利用有价值的客户日益增长的移动体验需求作为创造更多忠诚客户的理由,从而推动销售增长。

 

移动参与市场区域洞察

Insight Partners 的分析师已详尽解释了预测期内影响移动互动市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的移动互动市场细分和地理位置。

Mobile Engagement Market
  • 获取移动参与市场的区域特定数据

移动参与市场报告范围

报告属性细节
2024 年的市场规模XX 百万美元
2031 年市场规模XX 百万美元
全球复合年增长率(2025 - 2031)36.4%
史料2021-2023
预测期2025-2031
涵盖的领域按解决方案
  • 推送通知
  • 短信和彩信
  • 应用内消息传递
  • 电子邮件
  • 应用程序/网页内容
按企业规模
  • 中小企业
  • 大型企业
按垂直行业
  • 媒体和娱乐
  • 金融服务
  • 零售
  • 旅游与酒店
  • 电信和 IT
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • Adobe
  • 钎焊
  • IBM
  • 甲骨文
  • Salesforce.com 公司
  • Selligent 营销云。
  • Swrve 公司
  • Tapjoy
  • 飞艇

 

移动参与市场参与者密度:了解其对业务动态的影响

移动互动市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在移动参与市场运营的主要公司有:

  1. Adobe
  2. 钎焊
  3. IBM
  4. 甲骨文
  5. Salesforce.com 公司

免责声明上面列出的公司没有按照任何特定顺序排列。


Mobile Engagement Market

 

  • 获取移动参与市场顶级关键参与者的概述

 

 

主要卖点

 

  • 全面覆盖:报告全面涵盖了移动参与市场的产品、服务、类型和最终用户的分析,提供了整体概况。
  • 专家分析:报告基于对行业专家和分析师的深入了解而编写。
  • 最新信息:该报告涵盖了最新信息和数据趋势,确保了其与业务的相关性。
  • 定制选项:此报告可以定制以满足特定客户要求并恰当地适应业务策略。

因此,移动互动市场研究报告有助于引领解读和了解行业情景和增长前景。尽管可能存在一些合理的担忧,但本报告的总体优势往往大于劣势。

  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
mobile-engagement-market-report-deliverables-img1
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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

常见问题


What are the deliverable formats of Mobile Engagement market report?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

What are future trends in Mobile Engagement market?

Future trends emphasize AI-driven analytics for personalized content delivery and targeted messaging. The integration of chatbots and virtual assistants will enhance user interactions. Additionally, the focus on omnichannel strategies will ensure seamless customer experiences across various mobile platforms.

Which are key players in Mobile Engagement market?

Key players in mobile engagement market are - Adobe, Braze, IBM, Oracle, Salesforce.com Inc, Selligent Marketing Cloud, Swrve Inc, Tapjoy, Airship

What is expected CAGR in Mobile Engagement market?

The market is expected to register a CAGR of 36.4% during 2023-2031

What are factors impacting on Mobile Engagement market growth?

The need for personalized customer experiences and real-time engagement keeps the Mobile Engagement market growing. Increasing usage of smartphones along with rising customer retention needs will force companies to invest in strategies for mobile engagement, thus improving their communications and brand loyalty.

Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..   
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The List of Companies

1.Adobe
2.Braze
3.IBM
4.Oracle
5.Salesforce.com, inc.
6.Selligent Marketing Cloud.
7.Swrve Inc.
8.Tapjoy
9.Airship
10.Vibes
mobile-engagement-market-cagr

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.