Marché des logiciels de suivi de caméra – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00022743
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 117
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Le marché des logiciels de suivi de caméra était évalué à 286,8 millions de dollars américains en 2020 et devrait atteindre 734,1 millions de dollars américains d'ici 2028 ; il devrait croître à un TCAC de 12,9 % entre 2021 et 2028.



Énorme demande pour un logiciel de suivi de caméra efficace pour l'animation en temps réel, et la popularité croissante de la science-fiction (science-fiction) et de l'animation les films ainsi que les émissions sont le principal facteur de croissance du marché des logiciels de suivi de caméra. Les secteurs des médias et du divertissement en Asie-Pacifique, en Europe, en Amérique du Nord, au Moyen-Orient et en Afrique et en Amérique du Sud dépensent des sommes importantes pour l'achat du logiciel de suivi de caméra le plus avancé et le plus performant. Ces produits logiciels sont utilisés pour stabiliser 360° prises de vue et ajout d'animation 3D dans des scènes tournées dans le monde réel, avec des caméras classiques.



Le marché des logiciels de suivi de caméra est segmenté en fonction des composants, du type de suivi et de la géographie. Basé sur les composants, le marché est segmenté en logiciels et services. Sur la base du type de suivi, le marché des logiciels de suivi de caméra est classé comme suivi fixe et suivi de séquence. En outre, sur la base de la région, le marché est segmenté en Amérique du Nord, Europe, Asie-Pacifique (APAC), Moyen-Orient et Afrique (MEA) et Amérique du Sud (SAM).



Le suivi mondial des caméras Le marché des logiciels est dominé par une poignée d'acteurs internationaux de premier plan. En 2020, le marché a connu une baisse considérable en raison de l'épidémie de COVID-19 qui s'est ensuite transformée en pandémie mondiale. Un processus de suivi de caméra consiste à prendre un contenu vidéo enregistré à l'aide d'une vraie caméra en direct et à suivre son mouvement pour y ajouter des éléments 3D. Il est utilisé pour ajouter des effets spéciaux, des arrière-plans et des actions robotiques dans les films et les émissions de télévision. Le logiciel permet également de suivre le mouvement de la caméra dans des séquences 2D pour créer un contenu 3D animé.



Impact de la pandémie de COVID-19 sur le marché des logiciels de suivi de caméra



Les États-Unis ont signalé le nombre le plus élevé des cas de COVID-19 en Amérique du Nord, et le nombre a atteint plus de 20 millions en 2021 ; La Californie, le Texas, la Floride et New York font partie des régions les plus touchées. Le gouvernement fédéral du pays n'a pas imposé de confinement à l'échelle nationale en 2020 ; cependant, les gouverneurs de quelques États ont décidé d'imposer le verrouillage dans leurs États respectifs, ce qui a entraîné la perturbation des opérations de divers secteurs, notamment la fabrication, l'informatique, les médias et le divertissement. Les maisons de production ont dû mettre un terme à plusieurs grands projets cinématographiques au milieu de ces scénarios, car différents endroits étaient restreints pour le tournage de films et d'émissions de télévision. De plus, des salles de cinéma ont été fermées pour cause de faillite. Aux États-Unis, environ 2 500 cinémas ont été fermés pour éviter les rassemblements publics. En conséquence, les activités liées à la réalisation de films telles que le matériel de tournage, le matériel de sonorisation, les logiciels de montage et les logiciels d'effets spéciaux, ainsi que les services, ont connu un ralentissement de la croissance. Cependant, avec l'assouplissement des conditions de confinement et l'organisation de campagnes de vaccination de masse fin 2020, la production et le tournage de films/émissions de télévision ont repris progressivement en 2021.



Régions lucratives sur le marché des logiciels de suivi de caméra



Market Insights-Camera Tracking Software Market



L'adoption croissante des logiciels de suivi de caméra stimule la croissance du marché



Des pays leaders tels que les États-Unis, le Canada, le Royaume-Uni et l'Australie se concentrent sur la réalisation d'investissements durables. Les États-Unis, le Canada et le Mexique comptent parmi les principales économies d'Amérique du Nord. Cette région contribue pour une part importante au marché mondial des logiciels de suivi de caméras en raison des investissements élevés des maisons de production et d'autres parties prenantes opérant dans le secteur des médias et du divertissement, associés à la popularité croissante du cinéma de science-fiction (science-fiction). De plus, la popularité croissante des chaînes YouTube et de la création de courtes vidéos pour gagner de l'argent propulse la demande de solutions logicielles. Un logiciel de suivi de caméra est utilisé pour apporter plus d'efficacité et de réalité dans ces films ou vidéos.

Insights basés sur les composants



Basé sur les composants, le marché des logiciels de suivi de caméra est divisé en logiciels Et services. Le segment des logiciels détenait une plus grande part de marché en 2020.



Informations basées sur la taille de l'entreprise



Sur la base de la taille de l'entreprise de type suivi, le marché des logiciels de suivi de caméra est divisé en suivi fixe et suivi de séquence . Le segment du suivi des appareils photo a dominé le marché des logiciels de suivi des caméras en 2020.



Aperçus stratégiques



Les acteurs opérant sur le marché des logiciels de suivi des caméras se concentrent principalement sur le développement de produits avancés et efficaces.< /p>

  • En 2021, NCAM a lancé sa dernière version du logiciel de réalité Ncam.

  • En 2021, Boris FX Silhouette est devenu membre de Netflix Post Technology Alliance dans la catégorie VFX.



Le marché des logiciels de suivi de caméra a été segmenté comme suit :



Par composant




  • Logiciel
  • Services

Par type de suivi




  • Suivi encore

  • Suivi de séquence

Par géographie




  • Amérique du Nord

    • États-Unis

    • Canada

    • Mexique


  • Europe

    • Allemagne

    • France

    • Italie

    • Royaume-Uni

    • Russie

    • Reste de l'Europe


  • Asie-Pacifique (APAC)

    • Australie

    • Chine

    • Inde

    • Japon

    • Corée du Sud

    • Reste de l'APAC


  • Moyen-Orient et Afrique (MEA)
    • Arabie saoudite

    • EAU

    • Afrique du Sud

    • Reste de la MEA


  • Amérique du Sud (SAM)

    • Brésil

    • Argentine

    • Reste de SAM


Marché des logiciels de suivi de caméra – Société Profils




  • Andersson Technologies LLC

  • The Foundry Visionmongers Limited

  • Ncam

  • Adobe

  • Science- D-Visions

  • BORIS FX, INC

  • Maxon Computer GmbH

  • Autodesk, Inc.

  • Blackmagic Design Pty. Ltd.
  • Vicon Motion Systems Ltd

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind camera tracking software market growth?

Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming,.

What are market opportunities for camera tracking software?

Since the last 2–3 years, the animation and video effects (VFX) industry has witnessed steady growth in developing countries, including India. Broadcasters are partnering with animation studios like Nick and Sonic for original content. Moreover, these industries have growth further with the introduction of YouTube channels, and the launch of over the top (OTT) platforms such as Amazon Prime and Netflix are signing exclusive content licensing deals with various animation and VFX studios. Further, VFX got an additional boost with the developments in broadband and e-commerce, and licensing and merchandising opportunities related to animation characters. In India, the VFX industry is growing significantly with transformation in content consumption pattern; there is a growing demand for cinema with extravagant VFX effects in among the audiences in the country. In fact, to effectively fulfill VFX demands, many production houses such as the Red Chilies Entertainment have set up technical teams dedicated to enhancing the VFX in their movies. As a result of the efforts of these teams, Indian audiences have enjoyed films such as Krrish, Philauri, Bhag Milkha Bhag, and Tumbad. Further, state governments of the country have also been promoting the VFX industry by allocating resources. For instance, Maharashtra (a state in India) government allocated land for setting up National Centre of Excellence for Animation, VFX, Gaming and Comics. Similarly, Karnataka designed policy a to include digital art education in curricula of certain fine arts schools. Such initiatives in various other developing countries would are boosting the VFX industry, which is likely to propel the camera tracking market growth in the coming years.

Which product is expected to dominate the market in the forecast period?

Artificial intelligence (AI) is taking over the media and entertainment industry, in particular, film industry. Various subsets of AI, namely machine learning and deep learning, are now being used in computer graphics; most recently, these technologies have been used in camera tracking, simulation, motion capture, character animation, image processing, rotoscoping, and compositing. Machine learning is already being used in sketching various characters. For instance, the character of “Thanos” in Marvel Studio’s Avengers series was developed based on the AI technology. The visual effect studio used a type of machine learning to transform the body of Josh Brolin, an American actor portraying Thanos, into the body of the character. His face that was captured with head-cam camera for this transformation. During this process facials capture training data was utilized. The camera tracking software helps in inserting CGI in the live action footage. The software providers leverage the capabilities of machine learning to up scale the overall match moving process. For instance, the latest camera tracking software releases by Andersson Technologies incorporated or extensively used the capabilities of artificial intelligence. In 2019, the company released its new version of SynthEyes (a camera tracking software) that takes help of neural network-based automatic and supervised tracking process. In line with Andersson Technologies, many other software providers are now investing in research and development to build the most advanced camera tracking software products.

The List of Companies - Camera Tracking Software Market

  1.  Noitom
  2. Northern Digital
  3. OptiTrack
  4. Vicon Motion System 
  5. Xsens Technologies 
  6. Motion Analysis
  7. Motus Digital
  8.  Phasespace
  9. Qualiysis
  10. Simi Reality Motion Systems

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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