Mercado de dulces de coco: mapeo competitivo y perspectivas estratégicas 2031

  • Report Code : TIPRE00029761
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 155
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Se espera que el mercado de dulces de coco crezca de 1.364,87 millones de dólares estadounidenses en 2022 y se espera que crezca a una tasa compuesta anual del 5,5 % de 2022 a 2028.

El coco está asociado con una variedad de beneficios para la salud. Es rico en vitaminas, minerales, carbohidratos, triglicéridos de cadena media y fibras dietéticas, que ayudan a mejorar la inmunidad, la salud de la piel y el cabello y la salud ósea. Además, el coco tiene un sabor exótico único a nuez que confiere una rica cremosidad a los dulces y chocolates. El chocolate negro es uno de los chocolates más utilizados, ya que desde hace mucho tiempo se reconoce por sus propiedades que alteran el estado de ánimo. Además, la mezcla de coco con chocolate crea un sabor único. Por lo tanto, los dulces de coco a base de chocolate están ganando gran popularidad entre los consumidores de todas las edades.

El mercado de dulces de coco en Asia Pacífico está segmentado en Australia, China, India, Japón, Corea del Sur y el resto. de Asia Pacífico. El mercado mundial de confitería, principalmente la industria de los dulces de coco, se ve impulsado por el cambio en los patrones dietéticos y los hábitos alimentarios de los consumidores. El aumento de los ingresos disponibles y las preferencias de compra también ha tenido un impacto positivo en el mercado de dulces de coco en las economías en desarrollo de Asia Pacífico. Además, Asia Pacífico contribuye significativamente a la producción y el consumo de productos a base de coco, ya que las principales plantaciones se encuentran en países como Indonesia, Filipinas, India, Sri Lanka y Vietnam. Según un artículo publicado por la Organización de las Naciones Unidas para la Agricultura y la Alimentación, 15 países miembros de la Comunidad del Coco de Asia y el Pacífico (APCC) representan una parte importante de la superficie de plantaciones y la producción de cocos, lo que en conjunto representa 10,7 millones de hectáreas. (87%) y 9,2 millones de TM de copra equivalente (82,81%). Indonesia, Filipinas y la India son los principales productores de coco del mundo. Por lo tanto, es fácil para los fabricantes adquirir la materia prima para fabricar dulces a base de coco, como dulces de coco.

Perspectivas estratégicas

Perspectivas del mercado

Iniciativas estratégicas por actores clave del mercado para brindar oportunidades de crecimiento a los actores del mercado en los próximos años

Las empresas del mercado de dulces de coco están adoptando estrategias como la innovación de productos y campañas de marketing creativas para aumentar el alcance de sus clientes. En junio de 2022, Cocomels, una marca estadounidense de JJ Sweets, lanzó un caramelo bajo en azúcar elaborado con leche de coco. El producto contiene crema de coco como ingrediente principal, lo que le da un rico sabor y sensación en boca a nuez. Está endulzado con edulcorantes bajos en calorías, como la alulosa y la fruta del monje, y no contiene lácteos, gluten, colesterol ni jarabe de maíz. Con este tipo de lanzamientos de productos, Cocomels apunta a consumidores conscientes de las calorías que no están dispuestos a renunciar al sabor.

Además, las empresas están lanzando cajas de regalo personalizadas que contienen una mezcla de diferentes dulces para festividades y ocasiones especiales. En abril de 2022, Ferrero lanzó una gama de productos especialmente seleccionados para Semana Santa, que incluía golosinas y cajas de regalo. Por ejemplo, la caja de regalo Ferrero Collection Bunny estaba compuesta por 13 piezas de dulces premium, incluidos Raffaello, que contiene coco y almendras; bombones de avellana Ferrero Rocher; y chocolates negros Rondnoir con obleas crujientes. Se espera que estas ofertas de productos innovadores impulsen las ventas de dulces de coco durante el período de pronóstico.

Información sobre el tipo de producto

Según el tipo de producto, el mercado de dulces de coco se segmenta en dulces de chocolate y coco. y dulces de coco sin chocolate. En 2021, el segmento de dulces de chocolate y coco tuvo la mayor cuota de mercado. El consumo de chocolate ayuda a reducir el comportamiento depresivo ya que el chocolate tiene propiedades antioxidantes y antiinflamatorias. Se utilizan varios tipos de chocolates como relleno o recubrimiento en la fabricación de dulces de coco. El chocolate negro es uno de los chocolates más utilizados, ya que desde hace mucho tiempo se reconoce por sus propiedades que alteran el estado de ánimo. Además, la mezcla de coco y chocolate crea un sabor único. Por lo tanto, los dulces de coco a base de chocolate son muy populares entre personas de todas las edades.

Cuota de mercado de dulces de coco, por tipo de producto, 2021 vs. 2028

Ferrero Internacional SA; La Compañía Hershey; Chocolates Russell Stover, LLC.; Marte incorporado; Chocoladefabriken Lindt y Spruengli AG; Unreal Brands Inc.; Alfred Ritter GmbH & Co. KG; Tru Fru LLC.; Godiva; y Weetabix Food Co. son los actores clave en el mercado de dulces de coco. Los principales actores adoptan estrategias como fusiones y adquisiciones y lanzamientos de productos para ampliar su presencia geográfica y su clientela.

Reporte destacado

  • Tendencias progresivas en la industria de los dulces de coco para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo
  • Estrategias de crecimiento empresarial adoptadas por las empresas para asegurar el crecimiento en los mercados desarrollados y en desarrollo
  • Análisis cuantitativo del mercado de dulces de coco de 2019 a 2028
  • Estimación de la demanda de caramelos de coco
  • Análisis de las cinco fuerzas de Porter para ilustrar la eficacia de los compradores y proveedores que operan en la industria
  • Desarrollos recientes para comprender la competitividad escenario de mercado
  • Tendencias y perspectivas del mercado, y factores que impulsan y restringen el crecimiento del mercado de dulces de coco
  • Comprender las estrategias que sustentan el interés comercial con respecto al crecimiento del mercado de dulces de coco, ayudando en la decisión proceso de elaboración
  • Tamaño del mercado de dulces de coco en varios nodos del mercado
  • Descripción general detallada y segmentación del mercado de dulces de coco y su dinámica de la industria
  • Mercado de dulces de coco tamaño en varias regiones con oportunidades de crecimiento prometedoras

El "Análisis del mercado global de dulces de coco hasta 2028" es un estudio especializado y en profundidad de la industria de alimentos y bebidas, centrándose en el mercado de dulces de coco análisis de tendencia. El informe tiene como objetivo proporcionar una descripción general del mercado con una segmentación detallada del mercado. El mercado de dulces de coco está segmentado según el tipo de producto, la categoría y el canal de distribución. Según el tipo de producto, el mercado se divide en caramelos de chocolate y coco y caramelos de coco sin chocolate. Según la categoría, el mercado se divide en sin azúcar y convencional. Según el canal de distribución, el mercado de dulces de coco se segmenta en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y otros.

Perfiles de la empresa

  • Ferrero International SA
  • The Hershey Company
  • Russell Stover Chocolates, LLC.
  • Mars Incorporated
  • Chocoladefabriken Lindt and Spruengli AG
  • Unreal Brands Inc.
  • Alfred Ritter GmbH & Co. KG
  • Tru Fru LLC.
  • Godiva
  • Weetabix Food Co.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global coconut candy market?

The major players operating in the global coconut candy market are Ferrero International S.A; The Hershey Company; Mars Incorporated; Chocoladefabriken Lindt and Spruengli AG; Alfred Ritter GmbH & Co. KG among others

What are the opportunities for coconut candy in the global market?

The rise in demand for sugar-free and organic coconut candies, is expected to provide lucrative growth opportunities to the global coconut candy market during the forecast period.

Based on the product type, why does the chocolate coconut candy segment have the largest revenue share?

The chocolate manufacturers innovate and develop new products such as enrobed chocolates, chocolate truffles, filled chocolates, pralines and many more, with distinct flavorings. This strategy helps chocolate manufacturers to expand their product portfolio and increase market share. Thus, coconut flavored or filled chocolate candies are widely produced due to rising customer preferences, thereby fueling the segment growth.

What is the largest region of the global coconut candy market?

Asia Pacific has few countries with the world’s largest population, majority of which are young. The youth form a significant consumer base of confectionery and specifically coconut candy. Therefore Asia-Pacific accounted for the largest share of the global coconut candy market in 2021.

Based on distribution channel, which is the fastest-growing segment in the coconut candy market?

Based on distribution channel, online retail is the fastest-growing segment. The growing e-commerce industry along with the development of online shopping websites, is driving the segment’s growth. Moreover, a shift towards online retail segment is observed due to the distinct benefits such as quick service, home delivery, easy access and many more.

What are the key drivers for the growth of the global coconut candy market?

The rising consumption of coconut-based products, and innovations and product development by key market players such as coconut chocolate truffles, coconut filled chocolates or flavored coconut candies are some of the key driving factors for the coconut candy market.

The List of Companies - Coconut Candy Market

  1. Ferrero International S.A
  2. The Hershey Company
  3. Russell Stover Chocolates, LLC.
  4. Mars Incorporated
  5. Chocoladefabriken Lindt and Spruengli AG
  6. Unreal Brands Inc.
  7. Alfred Ritter GmbH & Co. KG
  8. Tru Fru LLC.
  9. Godiva
  10. Weetabix Food Co.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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