有机食品和饮料市场规模| 2031年分析报告

Publication Month : Feb 2024

  • Report Code : TIPRE00030321
  • Category : Food and Beverages
  • Status : Upcoming
  • No. of Pages : 150
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[研究报告]有机食品和饮料市场规模预计将从2022年的2600亿美元增长到2030年的6000亿美元;预计 2022 年至 2030 年市场复合年增长率将达到 11.6%。

市场洞察和分析师观点:

有机食品和饮料的种植不含任何化学品、激素、杀虫剂或转基因生物。这些产品不含甜味剂、色素和人工香料等人造食品添加剂。由于消费者的健康意识不断增强,对有机食品和饮料的需求激增。消费者更倾向于采用这些产品,因为它们对健康有益,例如减少接触农药和化学品。此外,消费者对清洁标签产品的偏好不断增加,进一步促进了市场增长。

增长动力和挑战:

世界各地的消费者都倾向于采用更健康的生活方式。消费者对福祉、健康益处、营养需求和减肥的认识不断提高,对有机食品和饮料的需求激增。人们对糖尿病等肥胖相关疾病的日益关注进一步促进了健康产品的采用。此外,可支配收入的增加以及忙碌的生活方式鼓励消费者健康饮食。这些因素都有助于市场增长。

此外,主要制造商在市场上采取的战略举措也推动了市场增长。随着消费者对有机食品和饮料的兴趣日益增长,主要参与者都致力于根据消费者的口味偏好引入和推出新产品。例如,2022 年 3 月,Kayco Beyond 宣布推出 Wonder Lemon,这是一种零添加糖的 100% 有机冷榨果汁。此次推出旨在扩大有机饮料的地理覆盖范围和不断增长的需求。

制造商和产品中使用的成分必须遵守严格的政府法规,这可能会阻碍有机饮料的增长预测期内的食品和饮料市场。有机食品和饮料的法规和政策导致了程序上的延误。这种延迟可能会阻碍产品进入市场。有机原材料和加工过程都很昂贵,导致最终产品的价格很高。因此,产品的溢价限制了消费者的接受度,并可能阻碍市场增长。

战略洞察

报告细分和范围:

全球有机食品和饮料市场根据类型、分销渠道和地理位置进行细分。根据类型,有机食品和饮料市场分为食品和饮料。食物类型进一步细分为水果和蔬菜;肉类、家禽和海鲜;谷类和谷物;乳制品;和别的。饮料类型进一步细分为果汁和冰沙、茶和咖啡等。根据分销渠道,有机食品和饮料市场分为超市和大卖场、便利店、网上零售等。从地理上看,市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国、亚太地区其他地区)、中东和美国非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)。

细分分析:

细分分析:

根据分销渠道,有机食品和饮料市场分为超市和大卖场、便利店、在线零售等。超市和大卖场领域占有重要的市场份额,在线零售预计在预测期内增长最快。在线零售商店提供各种产品,并提供大量折扣和优惠。消费者可以方便地远程购买想要的产品。此外,送货上门服务也吸引了不少顾客通过电商平台购物。此外,购物网站提供描述性产品信息和用户评论,帮助买家比较产品并做出明智的决定。在 COVID-19 大流行期间,在线零售渠道因提供送货上门服务而受到欢迎。沃尔玛、亚马逊生鲜、克罗格、FreshDirect、Peapod 等都是提供有机食品和饮料的在线零售商。这些因素预计将推动在线零售领域未来有机食品和饮料市场的增长。

区域分析:

有机食品和饮料市场分为五个关键区域——北美、欧洲、亚太地区、南美洲和南美洲。中美洲、中东和非洲非洲。全球有机食品和饮料市场由北美主导。欧洲是该市场的第二大贡献者,亚太地区预计在预测期内将大幅增长。在北美,由于消费者偏好的变化和饮食习惯的演变,对有机食品和饮料的需求显着增加。消费者偏好的转变促使制造商进行创新并提供更广泛的有机食品和饮料选择,从而促进了需求的增长。例如,2020 年 7 月,Chipotle Mexican Grill 宣布计划推出新的非转基因和有机认证的柠檬水、Aguas Frescas 和茶。此次推出旨在满足该地区对有机饮料日益增长的需求。由于城市化趋势的发展和生活方式的改变,亚太地区对有机食品和饮料的需求激增。

行业发展和未来机遇:

有机食品和饮料市场主要参与者采取的各种举措如下:

  1. 2022 年,Organic India 宣布推出 Tulsi Detox Kahwa 等有机茶新品种以及 Peppermint Refresh、Moringa Hibiscus 和 Simply Chamomile 等输液。此次推出旨在满足消费者对有机饮料日益增长的需求,并扩大其产品组合。
  2. 2023年,GURU Organic Energy Corp.宣布在加拿大市场推出GURU茶氨酸水果潘趣酒&mdash ;此次发布旨在扩大其产品组合和地理覆盖范围。

COVID-19 大流行影响:

COVID-19 大流行影响了各国的行业,影响了他们的经济状况。北美、欧洲、亚太地区 (APAC)、南美和非洲主要国家实施封锁、企业关闭和旅行禁令。中美洲 (SAM)、中东和非洲非洲(MEA)对各个行业的增长产生了负面影响,包括食品和饮料行业。饮料行业。制造单位的关闭扰乱了全球制造活动、供应链、交货时间表以及各种必需和非必需产品的销售。 2020年,多家公司宣布产品交付延迟,产品未来销量大幅下滑。此外,欧洲、亚洲和北美各国政府对国际旅行实施的禁令迫使这些公司暂时搁置了合作和伙伴关系计划。此外,供应链的封锁和中断最初导致了原料采购和包装方面的挑战。所有这些因素都阻碍了食品和饮料的发展。饮料行业将在2020年和2021年初受到影响,从而阻碍了与该行业相关的各个市场的增长,包括全球有机食品和饮料市场。

由于2020 年 COVID-19 爆发。食品和食品由于制造单位停工和供应链中断,饮料行业出现下滑。由于各国政府当局施加的限制,大流行扰乱了制造过程。在大流行的最初阶段,几乎所有国家都提议封锁各自的经济,限制人们外出。然而,由于消费者倾向于消费健康的替代品,因此在大流行期间对有机食品和饮料的需求激增。留在家里的订单和餐厅关闭的需求导致对方便的家庭用餐选择的需求激增,包括各种类型的有机食品和饮料,这进一步归因于市场的增长。制造商通过实施工人安全措施来提高产量的举措,加上在线杂货和食品购物服务的日益普及,推动了预测期内有机食品和饮料市场的增长。此外,越来越注重健康的消费者寻求更健康的有机食品和饮料选择,从而开发出更有营养的品种。

竞争格局和主要公司:

雀巢公司;卡夫亨氏公司;康尼格拉品牌公司;百事可乐公司;通用磨坊公司; JM Smucker 公司;艾米的厨房公司;美国奶农公司;有机谷;和都乐食品公司是全球有机食品和饮料市场上的一些知名企业。这些市场参与者正在采取战略发展举措进行扩张,进一步推动市场增长。例如,2022年3月,Kayco Beyond宣布推出Wonder Lemon,这是一种零添加糖的100%有机冷榨果汁。此次推出的目的是扩大有机饮料的地理覆盖范围和不断增长的需求。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

  • Nestle SA
  • Kraft Heinz Co
  • ConAgra Brand, Inc.
  • PepsiCo Inc.
  • General Mills Inc.
  • The J.M. Smucker Company
  • Amy's Kitchen, Inc.
  • Dairy Farmers of America, Inc.
  • Organic Valley
  • Dole Food Company, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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