El mercado de la transformación digital se espera que el tamaño crezcade 725,62 mil millones de dólares en 2022 a 1,650 mil millones de dólares en 2028; se estima que crecerá a una tasa compuesta anual del 22,5 % desde 2022 hasta 2028.
La transformación digital es el cambio asociado con la aplicación de la tecnología digital en todos los aspectos de la sociedad humana. Esto permite nuevos tipos de innovaciones y creatividad en dominios específicos en lugar de simplemente mejorar y apoyar los métodos tradicionales. Actualmente, la transformación digital está siendo adoptada en gran medida por diferentes verticales de la industria en todas las regiones. Especialmente en América del Norte, la adopción o el cambio de las verticales de la industria hacia la transformación digital es muy alta en comparación con cualquier otra región. La presencia de empresas reconocidas y financieramente sólidas como Microsoft Corporation, Oracle Corporation, Accenture y Google Inc. caracteriza el crecimiento del mercado de transformación digital
Las soluciones digitales han creado un potencial para que las empresas lleguen a una enorme audiencia en todo el mundo. Por ejemplo, Uber y Lyft, empresas de transporte bajo demanda, utilizaron plataformas digitales y obtuvieron un gran éxito. Estas empresas pueden considerarse un ejemplo clave de cómo la implementación de estrategias e innovación pueden transformar la industria del transporte. Además, en el mercado de comercio electrónico de más rápido crecimiento, cada vez más PYME utilizan plataformas en línea para ofrecer sus ofertas a los clientes. Esto les ha permitido ampliar su alcance en el mercado, mejorar la comunicación externa, aumentar las ventas, mejorar la velocidad de procesamiento, mejorar la imagen de la empresa y aumentar la productividad de los empleados.
Según los componentes, el segmento de soluciones representa más de la mitad de la cuota de mercado de transformación digital a nivel mundial. Empresas como UST, Veritis Group Inc. y Kellton Tech se dedican al negocio de proporcionar soluciones específicas para la transformación digital. Las soluciones ayudan a hacer realidad visiones a largo plazo mientras se utilizan tecnologías avanzadas como IoT, automatización robótica de procesos, Blockchain, movilidad empresarial, ciencia de datos y análisis.
Información estratégica
Análisis regional del mercado de transformación digital
Desde la perspectiva regional, APAC es la segunda región más grande en el mercado de transformación digital en 2022. China, Taiwán, Japón y Corea del Sur son países importantes con una enorme base industrial manufacturera. especialmente la fabricación de semiconductores y productos electrónicos. Como resultado, las naciones mencionadas anteriormente están presenciando un enorme crecimiento en su fabricación, lo que resulta en la adopción de tecnologías digitales e inteligentes.
La transformación digital ya estaba aumentando en Asia para cambiar la forma en que operan las industrias. Además, la crisis de COVID-19 impulsó la adopción tecnológica para abordar problemas de salud pública. Se ha observado que la digitalización es remodelando los países asiáticos. La transformación digital que prevalece en las economías del sur y sudeste asiático está brindando una variedad de oportunidades para sus respectivas unidades industriales. Se espera que países como Vietnam y Singapur crezcan exponencialmente y se ubiquen entre los países clave que lideran la digitalización.
Se espera que el mercado indio se convierta en uno de los principales mercados para la industria manufacturera. En octubre de 2022, el país planeaba trasladar fábricas de China a la India por 1,2 billones de dólares. Según este plan gubernamental, las autoridades trabajarían en la digitalización de procesos y modernización de almacenes, al tiempo que se reducen los costos logísticos. Una de las empresas que inició su base de fabricación en India es Apple, Inc. La compañía planea comenzar con la producción del iPhone 14. Además, Ola Electric Mobility Pvt. Ltd. tiene como objetivo producir la mayor fábrica de scooters eléctricos.
Se prevé que dichas inversiones impulsen el crecimiento del sector manufacturero indio, creando importantes oportunidades para los proveedores de transformación digital.
Participación de mercado de transformación digital en regiones lucrativas
Perspectivas del mercado: mercado de transformación digital
Información basada en tipos de implementación
Según el tipo de implementación, el tamaño del mercado de transformación digital se segmenta en local y en la nube. En 2022, el segmento local representó una mayor participación de mercado de transformación digital, mientras que el Se espera que el segmento de la nube crezca a una CAGR más rápida. Las organizaciones están recurriendo a IoT, la nube y aplicaciones web para recopilar información crítica en tiempo real, optimizar los flujos de trabajo internos y acelerar el análisis de datos. Para aprovechar todos los beneficios de la transformación digital, el Las tecnologías que adopta la empresa tienen que ofrecer cuatro capacidades diferentes: virtualización, banda ancha ubicua (5G), IoT y análisis de big data. La transformación digital a través de la nube utiliza plataformas de nube pública, privada e híbrida. Estas plataformas generan o modifican la cultura, los negocios procesos y experiencias de los clientes para satisfacer los cambiantes requisitos empresariales y la dinámica del mercado.
Por lo tanto, con computación en la nube obteniendo un gran impulso a nivel mundial, se espera que aumente la tasa de penetración de la transformación digital.
Además, debido a la pandemia, las empresas han adoptado tecnologías digitales para hacer que los procedimientos de trabajo sean fáciles y fluidos. Tecnologías avanzadas como aprendizaje automático y automatización, IoT y gemelo digital ayudan a aumentar la eficiencia al automatizar tareas rutinarias. Por ejemplo, Newport News Shipbuilding (una división de Huntington Ingalls Industries,) está utilizando AR para proporcionar instrucciones digitales al espacio de trabajo. El uso de AR ayudará a guiar a los electricistas en el enrutamiento de sus cables y otras tareas diarias. El uso de tecnologías ayudará a las empresas a aprovechar los datos en tiempo real para mejorar el rendimiento operativo.
Los actores del mercado de la transformación digital se están centrando principalmente en el desarrollo de productos avanzados y eficientes.
- En diciembre de 2022, Tech Mahindra y el organismo gubernamental de Tailandia firmaron un Memorando de Entendimiento para fomentar la transformación digital en Tailandia. El acuerdo tiene como objetivo desarrollar soluciones digitales para telecomunicaciones, ciudades inteligentes y muchos más utilizan 5G, análisis, IoT y Blockchain.
- En diciembre de 2022, OnActuate se asoció con Bisleri para la transformación digital de Microsoft Cloud Dynamics. La asociación ayudará a Bisleri a utilizar la solución innovadora de OnActuate para los fabricantes de embotellados. En esto, ambas empresas ejecutar Microsoft Dynamics 365 y una solución de embotellado.
El mercado de transformación digital está segmentado en cinco regiones principales: América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y África, y América del Sur. En 2022, América del Norte lideró será el mercado de transformación digital con mayor participación en 2022, seguido de APAC. Además, se espera que Asia Pacífico registre la CAGR más alta en el mercado de transformación digital de 2022 a 2028.
Adobe Systems Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Accenture PLC, SAP SE, Dell Inc., Capgemini SE, Google Inc. y Cognizant Technology Solutions Corporation se encuentran entre los actores clave del mercado de transformación digital que operan en la industria. El informe de mercado proporciona información detallada sobre el mercado, que ayuda a los actores clave a diseñar estrategias de crecimiento en los próximos años.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
The List of Companies - Digital Transformation Market
1. IBM Corporation
2. Accenture PLC
3. SAP SE
4. Microsoft Corporation
5. Oracle Corporation
6. Capgemini SE
7. Adobe Systems Inc.
8. Google Inc.
9. Dell Inc.
10. Cognizant Technology Solutions Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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