虚拟活动软件市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00011724
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 156
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虚拟活动软件市场预计将从 2021 年的 96.758 亿美元增长到 2028 年的 242.016 亿美元;预计 2021 年至 2028 年复合年增长率为 12.4%。

全球虚拟活动的倾向不断上升以及直播流媒体的出现是推动需求的因素之一虚拟活动软件。自 COVID-19 大流行爆发以来,虚拟活动变得越来越受欢迎。在封锁的刺激下,组织纷纷采取虚拟活动的方式。人们还注意到,尽管现在允许举办现场活动,但 90% 的公司仍在考虑举办虚拟活动。技术发展,例如基于软件即服务的虚拟活动,正在对虚拟举办活动的趋势产生巨大影响。基于云的工具允许最终用户提供交互式体验,同时通过播客、即时消息和虚拟产品体验增强整体销售体验。此外,另一个对虚拟活动的增长产生积极影响的解决方案是通过直播进行连接。直播活动使更多的参与者能够访问内容资源,以帮助他们更好地适应上下文。因此,由于近 80% 的活动组织者/策划者越来越多地采用虚拟活动平台,虚拟活动软件市场的增长受到显着推动。

战略见解

COVID-19 大流行对虚拟活动软件市场的影响

现场主办活动行业经历了面对面网络、现场活动和嗡嗡声的颠覆因 COVID-19 大流行而举办的展览活动。这种破坏引发了虚拟活动的范围,并正在全球范围内扩大。 COVID-19 的突然爆发也迫使许多人在家工作并花费更多时间上网。

虚拟活动软件市场的利润丰厚的区域


 

市场洞察–虚拟活动软件市场


全球虚拟活动倾向不断上升

全球虚拟活动倾向不断上升以及直播流媒体的出现是推动虚拟活动软件需求的因素之一。自 COVID-19 大流行爆发以来,虚拟活动变得越来越受欢迎。在封锁的刺激下,组织纷纷采取虚拟活动的方式。人们还注意到,尽管现在允许举办现场活动,但 90% 的公司仍在考虑举办虚拟活动。虚拟大会、活动和会议是活动行业的重要经济因素;然而,对于主办方和观众/与会者来说,此类活动需要巨大的开支和长途旅行。因此,为了提出有益的、生态友好的和具有成本效益的替代方案,虚拟活动、博览会和在线会议正在出现。虚拟活动增长的因素包括快速城市化以及活动公司高度倾向于使用虚拟基础设施、产品和服务。不同互动工具的集成,包括与会者投票、论坛、一对一或小组网络以及现场问答,有助于提高活动效率,将继续推动虚拟活动软件市场的增长。 ;


基于最终用户的见解

根据最终用户,虚拟活动软件市场分为贸易展览组织者、活动管理机构、企业、学术组织等。 2020年,贸易展览组织者细分市场占有最大的市场份额。

虚拟活动软件市场的参与者主要专注于开发先进、高效的产品。< /p>

  • 2021 年,Hopin 将收购 Boomset,将其产品扩展到混合活动和现场活动。收购 Boomset 为 Hopin 已经令人印象深刻的多产品产品增添了一系列以现场为中心的工具和服务,目前主要面向虚拟活动。借助 Boomset,Hopin 将成为现场技术和服务的目的地,包括徽章、自助服务亭和二维码登机;获得创新技术解决方案,例如使用 RFID/UHF/NFC 进行跟踪管理以及无现金支付;以及有意义的数据洞察,包括签到/签出数据、会议出席情况、线索检索和完整的活动人口统计数据。
  • 2021 年,Hubilo 宣布了其最新版本,其中包含旨在提高与会者参与度、促进加强人际关系并提高活动的投资回报率。新版本的 Hubilo 平台总体上包括约 50 项改进,并提供比目前市场上任何其他活动平台更多的参与功能。

虚拟活动软件市场细分如下:


虚拟活动软件市场 -按解决方案

  • 软件
  • 服务

虚拟活动软件市场 -按企业规模划分;       

  • 中小企业
  • 大型企业

虚拟活动软件市场 -按最终用户划分;             

  • 贸易展览组织者
  • 活动管理机构
  • 企业
  • 学术组织
  • 其他
  • 其他
  • 企业
  • 学术组织
  • 其他
  • li>

虚拟活动软件市场 –按地理位置

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • < li>欧洲
    • 德国
    • 法国
    • 意大利
    • 英国
    • 俄罗斯
    • 其他欧洲
  • 亚太地区 (APAC)
    • 澳大利亚
    • 中国
    • 印度
    • < li>日本
    • 韩国
    • 亚太地区其他地区
  • 中东非洲 (MEA)
    • 南部非洲
    • 沙特阿拉伯
    • 阿联酋
    • 中东和非洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • SAM 的其他地区

虚拟活动软件市场 -公司简介

  • Cvent Inc.
  • EventMobi (5Touch Solutions Inc.)
  • Hopin
  • Hubilo Technologies Inc.
  • Hubilo Technologies Inc.
  • Hopin
  • Hubilo Technologies Inc.
  • Hopin
  • Hubilo Technologies Inc. li>
  • InEvent, Inc.
  • Pathable, Inc.
  • Remo.co
  • ubivent GmbH
  • vFairs LLC
  • Remo.co
  • ubivent GmbH
  • vFairs LLC
  • Remo.co li>
  • Whova 公司
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind virtual event software market growth?

The in-person host event industry has experienced a disruption in face-to-face networking, live events, and buzz of an exhibition events owing to COVID-19. This disruption has triggered the scope of virtual events and is expanding across the globe. Therefore, factors such as, Flexible ticketing and smaller micro events are reshaping the event industry and especially virtual events.

What are market opportunities for virtual event software market?

Technological developments such as software-as-a-service based virtual events is generating a huge impact on the trend of conducting events virtually. The cloud-based tool allows the end user to provide interactive experience while enhancing overall sales experience through podcasting, instant messaging, and virtual product experience. Also, another Solution making a positive impact in the growth of virtual events is Connect through Live Streaming. Live streaming events enable larger number of participants to access content resources to assist them align with context better. Connect through live streaming is a process of streaming entire live video in real-time. The participants can enjoy presentations as live streaming are real and more authentic; unlike edited videos which feels distant and manipulated. For instance, companies such as Airmeet provides live video streaming in a HD quality with different engagement features such as group chat, Q&A, “social lounge with agenda”, and “raise hand”. The new product is accessible on any modern browser”.

Which solution is expected to dominate the virtual event software market in the forecast period?

The virtual event software is receiving high moment among associations, corporates, academic institutions, trade fair organizers, and many more parties. By conducting exhibitions, awards, and conferences/fairs, the event industry is growing exponentially. Moreover, the COVID-19 pandemic has also transformed the event industry to help companies and planners make decisions using virtual event Solution. In comparison to earlier used conferencing tools, the virtual events provide personalized experience with highly cost-effective solution; while improving audience reach of the organization. Because of mentioned benefit, virtual events are getting adopted among numerous sectors, including healthcare, corporate, hospitality, education, and BFSI. Hexafair; Communiqué Conferencing, Inc.; We Virtual Pty Ltd.; Cvent; EventMobi’; Hopin; Hubilo; and InEvent, Inc., are some of the players existing in virtual event software market.

Which enterprise size is expected to dominate the virtual event software market in the forecast period?

The benefits conferred by event software such as simplifying event processes and real-time visibility are attracting large enterprises to adopt it. The market for virtual event software for large enterprises is well-established and is expected to dominate the market during the forecast period. Companies specialized in hosting large events are connected to immediate online events. The large businesses prior to use event software seeks for features which that synchronize both offline and online event registration. The large enterprises can make huge investments on high-end software to increase productivity in the company. Management of activities related to events and conferences conducted by large enterprises help the companies to achieve high goals in events.

Which end-user is expected to dominate the virtual event software market in the forecast period?

Trade show organizers is a first category of end users of virtual events software. With rising number of trade show organizers across the globe, presence of companies offering trade show platform is also increasing which in turn is impacting the scope of virtual event software. At present, it takes more than a promotion plan and landing page to market products & services. Therefore, with technological developments, a virtual trade show is a perfect multi-functional space to draw attention of leads and sell more.

The List of Companies - Global Virtual Event Software Market

  1. Cvent Inc.
  2. EventMobi (5Touch Solution Inc.)
  3. Hopin
  4. InEvent Inc
  5. Pathable, Inc
  6. Hubilo Technologies Inc.
  7. Remo.Co
  8. Ubivent
  9. vFairs LLC
  10. Whova Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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