سوق التكنولوجيا الرياضية – المحركات والاتجاهات والفرص وإحصاءات النمو | 2031

  • Report Code : TIPRE00004095
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 147
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بلغت قيمة سوق التكنولوجيا الرياضية 24,135.2 مليون دولار أمريكي في عام 2019، ومن المتوقع أن تصل إلى 65,419.5 مليون دولار أمريكي بحلول عام 2027؛ ومن المتوقع أن ينمو بمعدل نمو سنوي مركب قدره 13.5٪ خلال الفترة 2020-2027.

أدى العدد المتزايد من البطولات الرياضية إلى جانب العديد من التطورات في صناعة الرياضة إلى خلق فرص كبيرة للشركات العاملة في السوق. يعمل الجمع بين التكنولوجيا والرياضة على تمكين الثقافة الرياضية القائمة على البيانات وتوفير الجيل التالي من تجربة المشاهدة وتتبع اللياقة البدنية وتجربة الاستاد. علاوة على ذلك، اكتسبت التكنولوجيا الرياضية شعبية هائلة في الأنشطة الخارجية مثل كرة القدم والرجبي والكريكيت وكرة القدم. بالإضافة إلى ذلك، تساهم الأنشطة الرياضية الداخلية بشكل أساسي في نمو صناعة التكنولوجيا الرياضية. من المرجح أن يوفر استخدام التكنولوجيا الرياضية في كرة الريشة والسباحة والشطرنج سبل نمو جديدة للسوق في السنوات القادمة. يعد التتبع، واتخاذ القرار، والتحليلات والإحصائيات، والتكتيكات والمحاكاة، والتدريب، وتحليل أداء اللعبة، وتحليل الفريق وإدارته، وتحليل الإصابات والصحة من بين التطبيقات المتنوعة لتكنولوجيا الرياضة.

محركات النمو الرئيسية لـ تتضمن التكنولوجيا الرياضية مشاركة كبيرة للجمهور، وزيادة الطلب على القرارات والأنشطة المستندة إلى البيانات، وتزايد الأحداث الرياضية عبر الإنترنت وخارجها. كما أدى الاختراق المتزايد للرياضات الإلكترونية إلى توسيع سوق التكنولوجيا الرياضية. بالإضافة إلى ذلك، أدت الابتكارات التكنولوجية السريعة في مكونات الأجهزة والبرمجيات الرياضية إلى تحسين دقة وأداء المعدات الرياضية، مما أدى إلى الاعتماد السريع على هذه الأجهزة في السنوات القادمة. بالإضافة إلى ذلك، من المتوقع أيضًا أن يؤثر تشريع المراهنة الرياضية من قبل المحكمة العليا الأمريكية في ولايات مثل مونتانا وإلينوي وأيوا ونيو هامبشاير ونيوجيرسي ونيويورك بشكل إيجابي على نمو السوق خلال الفترة المتوقعة. على الجانب الآخر، يتطلب الأمر استثمارًا أوليًا مرتفعًا وإطارًا زمنيًا ممتدًا لعائد الاستثمار (ROI) لنشر التكنولوجيا الرياضية. ومن المتوقع أن يعيق هذا نمو السوق. علاوة على ذلك، من المتوقع أن يشكل الخطر المتزايد لمواطن الخلل التكنولوجية تحديًا لنمو سوق التكنولوجيا الرياضية خلال الفترة المتوقعة.

تأثير جائحة كوفيد-19 على سوق التكنولوجيا الرياضية

اعتبارًا من يونيو 2021، الولايات المتحدة هي الدولة الأكثر تضررا في أمريكا الشمالية، مع حوالي 34 مليون حالة مؤكدة لأفراد مصابين يواجهون ظروفا صحية خطيرة في جميع أنحاء البلاد. أدى النمو المستمر للأفراد المصابين إلى قيام الحكومة بفرض الإغلاق عبر حدود البلاد. تم إغلاق غالبية الأنشطة الخارجية، وتعمل البلديات ببطء مقارنة بالماضي، وتوقفت الصناعات الرياضية والترفيهية، مما يؤثر سلبًا على سوق التكنولوجيا الرياضية. ومن حيث عدد المرضى وعدد الوفيات، لا تزال كندا والمكسيك في مرحلة ناشئة مقارنة بالولايات المتحدة. ومع ذلك، فإن الملاعب الرياضية والعديد من الشركات الأخرى تعمل ببطء، مما يعيق سوق التكنولوجيا الرياضية. سيكون لتفشي فيروس كورونا (COVID-19) تأثير محدود ولكنه سلبي على المدى القصير على السوق العالمية.

المناطق المربحة لسوق التكنولوجيا الرياضية


أمريكا الشمالية
  • الولايات المتحدة
  • كندا
  • المكسيك
  • أوروبا
  • li>
    • ألمانيا
    • فرنسا
    • إيطاليا
    • المملكة المتحدة
    • روسيا
    • بقية أوروبا
  • آسيا والمحيط الهادئ (APAC)
    • أستراليا
    • الصين
    • الهند
    • اليابان
    • كوريا الجنوبية
    • باقي دول آسيا والمحيط الهادئ
  • الشرق الأوسط وأفريقيا (MEA)
    • جنوب أفريقيا
    • المملكة العربية السعودية
    • الإمارات العربية المتحدة
    • باقي دول الشرق الأوسط وأفريقيا
    • أمريكا الجنوبية (SAM)
      • البرازيل
      • الأرجنتين
      • باقي دول SAM


      سوق التكنولوجيا الرياضية - الملفات التعريفية للشركة

      • ATO-GEAR BV
      • Catapult Group International Ltd< /li>
      • ChyronHego Corporation
      • EON Reality
      • TrinityVR, Inc.
      • ROTXX, INC.
      • Hawk-Eye Innovations المحدودة.
      • STATSports Group
      • Strivr Labs, Inc.
      • Zebra Technologies Corp.

    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    Which region led the sports technology market?

    North America led the sports technology market in 2019, followed by Europe and APAC. The increasing popularity of esports, demand for a comfortable sports viewing experience, and the growing integration of social media with stadium technology are the major factors driving the growth of North American sports technology market.

    Which factor sare driving growth of the sports technology market?

    Major growth drivers of sports technology include substantial demand of audience engagement solutions, increasing demand for data-driven decisions and activities, and growing online and offline sports events. Besides, rapid technological innovations in the hardware and software sports technology components have further improved the accuracy and performance of the sports equipment, leading to the rapid adoption of these devices in the coming years.

    Which segment led the sports technology market in 2019?

    Based on component, the sports technology market is segmented into hardware, software, and services. The software segment led the sports technology market in 2019, followed by the hardware and services segment. The growth of software segment is attributed to the growing adoption of cloud-based technologies in the sports industry.

    The List of Companies - Sports Technology Market

    1. ATO-GEAR B.V.
    2. Catapult Group International Ltd
    3. ChyronHego Corporation
    4. EON Reality
    5. TrinityVR, Inc.
    6. ROTXX, INC.
    7. Hawk-Eye Innovations Ltd.
    8. STATSports Group
    9. Strivr Labs, Inc.
    10. Zebra Technologies Corporation

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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