Markt für Enterprise Text Publishing – Erkenntnisse aus globaler und regionaler Analyse – Prognose bis 2031

  • Report Code : TIPRE00023979
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 160
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Der Markt für unternehmensweite Textveröffentlichungen wird bis 2028 voraussichtlich 28.065,2 Millionen US-Dollar erreichen, gegenüber 15.483,1 Millionen US-Dollar im Jahr 2021; Von 2021 bis 2028 wird ein durchschnittliches jährliches Wachstum von 8,9 % erwartet.



Die zunehmende Akzeptanz von E-Books in Schulen und Universitäten steigert die Nachfrage nach Textveröffentlichungslösungen für Unternehmen. E-Books helfen Bildungsorganisationen, drei wichtige strategische Prioritäten zu erfüllen: Verbesserung der Erfahrungen für Studenten und akademischer Ergebnisse in einem zunehmend wettbewerbsintensiven Umfeld; Förderung von Innovationen beim Lernen, Lehren und Forschen; und sie bei der effektiven und effizienten Nutzung von Raum und Personal zu unterstützen. Die Sicherstellung des rechtzeitigen Zugriffs auf wichtige Bücher und die Verfügbarkeit ausreichender Exemplare sind seit vielen Jahren grundlegende Herausforderungen für Universitäten und ihre Bibliotheken. Die Einführung von E-Books ist eine praktische Option, da Studierende sie jederzeit und überall lesen können, was dazu beiträgt, ihre Erwartungen besser und effizienter zu erfüllen.



Darüber hinaus wächst die Akzeptanz für innovative Ansätze zum Lehren und Lernen , und die Forschung fördert die Verbreitung von E-Books auf der ganzen Welt. Beispielsweise bietet die University of Leicester den MSc in Sicherheit, Konflikt und internationaler Entwicklung im Fernstudium an. Das von der Abteilung für Kriminologie angebotene Programm richtet sich an Personen, die in der internationalen Entwicklung arbeiten oder in diesem Bereich arbeiten möchten. Jeder Studierende erhält ein iPad mit Kursmaterialien und E-Books sowie Zugang zur Kurs-App. Studierende können diese E-Books ohne Internetverbindung lesen, was den Kursteilnehmern den Zugriff auf dieses Material in Bereichen erleichtert, in denen das Internet nicht verfügbar oder unzuverlässig ist. Daher treibt die zunehmende Akzeptanz von E-Books in Schulen und Universitäten das Wachstum des globalen Marktes für Unternehmenstextveröffentlichungen voran.



Auswirkungen der COVID-19-Pandemie auf den Markt für Unternehmenstextveröffentlichungen



Die Bildungsbranche floriert weltweit mit beeindruckender Geschwindigkeit, die wachsende Präferenz für High-Tech-Bildungslösungen sowie wachsende Investitionen und Finanzierung in EdTech-Start-ups. Anstelle der COVID-19-Pandemie bieten immer mehr Schulen und Universitäten weiterhin Fernstudiengänge an. Sie führen virtuelle Klassenzimmer und Online-Prüfungen durch und die Leistung der Studierenden wird mithilfe von Bewertungstools bewertet. Dies hat zu einer hohen Nachfrage nach E-Books und Online-Lernmaterialien geführt. Darüber hinaus besteht auch im Unternehmenssektor eine hohe Nachfrage nach virtuellen Schulungsinhalten und Referenzen, um die Fernschulungsmöglichkeiten in allen Organisationen zu verbessern. Daher hat sich der COVID-19-Ausbruch positiv auf das Wachstum des Marktes für Unternehmenstextveröffentlichungen ausgewirkt.



Lukrative Regionen im Markt für Unternehmenstextveröffentlichungen



Markteinblicke – Markt für Unternehmenstextveröffentlichungen < /p>

Steigerung der Akzeptanz von selbstgesteuertem Lernen, wodurch das Marktwachstum gefördert wird



Beim selbstgesteuerten Lernen oder Lernen auf Abruf lernen die Schüler in ihrem eigenen Tempo. Sie können aus derselben Klasse stammen, arbeiten jedoch in ihrem eigenen Tempo, um Aufgaben zu erledigen und den Kurs zu absolvieren. Aufgrund der steigenden Beliebtheit von Online- und Fernunterricht nimmt die Zahl der Bildungseinrichtungen, die Online-Fernlehrgänge anbieten, zu. Im Allgemeinen absolvieren Berufstätige, die höhere Bildungsabschlüsse erwerben möchten, sich aber aus beruflichen Gründen nicht einem Vollzeitstudium widmen können, selbstgesteuerte Kurse von Institutionen zur beruflichen Weiterentwicklung. Beispielsweise bietet upGrad Education Private Limit Berufstätigen ein selbstgesteuertes Master of Business Administration (MBA)-Programm der Liverpool Business School in verschiedenen Funktionsbereichen an. Der Kurs stellt allen eingeschriebenen Studierenden ein umfassendes Angebot an Lernmaterialien in digitaler Form zur Verfügung; Sie können das Material weiterleiten und die Studie entsprechend ihrer eigenen Machbarkeit planen. Daher treibt die zunehmende Einführung des selbstbestimmten Lernens auf der ganzen Welt das Wachstum des Marktes für unternehmensweite Textveröffentlichung voran.



Strategische Einblicke



Die auf dem Markt für Unternehmenstextveröffentlichungen tätigen Akteure konzentrieren sich hauptsächlich auf die Entwicklung fortschrittlicher und effizienter Produkte.



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  • Im Jahr 2021 ging das Physiological Oncology Rehabilitation Institute (PORi) eine Partnerschaft mit KITABOO ein, um Online-Kurse für Ärzte anzubieten. Mit dieser Initiative will die PORi ihre Präsenz digital ausbauen. Die benutzerfreundliche Oberfläche der von KITABOO angebotenen Online-Lernplattformen erleichtert den Lernenden das Durcharbeiten des Kursmaterials. Darüber hinaus können die Lernenden mit Pädagogen und Kollegen zusammenarbeiten, um die Techniken zu besprechen, die sie erlernen, um die Fähigkeiten zu beherrschen. Die Plattform ermöglicht es PORi, ihre Inhalte mit Multimedia-Elementen zu erweitern, wodurch die Interaktivität von Lernsitzungen erhöht und das Lernerlebnis immersiver wird.

  • Im Jahr 2020 ging Lulu eine strategische Partnerschaft mit MementoPix ein, um das Erlebnis zu verbessern Das Erstellen und Kaufen von Jahrbüchern wird für Schulen und Eltern viel einfacher und erschwinglicher.


  • Der Markt für Unternehmenstextveröffentlichungen wurde wie folgt segmentiert:



    Markt für Unternehmenstextveröffentlichungen – nach Geografie< /p>

    • Nordamerika
      • USA

      • Kanada

      • Mexiko



    • Europa
      • Deutschland

      • Frankreich

      • Italien

      • Großbritannien

      • Russland

      • Restliches Europa< /li>


    • Asien-Pazifik (APAC)
      • Australien

      • China

      • Indien

      • Japan

      • Südkorea

      • Rest von APAC



    • Naher Osten und Afrika (MEA)
      • Saudi-Arabien< /li>
      • VAE

      • Südafrika

      • Rest von MEA



    • Südamerika (SAM)
        < li>Brasilien
      • Argentinien

      • Rest von SAM




    Unternehmenstextveröffentlichungsmarkt – Unternehmensprofile


    • Hurix Digital

    • Kotobee (Vijua)

    • VitalSource Technologies

    • Excelsoft Technologies

    • Impelsys Inc.
    • Issuu

    • Lulu Press, Inc.

    • Kortext

    • Magic EdTech

    • RedShelf

    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    What are reasons behind enterprise text publishing market growth?

    The rising innovation in teaching, learning, and research is influencing the adoption of e-books across the world. For instance, the University of Leicester offers the MSc in Security, Conflict, and International Development by distance learning. The program, provided by the Department of Criminology, is designed for people who work in international development or want to work in the field. Students of this program can be employed in military settings, distant regions, or as peacekeepers, far from traditional learning environment. Every student is provided with an iPad with course materials and eBooks, as well as access to a course app. Students can read these eBooks without an internet connection, which can be frequently unavailable or unreliable in their workplace. Thus, the rise in adoption of e-books across schools, universities is fueling the growth of the global enterprise text publishing market.

    What are market opportunities for enterprise text publishing market?

    The market opportunity lies in developing countries. The rise of ed-tech companies in APAC is expected to increase the demand for web text publishing, which would create lucrative opportunities for the enterprise text publishing market in future.

    Which region has dominated the enterprise text publishing market?

    In 2020, North America led the market with a substantial revenue share, followed by Europe and APAC. Renowned universities, such as Stanford University and Harvard University, are providing online courses in computer science, engineering, mathematics, business, art, and personal development. As a part of these online courses, organizations provide digital study material and textbooks for students to refer and prepare themselves for online exams and other certifications. Thus, the rise in adoption of online education across North America is fueling the growth of the enterprise text publishing market in the region

    Which is the fasted growing region in the enterprise text publishing market?

    APAC is the fastest growing region the market. The corporate sector in APAC has experienced rise in the adoption of digital training and self-paced employee training model. These types of learning models enable employees to upgrade their skills as per company’s time to time requirement. For instance, Simplilearn Solutions tailored solutions for corporate training. Its training modules provide immersive learning videos and high-quality text content for references. Thus, the adoption of such training modules in the corporate sector is expected to accelerate the growth of the enterprise text publishing market in APAC during the forecast period.

    Which country is expected to dominate the fastest growing region in the forecast period?

    China is the APAC region is expected to dominate the market in the forecast period. Digital publishing in China represents one of the world’s most dynamic sectors, and any innovation produced within this segment of Chinese industry is likely to have a global impact. ChineseAll for instance, is one of the largest digital e-publishing companies in China now. They have collaborated with around 300 publishers, more than 2,000 famous authors and 300,000 cyber-writers in the country. This is helping the company to grow further across the country and the globe. The growth of digital content across the region and its high adoption among its population is contributing to the growth of the market across the country over the years

    Which are the major companies in the enterprise text publishing market?

    The major companies in enterprise text publishing market includes Hurix Digital, Kotobee (Vijua), VitalSource Technologies, Excelsoft Technologies, and Impelsys Inc.

    The List of companies - Enterprise Text Publishing Market

    1. Hurix Digital
    2. Kotobee (Vijua)
    3. VitalSource Technologies
    4. Excelsoft Technologies
    5. Impelsys Inc.
    6. Issuu
    7. Lulu Press, Inc.
    8. Kortext
    9. Magic EdTech
    10. RedShelf

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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