Off-Road Motorcycle Market Growth, Trends, and Forecast by 2031

The off-road motorcycle market is expected to register a CAGR of 5.3% during 2023–2031. The off-road motorcycle market is witnessing substantial growth worldwide, with emerging economies and increasing adventure activities offering growth opportunities.

Off-road Motorcycle Market Analysis

The influencing factors such as the rise in disposable income, increase in evolution, the popularity of motocross events, and technological advancement in the off-road motorcycle industry drive the growth of the off-road motorcycle market.  Additionally, the rising focus of automakers on improved performance and comfort and the adoption of electric and hybrid off-road motorcycles creates avenues for the players working in the off-road motorcycle market. For example, Torrot Electric Europa S.A. announced the launch of a new generation of motorcycles in the Motocross, Trial, Enduro, and Supermotard models in June 2021. The motorcycles introduced a simple and in-built battery exchange system, without connectors or any cables, which allowed the motorcycle to be ready to perform in less than 15 seconds.

Off-road Motorcycle Market Overview

Off-road motorcycles are gaining traction these days due to recent technological advancements, the increased popularity in biking culture through endorsement and media, as well as the environmental appeal of electric variants attracted by consumers. Additionally, the torque and higher ground clearance of Off-Road motorcycles provide a choice to those traveling across non-traditionally paved roads for professional events, leisure tours, rough terrain, or even water bodies as an adventure. There has been an increase in Off-Road motorcycling due to media popularity with competitions announced, travel shows and documentaries sporting professional drivers, who invest far more in equipment and vehicles, all these contributing to a lift in demand.

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Off-Road Motorcycle Market: Strategic Insights

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Off-road Motorcycle Market Drivers and Opportunities

Media Popularity and Sporting Community Driving the Off-road Motorcycle Market

It is undeniable that the increasing appearance of off-road motorcycles in media, e.g., through competitions, travel shows, or documentaries, induced more people to take an interest in off-road motorcycling, consequently exploding the market. Another important factor is the image of off-road motorcycle adventures, which was represented in many forms of media and stirred up enthusiasts and possible riders to show their concerns with these tough machines.

Through these portrayals of those off-road motorcycle experiences in travel shows and documentaries, companies have been able to present off-road motorcycle riding in the mind of the consumer as an exciting experience. Showing the level of enjoyment individuals around the world have when riding on rocks, through trails, and on dirt has instilled the idea within consumers that they, too, would like to get out in nature and experience off-road motorcycle riding. The media fills consumer’s minds with aspirational imagery, photos, and videos, producing a compelling narrative that leads to consumer interest and demand for off-road motorcycles.

The expansion of sporting communities involving both professional drivers and enthusiasts has also propelled the growth of the off-road motorcycle market. By investing more in the sport, professional drivers have shown keen interest in owning the best equipment and vehicles for their activities. This has continuously expanded the market and patronage of off-road motorcycle companies to develop better products. The growth also has varied effects on the sporting community as well. For example, the expansion of professional communities in this field has also created more opportunities in the entertainment industry as more extreme sports events are held and pursued by the growing sporting community.

Technological Advancements and Electric Motorcycles

The emergence of electric off-road motorcycles and the need for automobile manufacturers for superior performance and comfort all create promising opportunities for prominent players in the off-road motorcycle market. The growing awareness of CO2 emissions is eventually pushing the growth of electric off-road motorcycles. Moreover, the evolution of technology and manufacturing hubs are contributing to the growth of the off-road motorcycle market. These advancements and evolutions of technology, as well as the switch to electric motorcycles, open new pathways for the differentiation of products and an opportunity to further explore new consumer segments.

Off-road Motorcycle Market Report Segmentation Analysis

Key segments that contributed to the derivation of the off-road motorcycle market analysis are communication type and engine capacity.

• Based on deployment type, the off-road motorcycle market is divided into Enduro, Motocross, and Dual Purpose.
• based on engine capacity, the market is divided into Up to 125 cc, 126-250 cc, 251-500 cc, 500 cc and above.

Off-road Motorcycle Market Share Analysis by Geography

Off-road Motorcycle Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America. Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering off-road motorcycle market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level. Also, the report covers PEST analysis, which involves the study of major factors that influence the off-road motorcycle market in these regions.

Off-road Motorcycle

Off-Road Motorcycle Market Regional Insights

The regional trends and factors influencing the Off-Road Motorcycle Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Off-Road Motorcycle Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Off-Road Motorcycle Market Report Scope

Off-Road Motorcycle Market Players Density: Understanding Its Impact on Business Dynamics

The Off-Road Motorcycle Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Off-Road Motorcycle Market are:

1. Husqvarna Motorcycles
2. Honda Motor Company
3. KTM AG
4. Kawasaki Motors Corp.
5. BMW AG

Disclaimer: The companies listed above are not ranked in any particular order.

Off-road Motorcycle Market News and Recent Developments

The off-road motorcycle market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the off-road motorcycle market are listed below:

• Volcon Inc. (NASDAQ: VLCN) (“Volcon” or the “Company”), the first all-electric, off-road powersports company, announced today it has started shipping production units of its new, innovative Grunt EVO motorcycle. Volcom is pleased to start sending its highly anticipated, upgraded, fat-tired motorcycle to dealers and customers in North and Latin American locations. Dealers, distributors, and current reservation holders can expect delivery within two to three weeks. (Source: Volcon Inc., Company Website, September 2023)

Off-road Motorcycle Market Report Coverage and Deliverables

The “Off-road Motorcycle Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Off-road motorcycle market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Off-road motorcycle market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Off-road motorcycle market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the off-road motorcycle market
• Detailed company profiles