카메라 추적 소프트웨어 시장 조사 – 규모, 점유율, 개발 및 미래 범위 2031

  • Report Code : TIPRE00022743
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 117
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카메라 추적 소프트웨어 시장 규모는 2020년 2억 8,680만 달러였으며, 2028년에는 7억 3,410만 달러에 이를 것으로 예상됩니다. 2021년부터 2028년까지 연평균 성장률(CAGR) 12.9%로 성장할 것으로 예상됩니다.

실시간 애니메이션을 위한 효과적인 카메라 추적 소프트웨어에 대한 엄청난 수요와 SF(SF) 및 애니메이션의 인기 증가 영화와 쇼는 카메라 추적 소프트웨어 시장의 성장을 이끄는 주요 요인입니다. 아시아 태평양, 유럽, 북미, 중동 및 기타 지역의 미디어 및 엔터테인먼트 부문 아프리카와 남아메리카에서는 가장 발전되고 성능이 뛰어난 카메라 추적 소프트웨어를 조달하는 데 상당한 금액을 지출하고 있습니다. 이러한 소프트웨어 제품은 360° 안정화에 사용됩니다. 일반 필름 카메라를 사용하여 현실 세계에서 촬영한 장면에 3D 애니메이션을 추가하고 장면을 추가합니다.

카메라 추적 소프트웨어 시장은 구성 요소, 추적 유형 및 지역을 기준으로 분류됩니다. 구성 요소를 기반으로 시장은 소프트웨어와 서비스로 분류됩니다. 추적 유형에 따라 카메라 추적 소프트웨어 시장은 스틸 추적과 시퀀스 추적으로 분류됩니다. 또한 시장은 지역을 기준으로 북미, 유럽, 아시아 태평양(APAC), 중동 및 아프리카(MEA), 남미(SAM)로 분류됩니다.

글로벌 카메라 추적 소프트웨어 시장은 소수의 저명한 국제 시장 참가자들이 지배하고 있습니다. 2020년에는 코로나19 사태가 글로벌 팬데믹으로 확산되면서 시장이 상당한 하락세를 보였습니다. 카메라 추적 프로세스에는 실제 라이브 카메라를 사용하여 녹화된 비디오 콘텐츠를 촬영하고 해당 콘텐츠의 동작을 추적하여 3D 요소를 추가하는 작업이 포함됩니다.  영화와 TV 프로그램에 특수 효과, 배경, 로봇 액션을 추가하는 데 사용됩니다. 또한 이 소프트웨어를 사용하면 2D 시퀀스에서 카메라 동작을 추적하여 애니메이션 3D 콘텐츠를 만들 수 있습니다.

COVID-19 팬데믹이 카메라 추적 소프트웨어 시장에 미치는 영향

미국이 가장 높은 수치를 보고했습니다. 북미 지역의 코로나19 사례 수는 2021년 현재 2,000만 명을 넘었습니다. 캘리포니아, 텍사스, 플로리다, 뉴욕은 영향을 많이 받는 지역 중 하나입니다. 해당 국가의 연방 정부는 2020년에 전국적인 폐쇄를 시행하지 않았습니다. 그러나 일부 주의 주지사는 해당 주에서 폐쇄를 시행하기로 결정했으며 이로 인해 제조, IT, 미디어 및 엔터테인먼트를 포함한 다양한 부문의 운영이 중단되었습니다. 영화와 TV 쇼 촬영을 위해 여러 장소가 제한되었기 때문에 제작사는 여러 대형 영화 프로젝트를 중단해야 했습니다. 게다가 영화관은 파산으로 인해 문을 닫았습니다. 미국에서는 공개 모임을 피하기 위해 약 2,500개의 영화관이 문을 닫았습니다. 이에 따라 촬영장비, 음향기기, 편집소프트웨어, 특수효과소프트웨어 등 영화제작 관련 사업과 서비스업이 성장 부진을 겪었다. 그러나 2020년 말 봉쇄 조건이 완화되고 대규모 예방접종 운동이 조직되면서 2021년부터 영화/TV 프로그램 제작 및 촬영이 점차 재개되었습니다.

카메라 추적 소프트웨어 시장의 수익성 있는 지역

Market Insights–카메라 추적 소프트웨어 시장

카메라 추적 소프트웨어의 채택 증가로 시장 성장 촉진

미국, 캐나다, 영국 호주는 지속 가능한 투자에 중점을 두고 있습니다. 미국, 캐나다, 멕시코는 북미의 주요 경제국 중 하나입니다. 이 지역은 SF(SF) 영화의 인기 증가와 함께 미디어 및 엔터테인먼트 부문에서 활동하는 프로덕션 하우스 및 기타 이해관계자의 높은 투자로 인해 글로벌 카메라 추적 소프트웨어 시장에서 상당한 점유율을 차지하고 있습니다. 또한 YouTube 채널의 인기가 높아지고 수익을 창출하는 짧은 비디오 제작으로 인해 소프트웨어 솔루션에 대한 수요가 증가하고 있습니다. 카메라 추적 소프트웨어는 이러한 영화나 비디오에 더 많은 효과와 현실성을 부여하는 데 사용됩니다.

구성 요소 기반 통찰력

구성 요소를 기반으로 카메라 추적 소프트웨어 시장은 소프트웨어로 양분됩니다. 그리고 서비스. 소프트웨어 부문은 2020년에 더 큰 시장 점유율을 차지했습니다.

기업 규모 기반 통찰력

추적 유형 기업 규모를 기반으로 하는 카메라 추적 소프트웨어 시장은 스틸 추적과 시퀀스 추적으로 구분됩니다. 스틸 추적 부문은 2020년 카메라 추적 소프트웨어 시장을 주도했습니다.

전략적 통찰력

카메라 추적 소프트웨어 시장에서 활동하는 플레이어는 주로 다음에 중점을 두고 있습니다. 진보되고 효율적인 제품 개발.

  • 2021년 NCAM은 최신 버전의 Ncam 현실 소프트웨어를 출시했습니다.
  • 2021년에 Boris FX Silhouette은 VFX 부문에서 Netflix Post Technology Alliance의 일부가 되었습니다.

카메라 추적 소프트웨어 시장은 다음과 같이 분류됩니다:

구성 요소별

  • 소프트웨어
  • 서비스

추적 유형별    ;      

  • 계속 추적
  • 시퀀스 추적

지역별

  • 북미
      < li>미국
    • 캐나다
    • 멕시코
  • 유럽
    • 독일
    • 프랑스
    • 이탈리아
    • 영국
    • 러시아
    • 유럽 나머지 지역
  • 아시아 태평양(APAC)
    • 호주
    • 중국
    • 인도
    • 일본
    • 대한민국
    • 아시아 태평양 지역
  • 중동 및 아프리카(MEA)
    • 사우디아라비아
    • UAE
    • 남부 아프리카
    • 나머지 MEA
  • 남아메리카(SAM)
    • 브라질
    • 아르헨티나
    • SAM의 나머지 부분

카메라 추적 소프트웨어 시장 – 회사 프로필

  • Andersson Technologies LLC
  • The Foundry Visionmongers Limited
  • Ncam
  • Adobe
  • Science -D-Visions
  • BORIS FX, INC
  • Maxon Computer GmbH
  • Autodesk, Inc.
  • Blackmagic Design Pty. Ltd.< /li>
  • Vicon Motion Systems Ltd
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind camera tracking software market growth?

Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming,.

What are market opportunities for camera tracking software?

Since the last 2–3 years, the animation and video effects (VFX) industry has witnessed steady growth in developing countries, including India. Broadcasters are partnering with animation studios like Nick and Sonic for original content. Moreover, these industries have growth further with the introduction of YouTube channels, and the launch of over the top (OTT) platforms such as Amazon Prime and Netflix are signing exclusive content licensing deals with various animation and VFX studios. Further, VFX got an additional boost with the developments in broadband and e-commerce, and licensing and merchandising opportunities related to animation characters. In India, the VFX industry is growing significantly with transformation in content consumption pattern; there is a growing demand for cinema with extravagant VFX effects in among the audiences in the country. In fact, to effectively fulfill VFX demands, many production houses such as the Red Chilies Entertainment have set up technical teams dedicated to enhancing the VFX in their movies. As a result of the efforts of these teams, Indian audiences have enjoyed films such as Krrish, Philauri, Bhag Milkha Bhag, and Tumbad. Further, state governments of the country have also been promoting the VFX industry by allocating resources. For instance, Maharashtra (a state in India) government allocated land for setting up National Centre of Excellence for Animation, VFX, Gaming and Comics. Similarly, Karnataka designed policy a to include digital art education in curricula of certain fine arts schools. Such initiatives in various other developing countries would are boosting the VFX industry, which is likely to propel the camera tracking market growth in the coming years.

Which product is expected to dominate the market in the forecast period?

Artificial intelligence (AI) is taking over the media and entertainment industry, in particular, film industry. Various subsets of AI, namely machine learning and deep learning, are now being used in computer graphics; most recently, these technologies have been used in camera tracking, simulation, motion capture, character animation, image processing, rotoscoping, and compositing. Machine learning is already being used in sketching various characters. For instance, the character of “Thanos” in Marvel Studio’s Avengers series was developed based on the AI technology. The visual effect studio used a type of machine learning to transform the body of Josh Brolin, an American actor portraying Thanos, into the body of the character. His face that was captured with head-cam camera for this transformation. During this process facials capture training data was utilized. The camera tracking software helps in inserting CGI in the live action footage. The software providers leverage the capabilities of machine learning to up scale the overall match moving process. For instance, the latest camera tracking software releases by Andersson Technologies incorporated or extensively used the capabilities of artificial intelligence. In 2019, the company released its new version of SynthEyes (a camera tracking software) that takes help of neural network-based automatic and supervised tracking process. In line with Andersson Technologies, many other software providers are now investing in research and development to build the most advanced camera tracking software products.

The List of Companies - Camera Tracking Software Market

  1.  Noitom
  2. Northern Digital
  3. OptiTrack
  4. Vicon Motion System 
  5. Xsens Technologies 
  6. Motion Analysis
  7. Motus Digital
  8.  Phasespace
  9. Qualiysis
  10. Simi Reality Motion Systems

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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