El mercado del hummus fue valorado en 4.577,35 millones de dólares en 2020 y se prevé que alcance los 8.267,07 millones de dólares en 2028; se espera que crezca a una tasa compuesta anual del 7,6% de 2021 a 2028.
El hummus es un conocido producto para untar de Oriente Medio que tiene un alto contenido de minerales, vitaminas y contenido de proteínas y fibra. Todos los ingredientes principales del hummus de garbanzos, el ajo, las semillas o pasta de sésamo (tahini) y el aceite de oliva están reconocidos como superalimentos. Los garbanzos son ricos en hierro, fósforo y complejo de vitamina B. Tahini tiene un alto contenido de zinc, calcio, cobre y fósforo. El jugo de limón es una excelente fuente de vitamina C y antioxidantes. El ajo, que añade sabor al hummus, está enriquecido con antioxidantes, oligoelementos y vitaminas.
Se espera que el mercado de hummus en Asia y el Pacífico crezca a su CAGR más alto. durante 2021-2028. Con el crecimiento económico y la creciente prevalencia de diversas enfermedades, los estilos de vida y los patrones de consumo han cambiado en países como India, China y Japón. Además, la tendencia al veganismo está creciendo a medida que aumenta la conciencia sobre la necesidad de proteger el medio ambiente. La creciente demanda de proteínas de origen vegetal y la creciente conciencia sobre la salud son los principales factores que impulsan el crecimiento del mercado en la región. Además, Europa también está siendo testigo de una gran demanda de proteínas de origen vegetal con la creciente adopción del veganismo en Europa, especialmente en el Reino Unido. Además, los fabricantes de hummus están ampliando sus líneas de productos lanzando variantes orgánicas, así como variedades innovadoras y sabrosas.
La pandemia de COVID-19 ha estado obstaculizando el desempeño del mercado de hummus, principalmente , debido a la interrupción de las cadenas de producción y suministro de materias primas, incertidumbres sobre las condiciones climáticas y otras razones. El brote perturbó la eficiencia operativa y las cadenas de valor debido al cierre repentino de las fronteras nacionales e internacionales. Sin embargo, dado que muchas economías se esfuerzan por reactivar y normalizar sus operaciones, se presume que la demanda de hummus aumentará en el futuro previsible. Además, la creciente preferencia por un estilo de vida saludable y el cambio de enfoque hacia los alimentos que mejoran la inmunidad continuarían contribuyendo al crecimiento del mercado del hummus en los próximos años. Además, es probable que los fabricantes de hummus aprovechen los canales de distribución en línea para expandir su negocio. Esto se debe principalmente a la creciente preferencia por pedir consumibles en línea para evitar aglomeraciones y respetar las normas de distanciamiento social. Los canales minoristas de alimentos ya operan dentro de estrictas pautas sanitarias; sin embargo, muchos de ellos están tomando precauciones adicionales para disminuir el contacto persona a persona. Algunas de las medidas de seguridad seguidas por las empresas incluyen limitar el contacto directo con los conductores de camiones y otros visitantes, comunicar y resaltar las prácticas de higiene adecuadas, y realizar saneamientos completos y eliminar las posibilidades de contacto del personal durante los cambios de turno.
Mercado global de hummus, por región 2020Perspectivas del mercado
Salud Los beneficios debidos al rico perfil nutricional que incluye proteínas, fibras, vitaminas y minerales impulsan el crecimiento del mercado
El hummus es una conocida salsa para untar del Medio Oriente que tiene un alto contenido de minerales, vitaminas, proteínas y fibra. Todos los ingredientes principales del hummus de garbanzos, el ajo, las semillas o pasta de sésamo (tahini) y el aceite de oliva están reconocidos como superalimentos. Los garbanzos son ricos en hierro, fósforo y complejo de vitamina B. Tahini tiene un alto contenido de zinc, calcio, cobre y fósforo. El jugo de limón es una excelente fuente de vitamina C y antioxidantes. El ajo, que añade sabor al hummus, es rico en antioxidantes y contiene muchos oligoelementos y vitaminas. La creciente prevalencia de enfermedades como los accidentes cerebrovasculares, la cardiopatía isquémica, las enfermedades pulmonares obstructivas crónicas y la diabetes mellitus está atrayendo la atención de la gente hacia los alimentos saludables, especialmente en las regiones desarrolladas y en desarrollo. El hummus también ha encontrado un lugar en las tiendas minoristas y supermercados debido a la diversificación de los canales de distribución. Naturalmente, está libre de alérgenos e irritantes comunes como nueces, gluten y lácteos. También se puede utilizar para reemplazar aderezos cremosos para ensaladas, mayonesa, crema agria, aderezos rancheros y otros condimentos en recetas como sándwiches, pan, galletas saladas y patatas fritas. Además, el aumento de los estándares económicos y el aumento de los ingresos disponibles, así como la diversificación de las preferencias alimentarias, impulsan la demanda de alimentos saludables como el hummus. Por lo tanto, los beneficios que confiere el hummus, como una mejor salud digestiva, una pérdida de peso adecuada, un mejor control del azúcar en la sangre, tendencias antiinflamatorias y menores riesgos de enfermedades cardíacas, están impulsando su demanda.
< p>Type InsightsSegún el tipo, el mercado del hummus se segmenta en original/clásico, pimiento rojo, aceituna negra, frijol blanco y otros. El resto del segmento incluye principalmente remolacha, frijol negro, frijol altramuz, edmame, jalapeño, ajo negro y hummus de lentejas amarillas. La remolacha asada aporta dulzura y un color rosa vibrante al hummus. El hummus de remolacha es una receta de bajo mantenimiento y con un aspecto muy impresionante. El frijol negro es una variedad pequeña y brillante de frijol común, y es muy nutritivo ya que constituye antioxidantes, fibras, proteínas y carbohidratos. Los frijoles negros y los altramuces se utilizan como sustitutos de los garbanzos en las respectivas variedades de hummus. Las recetas que incluyen estos frijoles se pueden incluir en la dieta cetogénica, según el límite de carbohidratos. Los frijoles altramuz, lentejas amarillas, realzan el color del hummus tradicional y le aportan un sabor picante. Los pimientos jalapeños son de un verde vibrante y agregan frescura al hummus. También aumentan el sabor picante del hummus tradicional. Además, el hummus de ajo negro está enriquecido con diversos nutrientes y antioxidantes. Además, el ajo negro aporta sabores cálidos y suaves al hummus.
Mercado del hummus, por tipo – ndash; 2020 y 2028Perspectivas estratégicas
Algunos de los actores clave del mercado que operan en el mercado del hummus son Bakkavor Group; Cedar's Mediterranean Foods Inc.; Alimentos Internacionales Haliburton; Grupo Strauss; Hummus de tribu; Esperanza Alimentos, LLC; Fuente de Salud; Bondad del hummus; Marca de cabeza de jabalí; y alimentos Lantana. Los principales actores del mercado se están centrando en estrategias como fusiones y adquisiciones y lanzamientos de productos para ampliar la presencia geográfica y la base de consumidores.
Informe destacado
Tendencias progresivas en la industria del hummus- para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo < li>Estrategias de crecimiento empresarial adoptadas por las empresas para asegurar el crecimiento en los mercados desarrollados y en desarrollo
- Análisis cuantitativo del mercado mundial de hummus de 2019 a 2028
- Estimación de la demanda de hummus en diversas industrias
- Análisis PEST para ilustrar la eficacia de los compradores y proveedores que operan en la industria para predecir el crecimiento del mercado
- Desarrollos recientes para comprender el escenario competitivo del mercado y la demanda de hummus
- li>
- Tendencias y perspectivas del mercado junto con factores que impulsan y restringen el crecimiento del mercado de hummus
- Comprensión de las estrategias que sustentan el interés comercial con respecto al crecimiento global del mercado de hummus, ayudando en la toma de decisiones proceso
- Tamaño del mercado de hummus en varios nodos del mercado
- Descripción detallada y segmentación del mercado global de hummus, así como la dinámica de su industria
- Tamaño del mercado de hummus en varios regiones con oportunidades de crecimiento prometedoras
Mercado de hummus, por tipo
- Original/Clásico
- Pimiento rojo
- Aceituna Negra
- Frijoles Blancos
- Otros
Mercado de Hummus, por Tipo de Envase
- Tinas y Vasos< /li>
- Tarros y botellas
- Otros
Mercado de hummus por tipo de envase
- Supermercados e hipermercados
- Tiendas de conveniencia
- Venta minorista en línea
- Otros
Perfiles de empresas
- Grupo Bakkavor
- Cedar’s Mediterranean Foods Inc.
- Haliburton International Foods
- Strauss Group
- Tribe Hummus
- Hope Foods, LLC
- Fuente de salud
- Bondad del hummus
- Marca Boar's Head
- Lantana Foods
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The major players operating in the global hummus market are Bakkavor Group, Cedar’s Mediterranean Foods Inc., Haliburton International Foods, Strauss Group, Tribe Hummus, Hope Foods, LLC, Fountain of Health, Hummus Goodness, Boar’s Head Brand, Lantana Foods, and many others.
In 2020, the hummus market was predominant by Europe at the global level. The primary factor driving the growth of the hummus market is the rising production activities of hummus in the region. The surging demand for packaged hummus products, especially in Western Europe, is a crucial determinant catalyzing the growth of the Europe hummus market. The growth can be attributed to the rising demand for plant-based protein and the increasing health consciousness.
Among the segments of packaging type, tubs and cups segment has led the market in 2020. The cup containers that are used for dip packaging is mostly made up of food-grade virgin plastic. These are small and convenient containers, as they can provide on the go food to the consumers. These tubs and cups are microwave safe and comes with a lid or sealable option that makes them airtight and leak proof. The hummus dip is packaged in a PET plastic tub. The tub packaging of hummus can vary from a family sized hummus tub to small sized ones, which are mostly suitable for an individual consumption. As plastic is cheap, the packaging derived from it is inexpensive in most cases. Therefore, the ease of packaging coupled with various benefits expected to bolster the demand for tubs and cups during the forecast period.
The List of Companies - Hummus Market
- Bakkavor Group Plc.
- Cedar’s Mediterranean Foods, Inc.
- Haliburton International Foods
- Strauss Group
- Tribe Hummus
- Hope Foods, LLC
- Fountain of Health
- Hummus Goodness
- Boar’s Head Brand
- Lantana Foods
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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