[Informe de investigación]Se espera que el tamaño del mercado de productos de depilación crezca de 9.596,39 millones de dólares en 2022 a 12.786,19 millones de dólares en 2028; se estima que registrará una tasa compuesta anual del 4,9 % entre 2022 y 2028.
Productos depilatorios como cremas, tiras de cera, maquinillas de afeitar y afeitadoras. Para eliminar el vello del cuerpo humano se utilizan cuchillas, depiladoras, cera, spray, gel y otros. El mercado global está segmentado según el tipo de producto, el usuario final y el canal de distribución. El aumento de la población y el alto gasto de los consumidores en productos de aseo, especialmente en los hombres, impulsan la demanda de productos de depilación en diferentes regiones.
La cuota de mercado mundial de productos de depilación en Asia Pacífico fue la mayor en 2022. Por país, el mercado de productos de depilación en Asia Pacífico está segmentado en Australia, China, India, Japón, Corea del Sur y el resto de Asia Pacífico. Se espera que la influencia de las redes sociales, el aumento de la población y el aumento del conocimiento de las tendencias de moda y estilo impulsen el mercado regional durante el período de pronóstico. Por lo tanto, los principales actores del mercado de la región se centran en desarrollar productos de depilación innovadores y asequibles para satisfacer las necesidades de los clientes. Además, se espera que la adopción de diversas estrategias de crecimiento, como asociaciones, investigación y desarrollo, campañas de marketing y adquisiciones, impulse el crecimiento del mercado de productos de depilación en la región en los próximos años. En 2022, Koninklijke Philips NV lanzó ‘Wonder of You’ campaña para expandir su segmento de autocuidado de la salud en Asia.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en el mercado de productos de depilación
Antes de la pandemia de COVID-19 19, la demanda de productos de depilación se vio impulsada principalmente por el alto gasto de los consumidores en productos de aseo y la creciente demanda de productos de depilación para hombres. Sin embargo, varias industrias desaceleraron sus operaciones en 2020 debido a las interrupciones en las cadenas de valor provocadas por el cierre de fronteras nacionales e internacionales en respuesta a la pandemia de COVID-19. La pandemia causó estragos en la salud mundial que interrumpieron el funcionamiento de todas las industrias, incluida la industria de bienes de consumo. Las ventas de distintos productos de depilación disminuyeron debido al cierre de salones. Al mismo tiempo, hubo un aumento en el tráfico en los sitios de comercio electrónico y más consumidores comenzaron a comprar productos en línea. En 2021, la demanda de productos de depilación aumentó con la reanudación de las actividades comerciales y el levantamiento de las medidas de bloqueo, lo que se espera que ofrezca oportunidades lucrativas para el mercado de productos de depilación durante el período de pronóstico.
Depilación global Desglose del mercado de productos: por región
Perspectivas del mercado
Aumento de la demanda de productos de depilación para hombres
El aumento de las campañas promocionales globales relacionadas con la depilación personal productos ha cambiado la perspectiva del cliente del estilo de salón al cuidado personal en el hogar. Además, la frecuencia del afeitado facial y la depilación corporal no deseada es mayor entre los hombres que entre las mujeres. Los hombres generalmente usan maquinillas de afeitar y hojas para depilar o recortar el vello facial y prefieren cremas o aerosoles depilatorios para eliminar el vello corporal no deseado. El cambio en la actitud de los hombres hacia los regímenes de cuidado personal o personal ha alentado a los fabricantes a desarrollar productos específicos para los tipos y necesidades de la piel de los hombres. Por ejemplo, en 2019, Reckitt Benckiser Group plc lanzó la gama de cremas depilatorias Veet para hombres, que incluye Veet Men Normal y Veet Men Sensitive. Además, varias empresas ofrecen suscripciones a maquinillas de afeitar o kits de depilación a los clientes, en las que la empresa entrega los kits de depilación en la puerta de su casa en un intervalo regular especificado por el cliente. Por ejemplo, empresas como Harry's, Dollar Shave Club y The Procter & Gamble Company ofrece cajas de suscripción para depilación. El aumento de la demanda de productos de aseo personal para hombres, como cortapelos, afeitadoras eléctricas, afeitadoras, cuchillas y cremas depilatorias, está impulsando el crecimiento del mercado de productos de depilación.
Información sobre tipos de productos
Según el tipo de producto, el mercado mundial de productos de depilación se segmenta en cremas, tiras de cera, maquinillas de afeitar y cremas. cuchillas, depiladoras y otros. Las navajas de afeitar y El segmento de cuchillas tuvo la mayor participación de mercado en 2022. Las cuchillas y cuchillas se utilizan para eliminar el vello de la superficie de la piel. Este proceso no implica el arranque del cabello. La depilación con navajas y cuchillas es un método conveniente que ahorra tiempo y también actúa como exfoliante para eliminar las células muertas de la piel. Las maquinillas de afeitar están disponibles en varios tipos, como maquinillas de afeitar de cartucho, maquinillas de afeitar de seguridad y maquinillas de afeitar eléctricas.
Mercado global de productos de depilación, por tipo de producto: 2022 y 2028
Iglesia & Dwight Co., Inc.; Reckitt Benckiser Group plc; Oriflame Holding AG; GIGI; American International Inc.; Procter & Jugar; Koninklijke Philips NV; Sally Hansen; Si & D (Austria) (Pty) Ltd; y Revitol Corp Players son algunos de los actores que operan en el mercado de productos de depilación. Estos actores del mercado se están centrando en ofrecer productos de alta calidad para satisfacer la demanda de los clientes. También están adoptando estrategias como inversiones en actividades de investigación y desarrollo, lanzamientos de nuevos productos, colaboraciones y fusiones y operaciones. adquisiciones.
Informe destacado
- Tendencias progresivas de la industria en el mercado de productos de depilación para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo
- Estrategias de crecimiento empresarial adoptadas por mercados desarrollados y en desarrollo
- Análisis cuantitativo del mercado de productos de depilación de 2020 a 2028
- Estimación de la demanda global de productos de depilación
- Porter’s Five Análisis de fuerzas para ilustrar la eficacia de los compradores y proveedores que operan en la industria
- Desarrollos recientes para comprender el escenario competitivo del mercado
- Tendencias y perspectivas del mercado, así como factores que impulsan y restringen la depilación crecimiento del mercado de productos
- Asistencia en el proceso de toma de decisiones destacando las estrategias de mercado que sustentan el interés comercial, lo que lleva al crecimiento del mercado
- Tamaño del mercado de productos de depilación en varios nodos < li>Descripción detallada y segmentación del mercado, así como de la dinámica de la industria de productos de depilación
- Tamaño del mercado de productos de depilación en varias regiones con oportunidades de crecimiento prometedoras
Mercado Mundial de Productos de Depilación
Por tipo de producto, el mercado mundial de productos de depilación se segmenta en cremas, tiras de cera, maquinillas de afeitar y cremas. cuchillas, depiladoras y otros. Según el usuario final, el mercado se divide en hombres y mujeres. El mercado mundial de productos de depilación, según el canal de distribución, está segmentado en supermercados y tiendas. hipermercados, tiendas de conveniencia, venta minorista en línea y otros.
Perfiles de la empresa
- Church & Dwight Co., Inc.
- Reckitt Benckiser Group plc
- Oriflame Holding AG
- GIGI
- American International Inc.
- Procter & Apuesta
- Koninklijke Philips NV
- Sally Hansen
- Si & D (Aust) (Pty) Ltd
- Revitol Corp
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Hair removal products such as creams, wax strips, razors & blades, epilators, wax, spray, gel, and others are used to remove hair on the human body. Women prefer painless, convenient, and hassle-free hair removal products such as cold wax strips, epilators, or hair removal creams, depending on their skin type and application area. The rising working women population and increasing awareness about self-grooming among women drive the demand for hair removal products.
The major players operating in the global hair removal products market are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Oriflame Holding AG; GIGI; American International Inc.; Procter & Gamble; Koninklijke Philips N.V.; Sally Hansen; Si & D (Aust) (Pty) Ltd; and Revitol Corp among many others.
Wax strips, also known as cold wax strips, consist of a pre-waxed solution on a ready-to-use muslin or cellulose strip. Moreover, wax strips are affordable hair removal option, effective for removal of short hair and suitable for sensitive skin type. Wax strips are convenient and hassle-free hair removal products, available in a pre-cut standard-sized strip.
Manufacturers offer a diverse range of hair removal products for men, including electric shavers, smart beard trimmers, disposable razors, safety razors, hair removal creams, and blades. The frequency of facial hair removal or shaving is high in men, which is creating a demand for hair removal products. Moreover, men’s increased spending on personal grooming products and rising awareness regarding self-care and beard styling and looks are expected to drive the demand for hair removal products.
The frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market.
The List of Companies - Hair Removal Products Market
- Church & Dwight Co., Inc.
- Reckitt Benckiser Group plc
- Oriflame Holding AG
- GIGI
- American International Inc.
- Procter & Gamble
- Koninklijke Philips N.V.
- Sally Hansen
- Si & D (Aust) (Pty) Ltd
- Revitol Corp
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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