产品分析市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00006175
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 187
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产品分析市场预计将从 2021 年的 91.655 亿美元增长到 2028 年的 280.905 亿美元;预计 2021 年至 2028 年复合年增长率为 17.4%。

产品分析可帮助企业分析用户如何与产品和服务互动,使他们能够跟踪和可视化用户参与度和行为信息。研究这些数据可以帮助公司优化其产品并提高客户满意度。产品分析工具为产品经理和团队提供了对用户与其产品交互的定量理解。其想法是获得有关有多少用户使用某项功能、用户单击特定按钮的次数以及他们优先考虑的产品和服务类型的聚合视图。全球范围内越来越多的趋势是,公司在向市场推出新产品之前,通过调查和访谈从潜在客户那里收集数据,以了解风险和挑战。这些公司分析客户的行为数据,并验证他们之前使用这些信息设计产品的假设。微软 2019 年进行的一项调查显示,数据分析的实施在短短几年内猛增。从 2015 年到 2018 年,大数据的采用大幅增长了 42%。更好的决策等优势正在推动全球产品分析市场的需求。产品分析使用数据帮助组织做出明智的决策并提高准确性、效率和响应时间。它还使产品经理能够更清楚地了解他们的目标。企业快速使用数据可视化来根据关键绩效指标 (KPI) 跟踪当前和过去的绩效。产品分析工具提供的其他好处包括跟踪趋势、客户行为和市场变化,企业主和营销人员可以在推出产品时利用这些变化。这些数据使他们能够几乎实时地识别流程中的任何故障,从而节省时间、金钱和资源,从而提高效率。组织持续获得新客户的巨大压力增加了对产品分析的需求,以最大限度地提高客户体验并维持长期关系。通过共享有价值的数据,客户期望更好、更方便的产品,为消费者提供流畅的体验。客户使用多种渠道与企业沟通。产品分析使企业能够整合现代和传统数据源来收集、存储和分析客户行为,并实时为他们提供有意义的服务。

产品分析市场, 战略见解

COVID-19 大流行对产品分析市场的影响

在经历了 2020 年由于 COVID-19 爆发而大幅下降之后,全球自 2020 年最后一个季度以来,电子商务市场的消费者需求开始逐步复苏。在线产品销售的快速复苏预计将增加对用于管理和分析客户与产品互动的产品分析软件的需求。联合国贸易和发展会议表示,在经济活动放缓的情况下,COVID-19 大流行导致电子商务和数字化转型激增。零售商正在努力有效地满足不断增长的客户需求。为了适应新常态,企业和消费者正在网上提供和购买商品和服务。由于大流行情况的变化而导致的消费者偏好和行为的波动将对预测期内的产品分析市场产生积极影响。在当前的大流行期间,公司正在大力投资技术。 COVID-19 疫情的出现加速了数据分析平台的作用,使他们能够做出重大业务决策。为应对 COVID-19 大流行,客户之间的共享、协作和开放程度达到前所未有的水平,这将有助于全球公司更好地为新场景做好准备,为客户提供选择,并通过分析上行趋势来保持业务速度。 -最新数据。所有这些因素都在推动产品分析市场的增长。

产品分析市场利润丰厚的区域


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产品分析市场洞察

先进技术的使用增加

公司无法再仅凭一种产品来控制产品分析市场,因为快速的技术进步和多样化的客户期望。许多工业和零售公司被迫实施各种业务战略,例如技术融合,以在这个快速变化的市场中蓬勃发展。人工智能通过将大量数据分解为细粒度的见解,使组织能够更好地理解更大范围内较小组件的价值,从而改进商业智能应用程序的功能。例如,Amazon Go 正在利用分析来提高销量和客户忠诚度,从而颠覆传统的零售体验。产品分析通过将所有可用数据源合并到一个经过整理的单一图片中来增加数据的价值,这可能有助于获取少量知识。

产品分析市场、部署细分洞察

根据部署,产品分析市场分为本地和基于云的市场。 2020 年,基于云的细分市场以 68.2% 的份额引领市场,预计到 2028 年将占据 70.9% 的份额。预计在预测期内,基于云的细分市场也将实现更高的复合年增长率。基于云的市场增长归因于对云中托管系统的数据收集、跟踪和分析的需求不断增长。基于云的分析工具使公司能够轻松分析大型数据集并改善业务成果。 Smartlook 为各种规模的企业提供基于云和移动设备的定量分析解决方案,帮助他们了解用户行为并洞察每个用户操作。该解决方案包括访客记录、事件跟踪、渠道和热图等功能。 Smartlook 的产品分析解决方案还提供视频会话选项来识别客户,并具有访客旅程模块。企业对事件跟踪的需求不断增长,以了解访问者如何执行某些任务以及他们对产品的想法。 Smartlook 主要应用于旅游、游戏、医疗保健、教育和媒体等行业。此外,它还与许多平台和工具集成,例如 Google Analytics、Zendesk、Instapage、Intercom、Shopify、Gambio、Blogger、Magento 和 Google 标签管理器。 Kissmetrics 是另一种基于云的客户参与解决方案,可帮助企业通过基于行为的分析了解网站访问者。通过按月订阅进行定价,并通过在线方法提供支持。

产品分析市场,按部署(% 份额)

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产品分析市场,组件细分洞察

根据组件,产品分析市场分为解决方案和服务。解决方案细分市场在 2020 年以 73.1% 的份额引领市场,预计到 2028 年将占整个产品分析市场的 74.8%。产品分析解决方案使产品团队能够深入了解导致结果的功能和客户行为。它可以帮助他们更深入地了解客户如何体验数字产品。产品分析解决方案提供的许多好处,例如分析行为、识别人物角色、跟踪参与度以及使团队能够轻松了解整体情况并采取更快的行动,正在推动解决方案领域产品分析市场的增长。产品分析解决方案将数据转化为可操作的客户评分,以推动有影响力的跨职能行动。它还使用户能够识别问题的根本原因并快速解决问题,并将数字和人工参与结合起来以增强流程。 Amplitude 为 1,400 多家客户和 26 家财富 100 强企业提供产品分析解决方案,以分析客户如何使用其产品,并利用这些见解来最大限度地提高业务成果。同样,Gainsight 提供了用于深入分析客户体验数据的工具,以揭示客户的需求。需要。它还将所有结构化和非结构化数据(例如调查、会议记录和在线评论)整合到一个视图中,帮助收集客户旅程任何部分的反馈。 Heap Inc 帮助软件即服务 (SaaS) 公司了解其用户、获取有关客户行为的高级信号并构建更好的产品。产品分析解决方案自动捕获每次点击、滑动、页面浏览和填写的所有用户数据,并帮助组织做出数据驱动的决策。

产品分析市场,垂直细分市场洞察

根据垂直领域,产品分析市场分为零售和消费品、食品和饮料、医疗保健和制药、能源和公用事业、汽车、制造业等。零售和消费品领域在 2020 年以 26.5% 的份额引领市场,预计到 2028 年将占总市场份额的 28.3%。预计零售和消费品领域的市场在预测期内将出现显着增长。由于更好的决策、降低成本和收入增长等各种好处,电子商务公司对产品分析工具的采用预计在预测期内将会增加。电子商务公司增加对分析的资本投资以推动改进决策也推动了该领域的市场增长。人们越来越需要以较低的成本获取新客户并留住他们以最大限度地提高产品销量。因此,零售行业的公司正在实施产品分析工具和服务来研究其用户和客户如何与其零售产品互动。产品分析使他们能够跟踪用户的数字足迹,以收集他们的偏好信息以及他们参与或返回的产品线。 Salesforce.com, Inc 的产品分析软件跟踪库存并存储业务绩效。它监控并分析各个商店和地区的客户满意度得分,并分析一段时间内的趋势。这有助于零售公司通过分析跨地区、细分市场和产品的增长机会,轻松了解营销如何直接影响销售线索。

产品分析市场参与者专注于新产品创新和通过集成先进技术和功能进行竞争来发展。 2021 年 12 月,Heap 筹集了 1.1 亿美元的 D 轮融资,为数字分析的未来提供资金。 Heap 将利用这些资金扩大其全球业务,并加快为产品制造商、增长营销人员和快速发展的分析团队开发业界最全面的数字分析平台。 Heap 的快速产品创建将得到最新资金的帮助,该公司将发布 Illuminate,这是一种由数据科学驱动的解决方案,可解决传统解决方案的困难,这些解决方案无法应对现代日益复杂的环境客户旅程。 2020 年 12 月,Pendo 宣布将开始向亚太地区扩张,在东京和悉尼开展业务。日本和澳大利亚拥有坚实的技术生态系统、积极的数字化转型目标以及庞大的人才库,这些都支持Pendo进入这些市场。

从模式来看,全球产品分析市场分为跟踪数据和分析数据。根据组件,市场分为解决方案和服务。根据垂直领域,产品分析市场分为零售和消费品、医疗保健和药品、能源和公用事业、食品和饮料、制造业、汽车等。根据部署,市场分为基于云的市场和本地市场。根据地理位置,全球产品分析市场分为五个区域——北美、欧洲、亚太地区、中东和非洲以及南美洲。

振幅;获得洞察力;堆公司; IBM公司;吻测量;混合面板; Pendo.Io; LogRocket 公司; Smartlook 和 Useriq 是产品分析市场上的几家主要公司。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which country has the largest market share in the Product Analytics market?

US held the largest Product Analytics market share in year 2020 on the basis of factors such as increasing technological advancements and the rising number of market players in the country.

What is the future trend for Product Analytics market?

Cloud computing environments, where data is kept remotely in distributed storage systems, allow IT infrastructure to be scaled up or down quickly. Pay-as-you-go arrangements are also facilitated in these contexts. This means that businesses that need to process massive amounts of data and have a lot of storage and processing capacity do not have to invest in an extensive IT infrastructure. Instead, companies can license the storage and processing capacity they require and pay only for their use. As a result, most large companies that deal with significant amounts of data are turning to cloud computing to supply their solutions to businesses. However, migrating data from an on-premises solution to the cloud is complicated and time-consuming. Before the data migration is complete, businesses must sync their data sources and platforms for several weeks to months. These factors are not preventing people from using cloud-based solutions. Instead, they are encouraging them to use hybrid and multi-cloud installations.

Who are the major vendors in the Product Analytics market?

Key companies in the Product Analytics market include Amplitude; Gainsight; Heap Inc.; IBM Corporation; Kissmetrics; Mixpanel; Pendo.Io; LogRocket, Inc; Smartlook; Useriq

Which component-based segment has the largest Product Analytics market share in 2020?

Based on component, the global Product Analytics market is segmented into solutions and services. The global Product Analytics market is dominated by solution segment in 2020, which accounted for ~73.1%, and it is expected to account for 74.8% of the total market in 2028.

What are the driving factors responsible for the growth of Product Analytics market?

Increasing Need for Enhanced Customer Behavior
1. Management Services
2. Rise in Usage of Advanced Technologies

What is the market opportunity for Product Analytics market?

The growing demand for product analytics and intelligence tools in post-pandemic era is anticipated to offer ample future growth opportunity to the product analytics solution providers over the forecast period of 2021 to 2028. Data management and analytics technologies are becoming essential in coping with the current disruption and ushering in the new normal. The data on the COVID-19 status of each country and region is publicly available. Even municipal-level data can be found on the internet. Product analytics may link this data with supply chain information to identify risk areas and estimate a region's duration to resume normal operations. By monitoring the liquidity status of client companies through a real-time cash liquidity view, all of this data can assist financial institutions in minimizing risks. Companies in the energy business can use IoT to monitor equipment remotely and give data for preventative and predictive maintenance, eliminating the need for staff to travel to remote areas. More enterprises are going to the cloud in the post-COVID-19 era to maximize insights from data and big data analytics, which has become a requirement for businesses. In the coming years, product analytics is expected to play a significant role in business development as it allows companies to correlate more data, such as government health data, to predict the demand.

The List of Companies - Product Analytics Market

  1. Amplitude, Inc.
  2. Gainsight
  3. Heap Inc.
  4. IBM Corporation
  5. Mixpanel
  6. Pendo.io, Inc.
  7. LogRocket, Inc
  8. Smartlook
  9. USERIQ
  10. KISSMETRICS

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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