Markt für Kamera-Tracking-Software – Erkenntnisse aus globaler und regionaler Analyse – Prognose bis 2031

  • Report Code : TIPRE00022743
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 117
Buy Now

Der Markt für Kamera-Tracking-Software wurde im Jahr 2020 auf 286,8 Millionen US-Dollar geschätzt und soll bis 2028 734,1 Millionen US-Dollar erreichen; zwischen 2021 und 2028 wird ein durchschnittliches jährliches Wachstum von 12,9 % erwartet.



Die Nachfrage nach effektiver Kamera-Tracking-Software für Echtzeitanimationen ist groß und die Popularität von Science-Fiction (Science-Fiction) und Animationen wächst Sowohl Filme als auch Shows sind die Hauptfaktoren für das Wachstum des Marktes für Kamera-Tracking-Software. Die Medien- und Unterhaltungssektoren im asiatisch-pazifischen Raum, in Europa, Nordamerika, dem Nahen Osten und Afrika sowie Südamerika geben erhebliche Beträge für die Beschaffung der fortschrittlichsten und leistungsfähigsten Kamera-Tracking-Software aus. Diese Softwareprodukte dienen der Stabilisierung von 360°-Drehwinkeln. Aufnahmen und das Hinzufügen von 3D-Animationen in Szenen, die in der realen Welt mit normalen Filmkameras aufgenommen wurden.



Der Markt für Kamera-Tracking-Software ist nach Komponente, Tracking-Typ und Geografie segmentiert. Basierend auf den Komponenten wird der Markt in Software und Dienstleistungen unterteilt. Basierend auf dem Tracking-Typ wird der Markt für Kamera-Tracking-Software in Standbild-Tracking und Sequenz-Tracking kategorisiert. Darüber hinaus ist der Markt je nach Region in Nordamerika, Europa, den asiatisch-pazifischen Raum (APAC), den Nahen Osten und Afrika (MEA) und Südamerika (SAM) unterteilt.



Die globale Kameraverfolgung Der Softwaremarkt wird von einer Handvoll prominenter internationaler Marktteilnehmer dominiert. Im Jahr 2020 erlebte der Markt aufgrund des COVID-19-Ausbruchs, der sich anschließend zu einer globalen Pandemie entwickelte, einen erheblichen Rückgang. Bei einem Kameraverfolgungsprozess wird ein mit einer echten Live-Kamera aufgenommener Videoinhalt aufgenommen und seine Bewegung verfolgt, um ihm 3D-Elemente hinzuzufügen. Es wird verwendet, um Spezialeffekte, Hintergründe und Roboteraktionen in Filmen und Fernsehsendungen hinzuzufügen. Die Software ermöglicht auch die Verfolgung der Kamerabewegung in 2D-Sequenzen, um animierte 3D-Inhalte zu erstellen.



Auswirkungen der COVID-19-Pandemie auf den Markt für Kamera-Tracking-Software



Die USA haben die höchste Zahl gemeldet der COVID-19-Fälle in Nordamerika, und die Zahl hat im Jahr 2021 mehr als 20 Millionen erreicht; Kalifornien, Texas, Florida und New York gehören zu den am stärksten betroffenen Gebieten. Die Bundesregierung des Landes hat im Jahr 2020 keinen landesweiten Lockdown verhängt; Allerdings beschlossen die Gouverneure einiger Bundesstaaten, in ihren jeweiligen Bundesstaaten einen Lockdown durchzusetzen, was zu Betriebsunterbrechungen in verschiedenen Sektoren führte, darunter im verarbeitenden Gewerbe, in der IT sowie in Medien und Unterhaltung. In diesem Szenario mussten Produktionshäuser mehrere große Filmprojekte stoppen, da verschiedene Drehorte für Filme und Fernsehsendungen eingeschränkt waren. Darüber hinaus wurden Kinosäle wegen Insolvenz geschlossen. In den USA wurden rund 2.500 Kinos geschlossen, um öffentliche Versammlungen zu verhindern. Infolgedessen erlebten die mit der Filmproduktion verbundenen Unternehmen wie Drehausrüstung, Tonausrüstung, Bearbeitungssoftware und Spezialeffektsoftware sowie Dienstleistungen einen Wachstumseinbruch. Mit der Lockerung der Lockdown-Bedingungen und der Organisation von Massenimpfaktionen Ende 2020 wurden die Produktion und Dreharbeiten von Film-/Fernsehsendungen jedoch im Jahr 2021 schrittweise wieder aufgenommen.



Lukrative Regionen im Markt für Kamera-Tracking-Software



Markteinblicke – Markt für Kamera-Tracking-Software



Zunehmende Akzeptanz von Kamera-Tracking-Software steigert das Marktwachstum



Führende Länder wie die USA, Kanada, Das Vereinigte Königreich und Australien konzentrieren sich auf nachhaltige Investitionen. Die USA, Kanada und Mexiko gehören zu den größten Volkswirtschaften Nordamerikas. Aufgrund der hohen Investitionen von Produktionshäusern und anderen Interessengruppen im Medien- und Unterhaltungssektor sowie der wachsenden Beliebtheit von Science-Fiction-Kinos trägt diese Region einen erheblichen Anteil zum globalen Markt für Kamera-Tracking-Software bei. Darüber hinaus treibt die zunehmende Beliebtheit von YouTube-Kanälen und der Erstellung von Kurzvideos zur Erzielung von Einnahmen die Nachfrage nach Softwarelösungen voran. Eine Kamera-Tracking-Software wird verwendet, um diesen Filmen oder Videos mehr Effektivität und Realität zu verleihen.

Komponentenbasierte Erkenntnisse



Basierend auf der Komponente ist der Markt für Kamera-Tracking-Software in Software unterteilt und Dienstleistungen. Das Softwaresegment hielt im Jahr 2020 einen größeren Marktanteil.



Einblicke auf Unternehmensgröße



Basierend auf der Größe des Tracking-Unternehmens ist der Markt für Kamera-Tracking-Software in Standbild-Tracking und Sequenz-Tracking unterteilt . Das Standbild-Tracking-Segment führte den Markt für Kamera-Tracking-Software im Jahr 2020 an.



Strategische Erkenntnisse



Die auf dem Markt für Kamera-Tracking-Software tätigen Akteure konzentrieren sich hauptsächlich auf die Entwicklung fortschrittlicher und effizienter Produkte.< /p>

  • Im Jahr 2021 brachte NCAM die neueste Version der Ncam-Reality-Software auf den Markt.

  • Im Jahr 2021 wurde Boris FX Silhouette Teil der Netflix Post Technology Alliance in der VFX-Kategorie.


Der Markt für Kamera-Tracking-Software wurde wie folgt segmentiert:



Nach Komponente




  • Software
  • Dienste

Nach Tracking-Typ




  • Still-Tracking

  • Sequenz-Tracking

Nach Geographie




  • Nordamerika

    • USA

    • Kanada

    • Mexiko



  • Europa

    • Deutschland

    • Frankreich

    • Italien

    • Großbritannien

    • Russland

    • Restliches Europa



  • Asien-Pazifik (APAC)

    • Australien

    • China

    • Indien

    • Japan

    • Südkorea

    • Rest von APAC



  • Naher Osten und Afrika (MEA)
    • Saudi-Arabien

    • VAE

    • Südafrika

    • Rest von MEA



  • Südamerika (SAM)

    • Brasilien

    • Argentinien

    • Rest von SAM



Markt für Kamera-Tracking-Software – Unternehmen Profile




  • Andersson Technologies LLC

  • The Foundry Visionmongers Limited

  • Ncam

  • Adobe

  • Science- D-Visions

  • BORIS FX, INC

  • Maxon Computer GmbH

  • Autodesk, Inc.

  • Blackmagic Design Pty. Ltd.
  • Vicon Motion Systems Ltd

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind camera tracking software market growth?

Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming,.

What are market opportunities for camera tracking software?

Since the last 2–3 years, the animation and video effects (VFX) industry has witnessed steady growth in developing countries, including India. Broadcasters are partnering with animation studios like Nick and Sonic for original content. Moreover, these industries have growth further with the introduction of YouTube channels, and the launch of over the top (OTT) platforms such as Amazon Prime and Netflix are signing exclusive content licensing deals with various animation and VFX studios. Further, VFX got an additional boost with the developments in broadband and e-commerce, and licensing and merchandising opportunities related to animation characters. In India, the VFX industry is growing significantly with transformation in content consumption pattern; there is a growing demand for cinema with extravagant VFX effects in among the audiences in the country. In fact, to effectively fulfill VFX demands, many production houses such as the Red Chilies Entertainment have set up technical teams dedicated to enhancing the VFX in their movies. As a result of the efforts of these teams, Indian audiences have enjoyed films such as Krrish, Philauri, Bhag Milkha Bhag, and Tumbad. Further, state governments of the country have also been promoting the VFX industry by allocating resources. For instance, Maharashtra (a state in India) government allocated land for setting up National Centre of Excellence for Animation, VFX, Gaming and Comics. Similarly, Karnataka designed policy a to include digital art education in curricula of certain fine arts schools. Such initiatives in various other developing countries would are boosting the VFX industry, which is likely to propel the camera tracking market growth in the coming years.

Which product is expected to dominate the market in the forecast period?

Artificial intelligence (AI) is taking over the media and entertainment industry, in particular, film industry. Various subsets of AI, namely machine learning and deep learning, are now being used in computer graphics; most recently, these technologies have been used in camera tracking, simulation, motion capture, character animation, image processing, rotoscoping, and compositing. Machine learning is already being used in sketching various characters. For instance, the character of “Thanos” in Marvel Studio’s Avengers series was developed based on the AI technology. The visual effect studio used a type of machine learning to transform the body of Josh Brolin, an American actor portraying Thanos, into the body of the character. His face that was captured with head-cam camera for this transformation. During this process facials capture training data was utilized. The camera tracking software helps in inserting CGI in the live action footage. The software providers leverage the capabilities of machine learning to up scale the overall match moving process. For instance, the latest camera tracking software releases by Andersson Technologies incorporated or extensively used the capabilities of artificial intelligence. In 2019, the company released its new version of SynthEyes (a camera tracking software) that takes help of neural network-based automatic and supervised tracking process. In line with Andersson Technologies, many other software providers are now investing in research and development to build the most advanced camera tracking software products.

The List of Companies - Camera Tracking Software Market

  1.  Noitom
  2. Northern Digital
  3. OptiTrack
  4. Vicon Motion System 
  5. Xsens Technologies 
  6. Motion Analysis
  7. Motus Digital
  8.  Phasespace
  9. Qualiysis
  10. Simi Reality Motion Systems

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports