产品信息管理市场份额报告、规模、增长和预测 - 2031 年

  • Report Code : TIPRE00003056
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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[研究报告]产品信息管理市场预计将从2022年的112.4589亿美元增长到2030年的314.1796亿美元;预计 2022 年至 2030 年复合年增长率为 13.7%。

分析师观点:

产品信息管理市场在过去几年中出现了显着增长,这主要是由于不同垂直领域对数字商务和数字化转型的广泛接受所推动。随着电子商务公司的发展,不断更新不断扩大的库存单位(SKU)列表的挑战也越来越大。随着每款新产品的添加,价格、标签和产品描述列表也随之增加。此类产品数据往往很快就会变得难以管理。例如,当组织瞄准新的人口统计数据或寻求新的参与渠道时,通常需要更新产品消息和定价。随着新供应商的加入,他们也会更新产品目录和描述。手动整理产品信息是一个乏味且昂贵的过程。缺乏统一的系统来协调不同团队之间的数据交换带来了各种挑战,包括与消费者共享不正确或过时信息的风险。因此,一些电子商务品牌正在采用此类工具来实现无缝的客户和员工体验。

市场

概述:

该解决方案允许用户存储、补充和管理多元产品信息。这些工具集中了与产品相关的数据,同时简化了跨多个销售和营销渠道更新和管理精确信息的过程。该解决方案可以与大多数电子商务平台、企业资源管理 (ERP) 软件和客户关系管理 (CRM) 系统集成,确保组织的不同部门可以访问更新的产品信息。此外,它们对于销售策略、产品目录和营销信息不断发展的电子商务企业来说非常宝贵。

战略见解

市场

驱动因素:

日益增长的高效需求数据管理推动产品信息管理市场的增长

每天都有多种产品通过电子商务网站销售,有效管理产品信息对于成功。该解决方案具有多项优势,可以极大地帮助电子商务网站。集中的产品数据是这些解决方案的主要优点,它允许将所有产品信息集中到单个存储库中。因此,图像、产品描述、定价和规格等详细信息都存储在一处。此外,该解决方案还可确保网站、社交媒体平台和市场等不同渠道的信息一致性。系统中所做的任何更新或更改都会自动反映,确保统一的品牌形象和更好的客户体验。

此外,这些解决方案具有强大的数据验证功能,可确保提高数据质量和清洁能力。它可以有效地标记不准确和缺失的信息,确保更好的可搜索性和产品发现。在管理数据方面,这些解决方案可确保产品数据准确一致、管理用户权限、实现轻松编辑、自定义视图、数据验证以及控制版本控制和发布。因此,该解决方案与通用数据管理软件不同,通用数据管理软件用于确定数据集之间的关系和关联,通过在不同产品线之间建立智能连接来创建用于组织和分类数据的层次结构。因此,该解决方案使企业能够通过制定分类标准来构建灵活且可扩展的数据模型。有效管理产品信息的这些好处正在有力地促进产品信息管理市场的增长。

市场

细分分析:

产品信息管理市场根据组件、部署、组织规模和垂直领域进行细分。基于组件,产品信息管理市场分为解决方案和服务。按部署方式,产品信息管理市场分为本地和云。按组织规模划分,产品信息管理市场分为中小企业和大型企业。根据垂直方向,产品信息管理市场分为 BFSI、医疗保健、IT 和医疗保健。电信、制造、零售和电子商务、交通运输物流等。

大型企业在 2022 年获得了最大的市场份额,并预计将在整个过程中继续占据主导地位预测期。然而,由于电子商务初创企业数量的增加以及此类公司广泛采用产品信息管理解决方案,中小企业预计将出现更快的增长。此外,一些产品信息管理初创公司正在定制他们的产品,专门为中小企业服务。它使中小企业更好地接受这些解决方案,从而提高了该细分市场的增长率。

市场

区域分析:

北美在产品信息管理市场中占有相当大的份额。美国和加拿大的电子商务订单大幅增长。据估计,美国将成为仅次于日本的第二大电子商务市场。根据美国商务部人口普查局,预计 2023 年第二季度零售电子商务销售额(根据季节变化进行调整,但未根据价格变化进行调整) )为 2776 亿美元,较 2023 年第一季度增长 2.1%(±0.9%)。虽然零售额增长预计将同比放缓,但电子商务销售额预计将实现两位数增长,达到~ 1.1 万亿美元,由健康、在线杂货、个人护理和在线转售推动。预计数字杂货仍将是未来五年电子商务增长的主要贡献者之一。虽然杂货配送中介销售快速增长,但美国数字杂货销售的大部分主要来自杂货商的销售。网站。尽管目前面临经济挑战,但由于时尚品牌参与度的增加和消费者接受度的提高,在线时尚转售平台的销售额预计将在 2026 年之前高速增长。这些趋势推动了中小企业更快地采用这些解决方案,从而带动了该地区产品信息管理市场的增长。

预计亚太地区将见证预测期内最快的增长率。该地区人口急剧增长,互联网和数字商务的普及率不断提高。此外,一些发展中国家的农村地区网络连接和 5G 的普及率也在不断提高。该地区正在经历数字化转型,多个国家正在开展智慧城市项目。这些趋势直接促进了该地区互联网和数字商务的普及。

此外,在印度和中国等人口大国,一些电子商务初创公司正在进入该地区。零售业以满足不断增长的数字商务领域的需求。据估计,中国拥有全球最大的电子商务市场,约占全球交易量的 50%。淘宝、天猫、京东、拼多多、考拉、小红书、大众点评、苏宁、国美、一号店、唯品会、当当网、蘑菇街、聚美优品等国内电商平台的出现,是该行业增长的有力推动者。同样,印度有 Flipkart、亚马逊、Nykaa、Myntra、Ajio 和 Lenskart。电子商务行业的蓬勃发展,有力地推动了该地区对各种产品信息管理解决方案的需求。

此外,该地区正在成立多家初创公司。例如,BetterCommerce 是一个端到端数字商务平台,采用 API 优先方法,并提供解决方案等系统。该公司专门针对拥有数字商务平台的品牌,这些平台正在转向直接面向客户(D2C)的方式。这些趋势也促进了该地区产品信息管理市场的增长。

市场

主要参与者分析:

产品信息管理市场格局由 Akeneo SAS、IBM Corporation、Informatica Inc.、inriver AB、Jasper Commerce Inc.、Oracle Corporation、Precisely Holdings LLC 等参与者组成。 Salsify Inc.、Stibo Systems 和 Syndigo LLC。市场较为分散,来自北美地区的几家解决方案提供商主导了产品信息管理市场。

市场

近期发展:< /strong> 

产品信息管理市场中的公司采用多种无机和有机策略,例如产品创新和合作伙伴关系。 Akeneo SAS、Informatica Inc.、inRiver AB、Jasper Commerce Inc. 和 Salsify Inc. 是产品信息管理市场的主要参与者。随着产品信息管理需求的强劲增长,许多公司建立了合作伙伴关系,以扩大其数字解决方案的产品范围。例如,2022年10月,领先的材料选择平台SpecialChem和化工行业数字商务解决方案提供商Agilis合作开发了专为化工行业设计的基于云的产品信息管理解决方案。据该公司称,新的解决方案可以有效地解决化学工业中产品信息的复杂性和数量不断增加的问题。

此外,一些组织正在推出新产品或更新产品他们现有的投资组合,以提高他们的市场份额。例如,2022年11月,Propel Software推出了产品信息管理解决方案,以增强其产品价值管理平台。新产品预计将提供一个连续的线索,可以将技术数据转换为面向客户的产品内容。据该公司称,他们是唯一提供产品信息管理解决方案的参与者,该解决方案可在整个产品生命周期中实现同步工作流程、动态协作和数据连续性。下面列出了最近的一些关键产品信息管理市场

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. Adam Software NV
2. Agility Multichannel
3. IBM Corporation
4. Informatica
5. Inriver, Inc.
6. Oracle Corporation
7. Pimcore
8. Riversand Technologies,Inc.
9. SAP SE
10. Stibo Systems

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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