社交商业智能 (BI) 市场规模报告、2031 年增长分析和预测

Publication Month : Feb 2024

  • Report Code : TIPRE00037809
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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【研究报告】社交商业智能(BI)市场规模预计将从2022年的242.2亿美元增长到2030年的431.2亿美元;预计 2022 年至 2030 年复合年增长率为 7.5%。

分析师观点:

近年来,在技术进步、对数据驱动决策的需求不断增长、社交媒体使用激增以及对数字化日益关注的推动下,社交商业智能 (BI) 市场出现了显着增长。转型。对基于云的解决方案不断增长的需求为市场提供了利润丰厚的增长机会。此外,人工智能(AI)和大数据分析等不断发展的技术发展正在成为市场增长的趋势。然而,有关数据隐私和安全的问题以及遵守数据隐私的严格政府法规可能会限制市场增长。

市场概述:

社交商业智能是指对来自 Facebook、LinkedIn 和 Twitter 等社交媒体平台的信息的研究。这是创建报告和构建可视化社交媒体分析的仪表板的过程。为了帮助企业做出更好的数据驱动决策,社交 BI 经常与标准报告和 BI 技术相结合。社交 BI 解决方案可帮助用户更好地了解消费者对组织产品和服务的偏好。这些工具还可以帮助用户识别趋势并有时查明重大变化。社交 BI 工具还有助于监控竞争对手的活动。企业利用社交智能来深入了解客户的想法和行为。社交 BI 工具提供各种功能,例如:

自定义报告和仪表板:社交 BI 工具允许自定义选项,这意味着用户可以添加对其组织有意义的内容,并可以消除对业务决策没有意义的元素。

实时监控:社交商业智能工具收集特定时期的数据,并允许用户评估模式并识别趋势。

社交商业智能的基准或记分卡:社交商业智能工具提供基准,以便用户可以更好地了解其组织的绩效,并提供行业记分卡来帮助衡量绩效。

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当今现代生活的方方面面都涉及分享和社交互动。随着社交媒体平台使用量的增加,对社交智能的需求将在未来几年发挥更广泛的作用。

战略洞察

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市场驱动力:

社交媒体使用激增推动市场增长

随着强大的互联网连接和智能手机的广泛采用,社交媒体的使用已成为当今最受欢迎的在线活动之一。社交媒体的使用是用户日常互联网使用的一个组成部分。根据 2023 年 4 月的数据报告,世界上超过一半的人(即 60%)使用社交媒体。全球有 48 亿人使用社交媒体,过去 12 个月内新增 1.5 亿用户上网。根据 Target Internet 的数据,就用户数量而言,排名前三的社交网络是 Facebook、YouTube 和 WhatsApp。 Facebook 超过 65.86% 的月度用户每天都会登录社交媒体。 2020 年至 2022 年间,TikTok、Instagram、Snapchat、Pinterest 和 Twitter 是增长率最高的网络。然而,TikTok 现在在许多国家被禁止。从 2020 年到 2022 年,Instagram 也大幅增长,增加了 4.78 亿用户。此外,根据 Sprout Social 的一份报告,53% 的消费者表示在 2020 年至 2022 年期间社交媒体使用率更高。Sprout Social 的报告强调,68% 的消费者主要使用社交媒体平台来了解新产品和服务.

随着消费者在社交媒体上花费越来越多的时间,营销人员正在利用这些机会让消费者与其品牌互动,并借助社交商业智能从社交媒体中获得有意义的见解(BI) 工具。人们在社交媒体上分享他们真实的偏好和想法,这为企业增加销售额、减少营销费用和直接与客户互动提供了巨大的机会。公司可以从社交媒体数据中收集无限数量的重要见解和信息。因此,社交媒体使用的激增推动了市场的增长。

报告细分和范围:

“社交商业智能 (BI) 市场”根据组件、部署、行业和地理位置进行细分。根据组件,可分为解决方案和服务。根据部署,市场分为本地和云。根据行业,市场分为 BFSI、媒体和娱乐、IT 和电信、医疗保健和生命科学、零售和电子商务等。社交商业智能 (BI) 市场根据地理位置分为北美、欧洲、亚太地区、中东和中东地区。非洲和南美洲。

细分分析:

根据部署,社交商业智能 (BI) 市场分为本地和云。由于其比本地解决方案提供的成本优势,社交商业智能(BI)市场的云部分预计在预测期内将以最高的复合年增长率增长。基于云的解决方案不需要在公司网络上安装任何硬件或软件,并且几乎不需要 IT 部门的参与,包括维护时间;与本地生态系统相比,它的发展速度更快。与本地解决方案相比,基于云的解决方案也更加灵活,可以在一周内完成部署。云社交 BI 工具可以借助简单的问题、直观的基于 Web 的创作界面和简单的可视化分析来收集自助见解。此外,公司可以利用云上可用的高性能计算来进行复杂而大量的分析。所有这些因素都有助于市场中云细分市场的增长。

区域分析:

北美拥有全球最大的社交商业智能 (BI) 市场份额之一。北美地区各行业的高科技采用趋势推动了社交商业智能(BI)市场的增长。社交媒体平台的采用增加和政府机构的高科技支出等因素预计将推动北美社交商业智能(BI)市场的增长。此外,美国拥有大量社交商业智能(BI)市场参与者,如IBM、甲骨文、微软等,它们越来越注重开发创新解决方案。此外,美国、加拿大、墨西哥等北美国家的社交媒体用户数量逐年增加。在美国,近 74.2% 的成年人使用 Facebook,60.5% 的成年人使用 Instagram。此外,根据Kepios的数据,截至2023年1月,美国有3.113亿互联网用户和2.46亿社交媒体用户。2023年1月美国社交媒体用户数量相当于总人口的72.5%。所有这些因素都有助于用户生成内容平台市场的增长。

主要参与者分析:

< p>社交商业智能 (BI) 市场分析由 IBM 公司等参与者组成; SAP 系统公司; SAS 研究所公司; Tableau 软件公司; Qlik 技术公司;微软公司; Alteryx 公司;微策略公司;洛吉分析公司; TIBCO Software, Inc. 是报告中介绍的主要社交商业智能 (BI) 市场参与者之一。

最新动态:

 

市场上的公司高度采用并购等无机和有机策略。下面列出了最近的一些关键市场动态:

  • 2023 年 6 月,云分析公司 ThoughtSpot 宣布同意收购商业智能 (BI) 平台 Mode Analytics价值2亿美元的现金和股权交易。此次合作旨在通过结合各自的技术提供一整套分析工具,帮助全球数据团队利用生成式人工智能实现商业智能转型。
  • 2023 年 5 月,Gong 宣布推出Gong Insights ,由雪花提供动力。这一新解决方案可自动将Gong收入智能平台上捕获的见解引入公司现有的商业智能(BI)工具中。这一新产品将使企业领导者能够利用Gong丰富的数据集以及其他关键业务洞察来做出明智的业务决策。
  • 2022年11月,IBM发布了新软件——IBM Business Analytics Enterprise ,旨在帮助企业打破数据和分析孤岛,以便他们能够快速做出数据驱动的决策并应对不可预测的中断。 IBM Business Analytics Enterprise 是一套商业智能规划、预算、报告、预测和仪表板功能。它为用户提供了整个企业数据源的强大视图。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

  • IBM Corporation
  • SAP SE
  • SAS Institute Inc.
  • Tableau Software, Inc.
  • Qlik Technologies, Inc.
  • Microsoft Corporation; Alteryx Inc.
  • MicroStrategy, Inc.
  • Logi Analytics, Inc.
  • TIBCO Software, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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